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Article history: This paper introduces a two-echelon supply chain that markets two substitutable brands of
Received 12 December 2015 a product with uncertain demand. The supply chain employs the vendor-managed inven-
Revised 20 October 2016
tory model wherein suppliers take responsibility to manage the inventory for the retailer.
Accepted 10 November 2016
Four inventory models are discussed in the paper. In the basic model, the two brands are
Available online 8 December 2016
supplied by two different suppliers. The optimal decisions for the supply chain are identi-
Keywords: fied and the impacts of substitution effects are discussed. Then the model is extended so
Inventory one of the suppliers can replenish his brand in the selling season. In the third model, a
Supply chain management special case is considered in which the two brands are exclusively provided by only one
Substitution supplier. At last, replenishment tactics are introduced into the model when two brands
Game theory are exclusively provided by only one supplier. We obtain optimal solutions for all models
when substitution effects are considered. Numerical examples are provided to illustrate
our findings and validate our results.
© 2016 Elsevier Inc. All rights reserved.
1. Introduction
Increasing the operating efficiency of a supply chain (SC) is no longer only an option; it is a necessity for any enterprise
to compete and to survive. SC efficiency can be improved through strong cooperative and trusting relationships between
members of the supply chain. Danese [1], Humphreys et al. [2], and Fiala [3] have addressed the impact of buyer–supplier
relationships on SC performance. In this paper, we address the situation in which customers of an SC have the option to
choose from a variety of brands due to similarities between product characteristics. Each individual supplier faces enormous
pressure because his brand can be easily replaced by other brands if his brand is out of stock. For seasonal commodities,
stockout may take place in an extreme form. For example, on June 23, 2012 in China, Dragon Boat Festival day, most super-
markets in Hangzhou ran out of Zongzi (a sticky rice dumpling) and customers were forced to purchase any brand of Zongzi
they could find. Underestimation of the demand led to a severe shortage of Zongzi, and allowed us to witness a striking
substitution effect. It is important for the retailer to choose an effective inventory-management mode when so many brands
are arranged in the same market.
It is also important for suppliers to understand how substitution effects influence inventory decisions. Our research was
motivated by a famous case in China, i.e., the competition between Wanglaoji (Firm W) and Jiaduobao (Firm J). W and J
are two famous manufacturers, who produce substitutable Chinese herbal teas. These teas have similar functions and taste,
∗
Corresponding author.
E-mail address: hzdcjh@yahoo.com (J. Cai).
http://dx.doi.org/10.1016/j.apm.2016.11.027
0307-904X/© 2016 Elsevier Inc. All rights reserved.
612 J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629
and are popular in summer. Thus, customers are willing and ready to substitute it if their desired brand is out of stock.
Supermarkets, restaurants, and bars are selling these two brands simultaneously to cater customer preference. The invento-
ries of most of these retailers are managed by the wholesalers of W and J, who have to determine their optimal supplies
(inventory quantities) when facing substitutable products. Similar cases can be found in other food SC. Century Mart is a
famous Hangzhou supermarket, which works seamlessly with its suppliers. Some seasonal products such as watermelons,
lychees, and moon cakes are very popular during their selling seasons. Century Mart may choose different suppliers (brands)
for each type of product under the vendor-managed inventory (VMI) operation mode. The suppliers of these brands should
consider substitution effects when determining their optimal inventory levels.
With the development of economy, brand competition is growing increasingly more severe, and substitution effects are
ubiquitous. It is thus necessary for SC to consider substitution effects when making inventory decisions. In this paper, we
focus on a special but popular inventory mode, i.e., vendor-managed inventory (VMI). We aim to help suppliers optimally
manage their inventory when facing brand substitutions. Specially, we take into account supplier’s replenishment capabili-
ties, which resemble the real-life practice of many suppliers.
2. Related literature
There are two main inventory-managed modes: retailer-managed inventory (RMI) and VMI. Many works have been con-
ducted to understand the decision situations based on RMI [4–8]. Recently, more and more retailers have delegated inven-
tory management responsibilities to vendors to focus on their core competencies in marketing. Under VMI, suppliers free
the retailer from the task of inventory management. Specially, VMI motivates suppliers to deliver products more dynamically
[9]. It is well known that VMI was pioneered by Wal-Mart and Procter & Gamble in the early 1980s. Information technolo-
gies such as electronic data interchange (EDI) and radio frequency identification (RFID) are the backbone of VMI, under
which suppliers must maintain very close relationships with the retailer to build an effective supply chain. VMI suppliers
have more accurate demand information and can better identify the optimal inventory strategy. Yu et al. [10] thought that
VMI strategy could improve the performance of the supply chain by determining more appropriate order quantities than
RMI. They presented an EOQ-based model to analyze the degree to which VMI is better than RMI in a global environment
characterized by demand uncertainty and exchange rate uncertainty. Wang [11] compared the supply chain performances
of individual firms under the traditional and VMI arrangements. They established the optimal production/inventory deci-
sions for both arrangements. Cachon [12] contrasted RMI and VMI, and found that both models are effective under certain
conditions. Hu et al. [13] compared two different consignment arrangements, in which the retailer or the vendor manages
consignment inventory programs. They showed that regardless of whether the vendor offers a return policy, it is always
beneficial for the channel to delegate the inventory decisions to the vendor. Khan [14] developed a VMI model with con-
signment stock by screening defective items. Bazan [15] found that the VMI with consignment stock allows the supply chain
to operate more economically, while Stålhane et al. [16] combined tramp shipping with a VMI service, and found substantial
profit improvement.
Similar to the applications in a traditional supply chain, various contracts are used to improve the performance of the
supply chain under VMI. Huynh and Pan [17] calculated the manufacturer’s production quantity and the retailer’s optimal
purchase price under a VMI contract. The retailer employed the VMI contract to shift the demand uncertainty to the supplier.
Wang et al. [18] studied a VMI model operated under a consignment contract with revenue sharing, in which a retailer offers
a revenue-sharing scheme, and the supplier then determines the delivery quantity and retail price of his product. They
observed that consignment with revenue sharing as a business arrangement is applied in reality and is well documented
in business textbooks. Lee et al. [19] examined VMI systems with stockout-cost sharing between a supplier and a customer.
