MAT102_STATISTICS FOR BUSINESS

TRIMESTER 2 2022

MAT102 - STATISTICS FOR BUSINESS

Trimester 2 2022
Unit Guide

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About Statistics for Business

Contacts
Below is a list of contacts for this unit. Please liaise directly with your unit instructor regarding
appropriate consultation times. It is usually best to make contact with the staff via email.

Dr. Bui Anh Tuan

Unit Instructor
Email: tuan.buianh@isb.edu.vn

Mr. Đạt Huỳnh

Academic Admin
Phone: 0981 96 55 42 Email: dat.huynh@isb.edu.vn

Ms. Tuyền Nguyễn

Student Advisor 196 Tran Quang Khai Street, Tan Dinh Ward, District 1, HCM City

Phone: 0928 092 834 Email: tuyen.nguyen@isb.edu.vn

Unit overview
This unit provides an introduction to statistics concepts and techniques for analyzing economic
and business problems. The unit will focus on practical business applications of statistical theory
and methods. Topics covered include exploratory data analysis, probability, statistical
distributions, sampling and sampling distributions, confidence intervals, hypothesis testing, and
regression. Students will be exposed to these topics and how each applies to the business
environment. The unit is aimed to develop students' quantitative reasoning skills and ability to
solve statistical problems using both manual computations and statistical software.

Pre-requisites
None

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Assessment information
Learning outcomes
Learning outcomes for the unit are outlined below. Upon completion of this unit, students will be
able to:

Visualize and statistically describe data, including discussion of tables, charts and basic
1.
measures of central tendency and variability.

Understand common probability distributions, particularly the Normal distribution, and how to
2.
calculate and interpret the mean, variance, and standard deviation of a distribution.

Understand sampling distributions, biased and unbiased estimates, and the Central Limit
3.
Theorem.
Calculate and interpret confidence intervals for population means and determine the appropriate
4.
sample size to obtain a confidence interval.
Understand the principles of hypothesis testing and hypothesis testing to test a mean or
5.
variance.

6. Use regression analysis to predict the value of a dependent variable.

7. Understand some applications of statistics in business.

8. Perform statistical analysis operations using statistics software.

Assessment summary
ASSESSMENT LEARNING VALUE
ASSESSMENT ITEM AND DUE DATE
NUMBER OUTCOMES (/100)

Prior-to-class quizzes (Individual)

1. 1 to 7 15%
Due: In each class

Wrap-up quizzes (Individual)

2. 1 to 7 15%
Due: In each class

In-class group activities (debate, case study, discussion,

3. presentation) 1 to 8 30%
Due: Session 11
Final exam: individual
4. 1 to 7 40%
Due: TBA

Final marks and grades are subject to confirmation by the School Assessment Committees which
may scale, modify or otherwise amend the marks and grades for the unit, as may be required by
university policies.
ⓘ Note: To successfully complete this unit, students must:
■ Achieve a minimum of 50 marks;
■ Complete all assessment items; and
■ Attend 80 per cent of class time. See attendance requirements in the section of class
policies and rules below.

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Assessment 1: Prior-to-class quizzes (Individual) (15%)

Overview
Due: Ongoing throughout the duration of the course.
Length: Students need about 15 minutes for online quizzes.

Details
This assessment is conducted via online quizzes in class. The assessment consists of 10
multiple-choice questions lasting 15 minutes. The objective of this assessment is to encourage
students to read some core contents/key points before class in combination with instructor’s
lecture to maintain their learning from the outset rather than delay learning until major assessment
events. This also provides students with fast, regular feedback on their understanding of the
covered topics.
There are 11 quizzes during the course; each quiz is corresponding to a chapter in the textbook
(chapter 2 to chapter 12). Students can access these quizzes on the E-learning site. Students
have to accomplish at least 9 quizzes. If a student does not take at least 9 quizzes, this
component for her/him will be counted as 0% of the total only.

Assessment 2: Wrap-up quizzes (Individual) (15%)

Overview
Due: 1 week after the quiz is announced.
Length: Students need about 40 minutes for online quizzes.

Details
The form of this assessment is the same as in assessment 1. The objective of this assessment
is to strengthen students' knowledge obtained in class. There are also 11 online quizzes during
the course; each quiz is corresponding to a chapter in the textbook (chapter 2 to chapter 12).
These quizzes are deployed via the e-learning website. All questions in the quizzes are in the
form of multiple choices. Each quiz lasts 40 minutes. Students have to accomplish at least 9
quizzes. If a student does not take at least 9 quizzes, this component for her/him will be counted
as 0% of the total only.

