COMPANY BACKGROUND

-KFC-
Although Harland Sanders passed away in 1980, he continues to play a significant role in
the company's branding and advertising. Colonel Sanders, as he was formerly known,
serves as a metonym for the business. KFC, a shortened version of its name, was adopted
by the company in 1991. However, as of April 2007, all signage, packaging, and
advertisements for the company now use its original name, Kentucky Fried Chicken. The
recipe for Kentucky Fried Chicken uses 11 different herb and spice blends, and it is now
being franchised throughout the rest of America. By the early 1970s, Malaysia had access to
that specific recipe. Today, KFC Malaysia still serves delicious, finger-licking-good chicken.
The majority of Malaysian citizens were drawn to its delectable aroma, which led to its
popularity among them. KFC takes pride in being a fast-food establishment that offers
customers delicious chicken along with a variety of home-style side dishes and dessert.

In 1973, the first KFC eatery debuted on Jalan Tunku Abdul Rahman. KFC Malaysia now
has 500 franchise locations throughout Malaysia and is still growing. KFC has been
synonymous with delicious chicken, and Malaysians have been enjoying it ever since. KFC
Malaysia now has a unique personality that is uniquely Malaysian. KFC Holdings is a brand-
named chicken retail chain operator based in Malaysia. About 500 KFC restaurants are run
by KFC Holding in Malaysia, which also manages 35 restaurants in the RasaMas network.
The Group of KFC Holding owns about 52 Kedai Ayamas, making this company the first
chicken- and chicken-based retail chain in the country.

KFCH engages in a variety of ancillary businesses, including vegetable cultivation,

baking, and sauce preparation, in addition to its primary business of serving fast food. KFCH
has established itself as a powerful, large corporation in Malaysia's business and retail
sectors, with a solid reputation for high-quality products, effective, amiable service, and
financial stability. Without a doubt, KFCH is the only KFC restaurant operator in the world to
serve a larger share of the Western Quick Service Restaurant market than McDonald's. KFC
Holdings (Malaysia) Bhd (KFCH) is the franchisee of the KFC restaurant chain in Malaysia,
Singapore, Brunei, Cambodia, and India in addition to Malaysia.
TYPES OF RECRUITMENT

-KFC-
1. FACEBOOK
- The KFC makes advertisements for KFC employees who are trustworthy and honest
in doing a job.

2. MASS MEDIA
- Through newspapers about KFC need employees because there are not enough co -
workers.

3. JOB POSTING
- Submit your resume to the KFC website provided.

4. REHIRING
- This program is open to youths who have passed Form 3 Assessment (PT3) or Sijil
Pelajaran Malaysia (SPM).

5. AGE
- Men 16 years and older
- Women 18 and older
TRAINING

-KFC-
1. TRAINING IN THE CLASSROOM
- Learn to make all kinds of food and recognize the names of each menu or food.

2. GUIDANCE WHILE WORKING

- Monitored by people who have been working for a long time and ensures new
employees are efficient in doing the work.

3. DEVELOPMENT AND INNOVATIVE TRAINING

- Learn basic English to be more alert when asked. In addition, to better understand if
there is an order in English.

4. INTERPERSONAL AND PROBLEM-SOLVING TRAINING

- Solving problems that have never been done is like working for the counter section.
REWARD MANAGEMENT

-KFC-
1. SALARY
- Basic remuneration to employees is given based on performance according to the
time period the salary is given at the end of each period.

2. WAGES
- Given based on the number of days or hours worked if the income is based on
wages the total monthly income is not fixed.

3. MONTHLY BONUS
- Given a bonus if working overtime or on public holidays.
- Given based on the company's annual performance if the company makes a profit
many employees will share the profit by getting a bonus of half a month, a month or two or
more.

4. ALLOWANCE
- Types of allowances, housing and transportation allowances, overtime allowances,
acting allowances, relocation allowances.

5. SALES COMMISION
- The amount of commission based on the sales made. Commission is usually given to
the sales agent.

6. FREE FOOD
- Given a 30-minute break to eat whatever menu is available at work.
 COMPANY BACKGROUND

-McDonald-
In general, McDonald’s is seen as one of the most popular and successful brands in the
world. They are well known throughout the world for their renowned fast food, particularly
burgers. In 1940, two brothers by the names of Dick and Mac Donald opened the first
McDonald's restaurant in San Bernardino, California, in the United States.

McDonald’s has transformed the food sector throughout the years, which has had an
impact on the lives of those who create and consume food. Additionally, McDonald's has a
history of supporting charitable causes and has contributed significantly to several official
and special events, including the World Cup in 1994 and the Olympics in 1976.McDonald's
has had great success, opening more than 30,000 franchise locations in 120 different
countries, feeding more than 47 million people every day, and generating USD 15 billion in
revenue yearly. Additionally, consistency, quality, and cleanliness are three crucial traits. In
1961, Roy Kroc used this as the impetus for founding Hamburger University, which provided
a Bachelor of Hamburg ology degree and focused on consistency, professional service,
quality, and cleanliness.

