SPRING ANNOTATED

BIBLIOGRPHIES

Page Koerner
  Northwestern MSC
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Spring Annotated Bibliographies

Chiasson, T., & Gregory, D. (2014). Data + Design: A simple introduction to preparing and

visualizing information. Infoactive.

This reading was for Visual Communication. The books looks at how statistics and numbers can be

presented in compelling and easy to understand ways through simple changes to the way they are

presented. The books techniques range from redesigning charts such as bargraphs in order to convey

information better, to using data to create highly stylized infographics. This relates to the learning

objective of learning, understanding, and applying design terms and practices to make everyday things

easier to use. This reading could be used in many different fields as it applies to data and how to make it

more accessible.

Keywords: Data, Design, Accessibility.

Huff, D. (1993). Chapter 5. In How to lie with statistics. essay, W. W. Norton.

This is a chapter from the book How to Lie With Statistics. This chapter looks at how graphs and

numerical data can be manipulated, making it look like it is conveying a different result than it actually

is. This can be used to make numbers appear ‘better’ than they actually are, or to create a correlation

when there is not actually one. This links to the course objective of understanding design terms and

practices - by understanding them, readers are able to interpret the actual meaning of the data. Like the

reading above, this can be used in a variety of fields, and beyond even a professional sense – the

chapter provides information on how to interpret data beyond how it appears at first glance.

Keywords: Data, Statistics

Huff, D. (1993). Chapter 6. In How to lie with statistics. essay, W. W. Norton.

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This is a chapter from the same book as above. This chapter links heavily to the previous, however this

one looks more into how size and perspective can influence how individuals interpret data rather than

how numbers and fields can. This also links to the course objective of applying design to real life.

Through using these design tactics people can change the way certain data sets or statistics are viewed.

Keywords: Data, Statistics, Interpretations

Norman, D. A. (2013). The design of everyday things. Basic Books.

This book looks at how everyday objects are designed to intuitively show how to use them. These

objects range from whether to push or pull a door, to how icons and symbols are used to show an

objects functionally across different languages. The learning objective of applying terms to everyday

things is shown here. This reading also demonstrates the failures and shortcomings of poorly designed

items. This reading can be used to analyze how well an item is designed, or to help redesign something

which is poorly functioning.

Keywords: Intuitive, Usage, Functionality

Powell, W. F. (2013). Perspective. W. Foster Pub.

This book focuses on perspective and is from Visual Communication. It shows through description, real

life examples, and illustrations how different perspectives (such as 2D vs 3D, or if an object is shown

from above or below) can change how a viewer perceives something. This relates to learning objectives

of understanding how design features can influence how viewers perceive or understand something,

and how to utilize them.

Keywords: Perspective, Design, Perception

Lindstrom, M. (2008). Chapter 6. Buy ology: Truth and lies about why we buy. New York:
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Doubleday.

This is a chapter from Martin Lindstrom’s book on consumer practices. The chapter is titled A Sense of

Wonder, and focuses on how influential smell is to consumers. This was a reading from visual

communication. The main focus is how smell is the sense most linked to memory, and looks into how

companies capitalize off of that in order to sell consumers goods. Smell is so important that customers prefer

‘good smelling’ things which remind them of their childhood over neutral or non-smelling items. This type of

marketing is called neuromarketing, and is used in places like restaurants, as well as in places such as

Disneyland. This links to the learning objective of understanding consumer needs in visually marketing goods.

Keywords: Smell, Nostalgia, Marketing

Airey, D. (2015). Chapter 1. Logo design love: A guide to creating iconic Brand Identities. New
Riders.

The next citations are all from Logo Design Love, a book used in Visual communication. The first chapter

examines how influential logos are, especially in marketing consumer products. It uses examples of very

well-known and famous logos, and how easily we recognize them, to prove this. It also highlights just

how prevenient logos are by asking the viewer how many logos are just in their line of sight or room.

This links to the course by showing how influential and built into society visual communication practices

are.

Keywords: Logos, Design, Influence, Marketing

Airey, D. (2015). Chapter 2. Logo design love: A guide to creating iconic Brand Identities. New
Riders.

This is the second chapter of Logo Design Love. This chapter looks into how logo designs convey the

message, history, and values of a company and organization. This is extremely important especially in

marketing at consumers often base their purchase off of the perceived values and history of companies

– this explains why name-brand products still do well even when off-brand products are cheaper. The
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chapter likens a logo-less company to a faceless man – the logo is what consumers can immediately

identify with.

Keywords: History, Value, Market, Consumer

Airey, D. (2015). Chapter 3. Logo design love: A guide to creating iconic Brand Identities. New
Riders.

This chapter links very well to the course learning objectives as it shows how to utilise design features to

design an iconic logo. Through use of design terms and principals, and drawing from well-known famous

logos, this chapter shows readers what goes into making a well working, recognizable logo.

Keywords: Logo, Design, Efficacy

Airey, D. (2015). Chapter 7. Logo design love: A guide to creating iconic Brand Identities. New
Riders.

This chapter gives tips on how to mind map and design a logo for your brand, and provides practical

technical tools on how to properly export your logo from your sketchbook to pdf, digital format. This

links well to the capstone course and the personal branding and provides useful tips and techniques on

how to make a logo which is not only visually appealing and engaging, but which reflects an individual.

Keywords: Brand, Design