>Warning # 67.

Command name: GET FILE

>The document is already in use by another user or process. If you make
>changes to the document they may overwrite changes made by others or your
>changes may be overwritten by others.
>File opened C:\Users\hp\OneDrive\Documents\IIM K\MBA\Studies\Term 4\MRBDM\SPSS\Customer
Database.sav

>Warning # 67. Command name: GET FILE

>The document is already in use by another user or process. If you make
>changes to the document they may overwrite changes made by others or your
>changes may be overwritten by others.
>File opened C:\Users\hp\OneDrive\Documents\IIM K\MBA\Studies\Term 4\MRBDM\SPSS\Customer
Database.sav

Factor Analysis

Descriptive Statistics
Mean Std. Deviation Analysis N
X1 -- Excellent Food Quality 5.53 1.248 200
X2 -- Attractive Interior 4.70 .913 200
X3 -- Generous Portions 3.89 1.584 200
X4 -- Excellent Food Taste 5.45 1.198 200
X5 -- Good Value for Money 4.33 1.382 200
X6 -- Friendly Employees 3.66 1.251 200
X7 -- Appears Clean and 4.11 1.173 200
Neat
X8 -- Fun Place to Go 3.39 .895 200
X9 -- Wide Variety of Menu 5.51 1.199 200
Items
X10 -- Reasonable Prices 4.06 .936 200
X11 -- Courteous Employees 2.3990 .94942 200

X12 -- Competent 2.19 .962 200

Employees

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .672
Bartlett's Test of Sphericity Approx. Chi-Square 1065.561
df 66
Sig. <.001

Page 1
 Communalities
Initial Extraction
X1 -- Excellent Food Quality 1.000 .811
X2 -- Attractive Interior 1.000 .732
X3 -- Generous Portions 1.000 .824
X4 -- Excellent Food Taste 1.000 .857
X5 -- Good Value for Money 1.000 .690
X6 -- Friendly Employees 1.000 .813
X7 -- Appears Clean and 1.000 .586
Neat
X8 -- Fun Place to Go 1.000 .773
X9 -- Wide Variety of Menu 1.000 .820
Items
X10 -- Reasonable Prices 1.000 .582
X11 -- Courteous Employees 1.000 .725

X12 -- Competent 1.000 .740

Employees
Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 3.159 26.325 26.325 3.159 26.325 26.325
2 2.335 19.455 45.780 2.335 19.455 45.780
3 1.813 15.109 60.889 1.813 15.109 60.889
4 1.647 13.725 74.614 1.647 13.725 74.614
5 .771 6.422 81.036
6 .581 4.845 85.881
7 .409 3.410 89.291
8 .324 2.703 91.994
9 .280 2.335 94.329
10 .274 2.282 96.611
11 .217 1.806 98.417
12 .190 1.583 100.000
Extraction Method: Principal Component Analysis.

Page 2
 a
Component Matrix
Component
1 2 3 4
X1 -- Excellent Food Quality .737 .303 -.417 -.048
X2 -- Attractive Interior -.058 .708 .254 .404
X3 -- Generous Portions .535 .075 .622 -.380
X4 -- Excellent Food Taste .736 .321 -.458 -.032
X5 -- Good Value for Money .602 .163 .471 -.283
X6 -- Friendly Employees .542 -.495 .139 .505
X7 -- Appears Clean and .045 .644 .295 .287
Neat
X8 -- Fun Place to Go -.123 .726 .180 .445
X9 -- Wide Variety of Menu .628 .323 -.524 -.215
Items
X10 -- Reasonable Prices .270 .003 .549 -.456
X11 -- Courteous Employees .425 -.415 .148 .592

X12 -- Competent .680 -.377 .139 .340

Employees
Extraction Method: Principal Component Analysis.
a. 4 components extracted.

Descriptives

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
REGR factor score 1 for 200 -2.84896 2.42808 .0000000 1.00000000
analysis 1
REGR factor score 2 for 200 -3.42155 2.58475 .0000000 1.00000000
analysis 1
REGR factor score 3 for 200 -2.53453 2.70052 .0000000 1.00000000
analysis 1
REGR factor score 4 for 200 -2.90023 2.50155 .0000000 1.00000000
analysis 1
Valid N (listwise) 200

Correlations

Page 3
 Correlations
REGR factor REGR factor REGR factor
score 1 for score 2 for score 3 for
analysis 1 analysis 1 analysis 1
REGR factor score 1 for Pearson Correlation 1 .000 .000
analysis 1
Sig. (2-tailed) 1.000 1.000
N 200 200 200
REGR factor score 2 for Pearson Correlation .000 1 .000
analysis 1
Sig. (2-tailed) 1.000 1.000
N 200 200 200
REGR factor score 3 for Pearson Correlation .000 .000 1
analysis 1
Sig. (2-tailed) 1.000 1.000
N 200 200 200
REGR factor score 4 for Pearson Correlation .000 .000 .000
analysis 1
Sig. (2-tailed) 1.000 1.000 1.000
N 200 200 200

Correlations
REGR factor
score 4 for
analysis 1
REGR factor score 1 for Pearson Correlation .000
analysis 1
Sig. (2-tailed) 1.000
N 200
REGR factor score 2 for Pearson Correlation .000
analysis 1
Sig. (2-tailed) 1.000
N 200
REGR factor score 3 for Pearson Correlation .000
analysis 1
Sig. (2-tailed) 1.000
N 200
REGR factor score 4 for Pearson Correlation 1
analysis 1
Sig. (2-tailed)
N 200

Descriptives

Page 4
 Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Avg_Food_Quality_Percepti 200 3.00 7.00 5.4917 1.10273
on
Avg_Service_Quality_Perce 200 1.00 4.67 2.7463 .91002
ption
Avg_Ambience_Quality_Per 200 1.00 6.33 4.0650 .82106
ception
Avg_Value_Perception 200 1.33 6.33 4.0900 1.08526
Valid N (listwise) 200

Correlations

Correlations
Avg_Service_Q Avg_Ambience_
Avg_Food_Quali uality_Perceptio Quality_Percepti
ty_Perception n on
*
Avg_Food_Quality_Percepti Pearson Correlation 1 .174 .055
on
Sig. (2-tailed) .014 .438
N 200 200 200
*
Avg_Service_Quality_Perce Pearson Correlation .174 1 -.146 *
ption
Sig. (2-tailed) .014 .040
N 200 200 200
*
Avg_Ambience_Quality_Per Pearson Correlation .055 -.146 1
ception
Sig. (2-tailed) .438 .040
N 200 200 200
** **
Avg_Value_Perception Pearson Correlation .200 .185 .056
Sig. (2-tailed) .004 .009 .430
N 200 200 200

Page 5
 Correlations

Avg_Value_Perc
eption
**
Avg_Food_Quality_Percepti Pearson Correlation .200
on
Sig. (2-tailed) .004
N 200
Avg_Service_Quality_Perce Pearson Correlation .185 **
ption
Sig. (2-tailed) .009
N 200
Avg_Ambience_Quality_Per Pearson Correlation .056
ception
Sig. (2-tailed) .430
N 200
Avg_Value_Perception Pearson Correlation 1
Sig. (2-tailed)
N 200
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

Regression
a
Variables Entered/Removed
Variables Variables
Model Entered Removed Method
1 Avg_Value_Per . Enter
ception,
Avg_Ambience
_Quality_Perce
ption,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Service_Q
b
uality_Percepti...

a. Dependent Variable: X18 -- Return in Future

b. All requested variables entered.

