1

MINOR PROJECT REPORT

ON

CORPORATE SOCIAL RESPONSIBILITY

Submitted in the partial fulfillment of the degree of

Bachelor of Business Administration

(2022)

SUBMITTED BY:

ROHIT VERMA

ENROLLMENT NO.:

00121001721

Under the guidance of

MS. SHAILJA KHOSLA MS. NIKITA JAIN

Sr. Assistant Professor Sr. Assistant Professor

Ideal Institute of Management & Technology

(16 X, Karkardooma Institutional Area, Delhi-92)

 2

CERTIFICATE

This is to certify that Minor Project Report entitled, “Corporate Social

Responsibilty” is bonafide work carried out by Rohit Verma Student of BBA,
Ideal Institute of Management and Technology (affiliated to GGSIP University,
Delhi) sin partial fulfilment of the requirement for the award of degree of
Bachelor of Business Administration, under my guidance & Direction. To the best
of my knowledge and belief the data & information presented by him/her in the
project report has not been submitted for the award of any other degree.

Ms. SHAILJA KHOSLA

(Sr. Assistant Professor)

Ms. NIKITA JAIN

(Sr. Assistant Professor)

 3

ACKNOWLEDGEMENT

The Successful completion of the Project would have far from reality without
mentioning the people who made an impression while making the project. All
the very outset thanks to Ms. Shailja Khosla (Sr. Assistant Professor, IIMT) and
Ms. Nikita Jain (Sr. Assistant Professor, IIMT) for instructing me and providing
me the opportunity to participate in the project and sharing their valuable
knowledge and experience with me. Their innovative ideas provided me clarity
of thoughts which helped me to think the right way.
Without their help and guidance, completion of this project would have been
very difficult. Due to their proper guidance making the project report become
an enjoyable and easy to workout.

Name: Rohit Verma Date:

Enrolment number: 00121001721 Signature:
 4

INDEX

S NO. CONTENT PAGE NO.

1. INTRODUCTION 5

2. COMPANY PROFILE 19

3. RESEARCH 28

METHDOLOGY

4. DATA ANALYSIS & 32

INTERPRETATION

5. CONCLUSIONS & 40

RECOMENDATION

6. BIBLIOGRAPHY 43
 5

CHAPTER-1
INTRODUCTION
 6

INTRODUCTION

Corporate social responsibility (CSR) is a form of international private business self-

regulation[1] which aims to contribute to societal goals of a philanthropic, activist, or charitable

nature by engaging in or supporting volunteering or ethically oriented practices.[2] While once

it was possible to describe CSR as an internal organizational policy or a corporate ethic

strategy,[3] that time has passed as various national and international laws have been
developed. Various organizations have used their authority to push it beyond individual or even
industry-wide initiatives. In contrast, it has been considered a form of corporate self-

regulation[4] for some time, over the last decade or so it has moved considerably from
voluntary decisions at the level of individual organizations to mandatory schemes at regional,
national, and international levels.
 7

Deep CSR and the Truly Responsible Enterprise

The “deep” definition for CSR is the following: The Truly Responsible Enterprise (TRE):[23] –
sees itself as a part of the system, not a completely individual economic actor concerned only
about maximizing its own profit, – recognises unsustainability (the destruction of natural
environment and the increase of social injustice) as the greatest challenge of our age, – accepts
that businesses and enterprises have to work on solutions according to their economic weight,
– honestly evaluates its own weight and part in causing the problems (it is best to
concentrate on 2–3 main problems), – takes essential steps – systematically, progressively,
and focused– towards a more sustainable world. The five principles of the TRE are 1)
minimal transport, 2) maximal fairness, 3) zero economism, 4) maximum middle size, 5)
product or service falling to the most sustainable30%.

Consumer perspectives
Most consumers agree that while achieving business targets, companies should engage in CSR
efforts at the same time. Most consumers believe companies doing charity work will receive a
positive response.[26] Somerville also found that consumers are loyal and willing to spend
more on retailers that support charity. Consumers also believe that retailers selling local
products will gain loyalty.[27] Smith (2013)[28] shares the belief that marketing local products
will gain consumer trust. However, environmental efforts are receiving negative views given
the belief that this would affect customer
service.[27] Oppewal et al. (2006) found that not all CSR activities are attractive to
consumers.[29] They recommended that retailers focus on one activity. [30] Becker-Olsen
(2006)[31] found that if the social initiative done by the company is not aligned with other
company goals it will have a negative impact. Mohr et al. (2001)[32] and Groza et al. (2011)[33]
also emphasise the importance of reaching the consumer.
Businesses have changed when the public came to expect and require different behavior [...] I
predict that in the future, just as in the past, changes in public attitudes will be essential for
changes in businesses' environmental practices.

