HUMAN RESOURCE TOPICS FOR PROJECTS

1. Awareness and effective utilization of ESI benefits

2. A study on satisfaction level of employees with special reference textile
industry
3. A study of exit interview in relation to employer branding
4. Emotional Intelligence and Quality of Work Life among employees of HCL-BPO
5. Employees perception about organizational HR practices and culture
6. Influence of organizational climate on employee commitment and job
satisfaction
7. Scientific Screening process in a Recruitment Consulting Firm
8. Effectiveness of Organisational Culture in Hyundai Motors
9. Satisfaction level of the employees on the various welfare facilities provided by
ABC industries
10. A study on performance appraisal of an employees at Company
11. A Study on Organizational Culture and its Impact on employees behaviour
12. A study on identifying awareness among corporate executives on pursuing
higher studies from top B schools
13. A study on training and development of executive in the Himalaya drug
14. A study to analyse the effect of implementation of 360 degree performance
appraisal technique
15. Effectiveness of the Existing Appraisal System at Air India and to Suggest
Measures for the Improvement of the System
16. A comprehensive study on work-life balance
17. Impact of intra organisational relationship on organisational effectiveness at
Company.
18. A study on the effectiveness of existing performance appraisal system in
Company
19. A study on employee morale at Company
20. A study on the effectiveness of performance appraisal in managerial
employees of a Bank
21. A study of labour welfare measures at SAIL
22. A study on effectiveness of organisation climate in Company
23. Study on absenteeism of workmen in MRF Ltd.
24. A study to identify the potential advisor for ICICI Prudential Life Insurance
Company Ltd, [City]
25. A comparative study on the effectiveness of search methods in a recruitment
consulting firm.
26. A study on the challenges faced in identifying potential advisor for ICICI
Prudential
27. A study on corporates and job seekers potential
28. A study on the executives perception regarding the Training and development
system
29. A study on employee motivation
30. A study on employee retention techniques of Company
31. A detailed study of promotion and reward policy of an organisation
32. Women at workplace : Geographically mobile, Qualified and Liberated - A
Global Phenomenon
33. Need and imperative of Induction and Orientation processes : an overview
34. Training as a HRD tool with reference to ABC Company
35. Employee attrition and retention strategies in BPO industry
36. A study to identify what motivates staff towards better performance in hotel
industry
37. A Study of Performance Management in COMPANY NAME
38. A study on the performance appraisal at COMPANY NAME
39. A detail study on selection and recruitment process at a [Compnay]
40. Study the Employees Job Satisfaction at COMPANY
41. A study of job satisfaction among employees of Oil and Natural Gas
Corporation
42. Need for Strategy for Training and Development - an overview
43. Executive perception on training & development system
44. Effectiveness of induction and orientation programme in auto sector
45. Role of emotional intelligence and work-life balance in job stress
46. Various key factors impacting employees performance
47. Culture has an Impact on an Organizational Behaviour
48. Need for Strategy for Training and Development -
49. A study of job satisfaction among employees of Oil and Natural Gas
Corporation
50. Employee Motivation in an Organisation
 RETAIL MANAGEMENT TOPICS FOR PROJECT

1. Impact of retail Store design & layout on customer mind

2. A study on Indian organized retail sector
3. Effectiveness of promotional schemes in Retail stores
4. Study of retail store operations
5. Prospects of etailing
6. Emerging retail formats and strategies
7. Role of FDI in Indian retail sector
8. A study on retail consumer behavior-personal, social & cultural
9. A study on Loyalty programs in organized retail sector
10. A study on changing consumer preferences towards organized
retailing from unorganized retailing
11. A study on strategies for promoting retailers brand
12. An analysis of possible strategies for successful internet based
customer services in retail
13. Measuring the effectiveness of display system in retail industry
14. Retail outlet mapping of retail stores & shopping mall
15. Study on private labels VS national brands
16. A study on effective supply chain practices in organized retail
sector
17. Impact of retail IT application on effective store operations
18. Best HR practices in organized retail sector
19. A study on customer relationship management practices in retail
store
20. Issues in mall management
21. Analysis of training needs assessment of retail sales executives
22. A study on effective retail project management
23. A study on ethical issues in organized retail sector
24. A study on pricing strategies followed by successful retailers
 MARKETING TOPICS