Page 6
 Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .689 .474 .463 .856

a. Predictors: (Constant), Avg_Value_Perception,

Avg_Ambience_Quality_Perception,
Avg_Food_Quality_Perception,
Avg_Service_Quality_Perception

a
ANOVA

Model Sum of Squares df Mean Square F Sig.

b
1 Regression 128.793 4 32.198 43.941 <.001
Residual 142.887 195 .733
Total 271.680 199
a. Dependent Variable: X18 -- Return in Future
b. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception,
Avg_Food_Quality_Perception, Avg_Service_Quality_Perception

a
Coefficients
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .232 .474 .490 .625
Avg_Food_Quality_Percepti .401 .057 .379 7.056 <.001
on
Avg_Service_Quality_Perce .510 .070 .397 7.337 <.001
ption
Avg_Ambience_Quality_Per .028 .075 .020 .375 .708
ception
Avg_Value_Perception .246 .058 .229 4.253 <.001
a. Dependent Variable: X18 -- Return in Future

Regression

Page 7
 Descriptive Statistics
Mean Std. Deviation N
X18 -- Return in Future 4.96 1.168 200
Avg_Food_Quality_Percepti 5.4917 1.10273 200
on
Avg_Service_Quality_Perce 2.7463 .91002 200
ption
Avg_Ambience_Quality_Per 4.0650 .82106 200
ception
Avg_Value_Perception 4.0900 1.08526 200

Correlations
Avg_Service_Q
X18 -- Return in Avg_Food_Quali uality_Perceptio
Future ty_Perception n
Pearson Correlation X18 -- Return in Future 1.000 .495 .503
Avg_Food_Quality_Percepti .495 1.000 .174
on
Avg_Service_Quality_Perce .503 .174 1.000
ption
Avg_Ambience_Quality_Per -.004 .055 -.146
ception
Avg_Value_Perception .379 .200 .185
Sig. (1-tailed) X18 -- Return in Future . <.001 <.001
Avg_Food_Quality_Percepti .000 . .007
on
Avg_Service_Quality_Perce .000 .007 .
ption
Avg_Ambience_Quality_Per .476 .219 .020
ception
Avg_Value_Perception .000 .002 .004
N X18 -- Return in Future 200 200 200
Avg_Food_Quality_Percepti 200 200 200
on
Avg_Service_Quality_Perce 200 200 200
ption
Avg_Ambience_Quality_Per 200 200 200
ception
Avg_Value_Perception 200 200 200

Page 8
 Correlations
Avg_Ambience_
Quality_Percepti Avg_Value_Perc
on eption
Pearson Correlation X18 -- Return in Future -.004 .379
Avg_Food_Quality_Percepti .055 .200
on
Avg_Service_Quality_Perce -.146 .185
ption
Avg_Ambience_Quality_Per 1.000 .056
ception
Avg_Value_Perception .056 1.000
Sig. (1-tailed) X18 -- Return in Future .476 <.001
Avg_Food_Quality_Percepti .219 .002
on
Avg_Service_Quality_Perce .020 .004
ption
Avg_Ambience_Quality_Per . .215
ception
Avg_Value_Perception .215 .
N X18 -- Return in Future 200 200
Avg_Food_Quality_Percepti 200 200
on
Avg_Service_Quality_Perce 200 200
ption
Avg_Ambience_Quality_Per 200 200
ception
Avg_Value_Perception 200 200

a
Variables Entered/Removed
Variables Variables
Model Entered Removed Method
1 Avg_Value_Per . Enter
ception,
Avg_Ambience
_Quality_Perce
ption,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Service_Q
b
uality_Percepti...

a. Dependent Variable: X18 -- Return in Future

b. All requested variables entered.

Page 9
 Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .689 .474 .463 .856

a. Predictors: (Constant), Avg_Value_Perception,

Avg_Ambience_Quality_Perception,
Avg_Food_Quality_Perception,
Avg_Service_Quality_Perception

a
ANOVA

Model Sum of Squares df Mean Square F Sig.

b
1 Regression 128.793 4 32.198 43.941 <.001
Residual 142.887 195 .733
Total 271.680 199
a. Dependent Variable: X18 -- Return in Future
b. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception,
Avg_Food_Quality_Perception, Avg_Service_Quality_Perception

a
Coefficients
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .232 .474 .490 .625
Avg_Food_Quality_Percepti .401 .057 .379 7.056 <.001
on
Avg_Service_Quality_Perce .510 .070 .397 7.337 <.001
ption
Avg_Ambience_Quality_Per .028 .075 .020 .375 .708
ception
Avg_Value_Perception .246 .058 .229 4.253 <.001

Page 10
 a
Coefficients

Collinearity Statistics
Model Tolerance VIF
1 (Constant)
Avg_Food_Quality_Percepti .936 1.069
on
Avg_Service_Quality_Perce .920 1.087
ption
Avg_Ambience_Quality_Per .967 1.034
ception
Avg_Value_Perception .932 1.073
a. Dependent Variable: X18 -- Return in Future

a
Collinearity Diagnostics
Variance Proportions
Avg_Service_Q
Avg_Food_Quali uality_Perceptio
Model Dimension Eigenvalue Condition Index (Constant) ty_Perception n
1 1 4.818 1.000 .00 .00 .00
2 .085 7.513 .00 .01 .79
3 .051 9.755 .01 .02 .04
4 .033 12.031 .00 .73 .09
5 .012 19.802 .99 .24 .08
a
Collinearity Diagnostics
Variance Proportions
Avg_Ambience_
Quality_Percepti Avg_Value_Perc
Model Dimension on eption
1 1 .00 .00
2 .09 .01
3 .12 .92
4 .31 .03
5 .47 .04
a. Dependent Variable: X18 -- Return in Future

