ANALYTICS

ELON NEWS NETWORK

FEBRUARY
2022
DIGITAL
REPORT
OVERVIEW ANALYTICS

ELONNEWSNETWORK.COM
• Top authors and stories
• Our audience is coming directly to the top two articles instead of just looking at the
home page
• To pull more numbers lets do some long term stories with audiences interested in the
black community outside of Elon and Greek Life audience

FACEBOOK
• Most of our social traffic is coming from Facebook
• Most engaged posts: Posts with links perform better than
photos
• Broadcast Views

INDEX
p.2 OVERVIEW
p.3 & P.4 ELONNEWSNETWORK.COM
p.5 Facebook

All data taken from Google Analytics, Facebook, and Twitter. Report compiled by: Eliza Tews,
Graysen Shirley, Ben Muse and Abby Shamblin.

02
 ELONNEWSNETWORK.COM ANALYTICS

TOP TEN STORIES

1. Nyah Phengsitthy Black residents in Alamance County search for a safe space
2. Chloe Yoon OPINION: Greek life: It needs to change
3. Kyra O'Connor Alamance County employers face labor shortages, challenges as pandemic nears two years Graham
4. Ryan Kupperman City Council suspends event, protest approval process until further notice Alamance Burlington
5. Margaret Faust, School System drops mask mandate, Elon University president responds
Mason Willett

6. Gram Brownlee Town of Elon approves new holiday, decriminalizes land development

7. Nyah Phengsitthy Black Alamance to host first awards ceremony

8. Avery Sloan Elon University Student Government adviser to step down

9. Gram Brownlee Alamance County’s rising costs reflect larger trends
10. Sophie Rosenthal Affirmative action in admissions to be challenged in Supreme Court

TOP TEN AUTHORS

6. Jacob Kisamore
1. Kyra O’Connor
7. Margaret Faust,
2. Nyah Phengsitthy Mason Willett

3. Ryan Kuppermam 8. Madalyn Howard

4. Gram Brownlee 9. Baylor Rodman

03 5. Avery Sloan 10. Sophie Rosenthal

ELONNEWSNETWORK.COM ANALYTICS

LANDING PATHS

1. Black residents in Alamance County

search for a safe space
a. 2,958 sessions (8.5% of all sessions this
month)

2. OPINION: Greek Life: It needs to change

a. 1,427 sessions (4.14% of all sessions this

month)

Our audience is coming directly to the top two articles instead of just

looking at the home page. That means we have a audience interested in

the black community outside of Elon and we have a Greek Life Audience.

To pull more numbers lets do some long term stories with these

audiences.

04
 FACEBOOK ANALYTICS

MOST ENGAGED POST

76
66
TITLE AUTHOR REACH
1. From dreamer to Hope
Valenti 4,724
dancer: Elon University's
only male dance team
member

2. Elon University faculty union

POSTS
Kyra
hopes for contracts by fall O'Connor 3,201
semester

11K
3. Over 97% of Elon University
students are booster
Kyra 3,067
compliant O'Connor

REACH
BROADCAST VIEWS February Views

ELN views were relatively stable

during February.

Week three brought us an influx of

viewers (488) on the Facebook live
stream. YouTube analytics showed
the retention rate for this broadcast
was higher than usual due to the
performance of Vital Signs Live.

This could be due to parents and

peers of the performers tuning in.
More participative aspects to the
05 broadcast may attract more viewers.