• Customer preference and satisfaction level towards their

expectation with special reference to Yamaha motor bikes

• A study on awareness and acceptance level of MILEAP (laptop)

of HCL among chartered accountants

• A study on analysis of the customer satisfaction level towards

landline service provided by BSNL

• Advertising Strategy of the Indian Corporate World - LG

Electronics

• Customer satisfaction with reference to financial services in DJS

Stock and Shares Ltd

• A Market Study about Laser Toner

• A study to evaluate the banking service provided to SME

customers by ICICI Bank

• Customer experience management in personal loan

• Effectiveness of training and development with special reference

to Voltas Limited

• A study to identify the retail penetration level of Airtel pre paid

cards

• A comparative study on consumer behaviour about Colgate and

Pepsodent paste
• A study on the customer perception of mobile phone service
providers in [CITY] with special reference to BSNL

• A study on factors influencing the disconnection of land lines of

BSNL

• Factors affecting dealer performance to evolve a strategy for

increasing market share of TATA Indicom

• A study to identify why the std usage by Airtel customers in

STATE is lesser than the national average

• Customer relationship management- an empirical study in

Spencers

• A study to identify sales management and sales leadership

• A study on identifying awareness among corporate executives on

pursuing higher studies

• A study on customer expectations, experience and

satisfactionlevel towards services provided at two-wheeler
exchange

• A study to identify the retail penetration level of airtel pre paid

cards in [city]

• A study on traders perception and expectation towards Anchor

electrical products in [city]

• A study on the awareness and acceptance level of HPP - Home

Protection Policy among the home loan takers
• A study on the factors affecting dealer performance to evolve a
strategy for increasing market share of Airtel in [City]

• A study of premium credit card users for their choice and to

create a customer profile for future promotions

• A study on perception of life insurance agency as a career for

Bajaj Allianz Life Insurance company limited

• A study on the effectiveness of services provided to private

banking customers of [Bank]

• Assessment about the level of awareness of speciality services

offered by kovai medical center and hospital in the [Region]

• A comparitive study on customer preference on mobile

communication with reference to the service provided by private
(Airtel) and public (Bsnl)

• A study on customers expectations and satisfaction level towards

after sales service provided at ABC Motors

• A study on general awareness on non-life insurance policies

• A study on market feasibility of bulk selling of international long

distance calls for Airtel

• A study on the perception of home insurance customers towards

advertising at ICICI Lombard General Insurance Company Ltd

• A study on how CBD will be a potential channel in bridging the

geographical barrier in insurance sale for icici prudential
• A Study on Purchase Behaviour of Mobile phone among women
segment

• A study on customer experience management - CEM in personal

loan

• A study on awareness and expectations of industrial entities with

respect to mortgage programmes offered by Citi Financial

• A study to evaluate the banking services provided to SME

customers

• A study on existing customers perception towards tax saving &

ULIP products of ICICI Prudential Life Insurance

• A study on customer feedback about Centurion Bank of Punjab

services

•
• A study on trading behavior of investors at Reliance Money

•• Expansion of Blackberry in retail market through retail auditing,

marketing, research and survey

•• Brand awareness of Spencers & its comparative analysis with Big

Bazaar & other retail organizations

•• A project report on Apollo tyres brand image.

•• Project report on consumer behaviour of HMT - Hindustan

Machine Tools
•• Studying the influence of factors affecting purchase behaviour of
customers towards Life Insurance products

•• A study on distribution channel adopted by the Times of India to

its existing customers

•• Effectiveness of Retailing Mix in Big Bazaar

•• Radio as a promotional tool an exploratory study

•• A study on dealers perception in ABCD Apparels

•• A study on customer satisfaction towards Ventura Pumps

•• A study on retailers satisfaction with special reference to Suguna

poultry farm

•• A study on identification of non performing dealers and measures

to be taken to convert them into performing dealers

•• A study on the consumer perception of HYUNDAI [Car Model]

Cars

•• A competitive analysis and study in Indian Telecom Sector

•• A study on Future of BPO

•• A study on factors affecting customers preference towards life

insurance policies

•• Emergence of E-Commerce - A brief history - Indian scenario

•• Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities

•• Internet Marketing Strategies - approaches and challenges : an overview

•• Customers First, Employees Later Service Marketing Overview -

•• Effectiveness of Online Classifieds Website

•• Service Quality and Consumer satisfaction of Maruti Service Centers

•• Customer satisfaction of Kent waterpurifier (MBA - Marketing)

•• Marketing through social media and bookmarking sites (MBA - Marketing)

•• Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA -
Marketing)

•• Study of consumer behavior in Automotive industry (MBA Marketing)

•• A Study on Online Marketing (MBA Marketing)

•• Planning for Internet Marketing - broad guidelines : A case study (MBA Marketing)

•• B2C Marketing strategies on Social Media (MBA Marketing)

•• Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)

•• Consumer behaviour on Airtel (MBA Marketing)

•• Customer focus - A key to service marketing - MBA Marketing

•• Effect of branding on consumer buying behavior - MBA Marketing

•• B2B Marketing strategies on Social Media - MBA Marketing

•• Social Media Marketing (MBA Marketing)

