ANURAG

ROBIN
BURKETT
1. B. Sc. Biology 1999
2. MBA (Mkt) 2001
3. CRM/SALES Diploma : London
College Of Management 2002

 Pfizer Ltd.: Oct 01- Apr 05.

 Glenmark Pharma Pvt. Ltd.:
Apr 05- Jul 08.
 VHB Life Sciences – Jul 08 –
Oct 2010
 Biologicale Ltd – Oct 2010 –
Jun 2012
 Alembic Pharmaceuticals Ltd.
– Jun 2012 – July 2015
 Taj Eduglobe Ltd. – July 2015 –
September 2016
 Snap Fitness India – Sept.
2016 – Present
Dear Sir/Madam,

It would be a pleasure to work for a renowned organisation such as yours. Just to enumerate few salient features

I have a total work experience of more than 17 years in business development, out of which I have pure
managerial experience of leading a multi location employee team for more than 10 years.

I have worked in highly competitive and top notch companies like PFIZER, GLENMARK, VHB, Alembic and
Taj Eduglobe Etc. I bring along the best of the professional cultures of all these organizations. In order to
further enhance my skill set I forward you my application to put my expertise to best of its use towards fulfilling
the vision of esteemed organizations who are amongst leaders in any segment.
My preferred location would be Delhi. Looking forward to meeting you in person.

Flat 101, Paras Tierra, Sector 137, Noida UP

Cell No.:+91- 8899488488

Email : anuragburkett@gmail.com
 ANURAG ROBIN BURKETT
Flat 101 Paras Teirra Sector 137, Noida, UP
anuragburkett@gmail.com8899488488

Core Competencies

Strategic Marketing / Channel Promotion / Campaign/Franchisee Management

Dynamic, entrepreneurial sales management with more than 6yr experience marked with achievements and demonstrated success.
Driving sales of highly competitive key territory assigned. Adept in driving growth, improving sales performance, tenacious in
building new business, securing customer loyalty and forging strong relationships with external business partners.

Corporate Relationship Retention Market Research Trend Analysis

Product Presentations Channel Development Event Planning

PROFESSIONAL EXPERIENCE
Business Head ( North), September 2016 – Present
Snap Fitness India, New Delhi
Snap Fitness India is a US Based International Venture operating in India under the aegis of Force India as their Master Franchise.
Based out of Bengaluru, Snap fitness has more than 60 fitness clubs operating throughout India.

 Instrumental in setting up 9 operating clubs in North India.

 Lead a team of 7 SME from HR to Advertisement.
 Responsible for both Setting up of Franchise Club to achieving the critical subscriptions to achieve pre discussed break even
milestones within the stipulated timeframes.

Senior Vice President, Jan 2016 – September 2016

Taj Eduglobe Ltd., New Delhi
Taj Eduglobe Ltd. Is a startup into Education segment. Based out of Mumbai, the organization has now presence in western and
northern India with 500+ Franchise onboard

 Generated capital amount of 8.65 crs through channel building.

 North India team of 68 sales staff spread over 7 locations.
 Created and now establishing a channel of 7 Super Master / 13 Master / 57 Franchise
Setting up retail campaigns for post roll out phase.

ANURAG ROBIN BURKETT Page 2

Vice President (North), Jul 2015 – Jan 2016

 Taj Eduglobe Ltd., New Delhi
Taj Eduglobe Ltd. Is a startup into Education segment. Based out of Mumbai, the organization has now presence in western and
northern India with 500+ Franchise onboard

 As AVP Delhi NCR signed up 6 Master franchise and 17 Franchise.

 Handled accounts of Google, Justdial and Franchise India for lead generation.
 Headed a team of 12 executives
High activity mode FRO Events – 8, CRM Events – 84, Conference Participation :4

Zonal Manager, Jun 2012 – May 2015

Alembic Pharmaceuticals, Ghaziabad
Alembic Pharmaceuticals is 107 years old company and has the reputation of being the first indian Pharmaceutical company of
Independent Indi.a

 As Zonal Manager, have responsibility of Focussed marketing to thousands of professionals through 30 BDMs and 6 Area
Managers spread throughout Western UP/Uttarakhand/Delhi NCR.
 26 BDM territories ended the year at 100% plus .
 Current year performance YTD 109%, Growth 23%
 Region maintained on high activity mode CMEs – 8, CRMs – 84, Conference Participation :34

Divisional Manager, Oct 2011 – Jun 2012

Biological E Ltd., Ghaziabad
Biologicale ltd is one of the first pharmaceutical company to start business in post indepence india with collaboration with british
Evans Group. They have been Market leaders in Nutrition, Vaccines and Digestives in General Medicine Segment.

As Div. Manager, had responsibility of 25 TMs and 5 Area Managers spread throughout UP/UK from Agra to Dehradun.

Area Manager, Oct 2010 – Oct 2011

Biological E Ltd., Meerut
Biologicale ltd is one of the first pharmaceutical company to start business in post indepence india with collaboration with british
Evans Group. They have been Market leaders in Nutrition, Vaccines and Digestives in General Medicine Segment.

Joined as Area Manager for Meerut area. Area comprises of 7 territory Managers based at Ghaziabad , Meerut, Aligarh, Bulandshahr
and Etah and geographically it constitutes 11 Executive territories .

Selected Achievements:
 Took charge of high performing division in highly competitive GP segment.
 Well versed with geography and demography of the area ranging from etah to Meerut comprising of micro interior
territories also.
 Ytd performance presently at 156%.