They showed that VMI performs very well when the supplier’s reservation cost is close to the minimum supply chain total
cost of the integrated system.
Although much of VMI research focuses on one supplier and one retailer, Cai et al. [20] addressed a multi-retailer VMI
model. They emphasized competition between the retailers via a game-theoretic approach. Çetinkaya and Lee [21] consid-
ered a vendor realizing a sequence of random demands from a group of retailers located in a given geographical region.
They concluded that VMI offers a framework for synchronizing inventory and transportation decisions. Yu et al. [22] mod-
eled a Stackelberg game between a manufacturer and multiple retailers under VMI where advertising, pricing, and inventory
replenishments are all involved. Yu et al. [23] found that a VMI vendor can take advantage of the information that he ob-
tains from his multiple retailers for maximizing his profit by using a Stackelberg game. In the work of Taleizadeh et al. [24],
the vendor produces a deteriorating finished product and distributes it to its retailers in a batch-size manner to satisfy the
customers’ demands. Govindan [25] compared the performances of traditional and VMI systems by considering time-varying
stochastic demand in a two-echelon system with one vendor and multiple retailers. Hariga et al. [26] considered a SC com-
posed of a single vendor and multiple retailers operating under a VMI contract that specifies limits on retailers’ stock levels.
Sadeghi et al. [27] developed a constrained VMI model with fuzzy demand for a single-vendor multi-retailer supply chain.
Similar works also can be found in [28-31].
Several researchers consider the situation in which there are multiple vendors under VMI. Gerchak and Wang [32] stud-
ied a revenue-sharing contract in an assembly environment with VMI. They constructed a Stackelberg game between
multiple suppliers and the assembly manufacturer. Huang et al. [33] discussed a multi-product newsboy problem with
partial substitution and obtain Nash equilibrium. Mishra and Raghunathan [34] discussed the competition between two
J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629 613
Table 1
Main research focus.
Two suppliers (One supplier manages one brand; Brands substitutable) One supplier (Two substitutable brands)
manufacturers and one retailer. They constructed a dynamic game and compared VMI and RMI models. Their work shows
that the retailer benefits from VMI because VMI intensifies the competition between the manufacturers of competing brands.
Hong et al. [35] discussed a two-echelon distribution system composed of multiple vendors and multiple retailers in the con-
texts of traditional and VMI systems. Their work shows that VMI is more efficient than traditional supply chains when the
shortage is entirely due to lost sales. Sadeghi et al. [36] developed a VMI supply chain comprised of multiple vendors, multi-
ple retailers and a single warehouse. They calculated the order quantities along with the numbers of shipments received by
retailers and vendors. Readers are referred to Sarker [37] for VMI models that consider consignment stock in supply chain.
Unlike most of the works described above, we focus on inventory decisions for substitutable brands under VMI and
jointly consider brand substitution and replenishment tactics to address problems often encountered in real-life supply
chains. We consider a retailer selling two different brands of a product under VMI. Substitution effects and replenishment
tactics are examined in details. As the two brands are substitutable, when a desired brand is out of stock, customers may
choose the other brand. Furthermore, the supplier may replenish products during the selling season. To the best of our
knowledge, this is the first research that jointly addresses substitution and replenishment tactics in a VMI supply chain
facing newsvendor problems.
In this paper, we assume that demands follow exponential distributions. The exponential assumption simplifies the dis-
cussion, and allows us to focus on the substitution effects between two different brands. Specific demand distributions are
often employed by researchers to simplify analysis. For example, Tang et al. [38] use a normal distribution to analyze ad-
vanced booking discounts. Lau and Lau [39] assume a uniform distribution to determine a manufacturer’s pricing strategy
and return policy, as they find that an exponential distribution is too complex to address their situation. Weng [6] argues
that the exponential distribution is adequate to characterize uncertain demand.
Our goal is to help VMI suppliers to optimally make the inventory decisions in each of the following four cases (see
Table 1).
The rest of the paper is organized as follows. In Section 3, we discuss the basic VMI and analyze the substitution effects
on the two brands. Section 4 investigates the situation in which one supplier can replenish products during the selling
season, as replenishment gives the suppliers a chance to improve their competitiveness. In Section 5, we consider a special
case in which the two brands are provided by one supplier, and the supplier’s optimal inventory and replenishment tactics
are discussed. Section 6 provides numerical examples to illustrate our models and validate our findings. The summary,
conclusions, and discussion of future research directions are given in Section 7.
Consider a two-echelon supply chain with two suppliers and one retailer that operates under VMI. The retailer sells the
two brands of the product, and each supplier supplies one brand. Let qi and qj be the inventory quantities of brands i and
j provided by VMI suppliers i and j respectively for the selling season. Let Q = qi + qj . The demand is uncertain, and the
products are perishable and sold for only one season. Let wi and wj be the respective brands’ wholesale prices; ci and cj
denote the respective unit costs; and di and dj represent the stochastic demands for the two brands. We assume that di
and dj are independent and identically distributed (i.i.d.) across the brands. In our research, demands di and dj follow an
exponential distribution with parameter λ, given by f(x)=λe−λx , x ≥ 0. Thus the mean demand of di or dj is μ = 1/λ. Fi (x)
and Fj (y) are the cumulative distribution functions, and fi (x) and fj (y) are the density functions. In fact, the total demand of
both brands, D = di + dj , is also exponentially distributed. We denote fD (x) as its density function and FD (x) as its cumulative
distribution function. Suppliers i and j will each face corresponding stockout costs ki and kj for unmet demands. E[·] is the
function for the expected value. To simplify the analysis, we assume that the two brands have the same retail price p and
that the following equalities hold: (i) ki = kj = k; (ii) wi = wj = w; and (iii) ci = cj = c. A list of notation used in the basic model
can be found in Table 2.
We first consider a simple decision situation in which each supplier manages his own inventory without considering
brand substitution. This is a classical newsvendor model, and the expected profit for supplier i is:
614 J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629
Table 2
Main notations used in the basic model.