Regression

Page 11
 Descriptive Statistics
X28 -- Competitor Mean Std. Deviation N
Chic-Chicken X18 -- Return in Future 4.37 1.041 100
Avg_Food_Quality_Percepti 5.2833 1.13744 100
on
Avg_Service_Quality_Perce 2.1560 .75725 100
ption
Avg_Ambience_Quality_Per 4.3167 .83199 100
ception
Avg_Value_Perception 3.9167 .98288 100
Competition X18 -- Return in Future 5.55 .978 100
Avg_Food_Quality_Percepti 5.7000 1.03095 100
on
Avg_Service_Quality_Perce 3.3367 .62225 100
ption
Avg_Ambience_Quality_Per 3.8133 .73140 100
ception
Avg_Value_Perception 4.2633 1.15790 100

Correlations

X18 -- Return in Avg_Food_Quali

X28 -- Competitor Future ty_Perception
Chic-Chicken Pearson Correlation X18 -- Return in Future 1.000 .482
Avg_Food_Quality_Percepti .482 1.000
on
Avg_Service_Quality_Perce .268 .191
ption
Avg_Ambience_Quality_Per .349 .241
ception
Avg_Value_Perception .353 .142
Sig. (1-tailed) X18 -- Return in Future . <.001
Avg_Food_Quality_Percepti .000 .
on
Avg_Service_Quality_Perce .003 .029
ption
Avg_Ambience_Quality_Per .000 .008
ception
Avg_Value_Perception .000 .080
N X18 -- Return in Future 100 100
Avg_Food_Quality_Percepti 100 100
on
Avg_Service_Quality_Perce 100 100
ption

Page 12
 Correlations
Avg_Service_Q Avg_Ambience_
uality_Perceptio Quality_Percepti
X28 -- Competitor n on
Chic-Chicken Pearson Correlation X18 -- Return in Future .268 .349
Avg_Food_Quality_Percepti .191 .241
on
Avg_Service_Quality_Perce 1.000 .164
ption
Avg_Ambience_Quality_Per .164 1.000
ception
Avg_Value_Perception .123 .214
Sig. (1-tailed) X18 -- Return in Future .003 <.001
Avg_Food_Quality_Percepti .029 .008
on
Avg_Service_Quality_Perce . .051
ption
Avg_Ambience_Quality_Per .051 .
ception
Avg_Value_Perception .111 .016
N X18 -- Return in Future 100 100
Avg_Food_Quality_Percepti 100 100
on
Avg_Service_Quality_Perce 100 100
ption

Page 13
 Correlations

Avg_Value_Perc
X28 -- Competitor eption
Chic-Chicken Pearson Correlation X18 -- Return in Future .353
Avg_Food_Quality_Percepti .142
on
Avg_Service_Quality_Perce .123
ption
Avg_Ambience_Quality_Per .214
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future <.001
Avg_Food_Quality_Percepti .080
on
Avg_Service_Quality_Perce .111
ption
Avg_Ambience_Quality_Per .016
ception
Avg_Value_Perception .
N X18 -- Return in Future 100
Avg_Food_Quality_Percepti 100
on
Avg_Service_Quality_Perce 100
ption

Page 14
 Correlations

X18 -- Return in Avg_Food_Quali

X28 -- Competitor Future ty_Perception
Avg_Ambience_Quality_Per 100 100
ception
Avg_Value_Perception 100 100
Competition Pearson Correlation X18 -- Return in Future 1.000 .459
Avg_Food_Quality_Percepti .459 1.000
on
Avg_Service_Quality_Perce .262 -.095
ption
Avg_Ambience_Quality_Per -.015 -.029
ception
Avg_Value_Perception .352 .210
Sig. (1-tailed) X18 -- Return in Future . <.001
Avg_Food_Quality_Percepti .000 .
on
Avg_Service_Quality_Perce .004 .174
ption
Avg_Ambience_Quality_Per .441 .388
ception
Avg_Value_Perception .000 .018
N X18 -- Return in Future 100 100
Avg_Food_Quality_Percepti 100 100
on
Avg_Service_Quality_Perce 100 100
ption
Avg_Ambience_Quality_Per 100 100
ception
Avg_Value_Perception 100 100

Page 15
 Correlations
Avg_Service_Q Avg_Ambience_
uality_Perceptio Quality_Percepti
X28 -- Competitor n on
Avg_Ambience_Quality_Per 100 100
ception
Avg_Value_Perception 100 100
Competition Pearson Correlation X18 -- Return in Future .262 -.015
Avg_Food_Quality_Percepti -.095 -.029
on
Avg_Service_Quality_Perce 1.000 -.048
ption
Avg_Ambience_Quality_Per -.048 1.000
ception
Avg_Value_Perception .095 .016
Sig. (1-tailed) X18 -- Return in Future .004 .441
Avg_Food_Quality_Percepti .174 .388
on
Avg_Service_Quality_Perce . .318
ption
Avg_Ambience_Quality_Per .318 .
ception
Avg_Value_Perception .173 .436
N X18 -- Return in Future 100 100
Avg_Food_Quality_Percepti 100 100
on
Avg_Service_Quality_Perce 100 100
ption
Avg_Ambience_Quality_Per 100 100
ception
Avg_Value_Perception 100 100

Page 16
 Correlations

Avg_Value_Perc
X28 -- Competitor eption
Avg_Ambience_Quality_Per 100
ception
Avg_Value_Perception 100
Competition Pearson Correlation X18 -- Return in Future .352
Avg_Food_Quality_Percepti .210
on
Avg_Service_Quality_Perce .095
ption
Avg_Ambience_Quality_Per .016
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future <.001
Avg_Food_Quality_Percepti .018
on
Avg_Service_Quality_Perce .173
ption
Avg_Ambience_Quality_Per .436
ception
Avg_Value_Perception .
N X18 -- Return in Future 100
Avg_Food_Quality_Percepti 100
on
Avg_Service_Quality_Perce 100
ption
Avg_Ambience_Quality_Per 100
ception
Avg_Value_Perception 100

Page 17
 a
Variables Entered/Removed
Variables Variables
X28 -- Competitor Model Entered Removed Method
Chic-Chicken 1 Avg_Value_Per . Enter
ception,
Avg_Service_Q
uality_Percepti
on,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Ambience
b
_Quality_Perce...
Competition 1 Avg_Value_Per . Enter
ception,
Avg_Ambience
_Quality_Perce
ption,
Avg_Service_Q
uality_Percepti
on,
Avg_Food_Qu
ality_Perceptio
b
n

a. Dependent Variable: X18 -- Return in Future

b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
X28 -- Competitor Model R R Square Square Estimate
Chic-Chicken 1 .607 a .368 .342 .845
b
Competition 1 .597 .357 .330 .801

a. Predictors: (Constant), Avg_Value_Perception, Avg_Service_Quality_Perception,

Avg_Food_Quality_Perception, Avg_Ambience_Quality_Perception
b. Predictors: (Constant), Avg_Value_Perception,
Avg_Ambience_Quality_Perception, Avg_Service_Quality_Perception,
Avg_Food_Quality_Perception

Page 18
 a
ANOVA

X28 -- Competitor Model Sum of Squares df Mean Square F

Chic-Chicken 1 Regression 39.540 4 9.885 13.857
Residual 67.770 95 .713
Total 107.310 99
Competition 1 Regression 33.804 4 8.451 13.173
Residual 60.946 95 .642
Total 94.750 99
a
ANOVA

X28 -- Competitor Model Sig.

