Marketing Cloud Release Notes Salesforce Audience Studio for Marketing Cloud August 2020

Release Notes
This information remains subject to change as necessary to ensure proper functionality for updates. Some features will be made available
to your instance within a week of the release.

Salesforce Audience Studio Releases

Review the release notes for Salesforce Audience Studio (formerly known as Salesforce DMP) in Marketing Cloud.

Salesforce Audience Studio for Marketing Cloud August 2020 Release Notes
Review new features and performance enhancements for the Audience Studio (formerly known as Salesforce DMP) in the August
2020 Marketing Cloud release.
Salesforce Audience Studio for Marketing Cloud May 2020 Release Notes
Review new features and performance enhancements for the Audience Studio, formerly known as Salesforce DMP, in the May 2020
Marketing Cloud release.
Salesforce Audience Studio for Marketing Cloud March 2020 Release Notes
Review new features and performance enhancements for the Audience Studio, formerly known as Salesforce DMP, in the March
2020 Marketing Cloud release.
Salesforce Audience Studio for Marketing Cloud January 2020 Release Notes
Review new features and performance enhancements for the Audience Studio, formerly known as Salesforce DMP, in the January
2020 Marketing Cloud release.

SEE ALSO:
Salesforce Audience Studio Documentation

Salesforce Audience Studio for Marketing Cloud August 2020 Release

Notes
Review new features and performance enhancements for the Audience Studio (formerly known as Salesforce DMP) in the August 2020
Marketing Cloud release.

Data Provider Setting Profiles

View the list of Data Providers enabled for your Organization and gain access to authorized use information, such as data that is
considered first party vs. third party, CPM usage or subscription, billed by Salesforce or direct with Data Provider, and if the third
party data can be included in your segment data feeds.
Third Party Data for Audience Studio Marketing Cloud HEM Activation
Now you can activate any data for use with Marketing Cloud. Prior to this change, you were prevented from selecting the Marketing
Cloud activation option when an audience segment contained third party data. You were limited to only using first party data and
second party data specifically provisioned use with Marketing Cloud. Data Provider monthly usage reporting and data provider fees
may apply. You can negotiate subscription-based pricing with your third party data providers to avoid monthly usage reporting.

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Marketing Cloud Release Notes Salesforce Audience Studio for Marketing Cloud May 2020
Release Notes

Data Provider Setting Profiles

View the list of Data Providers enabled for your Organization and gain access to authorized use information, such as data that is considered
first party vs. third party, CPM usage or subscription, billed by Salesforce or direct with Data Provider, and if the third party data can be
included in your segment data feeds.
Where: A new section in Manage > Data Providers.
When: August 11, 2020
Who: Admin users
Why: Data Provider settings inform where data will be available and how monthly billing will be handled. All third party data that is
configured as CPM usage will be included in the Data Provider Billing Report each month. The new Manage > Data Providers screen will
provide more transparency for Data Provider settings that inform authorized use of data.
How: Any admin user may access the Data Providers that have been implemented for their Organization by logging in to the Console
and navigating to Manage > Data Providers.

Third Party Data for Audience Studio Marketing Cloud HEM Activation
Now you can activate any data for use with Marketing Cloud. Prior to this change, you were prevented from selecting the Marketing
Cloud activation option when an audience segment contained third party data. You were limited to only using first party data and second
party data specifically provisioned use with Marketing Cloud. Data Provider monthly usage reporting and data provider fees may apply.
You can negotiate subscription-based pricing with your third party data providers to avoid monthly usage reporting.
Where: This enhancement applies to all customers utilizing the v2 integration: Marketing Cloud HEM activation when activating segments
from Audience Studio.
Who: All users that have access to activate Audience Studio segments (Manage Segments: Full Access and Interchange permissions).
Why: Enrich data in Marketing Cloud with third party audiences and activate a single audience across multiple channels to perform
cross-channel advertising and marketing. Manage cross-channel frequency and suppression to optimize campaign performance and
costs.
How: The enhancement is available immediately and can be accessed by navigating to Segments and accessing the action items for
an existing segment to update the partners. Select Activate --> Marketing Cloud. For newly created segments, choose Activate and
then select Marketing Cloud in step two of the Segment Building process.

Salesforce Audience Studio for Marketing Cloud May 2020 Release Notes
Review new features and performance enhancements for the Audience Studio, formerly known as Salesforce DMP, in the May 2020
Marketing Cloud release.