Customers often purchase a substitute if the brand they desire is not available. In particular, if the products are seasonal,
when the desired brand is out of stock the customers must decide whether to purchase an alternate brand. The example of
Zongzi and Liangcha in China reflects such a situation. This paper focuses on competition with brand substitution, indicating
that customers who plan to buy brand j will switch to brand i if brand j is out of stock, and vice versa. The supplier of the
desired brand suffers stockout costs due to lost revenue and goodwill. We assume that brand substitution does not eliminate
stockout costs, as customers feel frustrated when their first choice is not available. However, brand substitution may bring
more demand to the brand with sufficient inventory. Given stockout costs, the supplier must consider substitution effects
when making inventory decisions. There exist four demand–inventory relationships that a VMI retailer with substitutable
products may face:
(i) qi ≤ di , qj ≤ dj.
where qi and qj are the sales of brands i and j, respectively;
(ii) qi ≤ di , qj > dj.
where qi is the sales of brand i, and the sales of brand j is equal to: dj + min (di − qi , qj − dj );
(iii) qi > di , qj > dj.
where di and dj are the sales of brands i and j, respectively; and
(iv) qi > di , qj ≤ dj.
where qj is the sales of brand j, and the sales of brand i is di + min (qi − di , dj − qj ).
The surplus inventory of brand i can be used to satisfy the unmet demand of brand j if qi > di and qj ≤ dj . Combining
scenarios (i)–(iv), we find that the expected sales quantity of supplier i is:
1 = E [min (qi , di )] + E max min (qi − di , d j − q j ), 0
LSi . (3)
Let:
i = E max min(qi − di , d j − q j ), 0 , (4)
where i is the additional demand of brand i due to substitution, and i depends on the demands and the inventory
quantities of the two brands.
Proposition 1. i is increasing in qi .
J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629 615
We have thus far discussed the effects of brand substitution on the sales of supplier i. Similarly, the expected sales
quantity of supplier j can be expressed as:
LS1 j = E[min(q j , d j )] + E max min(q j − d j , di − qi ), 0 , (5)
and
Given qi and qj , the combined expected sales quantity increase due to brand substitution is:
i + j = E[min(Q, D )] − E[min(qi , di )] − E min(q j , d j )
= E max min(qi − di , d j − q j ), 0 + E max min(q j − d j , di − qi ), 0 . (7)
Thus both suppliers will anticipate substitution effects and change their inventory decisions accordingly. The expected
profit of supplier i becomes:
We find that:
∂ 2 Si1 (qi )
= −λe−λ(qi +q j ) [(w + k )eλq j − w + wλqi ] < 0.
∂ q2i
∂ Si
1
( qi )
=0
∂q
Thus the expected profit of supplier i is concave in qi , as is that of supplier j in qj . By solving { ∂ S j (i q ) , we can identify
1 j
=0
∂qj
the optimal inventory quantities q∗i and q∗j of suppliers i and j through the Cournot game. Define q∗ = q∗i = q∗j . The optimal
VMI supply quantity q∗ of each vendor can be found by solving:
w+k wλq∗
+ 2λq∗ = c. (9)
eλq∗ e
Proposition 2. There exists a unique positive q∗ that satisfies Eq. (9), and q∗ > q .
Sj
Both suppliers will make the same amount of profit, i.e., Si 1
(q∗ ) = 1 (q∗ ). Thus, brand substitution always results in
higher inventory levels. The retailer can benefit from the substitution effect because q∗ > q , leading to higher sales volume.
The retailer’s expected profit can be expressed as R1 = ( p − w )E[min(2q∗ , D )], and R1 ≥ Jr . Brand substitution stimulates
both suppliers to increase inventory quantities, which often increases the retailer’s total sales. This explains why there are
many substitutable brands from different suppliers in large stores. It is also clear that both suppliers’ profits will increase.
This leads to the following proposition.
Proposition 3. If the brands are substitutable, both suppliers will make more profits than they would under no substitution, i.e.,
Si
1
(q∗ ) ≥ Jsi (q ) and S1 j (q∗ ) ≥ Js j (q ).
Table 3
Main notations used in Section 4.
c’ Replenishment cost during the selling season, which is higher than c due to expediting;
MASi Supplier i’s expected replenishment quantity if (i)supplier i has the ability to replenish products; (ii) with substitution;
(iii) w ≥ c’;
LSi
2a Supplier i’s expected sales quantity if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w ≥ c’;
Si2a (qi ) Supplier i’s expected profit if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w ≥ c’;
R2a The retailer’s expected profit if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w ≥ c’;
MBSi Supplier i’s expected replenishment quantity if (i)supplier i has the ability to replenish products; (ii) with substitution;
(iii) w + k ≥ c’ > w;
LSi
2b
Supplier i’s expected sales quantity if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w + k ≥
c’ > w;
Si2b (qi ) Supplier i’s expected profit if (i) supplier i has the ability to replenish products; (ii) with substitution; (iii) w + k ≥ c’ > w;
R2b The retailer’s expected profit if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w + k ≥ c’> w;
Decision variables qia Brand i’s optimal inventory quantity if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w ≥ c’;
qib qib is a special value of qia when qj = 0, i.e., qia = qib if qj = 0;
qic qic is a special value of qia when qj = +∞, i.e., qia = qic if qj = +∞;
qid Brand i’s optimal inventory quantity if (i)supplier i has the ability to replenish products; (ii) with substitution; (iii) w + k ≥
c’ > w;
qie qie is a special value of qid whenqj = 0, i.e., qid = qie if qj = 0;
qif qif is a special value of qid when qj = +∞, i.e., qid = qif if qj = +∞;
Leading suppliers in an industry may have the advantage of adopting advanced production and information technologies.
These suppliers can replenish products during the selling season with short lead time. Facing brand competition, suppliers
are driven to modify their VMI practices in order to improve their competitiveness. In addition to demand surges, we find
that transportation breakdowns and natural disasters may also cause inventory shortages. The supplier cannot effectively
prevent all possible stockouts by increasing inventory quantity before the selling season. However, through a quick response,
they may be able to replenish the inventory in time to satisfactorily meet market demand.