Assessment 3: In-class group activities (Group) (30%)

Overview
Due: Session 11 (see in schedule of activities)

Details
The class will be divided into groups. Each group, with 4 to 5 students, will be assigned a topic to
study and present in the class. The objective of this assessment is to encourage students in doing
research in groups and communicate their results in an oral presentation.

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Marking criteria and standards

The presenters will be evaluated by the lecturer (50%) as well as the rest of the class (50%) based
on the following criteria:
i. Content: Is the presentation clear and focused? Does it cover all important content of
the assigned topic?
ii. Preparation: How well prepared is this group? How good are the slides and supporting
materials? How well does this group know their materials?
iii. Presentation and Communication: How well organized is the presentation? How
effectively does this group present, interact and involve the rest of the class? Does
this group use time effectively?
iv. Addressing questions: How effective does this group deal with questions and
comments?
v. Interest and Creativity: How interesting and creative is this group presentation?

Assessment 4: Final exam (Individual) (40%)

Overview
Due: TBA
Length: 120 minutes

Details
The final exam is partially closed book as well. A4 sheets of formulas are handed out to students.
Students are allowed to use calculators approved by the ISB.
The goal of this assessment is to give students feedback on how well they demonstrate an
understanding of the topics covered in the whole course. The final exam will contain 60 multiple
choice questions. 10 questions are from session 1 to 6 and 50 questions are from session 8 to
12. Each question has four choices and only one of them is the correct answer. Students may
select one and only one answer for each question. Students will have 120 minutes to complete
the final exam.

Marking criteria and standards

For multiple choice questions, each correct answer will be counted as 1 point.

General submission requirements

Assignment cover sheet
All assignments are to be submitted with an Assignment Cover Sheet. Group assignments are
submitted with a Group Assignment Cover Sheet as well as a Peer Evaluation Form. Non-
contributing team members can sometimes be an issue with group-work structured assessment.
Individual student group work scores may be adjusted as a result of peer dissatisfaction with a
particular student's contribution to group work assignments, as reflected in submissions of the
evaluation form.
ⓘ Note: Assignment cover sheets and the evaluation form can be downloaded on E-learning
system (https://lms.westernsydney.edu.vn/login/canvas)

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Submission style and method

A professional standard of presentation is expected for all assignments. Assignments should be
typed, one and a half spaced, on A4 paper. Use a simple clear format, suitable for a report to
senior management in a commercial organization.
All assignments are required to be submitted electronically via the E-learning system
(https://lms.westernsydney.edu.vn/login/canvas) by 11:55 PM on the due date and if required,
in hard copies to the unit coordinator by the due date. The title of assignment submitted via the
E-learning system shall be as follows: Student name_Unitname_Name of Assignment.

Late assignment and make-up policy

Coursework and assignments are expected to be completed within the stated time frame. No late
assignments will be accepted unless prior authorization is granted by the coordinator. In case
such an authorization is not granted, grade deduction will be applied. The coordinator may decide
not to accept assignments that are not submitted within 3 days after the assignment due date.
However, if there are extenuating or unforeseen circumstances, an exception may be granted at
the discretion of the unit coordinator and based on a Special Consideration Application for
assessment task extension.
The final exam must be taken on the assigned dates. If there are extenuating or unforeseen
circumstances, the unit coordinator must be contacted prior to exam dates to authorize a makeup
if required. No make-up exam will be accepted unless a prior approval is granted by the unit
coordinator based on a Special Consideration Application for a supplementary examination.

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Teaching activities
Schedule of activities
READINGS &
SESSION PROGRAM SCHEDULE
ACTIVITIES

Topic 1: Overview of Statistics

• Introduction to statistics
• Why study statistics
• Statistical Challenges
Topic 2: Data Collection Doane & Seward
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(2016), chapter 1 & 2
• Level of Measurement
• Time series versus Cross-sectional data
• Sampling concepts
• Sampling methods
• Data Sources and Survey

Topic 3: Describing Data Visually

• Visual description
Doane & Seward
• Dot plots
(2016), chapter 3
• Frequency distributions and Histograms accompanying with
2
computer practices
• Excel Charts, line charts, pie charts
(students bring their
• Scatter plots own laptop)
• Deceptive graphs
• Tutorial (chapter 2)