— Jared Diamond, "Big businesses and the environment"[24]

 8

TYPES OF CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility is traditionally broken into four categories:

environmental, philanthropic, ethical, and economic responsibility.

1. Environmental Responsibility

Environmental responsibility refers to the belief that organizations should behave in as

environmentally friendly a way as possible. It’s one of the most common forms of corporate
social responsibility. Some companies use the term “environmental stewardship” to refer to
such initiatives.

Companies that seek to embrace environmental responsibility can do so in several

ways:

 Reducing pollution, greenhouse gas emissions, the use of single-use plastics,

water consumption, and general waste
 Increasing reliance on renewable energy, sustainable resources, and recycled or
partially recycled materials
 Offsetting negative environmental impact; for example, by planting trees, funding
research, and donating to related causes
 9

Environmental Leadership

2. Ethical Responsibility

Ethical responsibility is concerned with ensuring an organization is operating in a fair and

ethical manner. Organizations that embrace ethical responsibility aim to achieve fair
treatment of all stakeholders, including leadership, investors, employees, suppliers, and
customers.

Firms can embrace ethical responsibility in different ways. For example, a business might set
its own, higher minimum wage if the one mandated by the state or federal government
doesn’t constitute a “livable wage.” Likewise, a business might require that products,
ingredients, materials, or components be sourced according to free trade standards. In this
regard, many firms have processes to ensure they’re not purchasing products resulting from
slavery or child labor.

Ethical Labor Practices

 10

3. Philanthropic Responsibility

Philanthropic responsibility refers to a business’s aim to actively make the world and society a
better place.

In addition to acting as ethically and environmentally friendly as possible, organizations driven

by philanthropic responsibility often dedicate a portion of their earnings. While many firms
donate to charities and nonprofits that align with their guiding missions, others donate to
worthy causes that don’t directly relate to their business. Others go so far as to create their
own charitable trust or organization to give back.

Corporate Philanthropy

4. Economic Responsibility

Economic responsibility is the practice of a firm backing all of its financial decisions in its
commitment to do good in the areas listed above. The end goal is not to simply maximize
profits, but positively impact the environment, people, andsociety.

Economic Responsibility
 11

Scope
Initially, CSR emphasized the official behaviour of individual firms. Later, it expanded to include
supplier behaviour and the uses to which products were put, and how they were disposed of
after they lost value.

Supply chain

In the 21st century, corporate social responsibility in the supply chain has attracted attention
from businesses and stakeholders. A corporations' supply chain is the process by which
several organizations, including suppliers, customers, and logistics providers work together
to provide a value package of products and services to the end-user, who is the customer.

Corporate social irresponsibility in the supply chain has greatly affected the reputation of
companies, leading to a lot of costs to solve the problems. For instance, incidents like the 2013
Savar building collapse, which killed over 1000 people, pushed companies to consider the
impacts of their operationson society and the environment. On the other side, the horsemeat
scandal of 2013 in the United Kingdom affected many food retailers, including Tesco, the

largest retailer in the United Kingdom,[47] leading to the dismissalof the supplier. Corporate
social irresponsibility from both the suppliers andthe retailers has greatly affected the
stakeholders who lost trust in the affected business entities, and although sometimes it is not
directly undertaken by the companies, they become accountable to the stakeholders. These
surrounding issues have prompted supply chain management to consider the corporate social
responsibility context.
Wieland and Handfield (2013) suggested that companies need to include social responsibility
in their reviews of component quality. They highlightedthe use of technology in improving
visibility across the supply chain.
 12

Corporate social initiatives

Corporate social responsibility includes six types of corporate socialinitiatives

 Corporate philanthropy: company donations to charity, including cash, goods, and

services, sometimes via a corporate foundation
 Community volunteering: company-organized volunteer activities,sometimes while
an employee receives pay for pro-bono work onbehalf of a non-profit organization
 Socially-responsible business practices: ethically produced products that
appeal to a customer segment
 Cause promotions and activism: company-funded advocacycampaigns
 Cause-related marketing: donations to charity based on productsales

 Corporate social marketing: company-funded behavior-changecampaigns

All six of the corporate initiatives are forms of corporate citizenship. However, only some of
these CSR activities rise to the level of cause marketing, defined as "a type of corporate social
responsibility (CSR) in which a company's promotional campaign has the dual purpose of

increasing profitability whilebettering society."[49]

Companies generally do not have a profit motive when participating in corporate philanthropy
and community volunteering. On the other hand, the remaining corporate social initiatives can be
examples of cause marketing, in which there is both a societal interest and profit motive.
 13

Corporate Social Responsibility Principles

PRINCIPLES
Act with Integrity

▪ Conduct business in accordance with all applicable laws, rules and regulations.
▪ Compete fairly, openly and freely, maintaining normal and healthy relationshipswith
government administration, citizens and organizations.