In this study, we assume that supplier i has the necessary replenishment capability during the selling season, but supplier
j cannot replenish products for unmet demand. Earlier in the selling season, the actual demand for the season becomes
clearer and demand uncertainty dissipates. Supplier i can produce enough products to replenish the foreseeable unmet
demand. Denote the unit replenishment cost during the selling season by c’. We assume c’ > c, which is reasonable because
the supplier must replenish products in a very limited time. Replenishment cost includes the production and expediting
expenditures incurred per unit during the selling season. A supplier is willing to replenish products for unmet demand if
and only if w + k ≥ c’. In Sections 4.1 and 4.2, we will discuss the different cost structures that characterize the relationships
between replenishment cost, wholesale price, and stockout costs. A list of notations used in Section 4 can be found in
Table 3.
4.1. When wholesale price is higher than the replenishment cost (w ≥ c’)
Supplier i is willing to replenish brand i during the selling season. Brand j’s unmet demand can be satisfied through
substitution with brand i. However, because supplier j cannot replenish his brand during the selling season, he still faces
stockout costs. There are four possible relationships between VMI supply and customer demands:
(i) qi ≤ di , qj ≤ dj .
Supplier i will replenish brand i, and the replenishment quantity is (di − qi ) + (dj − qj ). Brand i’s sales becomes
di + (dj − qj ) and brand j’s sales is qj .
(ii) qi ≤ di , qj > dj .
Supplier i will replenish brand i, and the replenishment quantity is (di − qi ). Brand i’s sales is di and brand j’s sales is
dj .
(iii) qi > di , qj > dj .
Supplier i does not need to replenish products because the demand is less than the inventory supplied. Brand i’s sales
is di and brand j’s sales is dj .
(iv) qi > di , qj ≤ dj .
When qi − di ≥ dj − qj , supplier i does not need to replenish. Due to substitution, supplier i’s sales is di + (dj − qj ), and
supplier j’s sales is qj . Alternatively, when qi − di < dj − qj , supplier i will replenish brand i to satisfy the unmet demand
of brand j, and the replenishment quantity is (dj − qj ) − (qi − di ). Brand i’s sales is di + (dj − qj ), and brand j’s sales is qj .
From above, we find that supplier i’s total expected sales quantity is:
J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629 617
+ ∞ +∞
+ ∞ qj
LSi
2a = (x + y − q j ) f (x, y )dy dx + x f (x, y )dy dx
qi qj qi 0
q i q j q i + ∞
+ x f (x, y )dy dx + (x + y − q j ) f (x, y )dy dx. (11)
0 0 0 qj
On the other hand, because supplier i can replenish brand i for the unmet demand of both brands, and supplier j has no
ability to replenish products, supplier i’s expected sales quantity can be expressed in simple terms as:
qj
LSi
2a = 2μ − qj − F (y )dy . (12)
0
∂ LSi
We thus use Eq. (12) to describe brand i’s sales. Taking the first derivative, we obtain ∂ q2a = − λ1q < 0. Thus supplier i’s
j e j
sales LSi
2a
is decreasing in qj . When qj = 0, we have:
2 a ( q i , q j = 0 ) = 2 μ,
LSi (13)
2 a ( q i , q j = + ∞ ) = μ.
LSi (14)
Regardless of initial inventory, supplier i will replenish all unmet demands of both brands with brand i. Eq. (13) suggests
that brand j’s demands are satisfied by brand i if qj = 0, and Eq. (14) shows that no extra demand from substitution will take
place if qj = +∞. Supplier i’s expected replenishment quantity becomes:
+∞
+∞
MASi = (x + y − qi − q j ) f (x, y )dy dx
qi qj
+ ∞ q j
+ (x − qi ) f (x, y )dy dx
qi 0
q i + ∞
+ (x + y − qi − q j ) f (x, y )dy dx. (15)
0 qi +q j −x
∂ 2 Si2a (qi )
= −λc e−λ(qi +q j ) (eλq j + λqi − 1 ) < 0.
∂ q2i
Thus Si (q ) is concave in qi given any positive qj . Brand i’s optimal inventory quantity qia can then be found by solving
2a i
∂ Si (q )
2a i
∂ qi = 0, i.e.,
eλq j + λqia c
= . (17)
eλ(qia +q j ) c
Proposition 4. Given any positive qj , there exists a unique positive qia satisfying Eq. (17).
R2a = ( p − w )E[D]
= 2μ ( p − w ).
618 J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629
Although unit production cost during the selling season is higher than the wholesale price, supplier i may be willing to
replenish the inventory to satisfy the unmet demand for brand i due to the concerns about stockout costs (e.g., loss of good
will). Of course, supplier i is not willing to replenish products to satisfy the unmet demand of brand j because it’s revenue
w is less than replenishment cost c’. We examine the four relationships between inventory quantity and demand as follows:
(i) qi ≤ di , qj ≤ dj .
Supplier i will replenish products for unmet demand, and the replenishment quantity is (di − qi ). Brand i’s sales is di
and brand j’s sales is qj .
(ii) qi ≤ di , qj > dj .
Supplier i will replenish products for his unmet demand, and the replenishment quantity is (di − qi ). Brand i’s sales is
di and brand j’s sales is dj .
(iii) qi > di , qj > dj .
Supplier i does not need to replenish products because there is no unmet demand. Brand i’s sales is di and brand j’s
sales is dj .
(iv) qi > di , qj ≤ dj .
Supplier i does not need to replenish products because there is no unmet demand. Brand i’s sales is di + min (qi − di ,
dj − qj ) and brand j’s sales is qj .
eλqi − 1 − λqi
i ( q i , q j = 0 ) = . (19)
λeλqi
According to Proposition 1, i is increasing in qi . Given qj = 0, i (qi ) increases from 0 to μ when qi increases from 0
to + ∞. When qj = +∞, we have i (qi , qj = +∞) = 0.
