Scheme of Fund for Regeneration of Traditional Industries (SFURTI)

Proposal Concept Submission Form

IA Profile
Name of the IA Centre for Advanced Research and Development
Legal Status of IA (Registered
as Society/ Trust/etc) Society
Date of Incorporation (also
renewal if applicable) 21-10-1992
Darpan Registration ID MP/2009/0000138
H-2/195, Arvind Vihar, Baghmugalia, Bhopal, Madhya
Head Office Address/ Location Pradesh - 462043
https://www.cardindia.org/
H-II/195, Arvind Vihar, Baghmugalia, Bhopal,
Bhopal Madhya Pradesh (India) Pin-462043
Kartar Bhawan Behind – Capital Petrol Pump, Raisen
Bhopal
Road Bhopal (MP)
CARD Office C/O JDSSS in Front of Savitri Motors
Mandla
Binjhiya Chirch, Mandla (M.P) -481661
Village-Gwara, Post-Ghughri, Tehsil-Ghughri,
Mandla
District Mandla, MP - 481664
Narmada Pul Par, Devra Road Near Mansuri Hall,
Dindori Saket Nagar, Dindori, District-Dindori MP -
481880
Marwari Road Ward No. 1 Near Ajiwika Bhavan
Dindori Shahpura, Block – Shahpura Dist Dindori –
481990
Other
A-21/29, HIG, triveni vihar, Near Anjushree
Office/s Ujjain
hotel, Ujjain, Madhya Pradesh - 456001
Location
Ujjain Kelash chand joshi Tarana Ujjain Road Tarana
(City/
Town/ HIG - 18, In front of Shrdha Hospital Civil Line,
Dewas
Village and Dewas, District - Dewas MP (India) Pin- 455001
District) Maharishi Vidya Mandir School ki pass, Sai ITI
Balaghat
Batera Rood Balaghat -481001
Chhindwada blood bank, near hotel Saanu,
Chindwara Parasia Road, Landmark Aasharaam Bapu
Ashram, Chiindrawara – 480001
Near Eminent Public School, Mandu Road, Dhar,
Dhar
District - Dhar MP (India) Pin- 454001
Nayapura, Near cooperative society, above
Dhar Indane Gas Agency, Umarban, Dhar (M.P.)
454449
C/o Mr. Ramchandra Singh Rajput, Near Vimal
Dhar Kiranan Store, No. 579, Premnagar Road-Tirla,
Block-Tirla District-Dhar (M.P.) Pin-454129
Plot No.33 Ram Rama Residency, Near Riddhi
Raipur
Siddhi Garden, Mahaveer Nagar Raipur

CARD 1
 VIP Road, Near Railway Station, Kinwat
Nanded
(Maharashtra) Pin-431804
Mukul Jain, Kelashpuri Station Road Talbehat
Lalitpur
District Lalitpur (U.P)
Near Punjabi Dharmshala, Ambala Road,
Yamunanagar
Bilaspur, Yamunanagar, (Haryana)-135102
In front of ICS College of girls, Kaushik Vihar,
Saharanpur
Sarsawa, District Saharanpur (U.P.) 247232
1/11024, Sapta Rishi Marg, Subash Park,
Delhi
Shahdara, New Delhi Pin- 110032
JDSSS Campus, in front of Savitri Motors, Near
Any office in or Mandla Bajaj Showroom Binjhiya, Mandla (MP) - 481661
near the
cluster Village-Gwara, Post-Ghughri, Tehsel-Ghughri,
Mandla
District Mandla, MP (India) Pin- 481664
Total Full
Time Staff
250
Employed by
IA
Name Position Qualification Area of Specialization
Watershed Rehabilitation,
NRM, Capacity Building,
M.Sc.M.SC Impact Assessment &
Dr. Vivek (Dairy Perception Studies, Livestock
Chairman
Sharma Economics), Management & Afforestation,
PhD Action Research, Water &
Sanitation, Agri Water
Management (40 yrs)
Project Management, Science
General
Dr. Swati Ph.D. and Technology, Monitoring &
Secretary
List of staff Sharma (Chemistry) Evaluation, Child Focused
with relevant Development, NRM
experience/ Livelihood Promotion, Micro
qualification finance, Capacity Building,
Suresh Associate M.A.
for this Watershed management &
Mewara Fellow (Sociology)
project Sustainable Agriculture, PRI,
Micro planning, WASH (20Yr)
Virendra Coordinator Skill Development, Capacity
BSc. (Ag)
Singh ACABC Building
Rural Livelihoods, Sustainable
Sandeep Programme Agriculture, Entrepreneurship
MSW, MBA
Rai Coordinator Development, FPO Promotion
& WASH (15 yrs)
Agriculture Sciences,
M.Sc.
Lal Chand Training Extension Education, PIM,
Agriculture
Yadav Coordinator Rural development, FPO
Extension
Promotion (25 yrs)