Chic-Chicken 1 Regression <.001 b
Residual
Total
c
Competition 1 Regression <.001
Residual
Total
a. Dependent Variable: X18 -- Return in Future
b. Predictors: (Constant), Avg_Value_Perception, Avg_Service_Quality_Perception,
Avg_Food_Quality_Perception, Avg_Ambience_Quality_Perception
c. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception,
Avg_Service_Quality_Perception, Avg_Food_Quality_Perception

Page 19
 a
Coefficients
Standardized
Unstandardized Coefficients Coefficients
X28 -- Competitor Model B Std. Error Beta
Chic-Chicken 1 (Constant) .139 .592
Avg_Food_Quality_Percepti .345 .078 .377
on
Avg_Service_Quality_Perce .187 .115 .136
ption
Avg_Ambience_Quality_Per .230 .108 .184
ception
Avg_Value_Perception .258 .089 .243
Competition 1 (Constant) .829 .812
Avg_Food_Quality_Percepti .415 .080 .437
on
Avg_Service_Quality_Perce .443 .131 .282
ption
Avg_Ambience_Quality_Per .010 .110 .007
ception
Avg_Value_Perception .197 .072 .234
a
Coefficients

Collinearity Statistics
X28 -- Competitor Model t Sig. Tolerance VIF
Chic-Chicken 1 (Constant) .235 .815
Avg_Food_Quality_Percepti 4.420 <.001 .912 1.096
on
Avg_Service_Quality_Perce 1.620 .108 .943 1.060
ption
Avg_Ambience_Quality_Per 2.139 .035 .898 1.113
ception
Avg_Value_Perception 2.893 .005 .940 1.064
Competition 1 (Constant) 1.021 .310
Avg_Food_Quality_Percepti 5.151 <.001 .941 1.062
on
Avg_Service_Quality_Perce 3.381 .001 .974 1.026
ption
Avg_Ambience_Quality_Per .088 .930 .996 1.004
ception
Avg_Value_Perception 2.757 .007 .942 1.062
a. Dependent Variable: X18 -- Return in Future

Page 20
 a
Collinearity Diagnostics
Variance Proportions

Avg_Food_Quali
X28 -- Competitor Model Dimension Eigenvalue Condition Index (Constant) ty_Perception
Chic-Chicken 1 1 4.825 1.000 .00 .00
2 .085 7.540 .01 .01
3 .045 10.337 .01 .26
4 .030 12.782 .01 .56
5 .015 17.767 .97 .17
Competition 1 1 4.869 1.000 .00 .00
2 .055 9.390 .01 .00
3 .036 11.610 .00 .10
4 .032 12.295 .00 .54
5 .007 25.607 .99 .36
a
Collinearity Diagnostics
Variance Proportions
Avg_Service_Q Avg_Ambience_
uality_Perceptio Quality_Percepti Avg_Value_Perc
X28 -- Competitor Model Dimension n on eption
Chic-Chicken 1 1 .00 .00 .00
2 .96 .02 .07
3 .03 .03 .76
4 .00 .57 .09
5 .01 .38 .08
Competition 1 1 .00 .00 .00
2 .03 .12 .85
3 .59 .21 .00
4 .00 .36 .14
5 .37 .31 .01
a. Dependent Variable: X18 -- Return in Future

Regression

Page 21
 Descriptive Statistics
X21 -- Who Saw an Ad Mean Std. Deviation N
Did Not See AD X18 -- Return in Future 4.78 1.085 23
Avg_Food_Quality_Percepti 5.2754 1.13996 23
on
Avg_Service_Quality_Perce 2.7826 1.03772 23
ption
Avg_Ambience_Quality_Per 3.7101 .58001 23
ception
Avg_Value_Perception 4.1014 .82532 23
Saw AD X18 -- Return in Future 4.98 1.180 177
Avg_Food_Quality_Percepti 5.5198 1.09799 177
on
Avg_Service_Quality_Perce 2.7416 .89530 177
ption
Avg_Ambience_Quality_Per 4.1111 .83762 177
ception
Avg_Value_Perception 4.0885 1.11649 177

Correlations

X18 -- Return in Avg_Food_Quali

X21 -- Who Saw an Ad Future ty_Perception
Did Not See AD Pearson Correlation X18 -- Return in Future 1.000 .577
Avg_Food_Quality_Percepti .577 1.000
on
Avg_Service_Quality_Perce .696 .207
ption
Avg_Ambience_Quality_Per -.057 .057
ception
Avg_Value_Perception .178 -.053
Sig. (1-tailed) X18 -- Return in Future . .002
Avg_Food_Quality_Percepti .002 .
on
Avg_Service_Quality_Perce .000 .172
ption
Avg_Ambience_Quality_Per .399 .397
ception
Avg_Value_Perception .208 .406
N X18 -- Return in Future 23 23
Avg_Food_Quality_Percepti 23 23
on
Avg_Service_Quality_Perce 23 23
ption

Page 22
 Correlations
Avg_Service_Q Avg_Ambience_
uality_Perceptio Quality_Percepti
X21 -- Who Saw an Ad n on
Did Not See AD Pearson Correlation X18 -- Return in Future .696 -.057
Avg_Food_Quality_Percepti .207 .057
on
Avg_Service_Quality_Perce 1.000 -.177
ption
Avg_Ambience_Quality_Per -.177 1.000
ception
Avg_Value_Perception .139 .085
Sig. (1-tailed) X18 -- Return in Future <.001 .399
Avg_Food_Quality_Percepti .172 .397
on
Avg_Service_Quality_Perce . .210
ption
Avg_Ambience_Quality_Per .210 .
ception
Avg_Value_Perception .264 .349
N X18 -- Return in Future 23 23
Avg_Food_Quality_Percepti 23 23
on
Avg_Service_Quality_Perce 23 23
ption