From (i)–(iv), we find that supplier i’s expected replenishment quantity is:
+∞
MBSi = (x − qi ) f (x )dx.
qi
wλqid + c eλq j
= c. (21)
eλ(qid +q j )
wλqie +c
If qj = 0, supplier i’s optimal inventory quantity qie is given by = c. If qj = +∞, supplier i’s optimal inventory
eλqie
c
λ Ln ( c ). Thus, qie > qid > qif if w + k ≥ c’ > w.
1
quantity is qi f =
Proposition 6. Given any positive qj , there exists a unique positive qid satisfying Eq. (21), and qid > qia .
Table 4
Main notations used in Section 5.
S3a (qi , q j ) The supplier’s expected profit if (i) the two brands are provided by one supplier; (ii) with substitution;
R3a The retailer’s expected profit if (i) the two brands are provided by one supplier; (ii) with substitution;
MCS The supplier’s expected replenishment quantity if (i) the two brands are provided by one supplier; (ii) with
substitution; (iii) with replenishment tactics; (iv) k ≥ c’ > c;
S3b (qi , q j ) The supplier’s expected profit if (i) the two brands are provided by one supplier; (ii) with substitution; (iii) with
replenishment tactics; (iv) k ≥ c’ > c;
MDS The supplier’s expected replenishment quantity if (i) the two brands are provided by one supplier; (ii) with
substitution; (iii) with replenishment tactics; (iv) w + k ≥ c’ > Max{c, k};
S3c (qi , q j ) The supplier’s expected profit if (i) the two brands are provided by one supplier; (ii) with substitution; (iii) with
replenishment tactics; (iv) w + k ≥ c’ > Max{c, k};
Decision variables q Optimal inventory quantity of brand i, j if (i) the two brands are provided by one supplier; (ii) with substitution;
q = qih = q jh Optimal inventory quantities of brand i, j if (i) the two brands are provided by one supplier; (ii) with
substitution; (iii) with replenishment tactics; (iv) k ≥ c’ > c;
q˜ = qil = q jl Optimal inventory quantities of brand i, j if (i) the two brands are provided by one supplier; (ii) with
substitution; (iii) with replenishment tactics; (iv) w + k ≥ c’ > Max{c, k};
Proposition 7. Given w + k ≥ c’ and assuming that supplier i can replenish inventory, supplier i will gain more profit than he
would without replenishment ability, i.e., Si (q ) ≥ Si
2a ia 1
(q∗ ) and Si (q ) ≥ Si
2b id 1
( q∗ ).
The proof of Proposition 7 is provided in Appendix A.
In summary, when w ≥ c’, the retailer can benefit from supplier i’s replenishment activities, i.e., R2a ≥ R1 , where R2a is
the maximal expected profit that the retailer can possibly obtain.
When w + k ≥ c’, supplier j’s decision is the same as that discussed in Section 3, with no brand substitution. His optimal
inventory quantity is q and optimal expected profit is Jsj (q ), where Js j (q ) ≤ 1 (q∗ ). Thus, supplier j is worse off as a result
Sj
of supplier i’s replenishment capability. This is consistent with what we have found in practice. Namely, if suppliers are agile,
flexible, and responsive, e.g., having the fast replenishment ability discussed here, they will gain considerable competitive
edge and improve their profit margin.
From the above discussion, we found that supplier j is not sustainable in the long run, when competing with supplier i
who can replenish during the selling season. In this study, we discuss the situation in which there is only one supplier in the
market to provide both brands i and j (for example, if supplier i acquired supplier j). The main notations used in Section 5
can be found in Table 4.
Given these assumptions, supplier i’s expected profit can be expressed as:
S3a (qi , q j ) = wE min {Q, D}] − c(qi + q j ) − kE[(di − qi )+ + (d j − q j )+ . (22)
∂ 2 S ( q , q ) ∂ 2 S ( q , q )
3a i j 3a i j
∂ q2 ∂ qi ∂ q j
We can show that
∂ 2 S3a (qi ,q j )
< and
i
> 0. Thus the Hessian matrix of S (qi , q j ) is negative defi-
∂ q2
0
∂ 2 S3a (qi ,q j ) ∂ 2 S3a (qi ,q j )
3a
i
∂ q j ∂ qi ∂ q2
j
nite for qi and qj . The optimal inventory quantities can be found by solving:
∂ S ( qi ,q j )
3a
∂ qi = w + k − c − wFD (qi + q j ) − kF (qi ) = 0, (23 )
∂ S3a (qi ,q j )
∂qj = w + k − c − wFD (qi + q j ) − kF (q j ) = 0. (24 )
5.1. The replenishment cost is less than the stockout cost: k ≥ c’ > c
Under this cost structure, the supplier will replenish the stockout brand and will not use substitution because it’s cheaper
to replenish at cost c’ than to incur stockout cost k.
(i) qi ≤ di , qj ≤ dj .
Brand i’s sales is di , and brand j’s sales is dj . Brand i’s replenishment quantity is (di − qi ); brand j’s replenishment
quantity is (dj − qj ).
(ii) qi ≤ di , qj > dj .
Given c’ ≤ k, the supplier will always replenish to satisfy unmet demand. Thus, in this scenario, the sales of brands i
and j are di and dj , respectively, and brand i’s replenishment quantity is di − qi .
(iii) qi > di , qj > dj .
No Replenishment is needed under this scenario, and di and dj are the sales of brands i and j, respectively.
(iv) qi > di , qj ≤ dj .
The sales are di and dj , respectively. Brand j’s replenishment quantity is dj − qj .
Let MCS denote the expected replenishment quantity. From (i)–(iv) above, we find that the supplier’s expected profit is:
The Hessian matrix of S3b (qi , q j ) is negative definite for qi and qj . Assuming that the optimal inventory quantities of
brand i and brand j are qih and qjh respectively, then qih = qjh . Let q = qih = qjh . We can find that q is given by q =
λ Ln ( c ). Although qic , qif , and qih are functions of c and c’, these optimal solutions are obtained under different regions of
1 c
c’ value.