Consider the Environment

▪ Consider environmental and social impact and conduct business in a way thatcreates value
for our customers, communities and employees.

▪ Consider recognized environmental and social principles and practices in

implementation of these principles.

Respect People
 Respect and value each of our employees and observe the fundamental tenets of human
rights, safety and non-discrimination in the workplace.

 Enrich our workforce through active recruitment of individuals from diverse cultures
and backgrounds with wide ranging experience and academic achievement.

 Maintain a safe working environment and respect the richly individual characteristics
of our employees while encouraging their autonomy, creativityand diversity.

 Observe applicable safety and occupational health management policies.

Improve Our Communities

▪ Act as a responsible corporate citizen and engage in activities that support ourcommunities
and contribute to society.

▪ Respect the culture and customs of the countries or regions we operate.

 14

Why Should a Company Implement CSR?

Many companies view CSR as an integral part of their brand image, believingthat customers
will be more likely to do business with brands that they perceive to be more ethical. In this
sense, CSR activities can be an importantcomponent of corporate public relations. At the same
time, some company founders are also motivated to engage in CSR due to their convictions.

What Is the Impact of CSR?

The movement toward CSR has had an impact in several domains. For example, many
companies have taken steps to improve the environmental sustainability of their operations,
through measures such as installing renewable energy sources or purchasing carbon offsets.
In managing supplychains, efforts have also been taken to eliminate reliance on unethical
labor practices, such as child labor and slavery.

Although CSR programs have generally been most common among large corporations, small
businesses also participate in CSR through smaller-scaleprograms, such as donating to local
charities and sponsoring local events.
 15

Potential business benefits

Triple bottom line

"People, planet, and profit", also known as the triple bottom line, form one way to
evaluate CSR. "People" refers to fair labour practices, the community, and the region
where the business operates. "Planet" refers to sustainable environmental practices.
Profit is the economic value created by the organization after deducting the cost of all
inputs, including the cost of the capital (unlike accounting definitions of profit)

Human resources
A CSR program can be an aid to recruitment and retention,[90][91] particularly within the
competitive graduate student market. Potential recruits often consider a firm's CSR
policy. CSR can also help improve the perception of a company among its staff,
particularly when staff can become involved through payroll giving, fundraising
activities, or community volunteering. CSR has been credited with encouraging
customer orientation among customer-facing employees

Risk management
Managing risk is an important executive responsibility. Reputations that take
decades to build up can be ruined in hours through corruption scandals or
environmental accidents.[96] These situations draw unwanted attention from
regulators, courts, governments, and the media. CSR can limit these risks.

Brand differentiation
CSR can enhance a brand's reputation by "inducing a desire to support and help the
company that has acted to benefit consumers".[5] In this way, CSR serves to enhance
brand perceptions, which can lead to positive product
evaluations,[100] though this effect is dependent upon a variety of factors, including the
degree to which consumers value close relationships or believe that the CSR initiative is
self-serving,[5] whether the CSR program may be perceived to negatively affect product
quality,[101] consumers' consumption-related goals (i.e., whether their consumption is
socially versus product-motivated),[102] or consumers' attributions toward the motives
of the CSR endeavor.
 16

Reduced scrutiny
Corporations are keen to avoid interference in their business
through taxation or regulations. A CSR program can persuade governments and the
public that a company takes health and safety, diversity, and the environment seriously,
reducing the likelihood that company practices will be closely monitored.

Supplier relations
Appropriate CSR programs can increase the attractiveness of supplier firms to
potential customer corporations. For example, a fashion merchandiser may find value
in an overseas manufacturer that uses CSR to establish a positive image and to reduce
the risks of bad publicity from uncovered misbehavior.

Crisis management
CSR strategy or behaviors related to CSR was discussed by many scholars in terms of
crisis management like responses to boycott in an international context.[113] Ang found
that relationship building through providing additional services rather than price-
cutting is what businesses in Asia feel more comfortable with as a strategy during an
economic crisis.[114] Regarding direct research about strategies in cross-cultural crisis
management, scholars found that CSR strategies could make effects through empirical
case studies involving multinational businesses in China.[115] They found that meeting
local stakeholders' social expectations can mitigate the risk of crises.
 17

Criticisms and concerns

CSR concerns include its relationship to the purpose of business and the motives for engaging in it.

Nature of business
Milton Friedman and others argued that a corporation's purpose is to maximize returns to its
shareholders and that obeying the laws of the jurisdictions within which it operates constitutes
socially responsible behavior.[117] Friedman argued each person should be free to spend their
own money on social causes if they wished, but that business owners should avoid putting a
"tax" on consumers as "unwitting puppets"
of socialism by raising prices to support business practices with social goals unrelated to
profit.

