4545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- Quiz Chapter 14 & 15 - Session 10 Due Jul 18 at 3:50pm Points 20 Questions 20 Available Jul 18 at 3:30pm - Jul 18 at 3:50pm 20 minutes Time Limit 15 Minutes Attempt History Attempt Time Score LATEST Attempt 1. 15 minutes 20 out of 20 Score for this quiz: 20 out of 20 Submitted Jul 18 at 3:45pm This attempt took 15 minutes Question 1 1/1 pts What is the first stage of the consumer decision process? problem recognition hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 ae4545, 1810772022 Correct! ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- postpurchase behavior Question 2 1/1 pts Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? The decision process model provides useful insight into all types of consumer purchases. Consumer decisions are frequently the result of a single problem, Consumer decisions are rational and functional; otherwise they do not involve decisions per se. ‘Some consumer decisions result from the convergence of several problems, hitpsleam Kfo.edu.vricourses!146iqulzzes!12034545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- Once the decision process begins, it may evolve and become more complex with multiple goals. Question 3 1/1 pts Emily is not interested in mobile phones but is engaging in a substantial amount of information search about mobile phones because she is about to buy a new mobile phone. In terms of involvement, Emily is . high in product involvement; low in purchase involvement high in value-expressive involvement; low in product involvement Correct! low in product involvement; high in purchase involvement ow in product involvement; low in purchase involvement high in product involvement; high in purchase involvement hitpsleam Kfo.edu.vricourses!146iqulzzes!12034545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- Question 4 1/1 pts Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior? Correct! ; nominal decision making normal decision making limited decision making automatic decision making simple decision making hitpsleam Kfo.odu.vnicourses!146iqulzzes!12034545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- Question 5 1/1 pts Ain) is the way an individual perceives his or her feelings and situation to be at the present time. current state Correct! actual state desired state self-concept self-assessment Question 6 1/1 pts Nominal decisions can be broken into which two distinct categories? hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 sig4545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- Correct! brand loyal decisions and repeat purchase decisions, primary decisions and secondary decisions high involvement decisions and low involvement decisions ‘expensive decisions and inexpensive decisions first purchase decisions and repeat purchase decisions Question 7 1/1 pts Which type of consumer decision making involves the evaluation of only a few attributes, simple decision rules, and few alternatives? Correct! limited decision making hitpsleam Kfo.edu.vricourses!146iqulzzes!12034545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- routine decision making nominal decision making extended decision making simple decision making Question 8 1/1 pts All EXCEPT which of the following nonmarketing factors affect consumers’ desired state? reference group household characteristics Correct! normal depletion financial status/expectations culture hitpsleam Kfo.odu.vnicourses!146iqulzzes!1203 me4545, 1810772022 ‘Quiz Chapter 14 & 15. Session 10: Consumer Behavior-T222P WB 1/4 pts mass media advertising focus groups content analysis hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 ‘Some companies attempt to initiate problem recognition through4545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- point-of-purchase displays Correct! Aand D Question 10 1/1 pts Which approach to problem identification focuses on a particular activity such as lawn maintenance? Correct! activity analysis, hitpsleam Kfo.edu.vricourses!146iqulzzes!12034545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- nalysis Question 11 1/1 pts Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what the appropriate ways to compare solutions are, and so forth. This is referred to as hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 sone4545, 1810772022 ‘Quiz Chapter 14 & 15. Session 10: Consumer Behavior-T222PWB- rect! internal search external evoked search Question 12 1/1 pts Sharon's skin becomes extremely dry in the winter, results in painful cracks in the skin on her fingers. When this happens, Sharon recalls that Vaseline's Crack Cream works wonders for this condition, so she runs to the shop to get some, What kind of decision-making has occurred? limitec automatic d making hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 ning4545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- extended decision making truncated decision making Correct! a , nominal decision making Question 13 1/4 pts Deliberate external search that occurs in the absence of problem recognition and is done both to acquire information for possible later use and because the process itself is pleasurable is known as internal search Correct! , ‘ongoing search eternal search continuous search hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 sane4545, 1810772022 Correct! ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- perpetual search Question 14 1/1 pts A consumer decision requires information on which of the following? the appropriate evaluative criteria for the solution of a problem the existence of various alternative solutions the performance level or characteristic of each alternative solution on each evaluative criterion AandB A,B, and C Question 15 1/1 pts Which of the following statements is FALSE regarding appropriate alternatives? hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 s3n94545, 1810772022 ‘Quiz Chapter 14 & 15 - Session 10: Consumer Behavior-T222PWB-4 ‘An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem, The brand found completely unworthy of further consideration is a member of the inept set, Correct! Marketing strategy that focuses only on creating awareness is adequate. Brands for which a consumer is aware of but basically indifferent toward compose that consumer's inert set hitpsleam Kfo.edu.vricourses!146iqulzzes!12034545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- Alternatives the consumer does not know about compose the unawareness set, n16 1/1 pts Ques‘ Minh is purchasing a new motorcycle, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Minh's. evoked set evoked criteria consideration criteria Correct! evaluative criteria evaluative set hitpsleam Kfo.odu.vnicourses!146iqulzzes!1203 ssi94545, 1810772022 Correct! ‘Quiz Chapter 14 & 15. Session 10: Consumer Behavior-T222P WB Quest 47 1/41 pts Which information source is NOT actively acquired by consumers? personal experience low-involvement learning independent groups marketer information Question 18 1/1 pts To which set do alternatives the consumer does not know about belong? inert set hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 see4545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- inept set Correct! unawareness set unknown set evoked set Question 19 111 pts Research shows that the most important search-related use of the Internet is . Correct! finding information getting news hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 sm94545, 1810772022 ‘Quiz Chapter 14 & 15-- Session 10: Consumer Behavior-T222PWB- buying a product using e-mail checking the weather Question 20 1/4 pts Consumers conducting a generic search in an Internet search engine use which type of terms? relailer-related terms brand-related terms hitpsleam Kfo.edu.vricourses!146iqulzzes!1203 sane4545, 1810772022 ‘Quiz Chapter 14 & 15. Session 10: Consumer Behavior-T222PWB- Correct! general product-related terms brand-plus product-related terms price-related terms hitpsleam Kfo.odu.vnicourses!146iqulzzes!1203 Quiz Score: 20 out of 20 sone