•• Key features of Social Networking sites (MBA Marketing)

•• Marketing through social news and bookmarking sites (MBA Marketing)

•• Websites and Portals - leverage in Marketing effectiveness : A Case study (MBA Marketing)
 •• Introduction to Services Marketing (MBA Marketing)

•• Measuring the impact of social media marketing campaign ( MBA Marketing)

•• Importance of Consumer Buying Behaviour (MBA Marketing)

•• Brand Logo and Its Importance (MBA Marketing)

•• Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA
Marketing)

•• Cost-based pricing - types : an overview (MBA Marketing)

Project MBA Project Topics for Banking / Finance

No.
1 Comparative analysis of banks in terms of service quality (MBA
Banking / Finance)
2 Study on retail banking transformations in India (MBA Banking /
Finance)

3 Study on ICICIs marketing strategies of financial products (MBA

Banking / Finance)

4 Working process and techniques of bank of India (MBA Banking /

Finance)

5 Study on factors influencing investment decisions in banking sector

(MBA Banking / Finance)

6 Study on rural banking in India (MBA Banking / Finance)

7 A study of loans and advances offered in [Selected Bank] (MBA

Banking / Finance)

8 Study on customer satisfaction in Punjab National Bank (MBA Banking

/ Finance)

9 Study on credit appraisal methods in State Bank of India (MBA Banking

/ Finance)

10 Study on corporate credit monitoring practices in Indian Overseas Bank

(MBA Banking / Finance)

11 Impact of Internet Banking system and technology on Indian Banks

(MBA - Banking / Finance)

12 A study to evaluate the banking service provided to rural customers by

PSU banks (MBA Banking / Finance)

13 Role of IT in banking - MBA Banking / Finance

14 Procedure and Policies in Import / Export Control – an overview (MBA

Banking / Finance)

15 Case Study on Insurance Claim Settlement Process of an Insurance

Company (MBA Banking / Finance / Insurance)
 16 Foreign Exchange - an overview (MBA Banking / Finance)

FINANCE PROJECT TOPICS

1. Study on Working Capital Management and Ratio Analysis of

Reliance Industries Ltd
2. Project on Study of Working Capital Management of Kirloskar Ltd
3. Analysis of Working Capital Management of the Eicher Motors
4. Project Report on Financial Statement of the Tata Motors
5. MBA Finance Project on Profitability and Liquidity of Tata Motor
Ltd
6. Study on Financial Planning For Individual Investor MBA
Finance Project
7. Project on Study of financial planning for salaried employee
8. Project on Comparison of the Pension Plans available in India
9. Project on Study and Analysis of the Indian Insurance Sector
10. Study and Analysis of the Mortgage Loans in India
11. Project Report on Study of GST Impact on the FMCG
Companies
12. Study the Impact of GST on the Travel and Tourism Sector
13. Project Report on Financial Statement of the Asian Paint Ltd
14. Study of Financial Statement by using the Ratio Analysis of the
Company
15. Study the Wealth Management of Individual Employee Finance
Project
16. Project Report on Financial Planning of Individual Employee
17. Study on Growth of Derivative Market in India
18. Technical and Fundamental Analysis of the IT Sector MBA
Finance Project
19. Study on construction of the portfolio for Individual Investor
20. Fundamental Analysis of the Top 3 FMCG Companies By
Using Ratio Analysis
21. Study and Analysis on the Global Equity Market
22. Study on the Foreign Direct Investment (FDI) in India and
its Impact.
23. Study and Comparative Analysis of the National Stock
Exchange (NSE) and Bombay Stock Exchange (BSE) with
special reference to risk and returns
24. Comparative Study and Analysis of Performance of the NSE
and NASDAQ
25. Technical Analysis and Fundamental Analysis of the top 3
Information Technology (IT) Companies: mba project topics
for finance
26. Fundamental and Technical Analysis of the Indian Cement
Sector
 PROJECT REPORT FORMAT
MBA IV SEM NO OF PAGES

FRONT PAGE 1
COMPANY CERTIFICATE 1
STUDENT DECLARATION 1
ACKNOWLEDGEMENT 1
TABLE OF CONTENT 1
INTRODUCTION 5
REVIEW OF LITERATURE 10-15
OBJECTIVES OF THE STUDY 1
RESEARCH METHODOLOGY 5
DATA ANALYSIS AND INTERPRETATION 10
FINDINGS AND SUGGESTIONS 2
LIMITATIONS 2
CONCLUSION 2-3
BIBLIOGRAPHY 1
ANNEXURE -
SUBMIT TWO COPIES OF PROJECT IN BLACK HARD
BINDING AT COLLEGE ON 15TH JUNE