Topic 4: Descriptive Statistics

• Numerical Description
• Central tendency: mean, mode, median
Doane & Seward
• Dispersion: Variance, Coefficient variation
(2016), chapter 4
• Standardized data accompanying with
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computer practices
• Percentiles, Quartiles, and Box Plots
(students bring their
• Correlation and Covariance own laptop)
• Grouped data
• Skewness and Kurtosis
• Tutorial and exercise (chapter 3)

Topic 5: Probability Doane & Seward

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(2016), chapter 5
• Random experiments and probability

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READINGS &
SESSION PROGRAM SCHEDULE
ACTIVITIES

• Rules of probability: Marginal, union, join and conditional

probabilities
• Independent events
• Addition and multiplication laws
• Contingency tables
• Tree diagrams
• Bayes' Theorem
• Counting Rules
• Tutorials and exercise (chapter 4)

Topic 6: Discrete Probability Distributions

• Discrete distributions vs. continuous distributions
• Expected value, variance and standard deviation of a
discrete distributions
• Uniform distributions
Doane & Seward
5 • Bernoulli distributions
(2016), chapter 6
• Binomial distributions
• Poisson distributions
• Hypergeometric distribution
• Geometric distribution
• Tutorials and exercise (chapter 5)

Topic 7: Continuous Probability Distributions

• Uniform continuous distribution
• Normal distribution

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• Standard normal distribution Doane & Seward
(2016), chapter 7
• Normal Approximations
• Exponential distributions
• Tutorials and exercise (chapter 6)
Review and exercise (chapter 2-7)

Topic 8: Sampling Distributions and Estimation

• Sampling variation
• Estimators and sampling distributions Doane & Seward
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(2016), chapter 8
• Sample mean and the central limit theorem
• Sampling variation
• Estimators and sampling distributions

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READINGS &
SESSION PROGRAM SCHEDULE
ACTIVITIES

• Sample mean and the central limit theorem

• Confidence interval for a mean (µ) with known population
variance () and with unknown 
• Confidence interval for a proportion (π)
• Sample size determination for a mean and for a proportion
• Confidence interval for a population variance, 2

Topic 9: One-sample hypothesis tests

• Logic of hypothesis test
• Statistical hypothesis testing
Doane & Seward
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• Testing a mean: known population variance and unknown (2016), chapter 9
population variance
• Testing a proportion
• Tutorials and exercise (chapter 8)

Topic 10: Two-sample Hypothesis Tests

• Two-sample tests
• Comparing two means: independent samples
• Confidence interval for the difference of two means,  − 
• Comparing two means: paired samples Doane & Seward
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(2016), chapter 10
• Comparing two proportions
• Confidence interval for the difference of two proportions,
 −  
• Comparing two variances
• Tutorials and exercise (chapter 9)

Doane & Seward

10 Tutorial and exercise on chapter 8, 9, and 10 (2016), chapter 8, 9,
and 10

Groups present

Topic 11: Analysis of Variance (ANOVA)

• One-factor ANOVA (Completely Randomized Model)
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• Multiple comparisons Doane & Seward
(2016), chapter 11
• Tests for homogeneity of variances
• Two-factor ANOVA without replication
• Two-factor ANOVA with replication

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READINGS &
SESSION PROGRAM SCHEDULE
ACTIVITIES

Topic 12: Simple Regression

• Visual displays and correlation analysis
• Simple regression
• Tests for significance
• Analysis of variance: overall fit
Doane & Seward
12 • Confidence and prediction intervals for dependent (2016), chapter 12
variable
• Residual tests
• Unusual observations
• Other regression problems
• Tutorials and exercise (chapter 11 & 12)

FINAL EXAM: TBA

Tutorials
Tutorials following the lecture in each session provide students the opportunity to apply and share
knowledge by doing a variety of in-class activities individually or in groups such as exercises,
discussion, and presentation. These activities focus on demonstrating your skills and help you
build your ability to achieve the learning outcomes for this unit.
Tutorial questions/exercises will be provided in class. You will be expected to have completed
specific reading and exercises from the textbook and other required materials prior to attending
each lecture and tutorial class. If you have not prepared adequately, you will not get the full benefit
from this learning opportunity.
Learning resources

List of readings
Prescribed Doane, D. P. & Seward, L. E. (2016). Applied Statistics in Business and
Textbook Economics (5th ed.). McGraw Hill International Edition.

