Presented by:

Gudiya 22MBA11184
Archana Kumari 22MBA11116
INTRODUCTION

Parle-G is a brand of biscuits manufactured by 

Parle Products in India. 
It captures 40% share of the total biscuit market.
It captures 15% share of total confectionary market.
In the year 2011, a survey was conducted, and the
results were quite surprising. Parle-G got to be
named as the most widely selling biscuit of that year.
Parle products company claimed that they had
achieved the highest sell of Parle-G in the lockdown
2020.
 PARLE- G: FONDER AND HISTORY

 The biscuit brand, Parle-G is owned by the Chauhan family.

 Parle-G is a production of the Parle Products part of the company.
 The owners of the company were Vijay Chauhan, Sharad, and
finally Raj Chauhan. The headquarters were set up in a
neighborhood called 'Vile Parle.'
 This was located in the Western part of Mumbai.
 Historically, this brand was one of the first Indian brands.
 The factory of Parle was established as early as 1929.
 The Parle-G was started to be made in the year of 1939.
 And finally, after independence, this company started putting up
ads to promote its biscuits. The ads showcased glucose biscuits
and were favored by Indians in a large number.
G For Genius
 The biscuit was at first named as Parle-Glucose till the year
1980.
 After this, it became Parle-G ( G stands for glucose that was
present in the biscuit, but in recent slogans, it stands for
genius).
 This biscuit is now being sold worldwide, in the United
States, Europe, and Africa.

Parle Future Genius believe that every child has the

potential to become a genius if allowed to follow their
curious minds and explore without limitations.
PARLE- G: LOGO AND MEANING

The logo of Parle-G is one of the most well-known in India.

The logo shows a young girl child, about the age of 4-5. The
logo is significant as it shows that all age groups can eat the
biscuit and the glucose components are suitable for kids even.
Parle-G never changed the logo as it is crucial to illustrate the
originality and stability of the product. The same logo in the
packaging can help customers to remember and recognize it.

Moto:
“BACHPANSE BADA KOI SCHOOL NHI,
CURIOSITY SE BADI KOI TEACHER NHI”
 SEGMENTATION

Geographic:
o Country: India
o Density: Urban & Rural

Demographic:
o Age: Every age of person
o Gender: Male & Female
o Income: All income groups
o Occupation: Every
Continued….

Psychographic:
o Social Class: Every class
o Lifestyle: Believers, Achievers, Strivers, Strugglers

Behavioural:
o Occasions: Birthdays, Routine Life
o Benefits: Quality, Taste
o Loyalty Status: Moderate
o User Status: Interested, Aware
TARGETING

Parle has targeted to all age groups and lower, middle,

upper class section of the society.

POSITIONING
o Parle is positioned in the minds of people as a value
for price product and also as a low priced product.
o It is also positioned for genius children
in every field.