ANURAG ROBIN BURKETT Page 3

Area Manager (Conceive), Jun 08 – Oct 2010

VHB Life Sciences Ltd., New Delhi
VHB Life sceinces is a leading importer and manufacturer of high end specialty medicine in India for over 4 decades.
A team leading position where responsibilities include managing whole of Delhi NCR and UP West region for the promotion of IVF/
(Infertility/antenatal portfolio. Products include Gonadotropins and other Hormones. Team comprises of 4 BDMs with a total team
size of 23 members .

Selected Achievements:
 Virtually launched the division in highly competitive super speciality IVF segment.
 Our sales turnover was 34 crs, 3rd amongst all the major companies operating in this segment.
 Vacancy Managing TAT is 12 days only during the tenure.
 2 Business executives promoted to BDM s during my tenure.

DISTRICT SALES MANAGER, MAJESTA, (March 05 – Jun 08)

Glenmark Pharmaceuticals Limited, Kanpur
Glenmark Pharmaceuticals is a fast growing Indian MNC Organization with operations in 35 countries.
Led a team of 6 Field Sales Officers based at Kanpur, Jhansi and Barielly. Team comprises of seniors with nearly 20 years of
experience as well as young newly inducted Executives. Successfully supervised launch of 8 new products and featured at top 10 slots
at national level for 3 of them.

Selected Achievements:
 Achieved 102% for the year 2007-08 despite depleting market conditions in UP.
 Working closely with distribution channel and CFA so as to ensure less than 2.7% order loss due to shortage compared to overall
19.2% average of UP.
 All India ranking 4th in critical care segment comprising products like Trezam, Zubacef and Gemez.
 Annual Appraisal of whole team including self as “OUTSTANDING” for the year 2007-08.
 Supervised successful launch of 3 new products (Protomeg, Zubacef and Gemez ) by implementing DPTA, a customer research
tool customized for various doctor profiles.

PRODUCT SPECIALIST, (SUPER SPECIALITY), URO-GYNE DIVISION

(Oct 04 – March 05)
Pfizer Limited, Rajasthan
Pfizer Limited, India is a wholly owned subsidiary of Pfizer Inc. a US Pharmaceutical major and global leader.
Continued…
Pave the path for a successful launch of some global blockbuster products like DETROL LA (Detrusitol), VIAGRA and DIFLUCAN
(Fumycin) in Rajasthan. Youngest member of a team of 11 Specialists in India handpicked from a field force of 800 officers through
internal grading and interviews conducted at national level.

Selected Achievements:
 Selected in a national level taskforce tier II to work on and debug Pfizer OPTIMA II (Online Pfizer’s Territory and
Information Management Application).
 Regional Speaker program coordinator for scientific presentations on super specialty products.
 Contributed in framing and rollout of business plans for launch of VIAGRA in Rajasthan and Punjab.

ANURAG ROBIN BURKETT Page 4

PROFESSIONAL SERVICE OFFICER,(Antibiotics/Cardiac) DIVISION (2002-04)

Pfizer Limited, Jaipur
Managed key customers in Jaipur, Rajasthan. Worked in both the aforementioned divisions. Achieved sales target through building
strong business relationships with high-end specialists as well as primary care doctors deputed in rural areas. Well aware of paying
capacities of people in various parts of Jaipur and neighboring towns.

Selected Achievements:
 Occupied top slots at national level for Magnex group and later on in Fragmin sales for 2 consecutive years.
 Won various awards at regional level for sales presentations.
  Appraisal secured as GOOD and OUTSTANDING in the year 2003 and 2004 with highest activity index in the region in the
year 2004.
 Ensured the largest ever institutional order for my products from NORTH WESTERN RAILWAYS HOSPITAL in AUG
2004. (Value: 21.5 L).

SALES PROJECT COORDINATOR, DUMEX DIVISION(VACCINE),(2001-

02)
Pfizer Limited, Jaipur
As a new entrant in Pfizer ltd. was able to secure a prestigious place of posting through superlative performance in training, both in
medical as well as marketing subjects. Responsible for selling Hepatitis B
vaccine in Jaipur which, apart from being highly competitive was also a major market of Rajasthan, contributed to the tune of 70%
towards total market in Rajasthan.

Selected Achievements:
 Selected to under go a Pfizer sponsored on field training through LONDON COLLEGE OF MANAGEMENT. Secured
DISTINCTION in CUSTOMER CARE, one of the subjects apart from SALES MANAGEMENT.
 Never missed my budget continuously for first 18 months. A winning streak.
 Within one year HEPASHIElD, Pfizer’s hepatitis B Vaccine climbed to 2nd rank from 7th in IMS-MAT ranking in Rajasthan.

EDUCATION & TRAINING

Bachelor of Science (Biology), 1999, Kanpur University, Kanpur, UP
Master Of Business Administration (Marketing/Finance), 2001, Kanpur University, Kanpur,UP
Customer Relations and Sales Management, London College Of Management, London

Professional Development Courses

 Managing Change Workshop, DOORS Training (Alembic Initiative).

 6 SIGMA – Green Belt.
 Leaders Conference, NIS SPARTA (Glenmark Corporate Initiative)
 National Institute Of Sales, Kanpur
 NIIT, Jaipur

PERSONAL DETAILS
Date of Birth: 19th May 1977
Marital Status: Married
Religion: Christian
Sincerely Yours,

Anurag Robin Burkett