Page 23
 Correlations

Avg_Value_Perc
X21 -- Who Saw an Ad eption
Did Not See AD Pearson Correlation X18 -- Return in Future .178
Avg_Food_Quality_Percepti -.053
on
Avg_Service_Quality_Perce .139
ption
Avg_Ambience_Quality_Per .085
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future .208
Avg_Food_Quality_Percepti .406
on
Avg_Service_Quality_Perce .264
ption
Avg_Ambience_Quality_Per .349
ception
Avg_Value_Perception .
N X18 -- Return in Future 23
Avg_Food_Quality_Percepti 23
on
Avg_Service_Quality_Perce 23
ption

Page 24
 Correlations

X18 -- Return in Avg_Food_Quali

X21 -- Who Saw an Ad Future ty_Perception
Avg_Ambience_Quality_Per 23 23
ception
Avg_Value_Perception 23 23
Saw AD Pearson Correlation X18 -- Return in Future 1.000 .483
Avg_Food_Quality_Percepti .483 1.000
on
Avg_Service_Quality_Perce .481 .171
ption
Avg_Ambience_Quality_Per -.010 .044
ception
Avg_Value_Perception .398 .226
Sig. (1-tailed) X18 -- Return in Future . <.001
Avg_Food_Quality_Percepti .000 .
on
Avg_Service_Quality_Perce .000 .011
ption
Avg_Ambience_Quality_Per .450 .281
ception
Avg_Value_Perception .000 .001
N X18 -- Return in Future 177 177
Avg_Food_Quality_Percepti 177 177
on
Avg_Service_Quality_Perce 177 177
ption
Avg_Ambience_Quality_Per 177 177
ception
Avg_Value_Perception 177 177

Page 25
 Correlations
Avg_Service_Q Avg_Ambience_
uality_Perceptio Quality_Percepti
X21 -- Who Saw an Ad n on
Avg_Ambience_Quality_Per 23 23
ception
Avg_Value_Perception 23 23
Saw AD Pearson Correlation X18 -- Return in Future .481 -.010
Avg_Food_Quality_Percepti .171 .044
on
Avg_Service_Quality_Perce 1.000 -.144
ption
Avg_Ambience_Quality_Per -.144 1.000
ception
Avg_Value_Perception .192 .056
Sig. (1-tailed) X18 -- Return in Future <.001 .450
Avg_Food_Quality_Percepti .011 .281
on
Avg_Service_Quality_Perce . .028
ption
Avg_Ambience_Quality_Per .028 .
ception
Avg_Value_Perception .005 .231
N X18 -- Return in Future 177 177
Avg_Food_Quality_Percepti 177 177
on
Avg_Service_Quality_Perce 177 177
ption
Avg_Ambience_Quality_Per 177 177
ception
Avg_Value_Perception 177 177

Page 26
 Correlations

Avg_Value_Perc
X21 -- Who Saw an Ad eption
Avg_Ambience_Quality_Per 23
ception
Avg_Value_Perception 23
Saw AD Pearson Correlation X18 -- Return in Future .398
Avg_Food_Quality_Percepti .226
on
Avg_Service_Quality_Perce .192
ption
Avg_Ambience_Quality_Per .056
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future <.001
Avg_Food_Quality_Percepti .001
on
Avg_Service_Quality_Perce .005
ption
Avg_Ambience_Quality_Per .231
ception
Avg_Value_Perception .
N X18 -- Return in Future 177
Avg_Food_Quality_Percepti 177
on
Avg_Service_Quality_Perce 177
ption
Avg_Ambience_Quality_Per 177
ception
Avg_Value_Perception 177

Page 27
 a
Variables Entered/Removed
Variables Variables
X21 -- Who Saw an Ad Model Entered Removed Method
Did Not See AD 1 Avg_Value_Per . Enter
ception,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Ambience
_Quality_Perce
ption,
Avg_Service_Q
b
uality_Percepti...
Saw AD 1 Avg_Value_Per . Enter
ception,
Avg_Ambience
_Quality_Perce
ption,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Service_Q
b
uality_Percepti...

a. Dependent Variable: X18 -- Return in Future

b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
X21 -- Who Saw an Ad Model R R Square Square Estimate
Did Not See AD 1 .834 a .695 .627 .663
b
Saw AD 1 .672 .452 .439 .883

a. Predictors: (Constant), Avg_Value_Perception, Avg_Food_Quality_Perception,

Avg_Ambience_Quality_Perception, Avg_Service_Quality_Perception
b. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception,
Avg_Food_Quality_Perception, Avg_Service_Quality_Perception

Page 28
 a
ANOVA

X21 -- Who Saw an Ad Model Sum of Squares df Mean Square F

Did Not See AD 1 Regression 18.012 4 4.503 10.259
Residual 7.901 18 .439
Total 25.913 22
Saw AD 1 Regression 110.731 4 27.683 35.476
Residual 134.218 172 .780
Total 244.949 176
a
ANOVA

X21 -- Who Saw an Ad Model Sig.

Did Not See AD 1 Regression <.001 b
Residual
Total
c
Saw AD 1 Regression <.001
Residual
Total
a. Dependent Variable: X18 -- Return in Future
b. Predictors: (Constant), Avg_Value_Perception, Avg_Food_Quality_Perception,
Avg_Ambience_Quality_Perception, Avg_Service_Quality_Perception
c. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception,
Avg_Food_Quality_Perception, Avg_Service_Quality_Perception

Page 29
 a
Coefficients
Standardized
Unstandardized Coefficients Coefficients
X21 -- Who Saw an Ad Model B Std. Error Beta
Did Not See AD 1 (Constant) .041 1.318
Avg_Food_Quality_Percepti .440 .128 .462
on
Avg_Service_Quality_Perce .613 .144 .586
ption
Avg_Ambience_Quality_Per .019 .250 .010
ception
Avg_Value_Perception .158 .175 .120
Saw AD 1 (Constant) .341 .519
Avg_Food_Quality_Percepti .391 .063 .364
on
Avg_Service_Quality_Perce .492 .078 .374
ption
Avg_Ambience_Quality_Per .021 .081 .015
ception
Avg_Value_Perception .257 .062 .243
a
Coefficients

Collinearity Statistics
X21 -- Who Saw an Ad Model t Sig. Tolerance VIF
Did Not See AD 1 (Constant) .031 .976
Avg_Food_Quality_Percepti 3.440 .003 .939 1.064
on
Avg_Service_Quality_Perce 4.255 <.001 .894 1.119
ption
Avg_Ambience_Quality_Per .076 .940 .945 1.058
ception
Avg_Value_Perception .903 .379 .959 1.042
Saw AD 1 (Constant) .656 .512
Avg_Food_Quality_Percepti 6.211 <.001 .929 1.076
on
Avg_Service_Quality_Perce 6.352 <.001 .921 1.086
ption
Avg_Ambience_Quality_Per .255 .799 .969 1.032
ception
Avg_Value_Perception 4.132 <.001 .920 1.087
a. Dependent Variable: X18 -- Return in Future

