ANALYTICS

ELON NEWS NETWORK

March
2022
DIGITAL
REPORT
 OVERVIEW ANALYTICS

ELONNEWSNETWORK.COM
- Top authors and stories
- Top referral source is the NewsBreak app
- Lots of people are coming to the ENN site due to specific stories, particularly ones involving
Alamance County

Youtube
• SGA Speech coverage tended to have a greater number of views
• Most popular videos were full broadcasts rather than short clips

INDEX
p.2 OVERVIEW
p.3 ELONNEWSNETWORK.COM
p.4-5 ACQUISITIONS AND LANDING PATHS
p.6 YOUTUBE
All data taken from Google Analytics and Youtube. Report compiled by: Eliza Tews, Graysen
Shirley, Ben Muse and Abby Shamblin.

02
ELONNEWSNETWORK.COM ANALYTICS

TOP TEN STORIES

1. Avery Sloan New Alamance county sheriff candidate announces campaign focused on diversity

2. Ryan Kupperman Concerns about free speech, conflict of interest arise in Graham City Council vote North Carolina,

3. Avery Sloan Alamance County primary candidates finalized

4. Avery Sloan Nadine Jose elected Elon University student body president

5. Avery Sloan Elon Student Government Association candidates goals for next year

6. Naomi Washington Upcoming tuition increase pushes local Elon University students to look into commuting

7. Betsy Schlehuber Exploring sustainable shopping in Alamance County

8. Caitlin Rundle Two Elon University men’s basketball players enter transfer portal

9. Caitlin Rundle Elon University men’s basketball falls to UNC Wilmington 75-58

10. Jacob Kissamore Suffolk natives become softball standouts

03
ELONNEWSNETWORK.COM ANALYTICS

Acquisition
Channels Sessions
1. Organic Search 16,871
2. Referral 5,217
3. Direct 4,973
4. Social 4,545
5. Email 65

Referral Overview
(Top 5 ways users are coming to our
website vs. Number of Sessions)
1. Newsbreakapp.com - 3,555 sessions
2. News.google.com - 664 sessions
3. Elon.edu - 563 sessions
4. Enn.ceo.getsnworks.com - 126 sessions
5. Moodle.elon.edu - 28 sessions

Social Overview (
Top 4 social networks vs. Number of
Sessions)
1. Facebook - 3,060 sessions
2. Twitter - 1,004 sessions
3. Instagram - 364 sessions
4. Linkedin - 58 sessions

04
ELONNEWSNETWORK.COM ANALYTICS

Landing Paths
Instead of looking at our home page, our audience is coming directly to the top
two articles. This means that our audience is interested in stories that are outside
of Elon and directly impact the Alamance County community. In addition, our
audience is interested in stories related to politics in Alamance County. We
should continue to report on politics in Alamance County and work on follow-up
stories in order to increase sessions and engage more with residents in
Alamance County.

New Alamance county sheriff

candidate announces campaign
focused on diversity
1,200 sessions

Concerns about free speech,

conflict of interest arise in Graham
City Council vote
719 sessions

05
 Youtube ANALYTICS

Total Views – 8,084 Total impressions – 123.3k

Key Moments for Audience Retention

ENN: Elon University men’s basketball team ends UNC-Wilmington’s 85% still watching at 30 seconds
12 game win streak

ELN: Station at Mill Point Residents Concerned Over Verbal 85% still watching at 30 seconds
Harassment From Neighbor

Traffic Source: External

(Proportion of total views: 23.4%)
February Views

1. Elonnewsnetwork.com
2. Google Search
3. Campus labs.com
4. Instagram The most popular category of videos (in terms of
views) were the full broadcasts for ENN, ELN
and ELN Morning. The short clips from the
Traffic Source Youtube Search broadcast did not average a significant number
(Proportion of total views: 40.5%) of views, potentially indicating that less of these
could be posted or that they need to be
1. Elon university promoted differently. The SGA Election speeches
2. Elon news network were also very popular, indicating that this is a
3. Election speech for college president topic viewers care about and that more content
should be made focusing on SGA content and
leaders.
06