CARD 2
 B.Com. with Planning and Monitoring, Field
Lokesh Centre
Computer, Accounts, SHG and WUA
Upmanyu Manager
Accounting
M.Sc (CS), Agriculture & FPO Promotion,
Ramashan Centre M.S.W, & MBA Planning, Monitoring &
kar Garg Manager (RD) evaluation, CSR Planning,
Baseline Survey
Brij Mohan Field Officer MSc (Agri. Agriculture Development
Sawale Horticulture) (7 years)
Watershed Management,
Abul Senior Capacity Building, Monitoring
MSc (Botany)
Hasan Program and Evaluation, Livelihood
PGDCPA
Qureshi officer Support and Micro Planning,
Horticulture (22 years)
Proposal writing, Modules &
Training material designing,
Reporting & Documentation,
Vivek Program Implementation & Monitoring
MBA (RM)
Tripathi Manager of Development (Agriculture,
Forestry, Livelihood,
Livestock, watershed, SHG
management
Hari singh Livelihood M.sc. A.G Livestock & Livelihood project
Jadhon Coordinator (Dairy Science) management
Livelihood Promotion,
Social Work
Pankaj Sr. Project Education, Community
(MSW/BSW)
Sharma Manager Development, Research and
Documentation
Community mobilization,
trainings pertaining to
agriculture development,
market linkages of the
Dattatrya Project M.Sc.
agriculture commodities,
Pawar Coordinator (Sericulture)
project development, day
today management of the
project, project fund
management.
PG Diploma in SHG Formation IGA &
Rural Watershed Training, Honey &
Training
Anil Development, NTFP Processing, Packing &
Coordinator
Malviya P.G. in Human Marketing, Micro Planning &
(MHLRC)
Rights Community Mobilization,
WASH (15 years)

CARD 3
 Total Program Expenditure of IA in last 3 Financial Years
Year 2020-21 2019-20 2018-19
(Provisional) (audited) (audited)
Rs. In Lakhs
Key Projects / Initiatives
Community / Institution Development 152.51 179.74 46.84
Community Infrastructure Development 231.61 493.61 101.01
Livelihood Promotion 669.79 271.41 379.12
Skill & Entrepreneurship 183.80 417.84 314.81
Health & Sanitation 238.57 383.38 197.26
Education 328.41 386.66 392.04
Other Development Program Activity 182.30 88.38 88.07
Support Cost 236.73 247.12 259.60
Total 2223.72 2468.14 1778.75
Major Donors/Source of Funds
John Deere India PVtT Ltd 970.53 961.13 842.7
Calance Software PVT LTD (NSDC) 236.77 442.57 436.45
John Deere Financial India PVtT Ltd 55.45 41.76 27.88
HDFC Foundation 505.68 603.45 111.19
Ernst & Young Foundation 29.23 43.68 43.68
SRLM Bhopal 88.00 0.00 0.00
Child Fund India 96.89 134.5 143.59
DDU GKY 97.17 0.00 0.00
Jal Seva Charitable Foundation 64.49 95.87 0.00
MP SACS Bhopal 47.50 39.28 45.36
Manage Hyderabad 5.56 48.12 57.94

Implementing Agency’s Experience in the Proposed Cluster -

Villages/Block/District (Mention all projects/initiatives)
Name of
Number of
Project/ Sector Scope of Work Duration
Beneficiaries
Initiative
Net planning and Preparation
Livelihood
Facilitating the of integrated watershed plan
Promotion
activities of the for GP through community
Mandla,
Mahatma participation. Capacity
Tamia, 28000 2019-2022
Gandhi NREGS Building of all MGNREGA and
Dindori,
under MP DAY-NRLM functionaries,
Dhar and
–SRLM as CFT workers PRIs, Convergence of
Ujjain (M.P.)
Govt. Schemes,
CARD along-with National
Health Mission, is involved in
Capacity this initiative in 9 development
Rashtriya Kishor
Building, blocks of Mandla district.
Swasthya 2500 2020-2022
Mandla CARD has selected 2500 peer
Karyakram
(M.P.) educators, including male and
female teenagers, aged
between 15 and 17, also

