Science of Neuro Marketing

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T HE M IL LION D O L L A R “ NEU R O -M A R K ET ING ” M A C H INE F O R C O A CHES, ENT R EPR ENEUR S A ND SM A L L B USINESS O WNER S
INTRODUCTION
How would you like to be a 6 or 7-figure business owner?
You’re closer than you think.
You may not feel like you are.
That was exactly how I felt… before I got my million-dollar breakthrough.
Do you ever feel like you work SO hard, but your income and
sales never improve enough to feel financially confident
or secure?
Do you ever feel like you get ahead in your business, only to
have something come along and wipe out some or all the
progress you’ve made?
Or do you ever feel like generating hundreds of thousands,

or even millions in revenue is a mystery that you will never
figure out?
In short, it may feel like you'll never achieve the success, financial freedom, and
peace of mind with your business that you truly desire and deserve.
2
Well, what if I told you…
Nothing is mysterious about generating more sales,

mastering your marketing & sales campaigns, or
becoming a 6 or 7-figure business owner. Even an
8 or 9-figure a year business is possible when you
follow what I will share in this document.
You simply have to be committed to your goals

(which is NOT the same as being interested. More on
that to come.).
If it were easy, everyone would have a multi-million-

dollar business. Right?
Now here’s the good news (great news, in fact):
There are proven "Neuro-Marketing”

and “Neuro-Sales” shortcuts used by
business millionaires and top coaches,
consultants, and entrepreneurs.
With these shortcuts, you can make six or seven figures a year (or
more), and finally live the life you want, with the thriving business you
deserve.
3
The truth is, in order to become a

truly successful, high-performing
business owner… you need to
follow a particular set of steps, in
the correct order, at the correct
time.
The coming pages reveal my

proven, step-by-step formula for
creating a Million Dollar “Neuro-
Marketing Machine for your unique
business – to drive more leads,
sales, & income (in half the time)!
I’ll also share a limited-time opportunity to get personalized help from

me to achieve your Million Dollar Business Goals & Dreams faster and
easier than you ever imagined possible.
Let’s get into what you can expect from this book:
01
The proven “Neuro-Marketing” strategies to build a 6
or 7-Figure Business this year
02
How to stand out and create an “unfair advantage”
over your competitors (this is huge for coaches,
consultants, & entrepreneurs)
4
03
A step-by-step formula for finding your “ideal clients”
so you attract more leads like a magnet and convert
them into sales like a machine
04
4 key components that any highly profitable Neuro-
Marketing campaign MUST contain (or you’re wasting
your time and money!)
05
The #1 mistake that coaches, consultants, and
entrepreneurs can make with their offers that can
literally sink your business
And a TON more.
Are you ready to take the first

step towards your million-dollar
business breakthrough?
Great! Let's get started.
5
A FAIR WARNING
Now, after 35+ years of coaching 100,000
entrepreneurs and building 5 multi-million dollar
companies, including a billion dollar in sales a
year business, I’ve discovered this:
Most people love the idea of having a profitable

business, but they refuse to do what's necessary
to build one (let alone a thriving one).
Essentially, they are interested in success but not committed to getting

it.
My first mentor shared this idea, and it has stayed with me ever since.
If you are interested, you will only focus on doing what is easy and
convenient. You will let your limiting beliefs, fears, and excuses define
you and defeat you. You will allow your current story to drive your
behaviors.
But a committed individual…? Someone who is committed will do

whatever it takes to achieve their financial and business goals.
If you are committed, and I believe that you are, I am here to show you the way.
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SO…WHAT IS
“NEURO-MARKETING”?
The field of Neuro-Marketing is the application of
the latest brain science breakthroughs to the field
of marketing – in order to connect on the deepest
levels with your customers.
You need to know your client’s pains, fears,

frustrations, irritation, wants, needs, and aspirations
so you activate the limbic system of the brain and
the reward center of the brain.
This can include research that identifies your customers’ deepest needs,
motivations, and preferences that traditional marketing and advertising
methods cannot reveal or deliver.
(Now you know why it’s so powerful).
To put a fine point on this, check out this recent Harvard study.
Harvard professor Gerald Zaltman wanted to establish how much of the

purchase decision-making process is subconscious.
His results were shocking.
Zaltman found that a whopping 95% of the buying rationale occurs

subconsciously.
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Meaning people make purchases based on their emotions and deeply ingrained
beliefs and brain patterns.
Sometimes these decisions are referred to as ‘gut feelings’ or ‘impulse buys’.
However, they are far from being irrational whims. In fact, it’s quite the opposite.
These decisions boil down to our emotions and subconscious feelings giving us a
rational nod in the right direction.
Here’s why it matters:
When you can connect and impact your prospects at the subconscious
level, it can be an absolute game-changer for your business!
As it has become increasingly evident that emotions and subconscious

behaviors overwhelmingly influence consumer buying behaviors…
My company and business owners in the

know have turned to “Neuro-Marketing” and
“Neuro-Sales” to produce earth-shattering
results.
In short, these strategies have changed my entire business and life.
And now, I’d like to share a few of them with you so you can dramatically
improve YOUR business and life.
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“Two months ago I sold a website for $797. After John’s training
I started charging $999. Then, on Monday I charged $2,497 and
on Wednesday I charged $2,697... For the exact same website
package! All I can say is “you’ve got to be kidding me…it’s this
easy?” This whole experience is mind blowin!”
CINDY JACKS | WEB DESIGNER
I just made six figures from 3 emails to my tiny list of about

