JustHelp.

a public platform for finding opioid addiction support.

Elliott Fisher - Capstone 499 - 05/11/2020

 Table of Contents
Project Abstract, Stakeholders 3

Project Description, Hypothosis, Problem Statement 4

Business Model, Goals, Mission 5
Objectives, Metrics 6
SWOT Analysis, Growth Strategy 7
Strengths 7
Weaknesses 7
Opportunities 7
Threats 7
Business Model Canvas 8
UX Research 9-11
Competitive Research 9
Parallel Research 9
Personas 11
 Project Abstract
In Philadelphia and the country as a whole, the current opioid crisis is spiraling out of control.
While the epidemic plagues people of all walks of life, the majority of people suffering are of lower
economic standing and/or homeless. In a world where any kind of service is researched, contacted
and located online, this puts these people in a position where they cannot even begin to seek help
for their affliction. Therefore, my project is to create a service that can be deployed solely with the
mission of giving this demographic access to a network of medical facilities, rehabilitation centers,
and community outreach. This way, we can begin to mitigate the damage that drugs like heroin
does to our city. And give addicts a sense of dignity, independence and hope.

Stakeholders
Possible Stakeholders for this service are numerous,
however the core people are as follows…

•local drug addicts

•law enforcement
•city health department
•volunteer health groups (IE: Red Cross)
•community faith representatives (pastors, imams, rabbis,
etc)
•family members of drug addicts
•homeless shelter organizers
•rehab centers
•local health professionals
•non-law enforcement first responders (EMTs and
•Firefighters)
•community members in drug affected areas (kensington
residents)
•state lawmakers
•federal makers
•Federal heath officials (CDC, ACA, etc)
•local health researchers
Project Description
My project plan, at present, is to research the pain points, needs and wants of local addicts that
have limited or no access to the internet in regard to finding support. After that I would reach out
to organizations in our area that offer help that fits the needs of these people and find out how they
advertise their services. Armed with this information I will design a tablet sized touch based (button
supplemented) interface to be installed in the form of a kiosk. These kiosks would be placed at high
traffic public locations in the areas where they are most needed. Focusing on churches, homeless
shelters and some businesses for the location. But, placing the kiosks themselves in private
secluded spots in those buildings to provide the dignity that this service aims to enstate. The
kiosks will guide the user through a linear flow based on a plain word questionnaire that would cater
results to the user’s desire and end with an actionable recommendation that the user could follow.
Offering the option to print information to be taken with the user as they leave the kiosk.

Hypothesis
If I design kiosks to provide addicts without internet access (or
those close to addicts) with information on possible support
options, then they can have a better chance at getting over their
addiction.

Problem Statement
How can people who are struggling with addiction find support
when they have no access to the internet. And inversely, how can
these support outlets better reach this struggling demographic
of people with their services.
Business Model
Mission
to place a few kiosks in locations with the highest levels of drug related casualties
to gain support from local, state and federal leadership

Long Term
to show marked causational data that showing the effectiveness of the kiosks
to add more kiosks to other cities
to widen the scope of what the kiosks can do for the people that use them

Objectives
to gain support from community leaders for this project
to gain supporting information from the support networks that the service
has brought in more people
to gain testimonials from the affected demographic that they found the
kiosks helpful

Metrics
decrease in opioid related arrests, overdoses, or reported sightings in the
immediate area near the kiosks.
knowledge of the kiosks existence by members of the community not in the
immediate area of the kiosks
testimonials from local addicts that credit the kiosks for their effectiveness.