CARD 4
 referred to as Saathiya in close
to 1225 villages of the Mandla
District. 38 master trainers
have been selected to impart
training to these peer
educators (Saathiyaas) and to
hold outreach events in all the
development blocks of the
district. After the selected
companions are trained, they
can provide health care tips,
social advice, skill sharing
activities, and career
counselling and can organise
learning through sports and
games to adolescents, creating
awareness and transferring
knowledge and practical tips.
CARD has also selected 10
counsellors who are active in
all the community health
centers and district hospitals
of the Mandla district and do
counselling and follow up on
the health of the adolescents.
Skill
Trainings
CARD runs these skill centres
Mandla,
in backward areas and
Pradhan Mantri Dindori, 2016 to
provide skills training in IT, 15686
Koushal Kendra Chhindwara, 2021
Security, Agriculture, Services,
Ujjain and
Health, etc
Balaghat
(MP)
Mahila Kisan Sashkatikaran
Pariyojna, the ambitious
project of Government of
Tribal Women
India, Ministry of Rural
Agriculture
Development covers
Transformation
Agriculture empowerment of 4500 women
under Mahila 4500 Women 2011-2014
Mandla (MP) farmers in diversified farming
Krishak
activities from 92
Sashaktikaran
Villages of Mandla and Dindori
Pariyojana
Districts with a budgetary
provision of Rs. 2.5
Crores during 2011-2014.
FPO Leveraging our rural outreach
FPO Formation formation and technical competency 12000 2007-2009
Mandla and CARD is promoting Farmer

CARD 5
 Dhar (MP) Producer Organizations in
numerous, empowering more
than 12000 farmers. It is an
initiative that ultimately aims
at creating sustainable
agricultural economy
particularly for marginal and
small farmers by consolidating
their holding resources and
giving them an opportunity to
exploit economy of scales
irrespective of the size of their
holdings. We are adopting an
area-based approach in
forming area specific FPOs that
can sustain without
government aid. We have
more than 12 registered FPOs
and are in the process of
forming several women FPOs.
Collaborating with our
sponsors such as SFAC,
NABARD & BIRD, we are
providing technical support
and facilitation services such
as agricultural supplies -
fertilizer seeds at low prices,
agricultural training based on
best practices & technical
support in agricultural work
including access to markets &
selling the produce at
competitive rates.
CARD is working for the
overall development of Tribal
women in the Ghughari area of
Livelihood Mandla district. Most of our
Promotion of efforts about this program
Tribal Women involve bringing innovation to
Collectives Livelihood the tribals to sustainably 2001-2004
2000 tribal
Through Promotion harvest NFTP- NTFP products
women
Application of Mandla (MP) such as Jamun, Honey, and 2018-2020
Science and Mahua. We are working with
Technology 2000 tribal women to produce
organic vinegar sustainably.
The program involves training
the women, building SHGs,
technology sharing for the

CARD 6
 processing and storage of
vinegar and quality control,
field trials, and product
marketing. Through this
project, we have successfully
achieved livelihood protection,
forest conservation by
sustainable harvesting
practices, and improvement in
the quality of life of the women
by upskilling them and
promoting entrepreneurship,
achieving an income
enhancement of 30 % among
the target group.
Mandla district being was a
predominantly tribal with
large populations of Gonds and
Baigas who are known for
their traditional cultivation
practices that are far cry from
modern appropriate
technologies & market
severely restricting the
agricultural development of
“Enhancing the district. The issues of farm
Quality Living sector allied activities were
and Integrated also need to be addressed in
Development Livelihood order to meet the objective of
through Natural Promotion agriculture development. With 5000 2011-2013
Resource Mandla (MP) this broad objective in mind
Management in the proposal of SDTT
Maikal Hills supported diversified farming
Region” techniques in Mahakaushal
region was undertaken. CARD
working in phase I and phase
II, made 40 FFS (Farmer Field
Schools) and conducted 8791
demos, completed including
convergence. Additionally, 66
VLCs actively participated in
the promotion of all programs,
positively impacting more
than 5000 farmers.
Enterprise on Capacity Facilitating honey groups
NTFP Processing Building through various support
180 2012-2014
Mandla systems in parts.