Page 30
 a
Collinearity Diagnostics
Variance Proportions

Avg_Food_Quali
X21 -- Who Saw an Ad Model Dimension Eigenvalue Condition Index (Constant) ty_Perception
Did Not See AD 1 1 4.829 1.000 .00 .00
2 .097 7.044 .00 .00
3 .042 10.708 .00 .55
4 .023 14.382 .01 .32
5 .008 24.335 .98 .12
Saw AD 1 1 4.818 1.000 .00 .00
2 .083 7.601 .00 .01
3 .053 9.556 .01 .01
4 .033 12.052 .00 .72
5 .012 19.805 .98 .26
a
Collinearity Diagnostics
Variance Proportions
Avg_Service_Q Avg_Ambience_
uality_Perceptio Quality_Percepti Avg_Value_Perc
X21 -- Who Saw an Ad Model Dimension n on eption
Did Not See AD 1 1 .00 .00 .00
2 .84 .03 .01
3 .01 .00 .36
4 .10 .42 .48
5 .05 .55 .15
Saw AD 1 1 .00 .00 .00
2 .78 .10 .01
3 .05 .13 .91
4 .08 .30 .05
5 .09 .47 .02
a. Dependent Variable: X18 -- Return in Future

Regression

Page 31
 Descriptive Statistics
X20 -- Frequency of Eating at . . . Mean Std. Deviation N
Occasional Diner X18 -- Return in Future 3.80 .699 56
Avg_Food_Quality_Percepti 4.7321 1.06253 56
on
Avg_Service_Quality_Perce 2.0179 .77699 56
ption
Avg_Ambience_Quality_Per 3.9881 .82869 56
ception
Avg_Value_Perception 3.7560 1.00200 56
Somewhat Frequent Diner X18 -- Return in Future 4.94 .956 50
Avg_Food_Quality_Percepti 5.4467 1.02045 50
on
Avg_Service_Quality_Perce 2.7933 .87259 50
ption
Avg_Ambience_Quality_Per 4.1200 .64509 50
ception
Avg_Value_Perception 4.0933 .98983 50
Very Frequent Diner X18 -- Return in Future 5.66 .922 94
Avg_Food_Quality_Percepti 5.9681 .89878 94
on
Avg_Service_Quality_Perce 3.1553 .72390 94
ption
Avg_Ambience_Quality_Per 4.0816 .90093 94
ception
Avg_Value_Perception 4.2872 1.14180 94

Page 32
 Correlations

X18 -- Return in
X20 -- Frequency of Eating at . . . Future
Occasional Diner Pearson Correlation X18 -- Return in Future 1.000
Avg_Food_Quality_Percepti .246
on
Avg_Service_Quality_Perce .040
ption
Avg_Ambience_Quality_Per .059
ception
Avg_Value_Perception .389
Sig. (1-tailed) X18 -- Return in Future .
Avg_Food_Quality_Percepti .034
on
Avg_Service_Quality_Perce .385
ption
Avg_Ambience_Quality_Per .334
ception
Avg_Value_Perception .002
N X18 -- Return in Future 56
Avg_Food_Quality_Percepti 56
on
Avg_Service_Quality_Perce 56
ption
Avg_Ambience_Quality_Per 56
ception
Avg_Value_Perception 56
Somewhat Frequent Diner Pearson Correlation X18 -- Return in Future 1.000
Avg_Food_Quality_Percepti .112
on
Avg_Service_Quality_Perce .384
ption
Avg_Ambience_Quality_Per .089
ception
Avg_Value_Perception .315
Sig. (1-tailed) X18 -- Return in Future .
Avg_Food_Quality_Percepti .220
on
Avg_Service_Quality_Perce .003
ption
Avg_Ambience_Quality_Per .269
ception
Avg_Value_Perception .013

Page 33
 Correlations

Avg_Food_Quali
X20 -- Frequency of Eating at . . . ty_Perception
Occasional Diner Pearson Correlation X18 -- Return in Future .246
Avg_Food_Quality_Percepti 1.000
on
Avg_Service_Quality_Perce -.068
ption
Avg_Ambience_Quality_Per .148
ception
Avg_Value_Perception -.042
Sig. (1-tailed) X18 -- Return in Future .034
Avg_Food_Quality_Percepti .
on
Avg_Service_Quality_Perce .311
ption
Avg_Ambience_Quality_Per .139
ception
Avg_Value_Perception .380
N X18 -- Return in Future 56
Avg_Food_Quality_Percepti 56
on
Avg_Service_Quality_Perce 56
ption
Avg_Ambience_Quality_Per 56
ception
Avg_Value_Perception 56
Somewhat Frequent Diner Pearson Correlation X18 -- Return in Future .112
Avg_Food_Quality_Percepti 1.000
on
Avg_Service_Quality_Perce -.261
ption
Avg_Ambience_Quality_Per .089
ception
Avg_Value_Perception .030
Sig. (1-tailed) X18 -- Return in Future .220
Avg_Food_Quality_Percepti .
on
Avg_Service_Quality_Perce .034
ption
Avg_Ambience_Quality_Per .269
ception
Avg_Value_Perception .419

Page 34
 Correlations
Avg_Service_Q
uality_Perceptio
X20 -- Frequency of Eating at . . . n
Occasional Diner Pearson Correlation X18 -- Return in Future .040
Avg_Food_Quality_Percepti -.068
on
Avg_Service_Quality_Perce 1.000
ption
Avg_Ambience_Quality_Per -.138
ception
Avg_Value_Perception .229
Sig. (1-tailed) X18 -- Return in Future .385
Avg_Food_Quality_Percepti .311
on
Avg_Service_Quality_Perce .
ption
Avg_Ambience_Quality_Per .156
ception
Avg_Value_Perception .045
N X18 -- Return in Future 56
Avg_Food_Quality_Percepti 56
on
Avg_Service_Quality_Perce 56
ption
Avg_Ambience_Quality_Per 56
ception
Avg_Value_Perception 56
Somewhat Frequent Diner Pearson Correlation X18 -- Return in Future .384
Avg_Food_Quality_Percepti -.261
on
Avg_Service_Quality_Perce 1.000
ption
Avg_Ambience_Quality_Per -.124
ception
Avg_Value_Perception .175
Sig. (1-tailed) X18 -- Return in Future .003
Avg_Food_Quality_Percepti .034
on
Avg_Service_Quality_Perce .
ption
Avg_Ambience_Quality_Per .195
ception
Avg_Value_Perception .112