1000 people. Over $100,000 with the potential of more and I’m
a bit overwhelmed. I am blown away and so grateful for this
program!
CAROLINE SANDERSON | OWNER OF EGO HAIR DESIGN
“John has taken “paint by numbers” to another level, and all

you need to do is follow it step-by-step. When you do that, you
will transform your mindset, skillset and actionset and go
from visioning and goal setting to living and goal achievement. I
know I have.”
HARTMUT EGGERT | AUTHOR, SPEAKER, COACH AND ENTREPRENEUR
9
ABOUT THE AUTHOR

For those of you who don’t know me, I’m
John Assaraf, CEO of NeuroGym.
I’ve built 5 multi-million dollar companies

from scratch and have guided more
than 10,000 coaches, consultants,
entrepreneurs, real estate agents,
professionals, & business owners to life-
changing wealth and success throughout
my career.
My methods are backed by proven science, 35 years of experience, and more

than $5 billion in sales. I’ve also written 2 New York Times bestselling books on
business and the brain.
Here’s what I’ve discovered:
In all my years of experience…
You won’t make money by studying “Neuro-Marketing”

and “Neuro-Sales”, and you definitely won’t make a
million bucks with concepts or ideas alone.
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You need to discover these strategies and tactics and then put them
into action!
Read that again.
It's about having the right mindset, the right skill set – with the latest
proven marketing and sales strategies – along with the right action
set, all working together – without that, you will spin your wheels or
stay stuck in a rut for months or even years.
By the way…If you want my coaching and support to help you

implement these “Neuro-Marketing” strategies to build your
Million Dollar Business faster and easier than you ever imagined:
Click here now to save your spot for the

Business Breakthrough Challenge.
You’ll join me for 5 immersive days of LIVE business training and LIVE
Q&A sessions, so you can quickly release your limiting beliefs, develop
unstoppable confidence, and attract millions of dollars into your
business and life this year.
There is limited space.
So grab your spot now before the doors close.
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FINDING YOUR
“IDEAL CLIENTS”
(THOUSANDS OF THEM)
So now that we’ve covered what “Neuro-

Marketing” is… the question becomes:
How do you use it to:
Stand out from the crowd
Create an “unfair advantage” over your

competitors
Get your prospects hooked on you and your

product/service
Create an unstoppable Million Dollar Cash

Machine where you put leads in and huge
floods of cash come out
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First, we need to create

your “buyer persona” or
“ideal client profile.”
As we all know, without customers who

need or want your product, you have no
business. Even if you offer something
that can significantly benefit your
customers, if they are not convinced
that they need it or want it, then your
investment is a loss from the start.
Anyone can learn how to create and distribute a marketing

campaign, but creating a successful marketing campaign
that targets the EXACT right prospect while building brand
awareness and generating consistent revenue can be tough.
In order to create that demand, you need to identify the

person most likely to buy your product and/ or service (and
come back to you again and again).
Once you identify who you are speaking to, and what their
interests, needs, lifestyle, and income are, you can create
content that appeals directly to them.
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What Is A “Buyer Persona”?
In a nutshell, a buyer persona or ideal

client profile is the gender, age, interests,
hobbies, preferences, and lifestyle of your
ideal buyer.
This awareness helps you make informed

decisions when building out your
marketing campaigns, like which platforms
you market on, what tone to use, what
types of content to make, etc.
For example, let’s say you are the owner of a small urban
coffee shop near a busy subway station in Philadelphia and
you want to start a marketing campaign to bring in more
traffic.
You know, having put together a simple ideal client profile,

your ideal client is a local, male or female, between the ages
of 20-40, who likes to start their day with a cup of coffee,
rides the subway, appreciates artisan coffee, and enjoys
indie music.
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Which form of marketing do you think would be

most effective for this ideal client profile?
A.
A LinkedIn outreach campaign where you message local
businesses and let them know about your coffee shop.
B. An ad inside one of the subway trains that run near your location.
C.
A flyer or coupon sent to all the stores and buildings within a 5
minute walk from your location?
If you answered B or C, then you are correct. While LinkedIn

may be useful for things other than bringing in more traffic,
your ideal buyer is probably not on the lookout for coffee
shops.
However, putting an ad on the subway train would create a

massive amount of brand awareness and reach your ideal
consumer almost every day.
In addition to helping you streamline your marketing

efforts, an ideal client profile can help you create a
brand, tone, and look potential customers can relate to
and naturally want to engage with.
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WHAT MAKES A GREAT

