Republic of the Philippines

GAPAN CITY COLLEGE

City Hall Compound, Brgy. Bayanihan, Gapan City, Nueva Ecija
DEPARTMENT OF ENTREPRENEURSHIP

La Familia Bag Shop

“Bag it, Wear it”

Prepared by: 3B
Bachelor of Science in Entrepreneurship
Bayson, Lyka
Garcia, Karizza
Laurente, Jean Mary
Nuera, Ashley Angel
Quintela, Robelyn Princess
Santos, Edcell

i
 Republic of the Philippines
GAPAN CITY COLLEGE
City Hall Compound, Brgy. Bayanihan, Gapan City, Nueva Ecija
DEPARTMENT OF ENTREPRENEURSHIP

Table of Contents

Title page…………………………………………………………………………………………………………………. i
Table of Content…………………………………........................................................................ ii

List of Figures…………………………………………………………………………………………………………… iv
List of Table……………………………………………………………………………………………………………… v

I. Executive Summary……………………………………………….................................................. 1
II. Company Description…………………………………………………………………………………………… 3

2.1. Company Name and Logo….………….………………………………………………………. 3

2.2. Company History…………………………………………….. ……………………………………. 3

2.3. Mission and Vision Statement……………………………………………………………….. 4

2.4. Product and Services……………………………………………………………………………… 4

2.5. Legal Status and Ownership…………………………………………………………………… 4

III. Market Analysis…………………………………………………………………………………………………… 5

3.1. Market Segmentation……………………………………………………………………………. 5

3.2. Market Selection…………………………………………………………………………………… 6

3.3. Competitor Analysis………………………………………………………………………………. 7

3.4. Swot Analysis………………………………………………………………………………………… 7

3.5. Estimates of Annual Sales……………………………………………………………………… 8

IV. The Economic of the Business……………………………………………………………………………. 9

4.1. Variable Costs………………………………………...……………………………………………. 9

4.2. Fixed Costs……………………………………………………………………………………………. 11

V. Marketing Plan……………………………………………………………………………………………………. 11
5.1. Overall Marketing Strategy…………………………………………………………………… 11

ii
 Republic of the Philippines
GAPAN CITY COLLEGE
City Hall Compound, Brgy. Bayanihan, Gapan City, Nueva Ecija
DEPARTMENT OF ENTREPRENEURSHIP

5.2. Product………………………………………………………………………………………………… 12
5.3. Price…………………………………………………………………………………………………….. 13

5.4. Promotion……………………………………………………………………………………………. 13
5.5. Distribution………………………………………………………………………………………….. 13

5.6. Packaging……………………………………………………………………………………………… 14
VI. Operation Plan…………………………………………………………………………………………………… 14

6.1. General Approach………………………………………………………………………………… 14

6.2. Production Process………………………………………………………………………………. 15

6.3. Alternative Process………………………………………………………………………………. 16

6.4. Materials Handling and Design……………………………………………………………… 16

6.5. Waste and Waste Disposal Method………………………………………………………. 16

6.6. Business Location…………………………………………………………………………………. 17

6.7. Project Layout………………………………………………………………………………………. 17

6.8. Building Facilities…………………………………………………………………………………. 18

6.9. Machineries and Equipment……………………...…………………………………………. 18

VII. Management Team and Company Structure…………………...................................... 18

VIII. Overall Schedule………………………………………….…………………………………………………... 20

IX. Financial Projection…………………………………………………………………………………………….. 27

iii
 Republic of the Philippines
GAPAN CITY COLLEGE
City Hall Compound, Brgy. Bayanihan, Gapan City, Nueva Ecija
DEPARTMENT OF ENTREPRENEURSHIP

List of Figures

Figure 1. Product………………………………………………………………….……………………………………… 12
Figure 2. Distribution………………….……………………………………………………………………………….. 14

Figure 3. Packaging…………………..…………........................................................................... 14
Figure 4. Vicinity Map…………………………………………………................................................... 17

Figure 5. Front Elevation….…………..…………………………………………………………………………….. 17

Figure 6. Sample Floor Plan…………………………………………………………………………………………. 18

Figure 7. Organizational Structure…………………………………….. ……………………………………….. 19

iv
 Republic of the Philippines
GAPAN CITY COLLEGE
City Hall Compound, Brgy. Bayanihan, Gapan City, Nueva Ecija
DEPARTMENT OF ENTREPRENEURSHIP

List of Tables
Table 1. Project Proponent……………………………...………….................................................. 4

Table 2. Market Selection………………………………..……………................................................ 6

Table 3. Main Competitor’s….………….………….……………………………………………………………… 7

Table 4. Annual Sales…………………………………………………................................................... 8

Table 5. Monthly Raw Materials………………………………………………………………………………….. 9

Table 6. Monthly Supply Materials……………………………………...……………………………………… 10

Table 7. Materials and Equipment……………………………………………………………………………… 11

Table 8. Utilities…..…………………………………………………………………………………………………….. 11
Table 9. Manpower…………………………………………………………………………………………………….. 11

Table 10. Selling Materials…………………………………………………………………………………………. 13

Table 11. Furniture and Equipment Description…….…………………………………………………… 18