How has social media changed our lives?

Without a doubt, the age of social media has changed us as a society. In my opinion, for most
of the part, it has been a positive thing. Now

 We can connect with people across the world at the click of a button
 We can stay in touch with family and friends
 We can keep on top of the latest news
 We can connect with brands on a much personal level

News

We no longer need to tune into the evening/afternoon/morning news to find out what is
happening in the world or in our communities. Now we can monitor trending news and get
instant updates directly through our social channels. (40% of the millennial generation rely o
digital outlets for their news)

Stay connected

The convenience of the internet gives us a sense of urgency to communicate with others. After
all, sending a text, DM, email, or snap, only takes a matter of seconds. The amount of time that
it takes to send out an instant message and receive a response back is extremely convenient
making it the preferred form of communication today.

Explore and discover

Have you ever wondered what life is like in other cities or countries? In the past, you might
have to do some research, read a book or watch a television program to discover other lands
and cultures. Social media has made it possible to get an inside perspective with very little
effort. In addition to getting a birds-eye view of other places, the live feed feature of social
media has also broken down barriers and made it possible to virtually attend events around
the globe.

Brands and social media

Brands are no strangers to social. But, by and large, brands have only just begun to realize the
value of truly connecting with consumers and treating social as more than a channel for
promotion. Investing in relationships with consumers directly impacts business revenue and
strengthens customer loyalty. When customers feel connected to brands, more than half of
consumers (57%) will increase their spending with that brand and 76% will buy from them over
a competitor.

In every era, cultures go through numerous changes, and in recent years, ours has been more
impacted than anything else by social media. Social media is constantly changing and updating
itself every day. I am beyond excited to see how it will be changing in the future and how it will
affect my life in the long run.