CARD 7
 CARD in association with
Madhya Pradesh Mahila Vitta
Evam Vikas Nigam/ Tejaswani
has capacitated women from
over 5300 households through
Tejaswini Rural 436 SHGs, formed 71 VLCs and
Women Women opened accounts for 274
5300
Empowerment Empowerme groups and savings during 2008-2011
households
Programme nt Mandla 2010-13. The project
established linkages with state
level schemes arranged
training on Stitching, Organic
farming & Soya Processing, SRI
and Vegetable Cultivation,
Plantation, Mulberry, etc.
The main object is to provide
information advisory services
Triple Crop
Beneficiary on farmer’s mobile phones for
Value Chain in
selection crops and help them reduce
the Mandla &
Mandla and risk to the crops while 5500 Farmers 2013
Dindori Districts
Dindori increasing productivity and
of Madhya
(MP) reducing cost of cultivation in
Pradesh
92 villages at Mandla, Ghughri
& Dindori blocks.
CARD is empaneled with
TRIFED since 2007 as
Implementation Agency for
Capacity conducting various types of
Approx. 4500
NTFP- TRIFED Building trainings on Minor Forest 2007
beneficiaries
Mandla (MP) Produce (Harra, Baheda,
Myrobalan, Aonla, Mahua,
Honey etc.)

For
Implementation
of the
preparatory
Develop a viable business
project on
model for honey as a product
Promotion of NTFP
while addressing the
NTFP as Promotion 18 SHGs 2011-12
sustainability aspects both
Profitable and Mandla (MP)
institutional as well as the
Viable Option
product.
for Income
Generation in
Mandla district
of M.P.

CARD 8
 Implementing Agency’s Experience in Proposed Craft or
Traditional Industry (Mention all projects/initiatives)
Name of Number
Project/ Location Scope of Work of Duration
Initiative Benefici
aries
CARD has been organizing traditional
tribal (non-tribals also) honey hunters
into Self Help Groups, to upgrade their
Fostering tribal
skills, arranging modern hygienic
communities
procurement and processing facilities,
for livelihood
and to provide value addition by
promotion
introducing quality control, packaging,
through eco-
branding, certification and
friendly honey Ghughari, 22 group
establishment of marketing linkages. To 2002
harvesting in Mandla members
formalise the SHGs, a loosely knit tribal
the forest
honey hunter’s federation was
habitations of
established in the name of Maikalsutta.
Mandla Distt.
The members (22 groups) after getting
Madhya
trained in non-destructive eco-friendly
Pradesh
honey harvesting techniques have been
able to achieve an average annual sale
of 5 tons, worth Rs. 6 Lakhs
Mahila Kisan Sashkatikaran
Tribal Women Pariyojna, the ambitious project of
Agriculture Government of India, Ministry of Rural
Transformation Development covers empowerment of
4500 2011-
under Mahila Mandla 4500-woman farmers in diversified
Women 2014
Krishak farming activities from 92
Sashaktikaran Villages of Mandla and Dindori
Pariyojana Districts with a budgetary provision
of Rs. 2.5 Crores during 2011-2014.
Triple Crop CARD is promoting FPOs in the region
Value Chain in and Ekgaon provides support for
the Mandla & forming consortium for local and expert 400
2013-
Dindori Mandla support and market access. The Women
2014
Districts of objective is to form production clusters Farmers
Madhya for collective bargaining and qualitative
Pradesh improvement in agriculture activities.

CARD 9
 Implementing Agency’s Experience in the area of
Enterprise Promotion (Mention all projects/initiatives)
Name of
Sector & Number of
Project/ Scope of Work Duration
Location Beneficiaries
Initiative
Pradhan Mantri Kaushal
Kendra (PMKK) is an effort by
Ministry of Skill Development
and Entrepreneurship (MSDE)
to create state of the art
infrastructure in order to
deliver quality skill
development training in every
district / parliamentary
constituency of India. PMKKs
shall be a benchmark facility
that will not only be exclusive,
iconic and marketed as the
Skill best-in-class skill development
Development, centers but also demonstrate
Entrepreneur aspirational value for
ship and competency-based skill
Pradhan Livelihood development training. CARD,
Mantri Enhancement with National Skill 2017 to
Kaushal 16000
Mandla, Development cooperation 2020
Kendra
Ujjain, (NSDC) and state agency’s
Balaghat, support has started and is
Dindori running 5 PMKKs in
Chhindwara Chhindwara, Balaghat,
(MP) Dindori, Mandla and Ujjain.
CARD, through these modest
facilities offers a numerous
course across different
industries such as agriculture,
apparel, IT, construction,
health care and security.
CARD, through its centers, has
trained more than 16000
candidates and has placed
more than 8500 candidates,
provided livelihoods and
played its part in the
developmental process.
Agri-clinics Skill The Agri-clinics and Agri-
and Agri- Development, Business Centers (ACABC)
Business 750 Agri- 2016-till
Centers Entrepreneur initiative was launched by the
students date
(ACABC) ship and Ministry of Agriculture and
scheme Livelihood Farmers Welfare. It’s a unique