In summary, the supplier will replenish products to satisfy any unmet demand when facing a high stockout cost and
a relatively low replenishment cost. The supplier should replenish when necessary and not depend on substitution effect
taking place. This is because k is always nonzero when the brand that customers prefer is unavailable. Brand substitution
cannot eliminate stockout cost as customers feel disappointed when their first choice is not available.
Under this cost relationship, the supplier will use one brand’s surplus to satisfy another brand’s shortage when necessary.
If the demand of the brand is still unmet afterward, he will replenish the brand to satisfy the demand.
(i) qi ≤ di , qj ≤ dj .
The sales of products i and j are di and dj , respectively. Brand i’s replenishment quantity is (di − qi ), while brand j’s
replenishment quantity is (dj − qj ). Because both shortages are satisfied through replenishment, demands are always
met and no stockouts will take place.
(ii) qi ≤ di , qj > dj .
Because c’ > k, the supplier will first use j to substitute i in satisfying brand i’s unmet demand. If there is still unmet
demand after all of brand j’s surplus is exhausted, the supplier will replenish brand i to satisfy brand i’s unmet
demand. Thus we have:
(a) brand i’s sales is di − min {di − qi , qj − dj };
(b) brand j’s sales is dj + min {di − qi , qj − dj };
(c) brand i’s replenishment quantity is max {(di − qi ) − (qj − dj ), 0};
(d) brand i’s overall stockout cost is k min {di − qi , qj − dj }; and
(e) brand j’s stockout cost is 0.
(iii) qi > di , qj > dj .
No replenishment is needed under this scenario. The sales are di and dj for brands i and j, and neither brand faces a
stockout.
(iv) qi > di , qj ≤ dj .
In this scenario, we find:
(a) brand i’s sales is di + min {dj − qj , qi − di };
(b) brand j’s sales is dj − min {dj − qj , qi − di };
(c) brand j’s replenishment quantity is max {(dj − qj ) − (qi − di ), 0};
(d) brand i’s stockout cost is 0; and
(e) brand j’s overall stockout cost is k min {dj − qj , qi − di }.
J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629 621
Because the supplier will replenish both brands to satisfy unmet demand after brand substitution takes place, Eq. (27) can
be expressed as:
Proposition 10. Given w + k ≥ c’ > c, both the supplier and retailer will benefit from the supplier’s replenishment ability. More-
over, S3c (q˜, q˜ ) ≥ S3a (q , q )and S3b (q , q ) ≥ S3a (q , q ).
Thus, when w + k ≥ c’ > c and replenishment is possible, the supplier’s optimal inventory quantity for each brand de-
creases and his profit increases. The retailer benefits from the supplier’s replenishment ability, and his expected profit is
R2a , which is much higher than the expected profit without replenishment. Main results are summarized in Tables 5 and 6.
Table 5
Summary of main analytical results when two brands are provided by two different suppliers.
Decision situations Supplier i’s Supplier j’s Supplier i’s profit Supplier Retailer’s Important relationships
inventory quantity inventory quantity j’s profit profit
Table 6
Summary of main analytical results when two brands are provided by one supplier.
Decision situations Brand i’s inventory Brand j’s inventory Supplier’s Retailer’s Important relationships
quantity quantity profit profit
q q S3a (q , q ) R3a < eλq , q∗ ∗ > q > q ;
w+k ∗∗
VMI with substitution
1 If c
wFD (2q ) + kF(q ) = w + k − c > eλq , q∗ ∗ < q < q ;
w+k ∗∗
2 If c
= eλq , q = q = q∗ ∗ .
w+k ∗∗
3 If c
The supplier has the k ≥ c’ > c qih qjh S3b (q , q ) R2a 1 q˜ < q ;
ability to replenish
qih = qjh = q, where q = λ1 Ln( cc ) 2 q < q ;
w + k ≥ c’ > Max{k, c} qil qjl S3c (q˜, q˜ ) 3 S3b (q , q ) ≥ S3a (q , q );
qil = q jl = q˜, where 4 S3c (q˜, q˜ ) ≥ S3a (q , q );
(c − k )FD (2q˜ ) + kF (q˜ ) = c − c
Table 7
Optimal inventory decisions with and without brand substitution.
Each brand’s inventory Total sales Supplier i’s profit Supplier j’s profit The retailer’s profit
Table 8
Key solutions of the supply chain under different qj given c’ = 30.
qj qia LSi
2a MASi Si2a (qia ) Jsj (q ) R2a Supply chain’s total profit
6. Numerical examples
In this section we use numerical examples to derive additional insights. Assume w = 40, c = 20, k = 8, p = 60, and the
distributions of both demands di and dj are exponentially distributed with parameter λ = 1/200. We first consider the case
in which there is no brand substitution and each supplier independently manages inventory. We find that an individual
supplier’s optimal inventory is q = 175.09; and each supplier’s expected profit is Jsi (q ) = Jsj (q ) = 498.12. The supply chain’s
total expected sales quantity is min {q , di } + min {q , dj } = 233.33, and the retailer’s expected profit is Jr = 4666.66. If the
retailer sells two substitutable brands of a product, the supplier’s optimal decision will be different. We discuss this next.
6.1. Optimal SC inventory decisions under VMI with substitution (see Section 3.3)
When each supplier independently makes an inventory decision while anticipating brand substitution without replenish-
ment, we find that each supplier’s optimal inventory quantity is q∗i = q∗j = q∗ = 228.15, and the supply chain’s total sales is
+ L1 = 312.55. We verified that q∗ > q holds, validating Proposition 2, which states that substitution motivates suppliers
Sj
LSi
1
Sj
to provide higher amounts of inventory. We also find that each supplier’s expected profit is Si
1
(q∗ ) = 1 (q∗ ) = 1176.58,
so Si
1
(q∗ ) > Jsi (q ) and > Js j (q ). The combined profit from both suppliers is St
S1 j (q∗ ) 1
(q∗ ) = 2353.16, and the retailer’s
expected profit is R1 = 6251.00. Table 7 contrasts the optimal inventory decisions with and without brand substitution.
supplier j’s optimal expected profit is Jsj (q ) = 498.12, and the retailer’s expected profit is R2a = 80 0 0.
