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    Maruti Suzuki launched the Grand Vitara SUV to strengthen its position in the fast-growing mid-SUV segment. The mid-SUV segment has grown at 8% annually over the past five years, compared to only 1% for the total passenger vehicle segment. However, Maruti Suzuki's exposure to the mid-SUV segment has been limited, while some competitors boast waiting periods of 3-9 months. The Grand Vitara will be manufactured at Toyota's plant in Bidadi, Karnataka, and aims to address changing consumer preferences with new features on par with peers, moving away from Maruti's image as an affordable car maker.

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    Maruti Suzuki launched the Grand Vitara SUV to strengthen its position in the fast-growing mid-SUV segment. The mid-SUV segment has grown at 8% annually over the past five years, compared to only 1% for the total passenger vehicle segment. However, Maruti Suzuki's exposure to the mid-SUV segment has been limited, while some competitors boast waiting periods of 3-9 months. The Grand Vitara will be manufactured at Toyota's plant in Bidadi, Karnataka, and aims to address changing consumer preferences with new features on par with peers, moving away from Maruti's image as an affordable car maker.

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    4 views1 page

    Maruti Suzuki Ups The SUV Game With The Launch of Grand Vitara - The Economic Times

    Uploaded by

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    Maruti Suzuki launched the Grand Vitara SUV to strengthen its position in the fast-growing mid-SUV segment. The mid-SUV segment has grown at 8% annually over the past five years, compared to only 1% for the total passenger vehicle segment. However, Maruti Suzuki's exposure to the mid-SUV segment has been limited, while some competitors boast waiting periods of 3-9 months. The Grand Vitara will be manufactured at Toyota's plant in Bidadi, Karnataka, and aims to address changing consumer preferences with new features on par with peers, moving away from Maruti's image as an affordable car maker.

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    8/6/22, 12:29 PM grand vitara price: Maruti Suzuki ups the SUV game with the launch of Grand

    me with the launch of Grand Vitara - The Economic Times

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    Business News › Industry › Auto › Cars & UVs › Maruti Suzuki ups the SUV game with the launch of Grand Vitara

    Maruti Suzuki ups the SUV game with the launch


    of Grand Vitara
    1
    By Ashutosh R Shyam, ET Bureau Last Updated: Jul 26, 2022, 06:41 AM IST
    SHARE FONT SIZE SAVE PRINT COMMENT

    Synopsis

    ec n a n i F j
    The mid-SUV segment grew by 8% annually over the past five years compared with 1%

    ec n a n i F j a j a B
    growth for the total PV segment. Maruti Suzuki’s exposure to the mid-SUV bracket has
    so far been limited even as some of the peers boast of waiting periods of 3-9 months for

    Bajaj
    their respective models.

    The launch of Grand Vitara is expected


    Reuters

    Finance
    to strengthen Maruti Suzuki
    NSE -1.40 % India’s position in the fast
    growing high-ticket sports utility

    Fixed
    vehicles (SUV) segment thereby
    improving visibility of the company’s
    sales volume.

    Vitara will be manufactured at Toyota’s plant at


    Bidadi near Bengaluru.

    The share of passenger vehicles (PV)


    with a price tag of Rs 15 lakh and above
    Deposit
    rose to 15% in 2022, compared with 2% in FY18. The recent model launches by
    Bajaj Finance
    India’s largest car maker shows that it is keen to address the changing
    consumer expectations by incorporating new features at par with peers while
    shedding its age-old image of an affordable car maker.

    The mid-SUV segment grew by 8% annually over the past five years compared Book Now
    with 1% growth for the total PV segment. Maruti NSE -1.40 % Suzuki’s
    exposure to the mid-SUV bracket has so far been limited even as some of the
    Popular in Auto
    peers boast of waiting periods of 3-9 months for their respective models.

    1. Brezza, Grand Vitara boost


    Maruti’s numbers in India
    SUV sweepstakes

    2. Tata Motors July sales rise


    over 51 pc to 81,790 units

    Passenger vehicles witness


    https://economictimes.indiatimes.com/industry/auto/cars-uvs/maruti-suzuki-ups-the-suv-game-with-the-launch-of-grand-vitara/articleshow/931138… 1/5

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