Motives
Some critics believe that CSR programs are undertaken by companies to distract the
public from ethical questions posed by their core operations. They argue that the reputational
benefits that CSR companies receive (cited above as a benefit to the corporation) demonstrate
the hypocrisy of the approach.[124] Moreover, some studies find that CSR programs are
motivated by corporate managers' personal interests at the cost of the shareholders so they
are a type of an agency problem in corporations.

Ethical ideologies
CEOs' political ideologies are evident manifestations of their different personal views. Each CEO
may exercise different powers according to their organizational outcomes. Their political
ideologies are expected to influence their preferences for CSR outcomes. Proponents argue that
politically liberal CEOs will envision the practice of CSR as beneficial and desirable to increase a
firm's reputation. They tend to focus more on howthe firm can meet the needs of society.

Misdirection
There have been unsubstantiated social efforts, ethical claims, and
outright greenwashing by some companies that have resulted in increasing consumer
cynicism and mistrust.[134] Sometimes companies use CSR to direct public attention away
from other, harmful business practices.

Controversial industries
Industries such as tobacco, alcohol, or munitions firms make products that damage their
consumers or the environment. Such firms may engage in the same philanthropic activities as
those in other industries. This duality complicates assessments of such firms concerning CSR
 18

Example of Corporate Social Responsibility

Starbucks has long been known for its keen sense of corporate social responsibility and
commitment to sustainability and community welfare. According to the company, Starbucks
has achieved many of its CSR milestones since it opened its doors. According to its 2020
Global Social Impact Report, these milestones include reaching 100% of ethically sourced
coffee, creating a global network of farmers and providing them with 100 million trees by
2025, pioneering green building throughout its stores, contributing millions of hours of
community service, and creating a groundbreaking college program for its employees. 3

Starbucks' goals for 2021 and beyond include hiring 5,000 veterans and 10,000 refugees,
reducing the environmental impact of its cups, and engaging its employees in environmental
leadership.

The 2020 report also mentioned how Starbucks planned to help the world navigate the
coronavirus pandemic. The company's response to the pandemic focuses on three essential
elements:

1) Prioritizing the health of its customers and employees

2) Supporting health and government officials in their attempts to mitigate the effects of
the pandemic
3) Showing up for communities through responsible and positive actions.
 19

CHAPTER:-2
COMPANY PROFILE
 20

Company
 21

About The Company:-

Established in 1981, Infosys is a NYSE listed global consulting and IT services company with
more than 310kemployees. From a capital of US$250, we have grown tobecome a US$ 16.31
billion (FY22 revenues) company with a market capitalization of approximately US$ 104.71
billion.

In our journey of over 40 years, we have catalyzed some of the major changes that have led
to India's emergence as the global destination for software services talent. We pioneered the
Global Delivery Model and became the first IT Company from India to be listed on NASDAQ.
Our employee stock options program created some of India's first salaried millionaires.

Purpose:-

To amplify human potential and create thenext opportunity for people, businesses and
communities
History
Infosys was founded by seven engineers in Pune, Maharashtra, India with an initial capital of
$250 in1981.[10] It was registered as Infosys Consultants Private Limited on 2 July 1981. [11] In
1983, it relocated its office to Bangalore, Karnataka, India.
The company changed its name to Infosys Technologies Private Limited in April 1992 and to
InfosysTechnologies Limited when it became a public limited company in June 1992. It was
later renamed to Infosys Limited in June 2011.[12]
An initial public offering (IPO) was floated in February 1993 with an offer price of ₹95 (equivalent
to ₹580 or US$7.70 in 2020) per share against a book value of ₹20 (equivalent to ₹120 or
US$1.60in 2020) per share. The IPO was undersubscribed but it was "bailed out" by US
investment
bank Morgan Stanley, which picked up a 13% equity stake at the offer price.[13] Its shares were
listedin June 1993 with trading opening at ₹145 (equivalent to ₹890 or US$12 in 2020) per
share.[14]
 22

Infosys shares were listed on the Nasdaq stock exchange in 1999 as American depositary
receipts.
It became the first Indian company to be listed on Nasdaq. The share price surged
to ₹8,100 (equivalent to ₹30,000 or US$390 in 2020) by 1999 making it the costliest share on
the market at the time. At that time, Infosys was among the 20 biggest companies by market
capitalization on the Nasdaq.[13] The ADR listing was shifted from Nasdaq to NYSE Euronext to
giveEuropean investors better access to the company's shares.[15]
On 28 July 2010, then British Prime Minister David Cameron visited Infosys HQ in Bangalore and

Infosys, Bangalore

addressed Infosys employees.[16]