CARD 10
 Enhancement program to take better farming
, Bhopal MP methods to every farmer
across the country through a
large pool of available
agriculture professionals. In
addition, the program creates
gainful self-employment
opportunities for the
unemployed agricultural
graduates and establishes
linkages for income generation
and entrepreneurship
development. This initiative
involves setting up Agri-Clinics
to provide expert advice and
services to farmers on various
technologies, including
cropping practices, plant
protection, crop insurance,
and post-harvest technology.
Agri-Business centers,
commercial units of
agricultural ventures
established by trained and
certified agriculture
professionals, are also set up
under this scheme. Such
ventures may include
maintenance and custom
hiring of farm equipment, sale
of inputs, and other services in
agriculture, including post-
harvest management and
marketing and selling of the
produce. This program is being
coordinated by National
Institute of Agricultural
Extension Management
(MANAGE), responsible for
providing training to eligible
candidates through Nodal
Training Institutes (NTIs).
CARD is one such NTI in
Bhopal and is running the
training program since 2016.
CARD has completed over 20
residential courses and has
trained over 550 candidates,

CARD 11
 helped establish over 350
Agri-ventures, facilitating 15
loans worth 2.5 crores to its
students.
State Urban Livelihood
Mission (SULM), under
Directorate of urban
administration and
development, Government of
Madhya Pradesh has
implemented the DAY-
National Urban Livelihood
Mission (DAY-NULM)
programme in the state in 70
mission cities. The program is
designed to provide
sustainable livelihood to urban
poor through skill training and
to reduce poverty and
vulnerability of the urban poor
households. The Employment
through Skill Training and
Skill
Placement (EST&P)
Development,
component under the scheme
Entrepreneur
is designed to provide skills to
ship and
DAY – NULM Livelihood the unskilled urban poor as 800
well as to upgrade their
Enhancement
existing skills, enabling setting
Mandla,
up of self-employment
Dindori,
ventures and jobs placement
Chhindwara
in the private sector. Under
this scheme, CARD is currently
running 2 NULM centers in
Dindori and Chhindwara,
filling the gap between the
demand and availability of
local skills. We have trained
more than 800 candidates
across different industries like
apparel, beauty and wellness,
IT, healthcare, and electronics
in different job functions and
roles through our training
courses. For the total certified
candidates of around 500, we
have a placement record
greater than 65%, a statistic
that shows the diligent efforts

CARD 12
 we are making to improve
living conditions and alleviate
urban poverty on a sustainable
basis.
DDU-GKY aims to skill rural
youth who are poor and
provide them with jobs to earn
regular monthly wages at or
above the stipulated minimum
wages. It is one of the many
initiatives of the Ministry of
Rural Development,
Skill Government of India, and is a
Development, part of the National Rural
Entrepreneur Livelihood Mission (NRLM).
DDUGKY ship and This initiative seeks to 6000 Ongoing
Livelihood promote rural livelihoods and
Enhancement reduce poverty by providing
Mandla job-specific skills required by
the market and then linking
the rural youth to the market.
CARD has started running the
DDUGKKY center in Ghugrri in
District Mandla in March 2021
and plans to train over 600
rural youth in Data entry, Duty
assistance, and Nursing.
Leveraging our rural outreach
and technical competency
CARD is promoting Farmer
Producer Organizations in
numerous, empowering more
than 12000 farmers. It is an
initiative that ultimately aims
at creating sustainable
agricultural economy
particularly for marginal and
FPO FPO
small farmers by consolidating 12000 2007-2009
Formation formation
their holding resources and
giving them an opportunity to
exploit economy of scales
irrespective of the size of their
holdings. We are adopting an
area-based approach in
forming area specific FPOs that
can sustain without
government aid. We have
more than 12 registered FPOs

CARD 13
 and are in the process of
forming several women FPOs.
Collaborating with our
sponsors such as SFAC,
NABARD & BIRD, we are
providing technical support
and facilitation services such
as agricultural supplies -
fertilizer seeds at low prices,
agricultural training based on
best practices, and technical
support in agricultural work
including access to markets
and selling the produce at
competitive rates.
CARD-NDDB Women Thrift
and Credit Project (WTCP),
initiated in 2000, was
implemented in 73 villages of
the Malwa Region and
involved the formation of 73
village level women groups
(one group at each village
level). The main objective of
the project was to establish
viable, vibrant, replicable thrift
co-operatives of women in
Developing a areas covered by dairy co-
network of operatives. Eight WTCs out of
Mahila total 73 WTCs were registered
Sawrojgaris under M.P. Self Reliant Co-
from existing SHG, Ujjain operatives Act, 1999. NDDB 73 Village group 2003
Women had decided to withdraw and
Thrift hand over the task to another
Cooperatives agency in the region with a
vision to carry forward with
innovation for sustenance. The
groups were, therefore handed
over to CARD. We decided to
strengthen these groups first
by initiating Capacity-building
inputs and later on to initiate
the Micro Enterprise and
Micro Finance activities
among these groups. CARD has
formalized some of these
groups, in developing linkages
with various developmental

