What and Why Li-Fi
Imagine a world where every
light could connect you
to the internet.
Why it will be a good fit for
Signify ?
• Signify focuses on light
becoming an intelligent
language, which connects
OPPORTUNITIES
and conveys meaning.
• Interact is already working
on IOT and can expand in Li-
Fi.
• The spectrum now has to
accommodate more mobile
users. Connected devices
are forecasted increase to
20 mn IOT devices by 2020.
• With LiFi we can utilise
spectrum more than 1000
times greater than the
spectrum utilised for radio
frequencies.
Brand used - INTERACT through
Philips. This will cut down
cost of brand building
https://www.signify.com/en-in || https://marketersmedia.com/wireless-fidelity-wi-fi-and-light-fidelity-li-fi-market-swot-analysis-including-key-players-ibsentelecom-alcatel-lucent-ericsson-hewlett-packard-enterprise/444122 || https://www.aptos.com/lifi-important-retail-trend-2018/
|| https://www.techopedia.com/7/31772/technology-trends/what-are-the-advantages-and-disadvantages-of-li-fi-technology || https://5g.co.uk/guides/what-is-li-fi/ || https://5g.co.uk/guides/what-is-li-fi/
Market Analysis Way Forward
T H R E AT S STRENGTHS
• WIPRO and foreign players like • High cost of data in India w.r.t world standards
Ericsson, HP, Cisco, GE Lighting are • Leverage the wide data penetration in India.
already venturing and can capture the • Government support in the light of its pilot
potential Indian market project with IIT Madras
• Start-ups are actively into Li-Fi
WEAKNESSES
• Global Market Insights recently released a report • Lack of Infrastructure and technology
predicting the Li-Fi market will reach USD 9 Billion • Wi-Fi penetration has still not penetrated, currently only
9% in India.
•
by 2023
Emerging Technology which is still in nascent stage
B2B • Fibre optic enabled internet will give competition albeit
in India with lesser speed.
No Interface
Secure
Smart Lighting
Light can be contained. RF technology such as Wi-Fi Efficiency
Any private or public lighting
Light cannot travel through is vulnerable to interference LiFi allows the repurposing of
including street lamps can
walls, which means a LiFi from cordless phones, light for communications as
be used to provide LiFi
signal can be secured in a microwaves and other Wi-Fi. it uses the same
hotspots, and the same
physical space. Technology LiFi signals can be defined by infrastructure. LED lights are
also enables additional the area of illumination, communications
already widely efficient, and
control as data can be which is much simpler to infrastructure can be used to
LiFi gives them another
directed from one device to avoid and even stop monitor and control lighting
purpose, connectivity.
another. altogether. and data.
 What and Why Li-Fi Market Analysis
There are just six companies in the world working on Li-Fi technology,
including one in India, three in Europe and two in the USA.
Delhi-based Velmenni Research, which was started by Deepak Solanki
in 2012, is trying to crack the issue using Li-Fi by providing high-speed
internet through LED lights to everyone in a secured environment.
Lighting companies in India and abroad are working to build smart LED
lightning (LED lights equipped with ICs). Wipro Lighting, for instance,
has recently joined hands with Scotland-based pure LiFi to design
smart lighting hardware.
“We are offering ‘Power over Ethernet’ cables. Since LED lights
consume less power, it is possible to offer lighting solutions through
these cables. It makes for an attractive option while retrofitting
existing buildings where computer systems are already installed”, said
Revenue in office furniture segment amounts to Rs.0.97
Anuj Dhir, Vice-President, Business Head, Wipro Lighting.
Lakh Crores in India. The market is expected to grow
annually by 2.2% (CAGR 2019-2023)
Acceptability of a new breakthrough technology like LiFi is
expected to be higher for office spaces in India’s IT and
Services hubs, in comparison to hospitals and schools
which are yet to invest in more important medical and
teaching aids.
https://www.businesstoday.in/ || https://www.thehindubusinessline.com/ || https://www.velmenni.com/ || www.statista.com/
Way Forward
Starting with an office space employing 200
people and assuming 4 employees’ workspace
is covered by 1 Li-Fi bulb, (provided required
light intensity is compensated by common LED
bulbs) there are 50 bulbs required per office
space.
Considering 4 such spaces on every floor, gives
us 200 Li-Fi bulbs per floor.
Assuming an average of 12 storeys per building,
gives us 2400 bulbs per building.
Further, an average of 10 such buildings in an
IT hub/ knowledge park generates an overall
requirement of approximately 25000 Li-Fi
bulbs. Targeting 4 such hubs in Gurugram,
Bangalore, Chennai and Hyderabad gives an
opportunity for 2 Lakh bulbs installation.
 What and Why Li-Fi
Go To Market Strategy
❑ Initially for expansion the main
target segment would be the
corporate offices in tier 1 cities
which would be having this
kind of infrastructure to sustain
this LiFi technology
❑ Brand will be positioned under
“Interact” which is IoT based
platform of signify & this
technology will combine with
this brand & can be launched in
the market
❑ Marketing strategy would be
like covering two aspects which
is light & internet with one
product
❑ Price would be high as
compared to normal lighting
solutions but the combined
benefit will be much
economical
Market Analysis Way Forward
Distribution Model
❑ These products will be sold directly in B2B segment in its nascent stage as mostly
corporate hubs will be our customers who will adopt these technologies as the kind
of scale at which they operate
❑ Distribution of these products can be done through online medium sites as finally
after saturation of corporate sector customers are the potential customers which
will increase the market size of the LiFi technolgies
❑ Hubs will be created for the mass distribution of the products & for the easy
logistics these hubs will be created at the central location for easy connectivity
Merger & Acquisitions
❑ Velmenni is the startup which can be acquired or a tie up can be done with this
company as it is working in LiFi field
❑ Collaboration can be done with the Oledcomm which is France based company &
providing LiFi solutions through invisible light technologies & radiowave free
technology
❑ GiGaLifi technologies can be brought up as a technolgy partner which work on
these LiFi technolgies to provide better solutions to these technologies