“IDEAL CLIENT PROFILE”?
Ideal client profiles are formed using 9 essential elements. To help you better
understand, there is a task following each element that can be used as a guide
to help you formulate your ideal client profile.
(Use the boxes below to write your response to each question in this section.)
AN IDENTITY
Giving your persona a specific name is the first step in creating a persona
that you can visualize, connect with, and refer to when creating marketing
materials.
What will your name be? (i.e., Dylan O’Donald, Kate Henry etc.)
MOTIVATION
Every consumer has a need or an objective, whether it is in their personal

life or professional career.
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What is your ideal client’s driving motivation?
PAIN POINTS
Many consumers are driven to buy in order to ease their fears or take care
of their various frustrations. Understanding those fears or frustrations will
help determine not only how to market but how to improve your product
to alleviate those pain points more effectively.
What fears or frustrations are your potential clients facing?
Are these fears or frustrations, daily, weekly, or yearly…big or small?
How will your product/service solve these “problems” to make their

lives better?
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INFLUENCERS
You want your ideal client profile to encompass your consumer as a whole,
which means including their personal and professional lives. By combining
data from your consumers’ education, hobbies, and likes/dislikes, you can
create a whole picture that gives you a massive amount of clarity when
marketing.
What is the nature of their employment? (Their job title, the industry, etc.)
What do they do for fun, or how do they indulge?
Are they single, or do they have a family/pet?
How do they prefer to socialize?
DEMOGRAPHICS
The easiest way to determine demographics is to look at your current

average buyer and simply compile the information, BUT… if you are
looking to change your current average buyer, put your ideal customer’s
demographics below instead.
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Where do they live? Or what kind of neighborhood do they live in?
What age are they?
What gender are they?
What is the average household (family) or individual income?
A PURPOSE
By determining your target users’ wants and needs, you can understand
whether your consumer already knows they need your product or service,
or whether you need to convince them they need it.
What does your consumer believe they need to live a fulfilling life?
Does your product or service meet that need?
If not, how can you convince your buyer they need it?
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A VISUAL
Having a name is one part of creating your ideal client persona, but giving a
look to your character solidifies your own understanding and perception of
this buyer.
Choose an image online that represents your ideal client profile
ONLINE ACTIVITY
How do they like to communicate? (email, direct messaging, telephone)
What social media platforms do they use?
Are they tech-savvy?
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A BUYING HISTORY
By creating a history of buying behavior, you further solidify the type

of customers that you want, such as those with brand loyalty, once-off
purchases, regular customers, and so on.
Do they have brands that they are loyal to? If yes, what makes them
loyal to that brand?
What are their buying motivations? (Free samples, trials prior to

purchasing, discounts, etc.)
What would you be able to offer that would sway them to your side?
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USING YOUR
PROFILE
By this point you should have a fairly well-
built ideal client profile in front of you.
Step one is done. Now it’s time to put that

persona to good use.
Below is a list of just a few ways to use that persona while creating
your next “Neuro-Marketing” campaign:
Choose which platforms to market on
Identify the tone and look and feel of your marketing (and how it’s going
to connect at the deepest level with your prospects’ brains and hearts)
Focus your marketing on new, returning or renewing clients.
Come up with “irresistible offers” for your business so that you get
prospects hooked (we cover this on the Business Breakthrough
Challenge)
Create an emotional response marketing campaign that will attract your

perfect buyer and generate a HUGE flood of sales and income
With all of this in our back pocket I think we are ready to…
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GET STARTED!
Now that we know who we want our
marketing to speak to, it’s time to sharpen
the focus of your message. Why?
We need to ensure you reach your prospect

with enough impact to cause them to open
your email or text, pick up the phone, walk
into the store, or go to the website and get
involved with your business.
The problem any coach, consultant, or business owner faces is this:
Your prospects are swimming, drowning, and suffocating

in marketing and sales messages.
We all are! In today’s media-saturated world, we are exposed to a relentless

barrage of advertising messages from the moment we wake up to the time we
go to bed.
From our email inboxes, to TV, to social media, and the websites we visit,
billboards, and subway signage—messages claw at our eyes and ears for
attention around the clock.
And that flood of marketing messages is only going to continue because your
prospects are also inundated with marketing messages.
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They’ll filter most of these messages right out of their

conscious thoughts—that is, unless one happens to hit
them squarely on their hot button.
This explains why your current or past marketing campaigns may have failed to
deliver the kind of 5, 10, or 100X results you desired!
When you put the time and effort into investigating exactly who your prospects
are, what their most pressing want/need is, and how your business fulfills it,
that’s exactly what your marketing message is going to do:
Hit the bulls-eye on your ideal customer’s hot button with a highly targeted and
strategically placed message! Compelling him or her to become engaged with
you and your offer, and complete their purchase.
Some Questions Before We Proceed:
Do you want to get some personalized business coaching to help you

build your million-dollar or multimillion-dollar business faster and easier?
And with less stress and fewer headaches than you have now?
Click here to join my 5 Day Business

