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Discussion Questions

•How has Certis employed digital technologies to transform its products and services to deliver
better value to customers?

•What innovation pathway did Certis follow to develop the new Security+ offerings? What other
pathways can a company take instead of organisation transformation? When would you chose one
over the other?

•As the President and Group CEO, how did Paul Chong lead Certis towards a successful
transformation?

•What are the recruitment and training programmes that Certis put in place to support organisation
transformation? Suggest some ways that Certis can enhance these programmes.

•Having successfully transformed to the Security+ model, how can Certis sustain its competitive
advantages?

•What factors contribute to the success of Digital Transformation?

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