Goals
Short Term
to place a few kiosks in locations with the highest levels of drug related casualties
to gain support from local, state and federal leadership
Long Term
to show marked causational data that showing the effectiveness of the kiosks
to add more kiosks to other cities
to widen the scope of what the kiosks can do for the people that use them

-”Our mission is to digitally connect vulnerable groups to

support networks. “
SWOT Analysis
Strengths
strong concept with clear goals
non-polarizing issue that would receive sweeping support locally and
nationwide
clearly defined demographic
problems are life or death, and thus, users have more demand for solutions

Weaknesses
strong concept with clear goals
non-polarizing issue that would receive sweeping support locally and
nationwide
clearly defined demographic
problems are life or death, and thus, users have more demand for solutions

Opportunities
to offer assistance to a demographic of people that is arguably the most
affected by opioid and other drug addiction.
to better improve the community for non-addicts in the area
to give law enforcement and first responders a tool they can use to educate
know addicts and prevent future medical emergencies and arrests
to offer an anonymous data gathering portal for government health officials to
measure the scale of the opioid crisis

Growth Strategy
By receiving support from government organizations and from
charitable foundations.
By spreading awareness of these kiosks to those who have internet
access through social media and news outlets
by partnering with support groups, rehab centers and non profits
to educate them on what the kiosks does and how to submit
information to them.
UX Research & Notes
 Parallel Research and Competition
Sober Grid

Strengths Weaknesses
-Strong social networking -Requires smartphone
elements -Does not link to nearby device
-Option for personal profile -no Option for personal profile

R|Tribe

Strengths Weaknesses
-Strong social networking -Requires smartphone
-elements -Does not link to nearby events
-Option for personal profile
-Clean design
Concerns, Attributes & Goals
For both someone using the service to find help for themselves, and someone trying to
seek help for a loved one.

Attributes: Goals:
Homeless To get sober
Far below the poverty line To find a place to get clean needles
Depressed To avoid in infection from dirty needle (HIV/
unemployed AIDS, Hepatitis, etc)
Malnourished To find a rehab center
Addicted to opioid substance(s) To correctly does my drugs
No or little access to the internet To help a family member
Does not have easy access to a computer or phone To give civilians advice while on duty
Starving To help people in need who have nowhere
Ex-convict else to go
Family member of addict To advertise a needle drop
Parent To advertise a new sober home
Lives with parents To prevent more overdose related
Works at Rehab center casualties and fatalities
First responder (fire, police, EMT) To educate the public
Hosts sober home To use a place of business to make an
Caring impact on the community
Desperate To find people who care
Business owner To set a good example
Lives in inner city area To be a better parent
Has children To get addiction support from former
homosexual addicts
Altruistic To feel in control
Scared To keep my dignity and privacy
To hide my addiction
To find hope
To give hope
To save someone’s life
Concerns:
Am I going to be able to afford treatment
Can I get over my addiction
How do I avoid getting an infection from dirty needles
Can I afford to go to rehab
What will my family and friends think if/when they find out
How do I find needle swaps when I don’t have a smartphone
How can I be sure that that my drugs don’t have a lethal amount of fentanyl in them
How do I get info about my partner’s opioid addiction without them finding out?
How do I come out to my partner about my addiction
What rehab clinics are in my area
What are some methods/tactics other former users that can help me start to get clean
How do I stay clean (sober)
How do I link up with hosts of support groups
How do I know how to physically get to support networking events if I don’t have access to the
internet?
What should I do if I think I might be overdosing
Is my addiction negatively affecting those I care about
How can I reach out to members of the community that have opioid addiction while keeping it
anonymous
How can I limited the number of overdoses that happen in my community
What can I tell/show people who are hooked on heroin that can give them hope
How do I assess the level of opioid sufferers in my city when most incidents remain unreported
How do I get help with still keeping my independence and dignity
Will I get an infection that could kill me
Will I overdose and die
How do I come clean about my addiction without getting sent to jail
Personas
Iris Hatfield
Age: 34
Sex: Female
Race: Black

Attributes:
Far below the poverty line
Has children
Lives in the inner city
Addicted to opioids (heroin)
Little or no internet access

Goals:
To get sober
To be a better parent
To keep dignity and privacy

Concerns:
Is my addiction negatively affecting those I care about
How do I get help with still keeping my independence and dignity
Can I afford to go to rehab

“I want my babies to be proud of their momma. I don’t want them to have to go hungry because I needed a fix.”