Its annual revenue reached US$100 million in 1999, US$1 billion in 2004 and US$10 billion in
2017.[11]
In 2012, Infosys announced a new office in Milwaukee, Wisconsin, to serve Harley-Davidson,
being the 18th international office in the United States.[17][18] Infosys hired 1,200 United
States employees in2011, and expanded the workforce by an additional 2,000 employees in
2012.[18] In April 2018, Infosys announced expanding in Indianapolis, Indiana. The
development will include more than 120 acres and is expected to result in 3,000 new jobs—
1,000 more than previously announced.
In July 2014, Infosys started a product subsidiary called EdgeVerve Systems, focusing on
enterprisesoftware products for business operations, customer service, procurement and
commerce network domains.[19] In August 2015, the Finacle Global Banking Solutions assets
were officially transferred from Infosys and became part of the product company EdgeVerve
Systems product portfolio.
 23

Acquisitions
Name of the Acquisition The business of an acquired
Based in Acquisition cost
acquired company date company
Expert Information
Australia US$23 million Dec 2003 [30][31] IT service provider
Services
Insurance and financial
McCamish Systems USA US$38 million Dec 2009 [32]

services
Strategic sourcing and
Portland Group Australia AUD 37 million Jan 2012[33][34]

category management
Lodestone Holding
Switzerland US$345 million Sep 2012 [35]
Management consultancy
AG
Panaya Israel US$200 million Mar 2015 [36][37] Automation technology
Skava USA US$120 million Apr 2015 [38][39] Digital experience solutions
Information management
Noah-Consulting USA US$70 million Nov 2015 [40]

consulting services
Undisclosed
Skytree USA Apr 2017 [41]
Machine learning
amount
Product design and customer
Brilliant Basics UK GBP 7.5 million Aug 2017 [42]

experience
Salesforce advisor and
Fluido Oy Finland EUR 65 million Oct 2018 [43]

consulting partner
Advertising and creative
WongDoody USA US$75 million Jan 2019 [44]

strategy services
EUR 127.5
Stater N.V. Netherlands Apr 2019 [45]
Mortgage services
million
Simplus USA-AU TBD Feb 2020 [46]
Salesforce Partner
Product design and
Kaleidoscope USA US$42 million Sep 2020 [47]

development
GuideVision Czechia EUR 30 million Oct 2020 [48]
ServiceNow partner
Digital marketing, Experience,
Oddity Germany EUR 50 million Mar 2022 [49]

and Commerce agencies

 24

Infosys Ltd. Company Management Team

Name Designation

A G S Manikantha Co. Secretary & Compl. Officer

Bobby Parikh Independent Director

Chitra Nayak Independent Director

D Sundaram Independent Director

Deepak Padaki Group Head

Inderpreet Sawhney Chief Compliance Officer

Jayesh Sanghrajka Deputy Chief Financial Officer

Kapil Jain Global Head

Kiran Mazumdar Shaw Lead Independent Director

Krishnamurthy Shankar Group Head

Martha King Chief Client Officer

Michael Gibbs Independent Director

Mohit Joshi President

Nandan M Nilekani Chairman

Nilanjan Roy Chief Financial Officer

 25

The Subsidiaries And Acquisitions Of Infosys Limited:-

Infosys Limited is one of the most well-known Multinational Tech Companies in India,
headquartered in Bengaluru, Karnataka. The company is known for services like Business
Consultation, IT and Outsourcing.

Infosys was established in 1981 and is now NYSE listed global consulting and IT company

with more than 2,49,000 employees all around the world. The company is also considered to
bethe second-largest IT Company in India after Tata Consultancy Services. Infosys is also ranked

602nd largest company in the world according to the Forbes Global 2000 ranking.

Infosys first started out with a capital of $250 but now has grown into a company that
generates over $14.22 billion in revenue in the year 2021, with a market capitalization of
approximately $90.25 billion.

The company is over 40 years old and made a lot of development for the IT industry in India
over the past years. It has played a role in the country’s emergence as a hub for software
services. The company presently has over 123 development centres all over the world but is
 26

wellknown in countries like India, the US, China, Australia, Japan, Middle East and Europe.

Over 60%, 24% and 3% of its revenue was generated from North America, Europe and India in
2019, while the rest 13% comes from other parts of the world. Infosys is the first Indian
company to be listed on NASDAQ. It has also created many salaried millionaires over the
years.
The company works in domains like finance, insurance and manufacturing and provides services
like NIA (Net generation AI platform), Infosys Consulting, Infosys Information platform,
EdgeVerve Systems, Panaya Cloud Suite, Engineering services and digital marketing. Another
well-known product is Finacle which is a universal banking solution.