Breakthrough Challenge now.
24
I’ll show you the exact steps I used to attract 750,000 leads a year, with
over 24,000 new customers, over the course of five immersive and fun
days with LIVE Q&A and in-depth training on marketing and sales.
With this unique link, you’ll get 97% OFF your ticket (limited quantities).
So you can create your dream life and business… even if you’re stuck in a
rut or starting out from scratch!
25
EFFECTIVE “NEURO-
MARKETING” STRATEGIES IN
ACTION
Effective “Neuro-Marketing” marketing campaigns must:
01 Grab and engage the reader’s attention.
02
Give the prospect enough compelling information so
that he or she can make a smart decision and continue
down a smart path to your solution.
03
Offer a crystal clear, low-risk, easy-to-take next step*
so that your prospect can take action.
*Note that this “next step” action may not necessarily be to plunk down
their credit card right then and there to buy your product.
Their next step may be to pick up the phone, to make an appointment, to

learn more, order a free trial, or visit a retail location.
Whatever it is, you want to stimulate a concrete action step that gets your
prospect actively involved with your business.
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Here’s My Proven Cut-Through-the-Clutter “Neuro-

Marketing” Formula:
02
ENGAGE
03
INFORM
01
GRAB
04
OFFER
NEURO-
MARKETING”
FORMULA
Although we’ll use the example of a written piece to illustrate this,

exactly the same formula can and should be used with any and
every marketing communication you create for your business.
You can apply it to social media posts, digital ads on Facebook

& Instagram & YouTube & more, radio spots, TV commercials,
brochures, flyers, live presentations, websites, e-letters, bag stuffers,
coupons—anything!
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01
GRAB
Before it can do anything else, your message first has to gain your prospect’s
attention, which you’ll typically do with an emotional attention-grabbing
headline.
The headline is by far the most important single part of any ad.
If your prospects don’t read the headline, then they won’t read the rest of the ad,
website, or any other marketing piece no matter how well it’s written.
If your headline doesn’t do its job, the rest of the project is nothing but a waste
of time, effort, and money. No matter what the medium, every marketing piece
starts with a headline.
That headline must grab the prospect’s attention, effectively and immediately.
The right attention-grabbing headline also serves a crucial function that many
marketers and business owners don’t think about: It immediately qualifies your
ideal customer and disqualifies those prospects who are not ideal.
A killer headline will grab the attention of the prospects who genuinely need or
want your product or service…
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These will be your best customers, with the most upsell potential and the biggest
lifetime value – key metrics for any thriving business, and essential if you
want to get to the million-dollar or multi-million dollar mark.
In order for your marketing pieces to be effective, you must have first identified
the aforementioned biggest pains, fears, frustrations, needs and wants by first
creating your perfect customer profile.
This “pre-Marketing work” gives you the raw material necessary to create your
headlines.
For example, let’s say you have a daycare facility that specializes
in caring for children ages 2 to 5. And let’s say you’ve discovered
that all the other daycare services in your area have a child-to-
teacher ratio of about 10: 1-that is, there is 1 teacher for every
10 children.
You’ve also learned that one of your ideal customer’s “hot

buttons” is making sure her child is getting enough personal,
undivided attention and supervision. Boom!
So you hit on this innovation: You could hire additional staff so

that your child-to-teacher ratio would drop to 5:1.
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Now we can use that hot button and your innovation to give us
the raw material for your attention-grabbing headline:
Do You Ever Feel Like Your Local Daycare

Treats Your Child Like a Number…
Instead of a Person?
Right off the bat, you grab their attention, hit on a key pain
point, and separate yourself from your competition (giving you
what I call an “unfair advantage” with 3 key parts).
Again, your headline will use the largest type in your entire
piece, so the reader’s eye knows exactly which words to read
first.
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Are You Tired of Average or Slower

Than Expected business Growth
Get Ready to Explode Your Business

and Skyrocket Your Revenues...
You don’t have to struggle on your own trying to

figure it all out.
Click here to learn
find out if you are eligible for the NeuroGym