Identity Onboarding Utilization Report

A report generated on a monthly basis to track the utilization of identity service based on a volume of distinct Hashed Emails (HEMs)
under management for an Org.

Identity Onboarding Utilization Report

A report generated on a monthly basis to track the utilization of identity service based on a volume of distinct Hashed Emails (HEMs)
under management for an Org.
Where This new feature applies to Client users for visibility into their Org’s utilization of Identity Service.
Why So you can view your monthly utilization of the identity service and download the utilization data into a spreadsheet.

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Marketing Cloud Release Notes Salesforce Audience Studio for Marketing Cloud March 2020
Release Notes

How Login to Audience Studio Console -> Activation -> Select Identity Onboarding Utilization Report in the right side of the
drop-down under Billing.

This report includes:

• An option for filtering the data by Year, Month and Org
• Ability to export the data into Excel
• Appropriate access control for client users to see only the data belonging to their Org, but allowing privileged Salesforce users to
see the data for all Orgs

Salesforce Audience Studio for Marketing Cloud March 2020 Release Notes
Review new features and performance enhancements for the Audience Studio, formerly known as Salesforce DMP, in the March 2020
Marketing Cloud release.

Firefox 1st Party Cookies

Audience Studio is introducing a solution that allows you to set a persistent ID when the user is on Firefox, with their default Enhanced
Tracking Protection (ETP) policies. Now you have the option to implement client site managed 1p cookies or Audience Studio
managed 1p cookies.

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Marketing Cloud Release Notes Salesforce Audience Studio for Marketing Cloud January
2020 Release Notes

Audience Studio Integration with IAB TCF

Audience Studio is a Consent Framework vendor, and this note describes actions that customers must take to use Audience Studio
as a registered vendor in compliance with the Interactive Advertising Bureau (IAB) Transparency and Consent Framework (TCF)
standard.

Firefox 1st Party Cookies

Audience Studio is introducing a solution that allows you to set a persistent ID when the user is on Firefox, with their default Enhanced
Tracking Protection (ETP) policies. Now you have the option to implement client site managed 1p cookies or Audience Studio managed
1p cookies.

Audience Studio Integration with IAB TCF

Audience Studio is a Consent Framework vendor, and this note describes actions that customers must take to use Audience Studio as
a registered vendor in compliance with the Interactive Advertising Bureau (IAB) Transparency and Consent Framework (TCF) standard.
Audience Studio is compliant with (TCF) v1.1.
Audience Studio is registered as a vendor In IAB TCF.
General Overview
Audience Studio provides the means to manage and communicate users' privacy choices through IAB's Transparency and Consent
Framework. Audience Studio enables customers to evaluate, honor, and forward user privacy choices to downstream partners in
accordance with IAB TCF.
Audience studio offers an integration layer for both customers and partners.
For customers: customers need to set up their own mapping between the IAB TCF purposes definitions and the Audience Studio
consent flags, with advice from their legal team. Audience studio will make the IAB consent string available through control tags, and
use our consent API.
For data partners, or activation partners: whenever Audience Studio fires a user match pixel, it will include the GDPR IAB TCF consent
string. Partners are responsible for gating, according to consumer consent choices.
For more information, see: this Audience Studio Integration with IAB TCF article.

Salesforce Audience Studio for Marketing Cloud January 2020 Release

Notes
Review new features and performance enhancements for the Audience Studio, formerly known as Salesforce DMP, in the January 2020
Marketing Cloud release.

California Consumer Privacy Act (CCPA)

Audience Studio now includes a suite of tools for customers to manage CCPA compliance. These allow you to manage your consumer's
rights to “delete my data”, “give me a copy of my data”, and “do not sell my personal information”.
Change to Google Chrome Same Site Settings
In February 2020, cookies in the Chrome browser (version 80 onwards) will default to SameSite=Lax if not explicitly set. This may
affect some of the Salesforce applications. For Audience Studio and Data Studio, it means that when this change goes into effect,
less data will be available for targeting, since the cookies will not be available in a third-party context.

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Marketing Cloud Release Notes Salesforce Audience Studio for Marketing Cloud January
2020 Release Notes

Person-based Identity Boost

Identity Boost for Audience Studio uses Marketing Cloud’s highly scaled, deterministic identity graph to alias device and pseudonymous
IDs into persistent person-level IDs for true people-based analytics, segmentation, and activation.
Data Studio Provider Profiles
Data Providers can now create a profile within Data Studio to signal when they are available for data partnerships.
Data Studio Sharing Option
You can now use the Data Studio sharing option to make your segment data available within the Marketing Cloud application.