CARD 14
 agencies and also facilitating
long term and short-term
capacity building
interventions.
CARD has been organizing
traditional tribal (non-tribals
also) honey hunters into Self
Help Groups, to upgrade their
Fostering
skills, arranging modern
tribal
hygienic procurement and
communities
processing facilities, and to
for
provide value addition by
livelihood
introducing quality control,
promotion
packaging, branding,
through eco-
Honey certification and
friendly 22 group
harvesting establishment of marketing 2002
honey members
Mandla linkages. To formalize the
harvesting in
SHGs, a loosely knit tribal
the forest
honey hunter’s federation was
habitations
established in the name of
of Mandla
Maikalsutta. The members (22
Distt.
groups) after getting trained in
Madhya
non-destructive eco-friendly
Pradesh
honey harvesting techniques
have been able to achieve an
average annual sale of 5 tons,
worth Rs. 6 Lakhs
Implementing Agency’s Experience in the area of Promotion and Handholding of
Collectives / Community Based Organisations (Mention all projects/initiatives)
Name of Sector & Number of
Scope of Work Duration
Initiative Location Beneficiaries
Strengthening
Support NRLM in Strengthening
Community
existing SHGs, Standardization
Institutions & Capacity
of Training and Capacity Building
Capacity of Building at 12000 SHG 2018-
Programme & Enhancing the
Community Umarban members 2021
Capacity of Federations for
Leaders Dhar
Convergence of Govt. schemes,
for Sustainability
Support in financial inclusion
– DIWASA
Leveraging our rural outreach
and technical competency CARD
is promoting Farmer Producer
FPO Organizations in numerous, 2007-
FPO Formation 12000
formation empowering more than 12000 2009
farmers. It is an initiative that
ultimately aims at creating
sustainable agricultural economy

CARD 15
 particularly for marginal and
small farmers by consolidating
their holding resources and
giving them an opportunity to
exploit economy of scales
irrespective of the size of their
holdings. We are adopting an
area based approach in forming
area specific FPOs that can
sustain without government aid.
We have more than 12 registered
FPOs and are in the process of
forming several women FPOs.
Collaborating with our sponsors
such as SFAC, NABARD & BIRD,
we are providing technical
support and facilitation services
such as agricultural supplies -
fertilizer seeds at low prices,
agricultural training based on
best practices, and technical
support in agricultural work
including access to markets and
selling the produce at
competitive rates.
CARD-NDDB Women Thrift and
Credit Project (WTCP), initiated
in 2000, was implemented in 73
villages of the Malwa Region and
involved the formation of 73
village level women groups (one
group at each village level). The
main objective of the project was
Developing a to establish viable, vibrant,
network of Mahila replicable thrift co-operatives of
Sawrojgaris from women in areas covered by dairy
73 Village
existing Women Ujjain co-operatives. 2003
group
Thrift Eight WTCs out of total 73 WTCs
Cooperatives were registered under M.P. Self
Reliant Co-operatives Act, 1999.
NDDB had decided to withdraw
and hand over the task to another
agency in the region with a vision
to carry forward with innovation
for sustenance. The groups were,
therefore handed over to CARD.
We decided to strengthen these
groups first by initiating

CARD 16
 Capacity-building inputs and
later on to initiate the Micro
Enterprise and Micro Finance
activities among these groups.
CARD has formalized some of
these groups, in developing
linkages with various
developmental agencies and also
facilitating long term and short-
term capacity building
interventions.
Tejaswani rural women
empowerment Programme aims
at empowering poor women to
make use of the economic, social
and political opportunities for
enhancing their well- beings.
CARD in association with Madhya
Pradesh Mahila Vitta Evam Vikas
Nigam/ Tejeswani has been
working in 2 locations, Padmi and
Mandla in M.P. Targeting about
16000 households in 91 villages
Tejaswani
Women in 20 village clusters the
Programme for
Empower programme covered over 5300 2009-
Women 5300
ment, households through 436 SHGs, 2012
Empowerment
Mandla formed 71 VLCs and opened
accounts for 274 groups
achieving savings of more than Rs
25 lakh. CARD working through
this project has established
linkages with state level schemes
of; Indira Awas Yojna Training on
Stitching, Organic farming & Soya
Processing, Ladli Laxmi Yojna,
SRI and Vegetable Cultivation,
Plantation, Kapildhara/
Mulberry-Training, sewing
machine distribution, etc.
Through Farmer Support
Farmers Programme with Solidaridad
Support Network in Responsible Soya, we
Farmer Support
Ujjain, have covered 9000 farming
Programme in 2011-
Dewas, households in 5 districts of 9000
Responsible Soya 2014
Shajapur, Malwa region viz Ujjain, Dewas,
Dhar and Shajapur (Agar), Dhar and Jhabua
Jhabua and Trained a total of 6853
farmers, giving 2107