Products and services

Infosys provides software development, maintenance and independent validation services to

companies in finance, insurance, manufacturing and other domains.[21]

One of its known products is Finacle which is a universal banking solution with various modules

for retail and corporate banking.[22]

Its key products and services are:

 NIA – Next Generation Integrated AI Platform (formerly known as Mana)

 Infosys Consulting – a global management consulting service

 Cloud-based enterprise transformation services[23]

 Infosys Information Platform (IIP) – Analytics platform

 EdgeVerve Systems which includes Finacle, a global banking platform

 Panaya Cloud Suite

 Skava – now rebranded as Infosys Equinox

 Engineering Services

 Digital Marketing
https://en.wikipedia.org/wiki/Digital_marketing
 27

Awards and recognition

 In 2021, Infosys was positioned as a leader in the Forrester Wave Application

Modernization & Migration Services.[68]

 In 2021, Infosys was positioned as a Leader in Gartner Magic Quadrant for Data and

Analytics Services.[69]

 In 2020, Infosys was ranked No. 1 in the HFS Top 10 Agile Software Development 2020

report.[70]

 In 2020, Infosys was recognized as a leader in Retail and CPG Digital Services by

Avasant.[71][72]

 In 2019, Infosys was a winner of the United Nations Global Climate Action Award in

'Climate Neutral Now' category.[73]

 In 2019, Infosys was ranked as the 3rd Best Regarded Company in the World by

Forbes.[74]

 In 2017, HfS Research included Infosys in Winner's Circle of HfS Blueprint for Managed

Security Services, Industry 4.0 services and Utility Operations.[75][76][77]

 In 2013, Infosys was ranked 18th largest IT services provider in the world by HfS

Research.[78] In the same year, it was ranked 53rd in Forbes list of World's Most

Innovative Companies.[79]

 In 2012, Infosys was ranked No. 19 amongst the world's most innovative companies

by Forbes.[80] In the same year, Infosys was in the list of top twenty green companies

in Newsweek's Green Rankings for 2012.[81]

 In 2006, Institute of Chartered Accountants of India included Infosys into Hall of Famefor

being the winner of Best Presented Accounts for 11 consecutive years.

 28

CHAPTER:-3
RESEARCH METHODOLOGY
 29

 Introduction Of Study:-

For the purpose of conducting the research, it is classified into two types i.e. Primary &
secondary data. The data which is not exist in Primary Data is known as Secondary Data. The
Present Study is basedon Secondary Data which is available in different books, journals,
articles, research papers & internet sources etc.

OBJECTIVES OF THE STUDY

The objectives of our project is -

 To understand the concept of Corporate Social Responsibility.

 To study the importance of Corporate Social Responsibility in

Corporate Sector.

NEED OF THE STUDY

 It aims at consumer protection.

 It aims at protection of local and global environment .
 It ensures respect for human rights.
 It results in avoiding bribery and corruption.
 It promotes adherence to labour standards by companies and their business partners.
 30

Aim of the study :

CSR is the procedure of assessing an organization’s impact on society and evaluating their
responsibilities. It begins with an assessment of the following aspects of each business:

To the Policy Maker

To the Society
To the Economy
To the Environment
To the Employees etc.

A. To the Policy Makers

This study encourages Private Public Partnership (PPP) for CSR promotion encompassing
infrastructure, pollution, child labor, labor productivity & morale.
It may become helpful to make the policy makers at political and corporate level as well
consider CSR an investment and not an expense as it can become instrumental in increasing
goodwill and corporate image.

B. To the Society
Development of infrastructure i.e. parks, water purification, education etc.
Environment protection
Uplifting of the rural populace
Bringing the tribes into the mainstream of the country

C. To the Economy as a whole

Increase in the growth rate
Strategic CSR at political and corporate level can make the country a betterinvestment
destination .
Cumulative results may improve Human Development Index (H.D.I.) of thecountry.
 31

DATA COLLECTION

SECONDARY SOURCES:-

The Secondary data will be obtained from Newspapers like The Times of India, The Hindu,
The Economic Times, The Financial Times, HR and financial periodicals, Annual Reports and
websites ofthe companies , Business sites like rediff business etc.

All the data will be collated before presenting and references will be cited in the
Bibliography keeping in mind the copyright needs and credit will be given where due to the
authors.
 32

CHAPTER:-4
Data Analysis and
Interpretation
 33

Infosys CSR Spends

1. Infosys Foundation – The CSR arm of Infosys

Infosys carries out its CSR activities in India through the Infosys Foundation. Infosys Foundation
was established in 1996 to bring about a holistic development around the community where it
operates through its CSR projects.

2. CSR Policy

Infosys CSR Policy intends to:

– Strive for economic development that positively impacts the society at large with minimal
resource footprint.

– Embrace responsibility for the Company’s actions and encourage a positive impact through its
activities on hunger, poverty, malnutrition, environment, communities, stakeholders and society.
 34

3. CSR Strategy

Infosys CSR initiatives strive for development that positively impacts society and brings about a
lasting change in the life of the community. The CSR projects take responsibility for the
Company’s actions and encourage a positive impact through its activities on hunger, poverty,
malnutrition, environment, communities, stakeholders and society.

