Center for Technology and Business Productivity

SENA
Regional Cundinamarca
Virtual Technologist

International Physical Distribution

Characterization Sheet 2281634

Evidence 7:
Business Plan Analysis

Presented
by:
Christian
Anibal
Mendoza

International physical distribution

 BUSSINES PLAN ANSWER

Airport café

1. What type of business is “Airport Café”? A sole Trader? A

partnership? A limited Company? A franchise? Explain.

Response: Airport Café is a full service restaurant/cafe

2. Does this business plan provide information about short-term and

long-term financial goals? Is this information important in a
business plan? Explain.

Response: The company plans to implement the expansion in the short and
medium term with the opening of a second Airport Cafe.

3. What kind of information is provided in the executive summary?

How is this information useful in an International Business Plan?

Response: the presentation of the airport cafe located in terminal 3 of

Heathrow. and the presentation for your business plan to open a new store in
the same airport.

4. Why did they include information about Lease terms and Suppliers?
How is this information relevant?
 Response: because The rent review is when the lease ends
existing. Terminal 5's terms will be with the same BAA provider and, due to
relationships
existing and current market conditions, no lease premium will be paid on the
Terminal 5 site.

5. What elements are included in the market/competitor analysis? What

is this information useful for the future investors?

Response: The elements included in the market/competitor analysis are:

segmentation, analysis, potential customers, growth, exponential. which would
benefit all business participants, both suppliers, vendors and owners.

6. Being able to market and sell your product/service cost-effectively is

one of the most important aspects of running a business. Promoting
your business tells potential customers that you exist and entices
them to buy more. Does “Airport Café” provide evidence of
promotion and competitive methods? Explain.

Response: If you provide evidence of promotion, The Airport Café strategy is

based on guide and serve: The Airport Café maintains a competitive advantage
in several important areas:
• The location of the facility places it very close to the maximum number of
passengers
 7. Having a good understanding of the financial side of your business
right from the start will increase your chances of success. Based on
the financial forecast that “Airport Café” provided, is it possible to
establish their breakeven point (which is when the amount your
business sells matches what it spends)? Explain.

Response: definitely yes!

equilibrium analysis for both sites shows that The Airport Café has a good
balance of
fixed costs and enough sales force to stay healthy.

8. If it were up to you to invest on Airport café, would you invest on

them? Why?

Response:
Yes! I would invest in them, because their products and services are excellent,
with a great market focus,
well-defined and elaborated action plans and forecasts. It is a great opportunity
and an excellent service would be provided to traveling clients.
 Bibliography

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/
SENA/Finanzas/121518/Contenido/DocArtic/Airport_Cafe.pdf