J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629 623
Table 9
Key solutions of the supply chain under different qj givenc’ = 45.
qj qid LSi
2b
MBSi Si2b (qid ) Jsj (q ) R2b Supply chain’s total profit
500
q'
450 q''
400
Optimal inveintory quantity
350
300
250
200
150
100
50
0 5 10 15 20 25 30 35 40 45
c
Fig. 1. q and q change with production costc.
optimal inventory is qj = q = 175.09, supplier j’s optimal expected profit is Jsj (q ) = 498.12, and the retailer’s expected profit
is R2b = 7115.98. From Tables 8 and 9, we can see that qid > qia given the same qj and that qie > qib and qif > qic .
From Eq. (25), we find that the supplier’s optimal inventory for each brand is q = 193.47, and the SC’s expected sales
quantity is equal to E[min {Q, D}] = 286.31. The supplier’s expected profit is S3a = 2497.42, and that of the retailer is R3a =
∗∗
λq = 3.51. Thus, w+k < eλq . Obviously q∗∗ > q > q . Fig. 1 shows ∗∗
5726.18. We find that q∗∗ = 251.29, w+ k
c = 2.40, and e c
how q and q change with production cost c. We find that q = q = q∗∗ = 251.29 if c = 13.66, which means w+
k λq∗∗ = 3.51.
c =e
The outcomes confirm Proposition 8.
After incorporating the replenishment tactic, we have the following main numerical results:
624 J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629
quantity Z5 increases with c’. Fig. 5 shows that the supplier’s expected profit S3c (q˜, q˜ ) also decreases with c’.
Specifically, when c’ = 45, we have q˜ = 183.01, and S3c (q˜, q˜ ) = 2851.91. When c’ = 30, we have q˜ = 109.94, and
S3c (q˜, q˜ ) = 5213.40.
Given w + k ≥ c’ > Max{k, c}, the retailer’s expected profit is always R2a = 80 0 0.
626 J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629
This paper considers a two-echelon supply chain selling two substitutable brands. We first establish the suppliers’ op-
timal inventory decisions and show that under brand competition, suppliers will choose higher inventory levels. Next, we
analyze the situation in which one supplier has the ability to replenish his brand during the selling season, while the other
supplier is not capable of replenishing his brand during the same season. In this situation, we find that the substitution
effects and the replenishment costs in the selling season significantly affect the replenishment decisions. Finally, we discuss
a special case in which the two brands are provided by a single supplier, which is plausible because the supplier with re-
plenishment capability could eventually dominate the market. We find that the monopolistic supplier may choose to offer a
relatively moderate quantity of inventory. The main managerial insights from this paper can be summarized as follows:
(i) After comparing the VMI models between the cases with and without substitution, we find that substitution effects
benefit the suppliers. When facing substitutable demand, suppliers should choose a higher inventory level to make
more profits.
(ii) The supplier can further increase his profit if he first obtains replenishment capability. However, the range of the
profit margin depends on the value of the unit replenishment cost. The retailer may not always benefit from the
supplier’s replenishment activities given a relatively high replenishment cost.
(iii) The supplier may choose a more moderate inventory quantity if two brands are provided by one supplier. The retailer
always benefits from the supplier’s replenishment activities.
(iv) Substitution always benefits the retailer. The retailer performs best if both brands are provided by one supplier with
replenishment capability.
Brand substitution is a common observed phenomenon in daily life. VMI suppliers must recognize such a reality when
making inventory decisions. Key findings from our research suggest that brand substitution raises an individual supplier’s
inventory quantity, which is beneficial to the retailer. We also identify the optimal replenishment policies for suppliers when
brand substitution and stockout penalties are considered. The proposed models enhance the supplier’s profit. Similarly, re-
plenishment also significantly improves retailer’s profit. The VMI suppliers must establish a quick response capability to
quickly refill products during the selling season, so as to improve customer’s service level and attain higher profit. As sup-
pliers are always concerned about the manufacturing expenses, our work has looked into the overall impact of production
costs, especially the replenishment cost, on inventory decisions, and provides guidelines for managers when making deci-
sions under VMI.
Future research may include exploring long-term relationships between the supply chain members in a multiple period
setting; introducing multiple brands to reflect products competition. Finally, one can also consider the relationship between
supply quantity and retail price in the future work.
Acknowledgments
This research is supported by Natural Science Foundation of China (71202140, 71572184, 71301147, 71301148, 71601169,
and 71401158), Zhejiang Provincial Natural Science Foundation of China (LQ16G010 0 07). This research is also partially sup-
ported by the key research center of philosophy and social science of Zhejiang province, Zhejiang Technological Innovation
and Enterprise Internationalization Research Center (15JDJS03YB).
Appendix A
Proof of Proposition 1. Let f(x, y) denote joint probability density function of di and dj . We have f(x, y) = fi (x)fj (y) since di
and dj are assumed to be independent. We have the following situations:
(i) qi − x ≥ y − qj ≥ 0.
When y ≥ qj and y ≤ qi + qj − x, the extra demand of brand i due to substitution can be expressed as:
qi
qi +q j −x
ia = (y − q j ) f (x, y )dy dx.
0 qj
(ii) 0 ≤ qi − x ≤ y − qj .
When x ≤ qi and y ≥ qi + qj − x, the extra demand of brand i due to substitution can be expressed as:
qi
+∞
ib = (qi − x ) f (x, y )dy dx.
0 qi +q j −x
Combining (i) and (ii), we find that the extra demand of brand i due to substitution is:
qi
qi +q j −x
qi
+∞
i = ia + ib = (y − q j ) f (x, y )dy dx + (qi − x ) f (x, y )dy dx.
0 qj 0 qi +q j −x
J. Cai et al. / Applied Mathematical Modelling 43 (2017) 611–629 627
Subsequently, we find:
∂ ia qi +q j −qi qi
= (y − q j ) f (qi , y )dy − 0 + (qi + q j − x − q j ) f (x, qi + q j − x )dx
∂ qi qj 0
qi
= (qi − x ) f (x, qi + q j − x )dx,
0
∂ ib +∞ qi
d +∞
= (qi − qi ) f (qi , y )dy − 0 + (qi − x ) f (x, y )dy dx
∂ qi qi +q j −qi 0 d qi qi +q j −x
qi
+∞
= f (x, y )dy − (qi − x ) f (x, qi + q j − x ) dx
0 qi +q j −x
qi
+∞
qi
= f (x, y )dy dx − (qi − x ) f (x, qi + q j − x )dx.