Recommended Berenson, M. L., David M. L., & Timothy, C. K. (2004). Basic Business Statistics
readings (9th ed.). Prentice-Hall.
Additional reading materials could be handed out in the class.

Online resources
E-learning https://lms.westernsydney.edu.vn/log-in/canvas

Laptop Students are required to bring their laptops to class.

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Referencing requirements
Student assignments are to contain original content created by the students. Assignments will be
rejected if they include plagiarized content or contain excessive amounts of quoted/cited material
and minimal original content. Students will receive a grade of ZERO (0%) for any assignments
rejected for this reason. Written assignments WILL BE RANDOMLY checked by the lecturer with
Turnitin.com, an online plagiarism-checking tool.
Furthermore, students’ reference to support their statements must be from a reliable source, such
as textbooks, additional reading materials, and reference books. However, many websites are
not reliable sources. Examples are Wikipedia.org, about.com, and ask.com. If students are not
sure if a reference is acceptable or not, please contact the lecturer.
The Publication Manual of the American Psychological Association (APA) 6th ed., will serve
as the primary reference materials for all students. Therefore, all papers must be submitted in
APA format. The mechanics of student papers and work will be evaluated, as well as the content.
It is imperative that guidelines be reviewed before an assignment is begun. It is also important
that the required submission format be followed in compiling the final paper or assignment.

Class Policies and Rules

Attendance requirement
UEH-ISB policy requires students to enter electronic finger print before entering the classes.
Class attendance is compulsory and students should provide reasons for the failure to attend the
class on a particular lecture/workshop session. Students are required to attend a minimum of
80% of all classes in order to secure class participation marks. Please let your lecturer and/or
UEH-ISB know if you are unable to attend any session.
Arriving 15 minutes late to class at the beginning, or 5 minutes late after the break, or leaving
prior to the scheduled end time without the permission of the lecturer will equate to an absence.
Grade reductions for the unit will be assessed when final grades are assigned if the above
absence rule is violated during the unit.

Electronic device use

Cell phones will be turned off or switched to vibrate mode before class starts. No phone calls or
text messaging are allowed inside classroom during class time. Portable listening and/or music
devices may not be operated in the classroom. Headphones and/or ear buds of any type may not
be worn while in the classroom whether operating or not. Laptop and other electronic devices are
not permitted unless specifically authorized by the lecturer exclusively for note taking and doing
class work. If students are in violation of these policies, they will be excused from class and an
absence will be assessed.

Email etiquette
The teachers receive many emails each day. In order to enable them to respond to students’
emails appropriately and in a timely fashion, students are asked to follow basic requirements of
professional communication. Firstly, all emails should have a concise and descriptive title,
including the class and name of the unit students are enquiring about as the teacher may be

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teaching more than one unit/class. Students need to be clear about the intention of their emails,
use appropriate tone and language, proof-read what is written in the email before sending it.
Students should also allow 3-4 working days for a response before following up. If the matter is
legitimately urgent, students may indicate this in the email subject header but be sure that the
email does require an immediate response before using this strategy. If student email request is
complex and requires a lengthy response it may be probably best to make an appointment with
the teacher to meet in person.

Student behavior guidelines

Everyone must behave professionally. Students are expected to demonstrate respect for the
teacher and fellow students at all times. Behavior that is disruptive to a positive learning
environment reported to the teacher will result in a warning on the first instance; the second
instance might result in a failing grade along with expulsion from the course or program.
Students are to be punctual at every class session and group meeting. Homework, readings and
other required assignments must be well prepared and completed as scheduled. Students must
also actively participate in classroom activities and discussions.
Any student caught (1) cheating on an exam, (2) collaborating with others on work to be
presented, if contrary to the stated rules of the course, (3) submitting, if contrary to the rules of
the course, work previously submitted in another course, (4) knowingly and intentionally assisting
another student in any of the above actions, including assistance in an arrangement whereby
work, classroom performance, examination, or other activity is submitted or performed by a
person other than the student under whose name the work is submitted or performed, or (5)
plagiarizing, may fail the class and be subject to further disciplinary action. First violation will result
in a grade ZERO (0%) for that assignment. Second violation will result in a failing course grade.

Disability support services

Students with disabilities are advised that accommodations and services are available at UEH-
ISB. It is the student's responsibility to contact the UEH-ISB office and submit appropriate
documentation prior to receiving such services.

Additional information
This unit guide may be revised at the discretion of the Unit Coordinator with approval from
Program Academic Director and School Academic Committee where appropriate.

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