CARD 17
 demonstrations on different
cropping techniques and formed
a total of 354 Farmers’ Interest
Groups. The project initiatives
include demonstrations of
improved agronomic practices,
trainings, Exposure visits,
awareness camps, scientist
interaction, pear review meetings
of producers on RTRS principles
& GAP including Social,
environmental, labour, gender
issues, etc.
Tribal Woman Women Under the Mahila Kisan
Agricultural Empower Sashkatikaran Pariyojna, an
Transformation ment ambitious pilot project of NRLM,
Mandla 4500woman farmers were
empowered in diversified
farming activities from 92
2011-
Villages of Mandla & Dindori 4500 women
2014
Districts during 2011-2014. The
project aimed at building
capacities of the women farmers
by creating a cadre of 500 strong
Community Resource Persons
(CRPs).

CARD 18
 Brief Description of Proposal Concept
Name of Proposed Cluster Mandla Forest Produce and Kodo Kutki Millet Cluster
Block Ghughari
District Mandla
State Madhya Pradesh
Kodon-Kutki (Minor Millet) is the main product of the
proposed Cluster. Kodo-Kutki kheer is a pudding
originating from the villages of Mandla. It is prepared
with traditionally cultivated minor millets Kodo
(Paspalum scrobiculatum) and Kutki (Panicum
sumatrense), boiling milk and sugar being its basic
ingredients. Core products of the proposed cluster are
• Wild Honey
Sector/ Core Product • Natural Vinegar from Jamun, Honey and Mahua
of the Proposed • Energy Drink from Jamun & Mahua
Cluster
• Jamun Seed Powder
• Mahua Oil
• Dried Jamun
• Dried Mahua Flower
• Kodon Flour
• Kodon-Kutki Millet
• Ramtil (Niger) seed oil
• Ramtil (Niger) seed
Photograph of the Proposed Product

CARD 19
 The Baiga and Gond indigenous adivasi communities, have since
centuries been cultivating the two minor millets; kodo and kutki
Presence of
traditionally. Kodo and Kutki millets are grown in mountainous
craft/cluster
terrain and are even capable of growing under drought condition.
in the region
Their proven nutritional qualities (high protein, dietary fibre,
(number of
mineral and antioxidant content), drought-tolerance and suitability
years and
for even marginal soils notwithstanding, kodo and kutki have, over
number of
time, given way to the less wholesome fine cereals, rice and wheat,
artisans)
which are also supplied through the public distribution system. By
an estimate almost 90% of all farmers in Ghughari grow kodo-kutki.
Prior CARD has been working with more than ten thousand small and
interventions in marginal tribal farmers of Mandla, particularly from Ghughari block.
the cluster / Almost all farming households grow kodo-kutki in their sloppy
with artisans lands. CARD has demonstrated scientific cultivation of these minor
(by any GO/NGO millets through various trainings, farmer field schools, individual on
/Pvt) including field demonstrations, etc. These initiatives were supported by the
implementation MKSP (Ministry of Rural Development), ATMA (Ministry of
of any scheme, Agriculture), SDTT, Tejaswani (IFAD), Field bunding (MGNREGA),
program, etc and watershed programmes.
A majority of the population depends on agriculture and forest
produce as their major source of livelihood. The main crops of the
region rice, maize, wheat, kodo-kutki, and other small millets and
pulses (tuar and kulthi); oilseeds, such as groundnuts (peanuts),
soybeans, sunflowers, oil seed ramtilla, are also grown but in a very
less quantity. Very few cash crops are grown and most agriculture is
monocrop, owing to lack of irrigation, lack of knowledge and
markets. Since the earning from agriculture and other sources of
livelihood is inadequate to meet both the ends, seasonal migration
and sometimes cases of acute starvation are common phenomenon
Present among tribal and dalit communities. Almost all the blocks constitute
Livelihood natural dense forest and hills and some plains with small land
Pattern of the holding. As is clear, a large majority of the population comprises
Beneficiaries tribal and Dalit groups who are living a life of insecurity and are
(engagement in barely able to make two ends meet. Over 80% of the population is
core proposed depending only on agriculture and forests for their survivals and at
activity as well times with any failure of the crop, which is largely rain fed, their lives
as other at stake very often. There are no savings or alternative resources to
activities) fall back on and wage labour is available in some seasons but at very
exploitative terms and conditions. The agriculture practice followed
is primitive in nature and at most times productivity is very low or
not in requirements of the markets. The need of the region is a
diversified livelihood opportunity while increasing productivity of
agriculture, which remains primary occupation of the population.
Additional market information (for enabling access) input to
strengthen the forest produce linked (Non-Timber Forest Produce)
livelihoods which forms over 40% of family income in the region
would also be explored.