4. Healthcare

4.1. Destitute Care Centre – AIIMS Partnership

Underprivileged cancer patients often have to look for temporary shelters along with family
members who accompany them at the National Cancer Institute (NCI) of the All India Institute of
Medical Sciences (AIIMS), Jhajjar, Haryana. To support such patients and their families, the
Infosys Foundation collaborated with the hospital to build an 800-bed Dharamshala inside the
campus.

4.2. Providing Basic Healthcare

Women in Jharkhand are way behind compared to the entire country as the state is mostly a
tribal region with inaccessible areas and villages untouched by technology. Jan Chetna Manch,
Bokaro (JCMB) has been working for several years on women’s health, financial independence and
empowerment in rural areas around the steel-manufacturing town of Jharkhand.

5. Education

Infosys is a technology company and has been the flag-bearer of improving education standards
in the country. The Company recruits and trains thousands of engineers every year and has first-
hand information about the education levels in the country. It partners with other non-profits
like Avanti Fellows who are working in the domain of helping students from low-income groups
studying in government schools, to achieve stable, high-paying careers in STEM (Science,
Technology, Engineering and Mathematics).
 35

6. Sustainable Projects

6.1. Carbon Offset Program

In 2011, Infosys made a commitment to become carbon neutral. Since then, we have been
relentlessly working towards this goal. This year, the United Nations recognized their
achievements under the carbon-neutral program. Infosys received the 2019 UN Global Climate
Action Award under the ‘Climate Neutral Now’ category at the UN Climate Change Conference,
COP25, in Madrid, Spain. Infosys became the first Indian company to achieve this distinction.

6.2. Smart Infrastructure leading to carbon savings

The new buildings of Infosys continue to push the boundaries of innovation and efficiency,
setting an example for the industry. And their enterprise-level energy-efficiency retrofit program
transforms existing buildings into efficient ones. Smart automation has enabled remote
monitoring, control and optimization of building operations across 30 million sq.ft. of space.

7. COVID-19 Relief Measures

The first COVID-19 case in India was reported on January 30, 2020, and the first death in India
due to COVID-19 happened on March 12. On March 30, 2019, Infosys Foundation announced 100
crore support for COVID-19 relief efforts. Of the amount committed, 50 crores were donated to
the PM CARES Fund to supplement the government’s pan-India relief efforts.
 36

SWOT Analysis Of Infosys

S Stands For Strengths

As an essential component of SWOT, a company’s strength is its asset to plan its expansion. Infosys
has several strengths that make them one of the largest IT companies in India

 Low Expenditure For Salaries: India has given Infosys a major advantage over its global
peers in terms of lower salaries. The majority of Infosys’ 119 development centers are
located in India, which provides the company with quality technical talent at a much lower
cost, as salaries in India are much lower than in developed countries.
 Complete Business Solutions: Infosys offers a wide range of consulting services and
provides comprehensive end-to-end business services in IT services, software-based
services, business consulting, and business process management. This enables Infosys to
attract businesses across various industries.
 Strategic Partnerships: Infosys has partnered with major technology and business players
to strengthen its services and business solutions. The company has already partnered with
Google HP, IBM, Microsoft, Amazon, Oracle, and other 30+ companies. The strong
partnership network enables Infosys to deliver innovative and collaborative solutions.
 Return Of Investment: Infosys is relatively successful in executing new projects and earns
good profits through its existing business. The company is earning a good return on its
investments.
 Training Programmes For Employees: High-level personal skills can be acquired through
training and development programs. Infosys Inc. provides continuous training and
development to its employees, resulting in an innovative and motivated team.
 Brand Value: Infosys is the 602nd largest public company in the world according to Forbes
Global 2000 ranking and Has a credit rating of CRISIL AAA / Stable / CRISIL A1+ (rated by
CRISIL).

W Stands For Weakness

Everyone has positive and negative sides; so do Infosys has weaknesses. Though Infosys is one of
the largest IT Companies in India, there are many weaknesses that can become a nightmare for
Infosys’s growth.
 37

 Limited Market: North America and Europe account for over 80% of the company’s
revenue. This makes the company vulnerable to instability and uneven growth.
 Focusing on Product Segments: Though Infosys has started focusing on its platform and
product business, the services segment still contributes nearly 94 percent of the revenue.
 Emerging Markets: Emerging markets have grown rapidly, and most of the credit goes to
fast-growing technology. Infosys has no services for the majority of emerging markets and
is missing out on growth potential.
 High Attrition Rate: Many employees leave Infosys for better-paying jobs, better career
opportunities, and higher educational opportunities for studies. When staff turnover is
high, a company has a bad image.