Business Black program
31
Like what you’ve discovered so far? Want a more thorough deep-

dive into the world of business?
I’m hosting a new 5 Day Business Challenge to teach you step by

step exactly how to accelerate your business to the 6 or 7-figure
level. You’ll uncover:
The step-by-step method to achieve your business

goals and dreams
The proven science behind “Neuro-Marketing” and

“Neuro-Sales”
How to attract a flood of new leads and sales
How I took my company from $0 to $14.7 million

in a single year
These strategies have worked for over 10,000+ people worldwide,

so I have no doubt they’ll work for you too. Click here and I’ll
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32
02
ENGAGE
So you’ve grabbed your prospect’s attention. Awesome! The bad news is that you
only have it for the next 1-3 seconds and then it’ll be gone again.
Literally. You have 3 seconds to make a massive first impression. Sounds

daunting, doesn’t it?
That’s why you need to refine and perfect this

process over and over and get advice from the
experts in your industry.
Remember, your customer lives in a world of media overload.
Simply getting someone’s attention is not going to get your message across,
because only a moment after you’ve grabbed it, you’ve lost it again... UNLESS
you’re carefully following a proven “cut-through-the-clutter” marketing
formula.
Once you’ve grabbed your prospect’s attention, you must ensure the very
next thing he or she reads can hold and sustain that attention. That is the
subheadline’s job.
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Think of it using this framework:
1.
The headline is like tapping on your glass with a spoon
at a dinner party to get everyone’s attention so you
can give a toast.
2.
The subheadline is the first line you speak when you
actually start giving the toast.
Imagine your potential ideal customer is saying this to you as she distractedly
glances at her watch:
“Okay, you’ve got my attention for the next 10 seconds. What is it you
want to tell me? And please, make it quick. I’ve got other places to be and
things to do... “
Your subheadline needs to engage your prospect’s attention by persuasively

promising to provide her with vital decision-making information that will resolve
one of her major concerns or frustrations.
In short, your subheadline builds on the impact of the headline and fleshes it out
with enough specifics to make it sufficiently intriguing that the reader will want
to read further:
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Here’s Exactly How to Ensure Your Child Gets

Personal, Loving, Caring, One-on-One Attention at
Daycare.
Your subheadline will be set in the second-largest type in your piece, and it
will be placed directly below (or after) your headline. Again, leave no room for
ambiguity whatsoever:
Your reader’s eye must know exactly where to go.
It’s your job to gracefully guide your prospect’s eyes down the page. You are in
control!
Do You Ever Feel Like Your Local

Daycare Treats Your Child Like a
Number Instead of a Person?
Here’s Exactly How to Ensure Your Child
Gets Personal, Loving, Caring, One-an-One
Attention at Daycare.
35
03
INFORM
Alright, now we’re rolling. So you’ve cleared some space for your message, and
next you want to give your reader some significant, innovative, juicy information
and insight about how your business delivers on the promise you’ve made in
your headline and subheadline.
This is the task of the lengthiest piece of text in your marketing piece: the body
copy.
Remember, your customer lives in a world of media overload.
If your marketing piece were a trial lawyer, the headline and subheadline would
be your opening statement.
It’s up to the body copy to detail your case by presenting all the relevant
evidence to the jury. Your body copy must convince your prospects that you
have the best daycare available. And simply telling them that you’re the best isn’t
enough. You have to prove it.
In your body copy, make sure you emphasize the benefits they want and not
simply the features you have. The biggest and most common mistake business
people make is to focus on their business’ features, and not on its benefits.
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Each time you are creating a new campaign, think

of “benefits over features, benefits over features.”
Not every prospect is looking for the best deal or the lowest price: Most
prospects want the best value.
Prospects will always be willing to pay a higher price if they understand the value
of your product or service.
Remember this: “Price is only an issue when value is a mystery.”
(Read that again.)
For business owners, entrepreneurs,

coaches, consultants, and professionals
who are struggling with limiting beliefs in
pricing their products and services – this is
MILLION DOLLAR ADVICE that took me
years to recognize.
Therefore, it’s imperative that your body

copy informs your prospects about your
greatest value with crystal clarity. Again, this
is why all that work you did in the last few
steps is so valuable.
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Without your perfect customer profile, and a list of their

hot buttons, plus your uniqueness and innovations in place,
you won’t know the right information to provide in your
marketing messages.
For the daycare piece, you’d want to make sure to highlight the fact that your
child-to-teacher ratio is half that of all other daycare providers in the area.
You would want to do this so you don’t come across as maliciously attacking
your competition; You’re simply informing parents that you have come up with
an innovation for your daycare service that has their highest needs in mind. You
also want to address any pain points the prospect may have and how you
can overcome them.
You might even point out that they’re free to inquire about other daycare
providers to verify the information you’ve given them. And, depending on how
much room you have in your marketing piece, you might also highlight any other
critical innovations you’ve made in your business.
It’s important to make careful, compelling choices here.
While the body copy is by far the longest portion of the piece, this is still a
marketing piece, not an informational pamphlet, brochure, or catalog.
Resist the temptation to throw in every bit of juicy information you can conjure
up. Yes, you have successfully grabbed and held your prospect’s attention, but
the rest of the media-saturated world is still plucking at her sleeve, clamoring to
be heard. You have a minute or 2 to inform your prospect - not all day.
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04
OFFER
You must always end your marketing message with a compelling offer and Call
to Action.
This is the most important part of this process.
If you don’t have an “irresistible offer” for your customer