CARD 20
 Gaps Solutions/ Interventions
Despite being a powerhouse of Mandla and Dindori are
affordable nutrition and a staple food traditionally a kodo-
for many, kodo and kutki have been kutki growing belt. The
relegated to a position behind rice and push for millet revival
wheat over a period of time due to assumes significance as
constraints such as low productivity, Madhya Pradesh fares
Key Gaps weak market opportunity and low poorly when it comes to
Identified and price. child nutrition access.
Possible
Millets are grown in about 21 states If we can increase the
Solutions/
with main being jowar, bajra and ragi. production and productivity
Interventions
All put together, the total availability is with improved agri inputs,
(list all major
about 15 million ton and the actual we can create hubs of kodo-
gaps)
demand of all millets is at least 40 kutki production in great
percent more than what is available volume. This will attract
today. That is why prices are very high buyers from outside.
for consumers but its profit goes only to
middlemen. Further if farmers are
organized in to FPOs, it will
give more profit to farmers.
Scope of Approximate Increase in
Increase in Form of Increase income per beneficiary per
artisans’ annum (Rs.)
incomes Increase in price per unit 20 % to 30% increase per unit
Increase in volume of sales 40 % increase in volume of sale
Profit from SPV Rs. 55,000/- per farmer p.a
Other (please specify) NA
Likely number
of artisans 850
The proposed intervention focuses on promoting sustainable
livelihoods for poor, small farming communities (particularly
women and tribals) through a combination of tapping the collective
power of people, efficient and sustainable agricultural practices,
ensuring efficient supply chains (through farmers and market
players working together), access to improved markets, and a
support system that consists of a viable information product using
Salient mobile technology, and leveraging existing public and private
Features / resources in the implementation areas.
Uniqueness of Through our model we expect to see:
the Project
• Increases in productivity of high-quality products through
efficient agriculture, precision use of inputs, and choice of
market-led crop diversification;
• Improved and sustained access to markets through aggregation
of commodities achieving bigger volumes and primary value
addition at the village level to support market demand.
• Improved access to agricultural services for women farmers

CARD 21
 • The creation of producer companies consisting of farmers and
primary market players to sustain the business (production and
trade) after the life of the ‘project’.
• Success leading to opportunities of scale up to other regions,
farming communities and market intermediaries through
investment, replication, and support from private and public
sector bodies (eg telecom companies, big buyers, central/state
government departments; A sustainable communication system
geared towards providing timely information and in a form that
the farmer requires with appropriate linkages built-in (not a
stand-alone service).
We expect the solution to result in an increase in farm productivity
and a decrease in input costs of at least 20%. Farmers will achieve
increased selling prices (at least 10%) due to better quality market
information and linkages. All of this will lead to increased net income
of at least 70%. In addition the innovation will improve food security
and nutrition for farmer households who will be encouraged to grow
local crops instead of rice/ wheat as the main crop with a tiny
proportion of one other to meet cash needs production to include
minor millets (highly nutritious) and cereals that have high market
value. This will reduce the risk of crop failure and ensure that
farmers have high value nutritional food. Through scale up, there will
be a significant increase in the overall contribution of small farmers
towards food production and nutrition.

Preferred Nodal Agency for the

PPDC - AGRA
Project (NA)
Preferred Technical Agency for the
TON IMPACT
Project (TA)
Status of Land
(1. Owned by IA or SPV
2. Leased but in possession of IA or 15,000 SQFT of Land identified by IA will
SPV for 15 years or more be taken on lease for 20 yrs
3. To be leased or leased but not in
possession)

Submitted & Signed Name: Mr. Prakash Bannapure

Designation: Treasurer
Mobile Number E mail: 9425015323, cardindiabhopal@gmail.com

CARD 22