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8/6/22, 12:15 PM maruti suzuki: Maruti gets over 100,000 bookings for Brezza, Vitara - The Economic Times

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Business News › Industry › Auto › Cars & UVs › Maruti gets over 100,000 bookings for Brezza, Vitara

Maruti gets over 100,000 bookings for Brezza,


Vitara
By Sharmistha Mukherjee, ET Bureau Last Updated: Aug 03, 2022, 10:17 AM IST
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Synopsis

ec n a n i F j
A revamped portfolio of SUVs has already logged 100,000 bookings so far just weeks into

ec n a n i F j a j a B
the unveiling of two models, giving the Japanese carmaker the confidence it needs to
win the volume sweepstakes in a market where prices - or loan rates - haven't dented

Bajaj
demand just yet.

SUVs had caused Maruti Suzuki


ANI

Finance
NSE -1.40 % , which traditionally sold
one of every two vehicles on Indian
roads, to lose share in a market that

Fixed
tilted heavily toward these utility cars.

A revamped portfolio of SUVs has

Maruti Suzuki Grand Vitara


already logged 100,000 bookings so far
just weeks into the unveiling of two
models, giving the Japanese carmaker the confidence it needs to win the
Deposit
volume sweepstakes in a market where prices - or loan rates - haven't dented
Bajaj Finance
demand just yet.

The just-launched Brezza, and yet-to-be-launched Grand Vitara, have boosted


Maruti's booking charts. Shashank Srivastava, senior executive director,
Maruti NSE -1.40 % Suzuki, told ET that going by vehicle buying trends Book Now
globally, SUVs should comprise half of the passenger vehicle market in India.

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https://economictimes.indiatimes.com/industry/auto/cars-uvs/maruti-gets-over-100000-bookings-for-brezza-vitara/articleshow/93306956.cms 1/5
8/6/22, 12:15 PM maruti suzuki: Maruti gets over 100,000 bookings for Brezza, Vitara - The Economic Times

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"There is a clear need to strengthen our portfolio in SUVs, which we are doing.
We have received very good responses to both Brezza and the Grand Vitara. TOP TRENDING INDUSTRY TERMS

There are a lot of customer enquiries about the strong hybrid technology," said
5G Auction Maruti Suzuki CNG Price
Srivastava. Nearly half of the pre-orders for the Grand Vitara have come in for
LPG Cylinder Price
the variant with the technology.

Maruti Suzuki Grand Vitara - among other options - will come equipped with
strong hybrid technology sourced from Toyota.

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India as competition heats
Overall, the company has received 75,000 bookings for the Brezza and an up
additional 26,000 bookings for the Grand Vitara, which is slated to go on sale
next month.

2. Are FD rates headed towards



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The entry and mid SUVs together account for nearly 40% of all passenger
vehicles sold in the local market, currently. Srivastava explained that while
the company's market share in passenger cars has inched up to an all-time 3. Tata Technologies is set to
begin work soon on
high of 67%, the lack of product interventions in the SUV category dragged modernising Air India
operations: Aloke Palsikar
down overall market share to 44% in the last financial year.

4. Reliance Jio may launch 5G


services in India on
As many as 652,000 entry SUV and 520,000 units of midsize SUVs were sold
Independence Day
in the local market in the last financial year. "We expect the SUV segment to
grow at a CAGR of 9-10% in the next 3-5 years. It is a war cry for us to
strengthen our position in this segment," he said. At present, South Korean 5. After praising India’s
economic growth, Raghuram
automaker Hyundai is the leader in India's SUV segment. It recorded sales of Rajan cautions it is a jobless
one
about a quarter million SUVs and a market share of 22% in the last fiscal year.

Strong demand for the Tata Punch small SUV has boosted Tata Motors
NSE -0.78 % SUV sales, which are now neck-to-neck on a monthly basis with
Hyundai Motor India. Tata Motors sold 205,000 SUVs for a market share of
18% in FY22.

( Originally published on Aug 02, 2022 ) Payroll can be easy and fast
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