at the end of this process, all the hard work you’ve put into
your marketing campaign will go down the drain.
It doesn’t matter if you’re creating a social media ad, a direct sales letter, a sales
funnel, a live presentation, or a client pitch…you need to close with a compelling
offer that is simply irresistible.
Why? Because if you don’t, 99% simply walk away. Your prospect will not take
any action unless you ask her to do so right now, and give her a very good
reason why.
Your offer has one purpose, and one purpose only: to lead
your prospect to take a small simple action. This is why the
offer step is often referred to as the “call to action.”
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Your compelling offer should provide your prospect with a low or no-risk
option for taking the next step in the sales process: to take action.
If you sell a low or moderately-priced product or service, the next action

step might be to buy. If you sell a more expensive item, the next action
step might be to request additional information.
One excellent way to encourage your customer to do this is to offer a

piece of free content.
In our daycare example, the offer might look like this:
Get Our Free Report Comparing the Child-

Teacher Ratio at ALL 17 Area Daycares.
When the prospect calls or goes online to request the report,

you capture their contact information. If they don’t buy from you
immediately, you can then continue communicating to them (and
retargeting them) using a series of additional compelling messages (all
of which will follow the same cut-the-clutter formula), also known as an
ongoing “drip campaign”.
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Here’s how this looks in all four steps:
The Cut-Through-the-Clutter Formula
04 Offer: Call to Action
03 Engage: Sub-headline
02 Inform: Body copy
01 Grab: Headline
Here, we’ve used the example of a hypothetical daycare center.
Now it’s time for us to come clean: There was nothing hypothetical about it! A
few years ago, we worked with a client who ran a daycare center, and we went
through this process with her, developing all the steps we’ve shown you here.
By now you’re probably wondering how the daycare

campaign went. It went very well! In fact, this daycare center
went on to absolutely dominate the market in its area.
41
And whether your business is a local daycare center, a billion-dollar

conglomerate, or anything in between, you can do the same.
Congratulations
Now you understand the Cut-Through-the-Clutter Marketing Formula and

you can begin to put it to use! When you do, you’ll experience exciting results in
your business.
Ready to get started?
Set aside an hour and create a marketing postcard or email (you don’t have to
use it unless you want to – this is just to give you some practice!).
GRAB YOUR Craft your compelling headline, focusing on

PROSPECT’S one or two of their biggest problems, pains,
ATTENTION!
fears, frustrations and wants, and needs.
ENGAGE Write a subheadline that expands on the

YOUR headline, and encourages your prospect to
PROSPECT –
stay engaged and keep reading.
KEEP THEIR
ATTENTION!
42
INFORM Since you’re just practicing, write a paragraph

YOUR or 2 to serve as the body copy on this
PROSPECT.
postcard. Be careful to write about the
benefits – not the features – of your product
or service. Remember, a benefit is the way
in which your product or service provides
transformation for - or meets the needs or
wants of - your prospect.
MAKE YOUR Make sure your offer is crystal clear, low-risk,

PROSPECT and easy to take. Remember, an offer is also
AN OFFER
known as a call to action – because you’re
THAT IS
IRRESISTIBLE! asking your prospect to take action.
Ready? Write!
43
WHERE AND HOW TO MARKET

YOUR BUSINESS
Now that you know who you are speaking to AND how to connect with them
using the latest marketing techniques, where are you going to find them?
With all the resources available to us, both free and paid, there is no shortage of
options when it comes to marketing.
In addition to that, technological evolution has not only made it easier to

promote yourself but has also made the process of leveraging the latest “Neuro-
Marketing” strategies more effective than ever before.
However, based on your ideal client profile, bandwidth, and budget, some
resources provide a greater advantage than others.
As all businesses are different, we have selected the most effective ways to
market your business according to the latest.
44
SEARCH ENGINE MARKETING

What better place to market your business
solutions than one where it will actively be
searched for?
Google gets over a trillion searches a year.

That’s nearly 5 billion searches a day.
Why the massive reach? Because when

most people have a question, concern, or
problem, they usually go to Google first.
And among them are your ideal clients
whose pain points and frustration your
business can solve.
So, by meeting them where they are on Google, and positioning your product or
service as a means to their problems better than anyone else (either through ads
or content), you'll immediately stand out for the ones who are ready to give you
money.
Plus, not only is it free to create your Google Business profile, but the process of
creating and verifying your business on Google requires a one-time effort with
little to no maintenance required thereafter.
This is why this is one of the most effective and efficient ways to start advertising
your business.
45
Not to mention Google ads offer massive reach on one of the most used internet
tools of our age. The term “Google it” is so accepted it is an official verb in the
Merriam-Webster Dictionary.
In addition, the targeting capabilities of Google Ads allow you to take that ideal
customer persona and target them specifically with each Ad using their hobbies,
education level, income level, and personal priorities to make sure your ideal
customer is seeing your Ad everywhere. And, it is budget-friendly with pricing
options for any business level.
WEBSITES, LANDING PAGES,

