Company Name PepsiCo India Holdings Pvt Ltd

Market share 49.86% of savoury snacks

Year Of establishment 01/28/1994
Products manufactures package bottles, snack foods, mineral water, beverages, and fruit products.
About company PepsiCo, Inc. is an American multinational food, snack, and beverage corporation
PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.
PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified ran
Location 3B, DLF Corporate Park, S-Blk Qutab Enclave Phase III Gurgaon, Haryana, 122002 India
Marketing strategy Marketing strategy varies from product to product
Brands From brands such as Pepsi, Mirinda, Mountain Dew, 7UP, Uncle Chipps,
Quaker and Tropicana, to India's favourite crisp, Lays and Kurkure,
these brands are what makes us uniquely PepsiCo.

Savoury brands of Pepsico

Brands Marketing Strategy

Lay's
Cheetos
Doritos
Kurkure
Uncle chips
 fruit products.

nd Frito-Lay, Inc.
mmensely diversified range of food and beverage brands. 
22002 India
Company Name ITC Limited
Market share 10.09% of savoury market
Year Of establishment 1910
Products Variety of foods suchs as beverages, tobacco, and other kind of food
About company ITC Limited" was originally named "Imperial Tobacco Company of India Limited", succeeding W.D. &
In 1928, construction began for the company's headquarters, the 'Virginia House' at Calcutta. [15] ITC a
Location Kolkata
Marketing strategy

Brands In terms of packaged foods, it has ranked in the first place and some of its food bra
mited", succeeding W.D. & H.O. Wills on 24 August 1910 as a British-owned company registered in Kolkata.
House' at Calcutta. [15] ITC acquired Carreras Tobacco Company's factory at Kidderpore in 1935 to further strengthen its presence.

nd some of its food brands are Bingo, Sunfeast, Aashirvaad, and Yippee.
engthen its presence.
Company Name Balaji Wafers Pvt Ltd
Market share 9.17% of savoury market
Year Of establishment 1974
Products Savoury snacks
About company In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new co
The main benefit they got is the readymade infrastructure availability due to which their cost was red
Balaji Wafers then set up a fully automatic plant near Metoda G.I.D.C. which is in the area of
Location Rajkot
Marketing strategy

Brands Balaji
 one, Rajkot) with a new concept of making potato chips.
to which their cost was reduced to a large extent.
C. which is in the area of the village Vajdi, outside the town of Rajkot
Market share of unorganised sector (56.66)
Market share of other noted companies
Haldiram
Bikaner
Company Name Parle products
Market share 5.24% of savoury snacks
Year Of establishment 1929
Products Biscuit, confectionery, snacks
About company They are also known as one of the oldest brands in India.
 It is called a well-known brand following the success of its products like Parle-G biscuit and produ
 It manufactures products into various segments which makes them unique and successful. 
Location  Headquartered in Mumbai, Maharashtra
Marketing strategy

Brands
ucts like Parle-G biscuit and products under cold beverages.
hem unique and successful.