ANSWER SHEET

MIDTERM EXAMINATION
Student’s Name Ibnu Alfajri

NIM 19111030198

Major Public Relations

Subject PR And Evaluation

Class E-Learning
Batch 3A
Academic Year Even 2020-2021

Video Testimoni :
https://drive.google.com/file/d/1woFa3l5F1wYk5_zUtkOtysIgTUikBJeE/view?usp=sharing

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Ibnu Alfajri

5 Juni 2021
Name : Ibnu Alfajri

Subject : Public Relations Program and Evaluation

NIM : 19111030198

PUBLIC RELATIONS 3A

1. Please explain about the SWOT Analysis.

➢ SWOT Analysis is a tool used for strategic planning and strategic management in
organizations. It can be used effectively to build organizational strategy and
competitive strategy. In accordance with the System Approach, organizations are
wholes that are in interaction with their environments and consist of various sub-
systems.

2. Why do we need to define our objective for our planning program?

➢ Determine a certain standard that must be used in carrying out all the work so that it
will facilitate in supervision. Avoiding or minimizing the occurrence of overlap and also
waste in carrying out various jobs. We need to set proper goals. describes the specifics
of what you will accomplish because of the job, so that others can see what you are
working on, and so that you can demonstrate achievement, by measuring and reporting
progress. They help in better communication and give a focused effort from time to
time. A set of goals is achieved only by achieving a set of interrelated objectives (even if
those objectives are not clearly stated or articulated). An objective is a strategic step
along the way to achieving a desired goal.
3. What is the difference between Strategy and Tactic?

➢ Strategy is statement describes how an objective to be achieved, providing guidelines

and themes for the overall program. One general strategy may be outlined, or a
program may have several strategies, depending on the objectives and the designated
audiences while tactic is the specific activities that put the strategies into operations
and help to achieve the stated objectives. involves using the tools communication to
reach primary and secondary and secondary audiences with key message.

4. Please choose one campaign and please tell about their communication strategy.
➢ Starbucks Tumbler Day
This campaign have greater influence than promos. Starbucks communication strategy
is by using campaign and promo as a tool to change consumer attitudes. Campaign are
more successful on changing attitudes consumers to reduce plastic waste after the
campaign success by always educate the consumer about the tumbler day it will of
behavior and attitude from the customer to start using tumblers when they buy a
coffee from Starbucks.

5. Complete your answer with their tactic to implement their strategy.

➢ For Tumbler Day promo will always appear on the 22nd of every month where the
promo to support the go-green concept by bringing a Starbucks tumbler in the
transaction to get a disc 50% for the purchase of the drink. This promo will be deliver to
their customer trough their apps, message and pop up message on the phone. So that
their customers will directly be notified when the starbucks tumbler day is.
Source :

PPT Public Relations Program And Evaluations