AND FUNNELS
Here are three dedicated pages to promote
your business. A website is non-negotiable.
Landing pages are great for coaches,
consultants, and most entrepreneurs
and business owners. Creating profitable
funnels are more complex.
If you want help building an unstoppable

marketing and sales funnel for your
business, I cover this topic and walk you
through it step by step during our Business
Breakthrough Challenge.
46
WEBSITE
In today’s digital age, you must have a website, and a killer one at that.
Here’s why:
It promotes your business 24/7
Helps consumers to better understand who you are and what you
offer
Answers potential questions and expands on contact offers
Establishes trust
Provides customers with key statistics and your track record of

success
Provides you with analytics on your businesses performance which

guides you to the best current market trends
If you currently do not have a website or landing page, there are loads of free
website builders available through a quick google search that can easily be
moved over to a more advanced site when you are ready.
Be Aware: if your website isn't properly created- you will lose a ton of
business!
You only have 3 seconds to make a great impression- without the right
format or marketing message…people will bounce and go elsewhere.
47
LANDING PAGES
Landing pages are web pages that

visitors “land” on after clicking on links
in another digital channel (most landing
page traffic is generated from paid ads.)
When visitors arrive on your page, they are

persuasively encouraged to take only ONE specific
action (e.g. joining your newsletter, getting a free
coaching or consulting call, buying your products or
services, signing up for your new challenge) based on
where they are in their customer journey.
That’s why they are also usually standalone pages

rather than part of the business’s website, and have
no navigation options or other pages linked to it that
would encourage distraction and promote browsing.
48
FUNNELS
A marketing funnel is a model representing

your prospects’ path from brand
awareness to actually buying from you
(and then re-targeting and following up)!
This is the most advanced level of “Neuro-

Marketing” and something I show you
how to create during our 5 Day Business
Challenge For Coaches, Consultants,
Entrepreneurs, & Business Owners.
Your Marketing & Sales Funnel is a series of connected websites/landing pages

that guide your prospects through the “customer journey” – directing them to
take a series of actions until a sale is made.
Depending on where any given prospect is in their customer journey, you

should:
Create an ideal level of awareness for your prospects
Convert potential consumers into loyal fans
Engage your subscribers and provide value
Deliver a great customer experience, so they keep coming back
Upsell your products and maximize customer value
49
SEO (SEARCH ENGINE

OPTIMIZATION)
Search engine optimization, or SEO, can
be described as the specific means and
methods used to increase the quality and
amount of traffic generated to a web page
or website from a search engine. SEO
tactics used for promoting your business
are those such as the use of specific
keywords throughout regular, high-quality
content as well as ensuring that your page
responsiveness is secure.
A quick way to boost your SEO score is to increase the number of pages on
your website by creating a blog. A blog helps you provide relevant content to
your audience which answers the questions of your prospective customers and
enables them to learn more about your product or service. It also establishes
you as an authority in your niche. Typical blog types include:
How-to guides
Breaking news in your niche
Offer announcements or rolls out
Leadership and thoughts posts
50
AFFILIATE OR JOINT
VENTURE MARKETING
Have you ever read an email or blog that mentions the word “affiliates”? They
also usually contain things like product recommendations, links to Amazon, SEO
tools from websites, etc.
That is known as affiliate marketing and PR, where you receive revenue for every
time a reader clicks on that affiliate link.
There are steps to deciding on who your affiliates should be and what it entails
that are generally referred to as affiliate marketing interviews. Just like an
interview, there are questions and answers that would be the deciding factors
going forward. These are questions such as:
What are the four core players in affiliate marketing?
Can you generate revenue from affiliate marketing without a website?
What do affiliate sales entail?
Affiliate scrubbing/shaving: What is it, and should I use it?
Another type of marketing that often gets confused with affiliate marketing
is something called Influencer Marketing. Although they are very similar with
regard to promoting awareness of other businesses, influencer marketing
is implemented through social media channels where the products and
endorsements from influential people are mentioned in content posts. This
brings us to…
51
SOCIAL MEDIA PLATFORMS

As we are living in what has been dubbed the Digital Age, it makes sense that the
days of old-school advertising are slowly being forgotten. So why social media
specifically? Well, not only is it the second-largest digital ads market, but it also
remains a failsafe way to create brand awareness. Since numbers don’t lie, we
have provided a highlight of the platforms and their numbers for you below.
CPM Per
Platform Avg. Users Purpose CPC
1000
Facebook 1.4 billion Multi $7.19 $0.97
Instagram 500 million Campaigns $7.91 $3.56
2.562
YouTube Awareness $9.68 $3.21
million
LinkedIn 590 million B2B $6.59 $5.26
Twitter 255 million News $6.46 $0.38
Pinterest 250 million B2C $30 $1.50
Choose the platform you spend your time on carefully based on where your
ideal buyer will be spending the most amount of their time. For example,
Facebook’s average user age is 40 years old in the United States, so if your ideal
consumer is 19 or 20, try a different platform like Instagram or Tiktok.
52
EMAIL MARKETING
Did you know that 77% of people actually prefer
promotional emails as a general model of
communication? That is just one reason why email
marketing is so popular apart from the fact that it
also generates on average 30 times more returns
on investments.
The best thing about email campaigns is their