Zachery Heath
Age: 23
Sex: Male
Race: White

Attributes:
Homeless
Homosexual
Addicted to opioids
Depressed
Little or no internet access

Goals:
To get sober
To avoid infection (HIV/AIDS, Hepatitis, etc)
To find hope
Concerns:
Will I get an infection that will kill me
Can I get over my addiction
Can I afford rehab

“After coming out to my parents they kicked me out of my home, so now I live on the streets. Heroin was the only thing I
could turn to. I’m already at high risk for HIV, so I’m desperate for help getting clean.”

Edvardo Alvarez
Age: 45
Sex: Male
Race: Latino/Hispanic

Attributes:
Addicted to opioids
Parent
Ex-convict
Caring
Wants to set a good example

Goals:
To get sober
To hide his addiction
Find a support group

Concerns:
How to find hosts of support groups
How to hide his addiction
Will he be able to get clean (sober)

“I’ve had problems with alcohol in the past that landed me in jail. But now I’m a father to two beautiful girls and want them
to look up to me. After hurting my back on a construction site I was given percocet for the chronic pain, but now I’m addict-
ed to it. I want to find support myself so I can be there for my children.”

Amilia Villanueva
Age: 30
Sex: Female
Race: White

Attributes:
Caring
Hosts a sober home
Lives in the inner city area
Family member of addict
Goals:
Advertise sober home
Save someone’s life
Help people in need with nowhere else to go
Concerns:
How she can reach out to addicts in the community and have them stay anonymous

“My brother died of a heroin overdose 6 years ago. Since then I have opened a sober home for people to come and live to
get support for their opioid addiction. So that this won’t happen to someone else’s brother.”
Use Cases problems that potential users would solve with the service
As a (homeless heroin addict) I want (a way to find clean needles) so that (I can avoid contracting a disease)
As a (percocet abuser) I want (a discrete way to search for support) so that (I can avoid my family finding out)
As a (concerned parent) I want (to learn where I can take my son for therapy) so that (I can help him recover from
his addiction )
As a (Police officer) I want (resource for addicts in my area) so that (I can refer them for help when I encounter
them)
As a (Sober Home host) I want (a way to list my location) so that (can help people without internet access)
As a (Needle Exchange Coordinator) I want (encourage addicts in the community to participate) so that (we can
help lower HIV/AIDs infections in the area)
As a (Anon Support group) I want (a service to promote when and where we meet each week) so that (can encour-
age more to come talk)
As a (City Health Department Official) I want (to integrate technology into our effort in the opioid crisis) so that (we
can better serve our community.)
As a (cdc official) I want (collect data) so that (better asses the number and concentration of opioid addiction suf-
ferers)
As a (opioid user without a smartphone) I want (to know the dangers and signs of fentanyl in heroin) so that (can
avoid overdosing)
As a (head nurse at a methadone clinic) I want (a connection point with the public) so that (we can better connect
them with health services)
As a (addict without internet access) I want (directions to a nearby rehab center) so that (check myself in)
As a (business owner) I want (a novel piece of technology at my retail location) so that (I can promote activism in
my community)
Iteration and Ideation
Idea board for kiosk form factors

Multiple Pages of Material

from visits to Prevention Point

40 min interview with Director

of Community Engagement
Clayton Ruley on the project
Initial Barebones sitemap
produced on Miro.

Eary sketches and wireframes for navigation

options and Plan of action page layout
Moodboard and Type Study

Almost before we knew it, we had left the ground.

Almost before we knew it, we had left the ground.

Barlow
The spectacle before us was indeed sublime.
Initial Digital Wireframes
Modals. animations and other interactive designs

iconography

button sheet
Kiosk Specs
-15 in touch monitor
-Durable aluminum enclosure gives opportunity to be placed outside
-Overhead screen shroud
-Dual microphone and speaker for speaking to emergency personnel
-Thermal printer for cheap printing for Plan of Action slip (slide out roll replacement for easy maintenance)
-4G connectivity allowing for smartphone communication and GPS to locate user in emergency
-Key lock container for device protection

https://stx-technology.com/xcck15-p-15-inch-outdoor-kiosk-with-printer