California Consumer Privacy Act (CCPA)

Audience Studio now includes a suite of tools for customers to manage CCPA compliance. These allow you to manage your consumer's
rights to “delete my data”, “give me a copy of my data”, and “do not sell my personal information”.
Where: The CCPA tools are available to all Audience Studio customers. Some tools are limited to Admins.
When: All CCPA tools are available to clients on December 16, 2019.
Why: The CCPA is a new consumer data privacy law. The law is effective January 1, 2020, with enforcement by the California Attorney
General beginning six months after the Attorney General issues final regulations, or July 1, 2020, whichever is sooner.
Similar to the sweeping changes that came with the EU’s General Data Protection Regulation (GDPR), the CCPA represents the highest
standard of data protection yet in the United States and requires companies to carefully assess their data practices.
The CCPA grants California residents several new rights over their personal information. For example, the CCPA gives individuals the
right to access or delete personal information collected by a business, and the right to opt out of a business’s sale of their personal
information. The opt-out right is significant because the CCPA defines sale in broad terms that encompass many commonplace data
sharing arrangements, even where no money is exchanged.
However, transfers to service providers are not considered sales. More information about CCPA, including a fiction-vs-fact whitepaper
and FAQs, are available through Salesforce’s Regional Privacy Laws page.
How: Implementation details about all CCPA tools are available in this CCPA help article.

SEE ALSO:
California Consumer Privacy Act

Change to Google Chrome Same Site Settings

In February 2020, cookies in the Chrome browser (version 80 onwards) will default to SameSite=Lax if not explicitly set. This may affect
some of the Salesforce applications. For Audience Studio and Data Studio, it means that when this change goes into effect, less data will
be available for targeting, since the cookies will not be available in a third-party context.
Therefore, the Audience Studio developers have changed the Chrome settings within the applications to SameSite=None, Secure. This
is the optimal setup to track third-party cookies (HTTP header will set SameSite=None, cross-site cookies can only be accessed over
HTTPS protocol).
The new SameSite settings enforce an explicit declaration of intent to track cross-site and to make sure that the information is transferred
securely.
This change will be deployed automatically in early Jan 2020. Depending on your implementation, this SameSite value will be set:
• Through javascript (Control Tag) making an assignment to document.cookie
• Through HTTP header -- Set-Cookie: xxx=yyy; SameSite=None; Secure

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Marketing Cloud Release Notes Salesforce Audience Studio for Marketing Cloud January
2020 Release Notes

For a complete explanation of the Chrome cookie collection changes, see:https://www.chromestatus.com/feature/5088147346030592

SEE ALSO:
Change to Google Same Site Settings

Person-based Identity Boost

Identity Boost for Audience Studio uses Marketing Cloud’s highly scaled, deterministic identity graph to alias device and pseudonymous
IDs into persistent person-level IDs for true people-based analytics, segmentation, and activation.
Where: Person-based Identity Boost is available to Audience Studio Marketer Pro and Multi-Channel Audience edition customers.
Currently, this feature is limited to organizations marketing to consumers within the United States.
Why: In previous releases, gathering people-based analytics and segmentation in Audience Studio required clients to source cross-device
data and ID resolution services from external third parties. Identity Boost for Audience Studio provides a native solution for clients seeking
to scale out people-based marketing programs.

SEE ALSO:
Person-based Identity Boost

Data Studio Provider Profiles

Data Providers can now create a profile within Data Studio to signal when they are available for data partnerships.
Where: Data Provider Profiles are located on the Data Studio Discovery screen. Use the Provisioning-> Settings command to edit your
profile.
Why: Creating a Data Provider profile allows customers to reach out through the application to other customers to establish partnerships.
How: Data Providers can opt in and edit their own profile under Provisioning-> Settings. Profiles are found in the 2nd Party Provider
Discovery screen.

SEE ALSO:
Data Studio Provider Profiles

Data Studio Sharing Option

You can now use the Data Studio sharing option to make your segment data available within the Marketing Cloud application.
Where: Sharing options are available in the licensing step within the Data Studio provisioning window.
How: Customers can share or sell their segments using the Data Studio sharing option to make the segments available for use in
Marketing Cloud. Buyer or receivers of those segments can overlap with their own 1st party data sets, and activate their users into
Marketing Cloud.

SEE ALSO:
Data Studio Sharing Access

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