One of the biggest fast-food chains in the world, McDonald's has catered to people's
daily life. The original McDonald's restaurant was built by two brothers named Dick and Mac
Donald in San Bernardino, California, in 1940, launching this burger company. Prior to
opening the business in San Bernardino, they started off by selling hot dogs where they had
previously owned a hot dog stand and initially sold barbecued hot dogs. But in 1948, the
eatery was shut down before being reopened to serve hamburgers, French fries, and
milkshakes. The brothers start franchising their restaurant in 1954 as it starts to become
increasingly well-known. The first franchisee, Neil Fox, was chosen, and the following eatery
was opened in Fresno, California. After obtaining the McDonald's franchise outside of
California in 1955 as an entrepreneur and milkshake mixer salesman, Roy Kroc opened his
first McDonald's restaurant in Des Plaines, Illinois, which eventually led to the creation of the
McDonald's Corporation. In 1958, the restaurant made good progress and achieved its goal
of selling 1 billion hamburgers.
TYPES OF RECRUITMENT

-McDonald-
INTERNAL RECRUITMENT
1. JOB POSITIONING
- McDonald's internally selects candidates based on their past performance.
McDonald's advertises their vacancies on their own website, so their own employees can
apply for jobs, and they also post on restaurant’s notice boards. So that the current
employees could be informed.

2. SUCCESSION PLANNING
- For executive positions, McDonald's follows a succession planning technique, hiring
current managers or senior employees to executive levels based on their performance.

EXTERNAL RECRUITMENT
1. ADVERTISEMENT IN THE MASS MEDIA
- The job advertised in newspaper ads, magazine ads, and also in their restaurant on
the notice board to get the attraction of people living around for hiring staff.

2. RECRUITING VIA THE INTERNET

- They have their own official website to let them post the vacancies on their website
which is www.mcdonalds2 .rozee.pk and let people who was interested to send their
resumes through an online process.

3. CAMPUS RECRUITMENT EXERCISE

- This is a type of recruitment known as internship that has low salary and it was a
temporary part time job.
- Candidates considered for the vacancies have to undergo a criminal background
check before being hired.
TRAINING

-McDonald-
1. ON-THE-JOB TRAINING
- Most training is field-based or “On-The-Job” because people learn more and are
more likely to retain information if they can practice as they learn. All new employees have a
beginning training period. Here, they demonstrate the fundamentals that enable them to
develop their skills to achieve competency levels in all areas of the restaurant. There is a
classroom-based training sessions that trains them to complete workbooks for quality,
service and cleanliness.

2. JOB ROTATION
- McDonald’s also uses the mostly common training program which is “Job Rotation”. It
is carrying on within a specific department or position to enable the employees are familiar
with all levels of work.

3. LECTURES
- The initial of this training is the Welcome Meeting. These training are usually carrying
on in a Training Centre or Room. These lectures display the company’s criteria and
expectations for new employees. So that the employees can clearly see a full description of
the job, along with guidance on working, job requirements, and procedures. It will also
provide a literal framework to the employees.

4. AUDIO-VISUAL TRAINING
- This training is provided for the new staff, McDonald’s offers DVDs, movies, videos,
and tapes that related to the organization’s operations and functions.
 REWARD

-McDonald-
1. WORK SHIRTS PROVIDED
- Purple for customer service ambassadors to handle large events.
- Gray shirt and hooded red hood for crew trainees.
- Red for regular crew who have never worked in MCD.
- Special yellow for MC Café employees.

2. ENVIRONMENTAL CHANGES THAT INFLUENCE REWARDS IN AN

ORGANISATION
- The establishment of strategic plans by the corporation was spurred by growing
competition from other food retail outlets in order to protect the company's market position.
- The company understood that it could not become the world's most favored fast-food
company without motivated personnel.

3. BUSINESS CONTEXT DRIVING REWARD STRATEGY

- The three most key business contexts that influence any compensation approach for
McDonald's business are the corporate, national, and international contexts.
- Employees are used by the business as a strategy to meet consumer expectations
by delivering high-quality goods and services quickly. The level of customer service and
customer happiness is one method McDonald's evaluates its success at the restaurants.

4. RELIABILITY OF SOURCES OF REWARD INTELLIGENCE

- The pay scales decided upon between the recruitment consultant or company
advertising for a specific job opening rely on the rates of unemployment and levels of
recruited employees' competency.
- The national minimum wage is a very trustworthy indicator of compensation. Every
time a new post becomes available, remuneration and benefit packages serve as the
foundation for attracting the best candidates. Such prizes must adhere to the legislative laws
that apply in a specific jurisdiction.
 OPINION

1. McDonald company is smart in attracting employees to work in the company

because McDonald ensures the safety of employees by providing insurance in the event of
something untoward.

2. McDonald’s efforts by conducting employee training programs can produce

employees who are experienced in job management in McDonald companies.

3. When a new joiners work at McDonald’s, they will be given basic equipment such as
work uniforms. This creates uniformity in the organization and this equipment can also
symbolize a collaboration among employees at the same time can strengthen service to
customers and can reap a lot of profit from clever initiative by this company.

4. KFC provides many menu options suitable for this target group such as KFC Super
Jimat Box and student card discounts that these young people can enjoy when visiting KFC
restaurants. This target group does not have a large income or those who are not too
dependent on their parents. In addition, the development of ethnic diversity causes KFC to
become more creative in producing menus. For example, KFC's Sawadeekrunch which is
inspired by the taste of Thai food and KFC Spicy Gochujang Crunch which is based on the
taste of Korean food. The addition of other menus than usual can attract the interest of users
to try it.

5. KFC also sponsors several entertainment shows in Malaysia to further expand its
marketing influence. Shows with high viewership ratings in line with the general public's
entertainment tastes have been sponsored such as Maharaja Lawak Mega, Mentor Millenia
and Gegarvaganza.This approach is very good in terms of advertising in addition to typical
advertising in the mass media and also KFC's efforts in advertising their products on social
media.