Page 35
 Correlations
Avg_Ambience_
Quality_Percepti
X20 -- Frequency of Eating at . . . on
Occasional Diner Pearson Correlation X18 -- Return in Future .059
Avg_Food_Quality_Percepti .148
on
Avg_Service_Quality_Perce -.138
ption
Avg_Ambience_Quality_Per 1.000
ception
Avg_Value_Perception .021
Sig. (1-tailed) X18 -- Return in Future .334
Avg_Food_Quality_Percepti .139
on
Avg_Service_Quality_Perce .156
ption
Avg_Ambience_Quality_Per .
ception
Avg_Value_Perception .440
N X18 -- Return in Future 56
Avg_Food_Quality_Percepti 56
on
Avg_Service_Quality_Perce 56
ption
Avg_Ambience_Quality_Per 56
ception
Avg_Value_Perception 56
Somewhat Frequent Diner Pearson Correlation X18 -- Return in Future .089
Avg_Food_Quality_Percepti .089
on
Avg_Service_Quality_Perce -.124
ption
Avg_Ambience_Quality_Per 1.000
ception
Avg_Value_Perception -.114
Sig. (1-tailed) X18 -- Return in Future .269
Avg_Food_Quality_Percepti .269
on
Avg_Service_Quality_Perce .195
ption
Avg_Ambience_Quality_Per .
ception
Avg_Value_Perception .216

Page 36
 Correlations

Avg_Value_Perc
X20 -- Frequency of Eating at . . . eption
Occasional Diner Pearson Correlation X18 -- Return in Future .389
Avg_Food_Quality_Percepti -.042
on
Avg_Service_Quality_Perce .229
ption
Avg_Ambience_Quality_Per .021
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future .002
Avg_Food_Quality_Percepti .380
on
Avg_Service_Quality_Perce .045
ption
Avg_Ambience_Quality_Per .440
ception
Avg_Value_Perception .
N X18 -- Return in Future 56
Avg_Food_Quality_Percepti 56
on
Avg_Service_Quality_Perce 56
ption
Avg_Ambience_Quality_Per 56
ception
Avg_Value_Perception 56
Somewhat Frequent Diner Pearson Correlation X18 -- Return in Future .315
Avg_Food_Quality_Percepti .030
on
Avg_Service_Quality_Perce .175
ption
Avg_Ambience_Quality_Per -.114
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future .013
Avg_Food_Quality_Percepti .419
on
Avg_Service_Quality_Perce .112
ption
Avg_Ambience_Quality_Per .216
ception
Avg_Value_Perception .

Page 37
 Correlations

X18 -- Return in
X20 -- Frequency of Eating at . . . Future
N X18 -- Return in Future 50
Avg_Food_Quality_Percepti 50
on
Avg_Service_Quality_Perce 50
ption
Avg_Ambience_Quality_Per 50
ception
Avg_Value_Perception 50
Very Frequent Diner Pearson Correlation X18 -- Return in Future 1.000
Avg_Food_Quality_Percepti .402
on
Avg_Service_Quality_Perce .249
ption
Avg_Ambience_Quality_Per -.147
ception
Avg_Value_Perception .322
Sig. (1-tailed) X18 -- Return in Future .
Avg_Food_Quality_Percepti .000
on
Avg_Service_Quality_Perce .008
ption
Avg_Ambience_Quality_Per .078
ception
Avg_Value_Perception .001
N X18 -- Return in Future 94
Avg_Food_Quality_Percepti 94
on
Avg_Service_Quality_Perce 94
ption
Avg_Ambience_Quality_Per 94
ception
Avg_Value_Perception 94

Page 38
 Correlations

Avg_Food_Quali
X20 -- Frequency of Eating at . . . ty_Perception
N X18 -- Return in Future 50
Avg_Food_Quality_Percepti 50
on
Avg_Service_Quality_Perce 50
ption
Avg_Ambience_Quality_Per 50
ception
Avg_Value_Perception 50
Very Frequent Diner Pearson Correlation X18 -- Return in Future .402
Avg_Food_Quality_Percepti 1.000
on
Avg_Service_Quality_Perce .001
ption
Avg_Ambience_Quality_Per -.053
ception
Avg_Value_Perception .269
Sig. (1-tailed) X18 -- Return in Future <.001
Avg_Food_Quality_Percepti .
on
Avg_Service_Quality_Perce .494
ption
Avg_Ambience_Quality_Per .307
ception
Avg_Value_Perception .004
N X18 -- Return in Future 94
Avg_Food_Quality_Percepti 94
on
Avg_Service_Quality_Perce 94
ption
Avg_Ambience_Quality_Per 94
ception
Avg_Value_Perception 94

Page 39
 Correlations
Avg_Service_Q
uality_Perceptio
X20 -- Frequency of Eating at . . . n
N X18 -- Return in Future 50
Avg_Food_Quality_Percepti 50
on
Avg_Service_Quality_Perce 50
ption
Avg_Ambience_Quality_Per 50
ception
Avg_Value_Perception 50
Very Frequent Diner Pearson Correlation X18 -- Return in Future .249
Avg_Food_Quality_Percepti .001
on
Avg_Service_Quality_Perce 1.000
ption
Avg_Ambience_Quality_Per -.284
ception
Avg_Value_Perception -.027
Sig. (1-tailed) X18 -- Return in Future .008
Avg_Food_Quality_Percepti .494
on
Avg_Service_Quality_Perce .
ption
Avg_Ambience_Quality_Per .003
ception
Avg_Value_Perception .398
N X18 -- Return in Future 94
Avg_Food_Quality_Percepti 94
on
Avg_Service_Quality_Perce 94
ption
Avg_Ambience_Quality_Per 94
ception
Avg_Value_Perception 94

Page 40
 Correlations
Avg_Ambience_
Quality_Percepti
X20 -- Frequency of Eating at . . . on
N X18 -- Return in Future 50
Avg_Food_Quality_Percepti 50
on
Avg_Service_Quality_Perce 50
ption
Avg_Ambience_Quality_Per 50
ception
Avg_Value_Perception 50
Very Frequent Diner Pearson Correlation X18 -- Return in Future -.147
Avg_Food_Quality_Percepti -.053
on
Avg_Service_Quality_Perce -.284
ption
Avg_Ambience_Quality_Per 1.000
ception
Avg_Value_Perception .113
Sig. (1-tailed) X18 -- Return in Future .078
Avg_Food_Quality_Percepti .307
on
Avg_Service_Quality_Perce .003
ption
Avg_Ambience_Quality_Per .
ception
Avg_Value_Perception .139
N X18 -- Return in Future 94
Avg_Food_Quality_Percepti 94
on
Avg_Service_Quality_Perce 94
ption
Avg_Ambience_Quality_Per 94
ception
Avg_Value_Perception 94

