AVL Wine Selection Final Presentation 0.1

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I NTRO • CONC EPT • L A B EL SYS TEM • RES ERV E • W EB AND D IG ITAL • GADG ETS • STO RE EXPERIENC E
Selection
Wine

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

Welcome, travelers
A
A We are Studio AVL 01
A + +
A
A
A
Anwesha Valentina Luca

A Intro / Brief 1/2 Part I 02
What is La Rosa
dei gusti?
La Rosa dei gusti is a brand that, through a wide range of
highly distinctive food products, brings to the consumer
the pleasure of a superior taste with a price which is
always accessible (it can be found only in supermarkets).
Thanks to La Rosa dei gusti the different supermarket

chains that offer this brand can upgrade their reputation.
La Rosa dei gusti conquests the consumers with reason,
taste and heart.

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A Intro / Brief 2/2 Part I 03
Which is the
brand soul?
Values Identity Tone of voice Mission
Planned Wind rose as a symbol Inspiring and curious Always distinctive

Authentic Modern and indipendent Creative “Luxuriously popular”
Delicious Connoisseur in love with food Inclusive
Accessible Curious and creative Transparent and accessible
Natural Taste as a value Open minded
Sustainable Food as a discovery Open to explore
Distinctive

 
A Intro / Our goal Part I 04
What is
our goal?
In this presentation you will see our design solutions
made for your new “Wine Selection” line. Everything you
will see has been carefully designed in order to be easily
realized at a small cost with the maximum quality and
fidelity to your brief.
Our goal is to provide to the customer a unique experience

based on different outcomes, in order for him/her to
remember La Rosa dei Gusti brand as something which is
distinctive, high quality and different.

A Concept / The Portolan Charts 1/11 Part I 05
I NTRO • C ONCE PT • L A BE L SYSTEM • RES ERV E • W EB A ND DIG ITAL • GAD G ETS • STO RE EXPERIENC E
Our concept
comes from afar

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We’re in the XIII century,
in the Mediterranean Sea

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The Portolan Charts are a
collection of sailing directions,
a way for the sailors to orientate,
travel, explore, discover, trade

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This is where we decided the
core theme of our concept:

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The journey

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The Mediterranean Sea becomes
once again a crossroad: between
people, cultures, knowledge

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Once our concept was ready to
sail, we managed to translate the
old nautical charts into a more
modern graphical language

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A new
wind rose
The wind rose we designed unites the old nautical charts
concept with a more modern, elegant and contemporary
style. Our goal was to unite ancient and new, old and
modern, in order to build a solid narrative with a strong
background.

A Label system / Enhancing the portolan charts idea 1/11 Part II 16
I NTRO • CO NC EPT • L AB E L SYS TEM • RES ERV E • WEB AND D IG ITAL • GADG ETS • STO RE EXPERIENC E
Enhancing the
portolan charts idea

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Differentiate
the symbol
Once we had our symbol, we focused on giving to it new
meanings, and in order to make it look unique in all the
labels, we created some variants of it, with a clear idea in
mind: if the rose wind helps the sailor to orientate, why
shouldn’t our symbol indicate something too?

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North, south, east, west:
one different symbol for
every wine, according to
the origin of the wine

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The “hidden” wind rose reveals,
with its highlighted rays a new
way, something new to
discover, a new journey.

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A touch of
modernity

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Both elegant
and contemporary
We now have an elegant symbol with various declinations
with a strong concept behind it: there is still one more
challenge to overcome: finding a way to make every single
bottle different, unique and appealing to everyone’s need.

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The Wine Selection
gradient system
We decided to add one last element to out label system: the
gradients. Unique, contemporary and good-looking on a
bottle of wine. We blended some them in order to have a tai-
gradient circle, full of “nuances”, like the ones of the wine.
They also resembles to the spinning wine view from the top
of the glass.
This leaves an (almost) infinite possibility of combining

different shades according to the different wines.

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PERFECT FOR
RED WINE
PERFECT FOR
SPARKLING WINE
PERFECT FOR
WHITE WINE

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A Label system / Typography 1/2 Part III 27
After that, we focused on
looking for a perfect typeface
for our design system

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A Label system / Typography 2/2 Part III 28
ITC Novarese Std
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789

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29
Part III

Label system / Typeface
A
A Label system / The labels 1/4 Part III 30
In the end, we came up with
our final design outcome

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A Reserve / Special edition 1/5 Part III 34
I NTRO • CO NC EPT • L AB E L SYS TEM • RES ERV E • W EB A ND DIG ITAL • GAD G ETS • STO RE EXPERIENC E
For those who
want more

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A limited and
special edition
We were already happy about our final outcome, however
we also thought about making something special and
limited to the most loyal customer or the new one that
wants to have all and want to buy a unique experience.