0 qi +q j −x 0
Thus,
∂ i ∂ ia ∂ ib qi
= + = (qi − x ) f (x, qi + q j − x )dx
∂ qi ∂ qi ∂ qi
q + ∞
0
i
qi
× f (x, y )dy dx − (qi − x ) f (x, qi + q j − x )dx
0 qi +q j −x 0
qi
+∞
i is therefore increasing in qi .
∗
Proof of Proposition 2 . To prove that q∗ in Eq. (9) is unique, we define Z1 = w+k
∗ + w2λλqq∗ and have:
eλq e
=
∂q ∗ e4λq∗
λ
w − (w + k )e − 2wλq
q∗ ∗
=λ 2λq∗
< 0.
e
Thus, Z1 decreases in q∗ . If q∗ = 0, we have Z1 |q∗ =0 = w + k. We can also find ∗lim Z1 = 0. Given 0 < c < w + k, it is easy
q →∞
w+k
to see that there exists a unique positive q∗ which satisfies Eq. (9). From Eq. (2), we have = c. Therefore, we conclude
eλq
q∗ > q .
Proof of Proposition 3. In Eq. (8), Jsi (qi ) does not depend on qj , and wE[max {min (qi − di , dj − qj ), 0}] ≥ 0, we assure
∂ Si ( qi )
Si
1
( q )
≥ Jsi (q ). From Eq. (8), we can also see that for any given qj , there exists a unique qτi , which satisfies 1
∂ qi = 0.
Thus qτi maximizes Si 1
( q i ) , which leads to Si (qτ ) ≥ Si (q ) ≥ J (q ).
1 i 1 si
Now given qj = q∗ , we know that qτi = q∗ maximizes Si 1
(qi ). Thus, it is easy to see Si
1
(q∗ ) ≥ Jsi (q ). Proof for supplier j
can be done similarly.
λq j
e +λqia
Proof of Proposition 4. Let Z2 = λ(qia +q j ) . Given any positive qj , we have:
e
Thus Z2 is decreasing in qia . When qia = 0, we have Z2 |qia =0 = 1; alternatively, lim Z2 = 0. When 0 < c
c
< 1, we find that
qia →∞
for any positive qj , there exists a unique positive qia which satisfies Eq. (17).
λq j
e + λq i ∂Z λ2 q ∂Z
Proof of Proposition 5. Let Z3 = λ ( qi +q j ) . Given any positive qi , we have ∂ q3 = − λ(q +iq ) < 0. From ∂ q3 < 0 and
e j e i j j
Proposition 4, we conclude qic < qia < qib .
λq
wλqid +c e j
Proof of Proposition 6. Let Z4 = λ(qid +q j ) , then we have:
e
∂Z
Because c’ > w and eλq j > 1, we have wλqid + c eλq j − w > 0. Thus, ∂ q 4 < 0. When qid = 0, we have Z4 |qid =0 = c ; alterna-
id
tively lim Z4 = 0. If 0 < c < c’, for any positive qj , there exists a unique positive qid which satisfies Eq. (21). From Eq. (17),
qid →∞
we have
eλq j + λqia
c = c.
eλ(qia +q j )
Using proof by contradiction, we assume qia = qid . Given qj , w and λ, we have:
1 + 2qλ
FD (2q ) = 1 − .
eλq eλq
∗∗
We find that F(q) > FD (2q) if 1 + 2qλ > eλq ; and F(q) < FD (2q) if 1 + 2qλ < eλq . When w+ k
c =e
λq , we have q = q∗∗ .
λ ∗∗
Since 1 + 2q λ = e
∗∗ q , we have F(q ) = FD (2q ). As there is only one root in Eq. (25), we can readily have q = q = q∗∗ .
∗∗ ∗∗
When, w+ k
< e λq∗∗ we have q < q∗∗ ; subsequently F(q ) > F (2q ). By combining Eqs. (2) and (25), we conclude q > q . To
c D
prove q < q∗∗ , we use proof by contradiction and assume q > q∗∗ . Then F(q ) < FD (2q ) should hold, leading to q < q ,
which contradicts our findings that q > q . Thus we have q∗∗ > q > q . Through similar way, we can find q∗∗ < q < q if
w+k λq∗∗ .
c >e
Proof of Proposition 9. From Eqs. (25) and (31), we have:
wFD (2q ) + kF (q ) − [(c − k )FD (2q˜ ) + kF (q˜ )] = w + k − c . (32)
We use proof by contradiction. If q˜ = q , then to ensure Eq. (32) holds, we must have q˜ = q = +∞, which leads to
Eqs. (25) and (31) to be not true; so, q˜
= q . On the other hand, when q˜ > q , by plugging them into Eq. (32), we find the
equality does not hold. Thus, we conclude q˜ < q . Similarly, we can prove q < q .
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Update
Applied Mathematical Modelling
Volume 59, Issue , July 2018, Page 750
DOI: https://doi.org/10.1016/j.apm.2017.02.040
Applied Mathematical Modelling 59 (2018) 750
Corrigendum
The authors regret the error in the reference and it has been corrected as below,
[35] X. Hong, W. Chunyuan, L. Xu, A. Diabat, Multiple-vendor, multiple-retailer based vendor-managed inventory, Ann.
Oper. Res. 238(1) (277–297) doi: 10.1007/s10479-015-2040-0.
should change into:
[35] X. Hong, W. Chunyuan, L. Xu, A. Diabat, Multiple-vendor, multiple-retailer based vendor-managed inventory, Ann.
Oper. Res. 238(1–2) (2016) 277–297.
The authors would like to apologise for any inconvenience caused.
http://dx.doi.org/10.1016/j.apm.2017.02.040
0307-904X