O Stands For Opportunities

 Acquisition: One way to expand technology would be to invest in technology startups.
Infosys has seen the potential and has invested heavily in early-stage technology
companies. For example, in 2016, it invested in Trifacta, a data wrangling software
company, and Waterline Data Science. Infosys should continue to invest in companies that
offer Infosys the competitive advantage of technology.
 Cloud Computing Solutions: The demand for cloud-based solutions is increasing as cloud
computing has changed the fundamental things that how we compute. Global spending on
cloud services will grow rapidly through 2025, according to industry estimates. Infosys,
which has a significant presence in the cloud computing market, will benefit from the
growing demand.
 Focusing On Emerging Markets: Infosys needs to focus on emerging markets that are
expected to provide good business for IT services and consulting firms in the future. Infosys
should grab the opportunity when it is within reach.

T Stands For Threats

 Exponentially Increasing Competition: The service IT industry is highly competitive. Infosys
competes with large technology and consulting firms like Accenture, Capgemini, Wipro, and
TCS, etc. The company also competes with software consulting giants like Oracle,
Salesforce, and SAP. Intense competition leads to pricing pressure and investment in
innovative technologies to gain a competitive advantage.
 38

 Changes in US immigration laws: Immigration laws are subject to political pressure and
therefore can be changed with a change in political power in the US. US immigration laws
may become stricter, which will impact Infosys’ business and other countries that rely
heavily on the US market.
 Rising wages in India: Infosys and Indian IT companies have a big competitive advantage
which lowers labor costs, but now there is also pressure from rising wages in India. Infosys
too has had to keep up with wage inflation to retain its technical staff. Such measures
affect the profit margins of the company.
 Volatility in Global Market: Due to volatile world financial markets, Infosys is exposed to
volatile international macroeconomic indicators.
 39

Findings :

 Profit earning should not be the core purpose of businesses; instead businesses must
render services to the society.

 Social involvement may create a better public image and goodwill for the company
which further becomes instrumental in attracting customers, efficient personnel and
investors.

 Promoted by Infosys Technologies Limited, in 1996 the Foundation began its work in
Karnataka, India. gradually extending its activities to the states of Tamil Nadu, Andhra
Pradesh, Maharashtra, Orissa and Punjab.

 Potential employees of a country are not only influenced by the salary but are also
influenced by the CSR policies followed by a company.
 40

CHAPTER:-5
CONCLUSIONS &

RECOMMENDATION
 41

CONCLUSIONS

CSR, now a days has moved beyond indulgence in pure philanthropy. CSR activities vary-ranging
from donation to charitable institutions, providing educational and health facilities, contributing
towards environment, serving the customers in the best way, women empowerment, rural
development and many more. Companies do such activities as internal projects or in association
with some government bodies or NGOs. A number of companies in India are engaged in and are
demonstrating their CSR initiatives. In a survey conducted by Centre for Social Markets in 2001, the
respondents mentioned the name of certain Indian and International companies as their role
models in CSR sector

Infosys is committed to the communities in which it operates. This has led to the creation of
Infosys Foundation to support the underprivileged sections of society. A not-for-profit initiative
aimed at fulfilling the social responsibility of Infosys Ltd., the Infosys Foundation creates
opportunities and strives towards a more equitable society. The Infosys Foundation takes pride in
working with all sections of society, selecting projects with infinite care, and working in areas that
traditionally overlooked by society at large.At the outset, the Infosys Foundation implemented
programs in Karnataka, and subsequently extended its coverage to Andhra Pradesh, Arunachal
Pradesh, Bihar, Delhi, Gujarat, Jammu & Kashmir, Kerala, Madhya Pradesh, Maharashtra, Orissa,
Punjab, Rajasthan, Tamil Nadu, Uttarakhand and West Bengal.
 42

RECOMMENDATION

• In order to ensure that CSR is progressively contributing and benefiting, the following
suggestions are given to make CSR initiatives more effective:

• It is found that there is a more funding on Environment Sustainability and ecological

balance. The
• foundation has to give more importance on other selected areas.

• It is recommended that Infosys foundation has to contribute more on Girl’s Child Education
in Rural areas.

• As agriculture is a major and very important sector of India. Hence it is recommended to

contribute much more on farmers.

• It is found that very less funding on Promoting healthcare preventive healthcare,

Eradicating hunger,
• poverty and Promoting health care. Hence it is recommended that Infosys has to be taken
care of these areas.
 43

BIBLIOGRAPHY

References

 https://www.investopedia.com/terms/c/corp-social-responsibility.asp

 https://en.wikipedia.org/wiki/Corporate_social_responsibility

 https://en.wikipedia.org/wiki/Infosys