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A Web and digital / Our website 1/9 Part IV 39
I NTRO • CO NC EPT • L AB E L SYS TEM • RES E RV E • W EB A ND DIG ITAL • GADG ETS • STO RE EXPERIENC E
The digital
Wine Selection
experience

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Something
immediately
realizable
When we started thinking about our digital experience, the
first thing we had in mind when we began the design
process was to deliver something which was truly realizable.
This means that everything you will see has been designed
in order to be implemented in an easy way on your website in
a coherent graphical style.

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Some useful
numbers and data
/1: Over the course of one year, mobile users share increased by over 10%.
/2: Social media, mainly used on mobile, takes 25% of all digital media use.
/3: In 2021, mobile phones generate 54.25% of the traffic, desktops - 42.9%.
/4: 55% of page views in 2021 come from mobile phones.
/5: Phone-based CPC (Cost-per-click) cost 24% less than desktop and have a
40% higher CR (Conversion Rate).

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We had three ideas
for the website

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The WS
experience
Our first idea was to design a special section to implement
on your website. The typeface, the logo and the gradients
are still part of our entire design system.
This special section could be useful to let people know more

about the new Wine Selection line immediately after the
launch. We chose the design the entire process in order to
be enjoyable, easy to understand and pleasant for everyone.

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The pros of
our choice
In our opinion, letting people know that your product exist is
one of the most difficult things, especially on the internet.
Having a special section which is simple and interactive can
raise interest towards the product and has two specific
reasons: the first one is to light up a spark in the customer’s
head before he/she decides to buy the product; the second
one is related to the fact that each customer’s time is
precious. Having something immediate yet attractive and
effective will be appreciated.

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The WS
e-commerce
For our e-commerce idea we decided to design a very
intuitive website based on two strong ideas: clarity and
filters. We’ll go through both of them in the next slide.

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A Web and digital / AR 1/3 Part IV 48
What about the
third idea?

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Using AR
for the labels
AR (Augmented reality) is something to be considered as an
extension of how we see the real words. It can helps us to
create, add or change static and inanimate text, images,
icons, pictures. This can be achieved thanks to the app
“Artivive”, a few MB app available for free for everyone (iOS
and Android). The use simply needs to use the camera of
this phone to frame a static image: it will automatically
animate and reveal something new.

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Add
YouTube
Link here
(AR) Page
Incomplete

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A Web and digital / Instagram 1/9 Part IV 51
WS + Instagram
For our Instagram strategy we wanted to do something different from
the website, because it is mostly used by young people who are
attracted or show interest just in images or things that can really
capture their attention somehow. That’s why we used our gradients to
promote the brand and the Wine Selection line, in order for it to appear
to the public in a more contemporary way. Our post are divided into
three categories: the first one to show the packaging of the product,
the second of for advertisement purposes and the final one to create
a connection between customer and product.

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Add
YouTube
Link here
(IG Stories)
Page
Incomplete

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A Gadgets/ Intro Part V 60
Our gadgets
Add the text here.
Page
Incomplete

A Gadgets/ Cooler sleeve Part V 61
Page
Incomplete

A Gadgets/ Starter kit Part V 62
Page
Incomplete

A Gadgets/ iPhone cover Part V 63
Page
Incomplete

A Store experience 1/4 Part V 64
Our store
experience
Add the text here.
Page
Incomplete

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Page
Incomplete

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Incomplete

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Page
Incomplete

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A Goodbye , travelers 68
Our journey ends here

Thank you for your attention!

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ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

Thanks to La Rosa dei gusti the different supermarket

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

Planned Wind rose as a symbol Inspiring and curious Always distinctive

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

Our goal is to provide to the customer a unique experience

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Concept / The Portolan Charts 1/11 Part I 05

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Concept / The Portolan Charts 2/11 Part I 06

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Concept / The Portolan Charts 9/11 Part I 13

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Label system / Enhancing the portolan charts idea 1/11 Part II 16

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Label system / Enhancing the portolan charts idea 2/11 Part II 17

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Label system / Enhancing the portolan charts idea 9/11 Part II 24

This leaves an (almost) infinite possibility of combining

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Label system / Enhancing the portolan charts idea 11/11 Part II 26

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Reserve / Special edition 3/5 Part III 36

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Our website 2/9 Part IV 40

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Our website 3/9 Part IV 41

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Our website 4/9 Part IV 42

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

This special section could be useful to let people know more

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Our website 6/9 Part IV 44

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Our website 8/9 Part IV 46

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Our website 9/9 Part IV 47

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / AR 3/3 Part IV 50

A Web and digital / Instagram 1/9 Part IV 51

ANW ESH A ROY / VA L ENTI NA W I LT O S C H / L U CA ZA MMI T T I

A Web and digital / Instagram 2/9 Part IV 52

A Gadgets/ Intro Part V 60

A Gadgets/ Cooler sleeve Part V 61

A Gadgets/ Starter kit Part V 62

A Gadgets/ iPhone cover Part V 63