flexibility. Here are examples of nine types of email
marketing campaigns that can be run:
Daily, monthly, promotional, Drive to Attend

or seasonal newsletter
Drive to Sale
Drive to Educate
Nurture Campaign (Drive to
Drive to Register Renew, Drive to Upgrade, etc)
Each one of these campaigns catches your audience at a different stage in their
buying experience and has the potential to convert them into a client or keep
them a client.
Still not sure where to start? At the end of the day, there is no faster way to grow
your business than to work with someone who’s done it all before.
I’ve built five multimillion-dollar companies, and now, I’m on a mission to share
everything I know with the people around me.
53
Why? Because someone helped me when I was just starting out, and it’s my turn
to pass on all the knowledge I’ve accumulated over the past 35+ years.
If you want to work with me personally on building your MILLION-DOLLAR

BUSINESS this year…
Join my 5-Day Business Breakthrough Challenge now, and I’ll

personally guide you to your most successful year yet… No
product, no experience, no fancy degree required!

Breakthrough Challenge now (90% OFF!).
54
MY MISSION
This year, I have a very specific mission.
I’ve come to the point in my career where I get more joy out
of helping other people achieve success than achieve more
success personally.
In my career, I’ve helped over 10,000 coaches, consultants,

entrepreneurs, and business owners to life-changing
success.
This year, it’s my mission to create 100 NEW

BUSINESS MILLIONAIRES from within my
community.
1 year. 100 new millionaires.
Are you ready to join them?
Great.
Grab your spot for the challenge now before we sell out.
55
SUMMARY:
So, what have we discovered?
We’re discovered that “Neuro-Marketing” is a way to use the latest brain science
to connect on the deepest levels with your customers.
So, as a coach, consultant, entrepreneur, or business owner:
How do you stand out in a crowded marketplace…?
And leverage the awesome power of “Neuro-Marketing”...?
So your ideal customers see you as the only solution to their problem…?
Take These 4 Action Steps:
01
Create Your “Ideal Client Profile” and
Unique “Buyer Personas”
02
Use the Proven, 4-Step “Neuro-Marketing” Formula To Explode
the Growth of Your Business
Grab (with a powerful headline)
Engage (with a compelling sub-head-line)
Inform (with body copy featuring benefits)
Offer (with a strong, clear, low-risk call to action)
56
03
Implement Your New “Neuro-Marketing” Campaigns and Develop
Your “Neuro-Sales” Strategies to Create Unstoppable Growth
04
Achieve Your Biggest Business Goals & Dreams Faster and Easier
Than Ever Before
Thanks for reading!
This is going to be massive for you.
Your coach,
John
P.S. If you want to go deeper on this topic, just click here

to work with me on growing your business this year!
On that page, you’ll see some INSANE success stories and

testimonials from just some of the clients who’ve used our
strategies to make millions and multi-millions of dollars.
If you liked this book, please share it with someone who

needs it today.
To your best year ever! –JA
57
No part of this publication may be reproduced, stored in a
retrieval system or transmitted in any form by any means,
electronic or mechanical, photocopying, recording, scanning or
otherwise, without the prior written permission of the Publisher.
Limit of Liability/Disclaimer of Warranty While the contributors

have used their best efforts in preparing this report, they make
no representation or warranties with respect to the accuracy
or completeness of the contents and specifically disclaim any
implied warranties. The advice and strategies contained herein
may not be suitable for your situation. You should consult with
a professional where appropriate. The authors shall not be
liable for any loss of profit or any other commercial damages,
including but not limited to special, incidental, consequential or
other damages. Produced in the United States of America.
Visit Our Website: www.myneurogym.com
Email: support@myneurogym.com

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R

You’re closer than you think.

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ABOUT THE AUTHOR

I’ve built 5 multi-million dollar companies

My methods are backed by proven science, 35 years of experience, and more

Here’s what I’ve discovered:

In all my years of experience…

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Read that again.

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Click here now to save your spot for the

There is limited space.

So grab your spot now before the doors close.

So now that we’ve covered what “Neuro-

How do you use it to:

Stand out from the crowd

Create an “unfair advantage” over your

Get your prospects hooked on you and your

Create an unstoppable Million Dollar Cash

First, we need to create

As we all know, without customers who

Anyone can learn how to create and distribute a marketing

In order to create that demand, you need to identify the

What Is A “Buyer Persona”?

In a nutshell, a buyer persona or ideal

This awareness helps you make informed

You know, having put together a simple ideal client profile,

Which form of marketing do you think would be

If you answered B or C, then you are correct. While LinkedIn

However, putting an ad on the subway train would create a

In addition to helping you streamline your marketing