AKIJ Group is one of the largest Bangladeshi industrial

conglomerates. The industries under this conglomerate include

textiles, tobacco, jute, cement, food & beverages etc.
3rdNovember, 2002was not only the day of inception of AKIJ
Cement Company but a courageous expedition of flawless
cement according to the needs of the consumers. Day by day,
ACCLA is evolving by the virtue to manufacture products
respecting consumer needs, which was exemplified education
given by the honorable founder of AKIJ Group, Late Sk. AKIJ
Uddin. From handmade cement to the world’s largest VRM
technology, they have observed that positive and responsible
attitude towards product manufacturing is the main impulsion
of protecting consumer right. The company is going through
continuous growing and they are exporting their cement to
Middle East countries. The total production increased year on
year basis at the rates of 0.45% and 0.67% during 2009
and2010 respectively.
Swot analysis

STRENGTHS.

1. UNDER A STRONG BRAND (AKIJ GROUP)

2. Quality control
3. Own power supply plant
4. Improved management practice
5. Latest VRM technology
6. 6 Mother Vessel and 45 Lighters for carrying our imported own Raw Materials
7. Water & land way product distribution network
8. Most modern quality control management system
WEAKNESS.

1.The competitors are doing much promotional activity rather than AKIJ CEMENT that’s why it IS facing
more problems in selling of product in the market.

2.Lack of awareness program for consumers.

OPPORTUNITY.

1.Rapid growth is taking place in Bihar and Madhya Pradesh.

2.People are opting for more stable structures and intensive use of cement is taking place, even
government is spending heavily on infrastructure projects. Thus, this is the right time to fully tap these
markets.

3.As Indian core industry is also growing at rate of nearly 10% per annum,it is having a good future.

4.Foreign direct investment in infrastructure sector going to increase in coming years, which will
increase the demand of cement.

5.Roads are undergoing through the transformation process through which the traditional method of
road building will be replaced by modern concrete roads.

THREATS:

1. Large number of players in cement industry makes it more competitive for ACC to carefully price
its product and at the same time satisfy its dealers and customers.

2. Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up considerable
market share.

3. Due to India’s exponential growth many new international cement companies are expected in
coming years which will bring a tide of change and can start price war.

4. The emergence of small players in this market may increase the competition and start the
malpractices, and heavy discounts to retailers. They can also influence many retailers by giving better
profit margin, and other Benefits.