Page 41
 Correlations

Avg_Value_Perc
X20 -- Frequency of Eating at . . . eption
N X18 -- Return in Future 50
Avg_Food_Quality_Percepti 50
on
Avg_Service_Quality_Perce 50
ption
Avg_Ambience_Quality_Per 50
ception
Avg_Value_Perception 50
Very Frequent Diner Pearson Correlation X18 -- Return in Future .322
Avg_Food_Quality_Percepti .269
on
Avg_Service_Quality_Perce -.027
ption
Avg_Ambience_Quality_Per .113
ception
Avg_Value_Perception 1.000
Sig. (1-tailed) X18 -- Return in Future <.001
Avg_Food_Quality_Percepti .004
on
Avg_Service_Quality_Perce .398
ption
Avg_Ambience_Quality_Per .139
ception
Avg_Value_Perception .
N X18 -- Return in Future 94
Avg_Food_Quality_Percepti 94
on
Avg_Service_Quality_Perce 94
ption
Avg_Ambience_Quality_Per 94
ception
Avg_Value_Perception 94

Page 42
 a
Variables Entered/Removed
X20 -- Frequency of Eating Variables Variables
at . . . Model Entered Removed Method
Occasional Diner 1 Avg_Value_Per . Enter
ception,
Avg_Ambience
_Quality_Perce
ption,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Service_Q
b
uality_Percepti...
Somewhat Frequent Diner 1 Avg_Value_Per . Enter
ception,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Ambience
_Quality_Perce
ption,
Avg_Service_Q
b
uality_Percepti...
Very Frequent Diner 1 Avg_Value_Per . Enter
ception,
Avg_Service_Q
uality_Percepti
on,
Avg_Food_Qu
ality_Perceptio
n,
Avg_Ambience
b
_Quality_Perce...

a. Dependent Variable: X18 -- Return in Future

b. All requested variables entered.

Page 43
 Model Summary
X20 -- Frequency of Eating Adjusted R Std. Error of the
at . . . Model R R Square Square Estimate
Occasional Diner 1 .471 a .222 .161 .640
b
Somewhat Frequent Diner 1 .523 .273 .209 .851
c
Very Frequent Diner 1 .533 .284 .251 .798

a. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception,

Avg_Food_Quality_Perception, Avg_Service_Quality_Perception
b. Predictors: (Constant), Avg_Value_Perception, Avg_Food_Quality_Perception,
Avg_Ambience_Quality_Perception, Avg_Service_Quality_Perception
c. Predictors: (Constant), Avg_Value_Perception, Avg_Service_Quality_Perception,
Avg_Food_Quality_Perception, Avg_Ambience_Quality_Perception

a
ANOVA
X20 -- Frequency of Eating
at . . . Model Sum of Squares df Mean Square F
Occasional Diner 1 Regression 5.951 4 1.488 3.632
Residual 20.888 51 .410
Total 26.839 55
Somewhat Frequent Diner 1 Regression 12.250 4 3.063 4.232
Residual 32.570 45 .724
Total 44.820 49
Very Frequent Diner 1 Regression 22.438 4 5.610 8.810
Residual 56.668 89 .637
Total 79.106 93
a
ANOVA
X20 -- Frequency of Eating
at . . . Model Sig.
b
Occasional Diner 1 Regression .011
Residual
Total
Somewhat Frequent Diner 1 Regression .005 c
Residual
Total
d
Very Frequent Diner 1 Regression <.001
Residual
Total

Page 44
 a. Dependent Variable: X18 -- Return in Future
b. Predictors: (Constant), Avg_Value_Perception, Avg_Ambience_Quality_Perception, Avg_Food_Quality_Perception,
Avg_Service_Quality_Perception
c. Predictors: (Constant), Avg_Value_Perception, Avg_Food_Quality_Perception, Avg_Ambience_Quality_Perception,
Avg_Service_Quality_Perception
d. Predictors: (Constant), Avg_Value_Perception, Avg_Service_Quality_Perception, Avg_Food_Quality_Perception,
Avg_Ambience_Quality_Perception

a
Coefficients

X20 -- Frequency of Eating Unstandardized Coefficients

at . . . Model B Std. Error
Occasional Diner 1 (Constant) 1.967 .669
Avg_Food_Quality_Percepti .171 .082
on
Avg_Service_Quality_Perce -.031 .115
ption
Avg_Ambience_Quality_Per .006 .106
ception
Avg_Value_Perception .284 .089
Somewhat Frequent Diner 1 (Constant) .744 1.265
Avg_Food_Quality_Percepti .185 .124
on
Avg_Service_Quality_Perce .449 .147
ption
Avg_Ambience_Quality_Per .224 .191
ception
Avg_Value_Perception .246 .126
Very Frequent Diner 1 (Constant) 2.245 .855
Avg_Food_Quality_Percepti .338 .096
on
Avg_Service_Quality_Perce .292 .119
ption
Avg_Ambience_Quality_Per -.095 .097
ception
Avg_Value_Perception .202 .076

Page 45
 a
Coefficients
Standardized
X20 -- Frequency of Eating Coefficients
at . . . Model Beta t Sig.
Occasional Diner 1 (Constant) 2.938 .005
Avg_Food_Quality_Percepti .260 2.077 .043
on
Avg_Service_Quality_Perce -.035 -.271 .788
ption
Avg_Ambience_Quality_Per .007 .056 .956
ception
Avg_Value_Perception .408 3.207 .002
Somewhat Frequent Diner 1 (Constant) .588 .559
Avg_Food_Quality_Percepti .198 1.493 .142
on
Avg_Service_Quality_Perce .410 3.048 .004
ption
Avg_Ambience_Quality_Per .151 1.174 .247
ception
Avg_Value_Perception .255 1.957 .057
Very Frequent Diner 1 (Constant) 2.627 .010
Avg_Food_Quality_Percepti .329 3.523 <.001
on
Avg_Service_Quality_Perce .229 2.446 .016
ption
Avg_Ambience_Quality_Per -.093 -.986 .327
ception
Avg_Value_Perception .250 2.661 .009

Page 46
 a
Coefficients

X20 -- Frequency of Eating Collinearity Statistics

at . . . Model Tolerance VIF
Occasional Diner 1 (Constant)
Avg_Food_Quality_Percepti .975 1.026
on
Avg_Service_Quality_Perce .926 1.080
ption
Avg_Ambience_Quality_Per .958 1.043
ception
Avg_Value_Perception .944 1.060
Somewhat Frequent Diner 1 (Constant)
Avg_Food_Quality_Percepti .922 1.085
on
Avg_Service_Quality_Perce .892 1.121
ption
Avg_Ambience_Quality_Per .971 1.029
ception
Avg_Value_Perception .954 1.049
Very Frequent Diner 1 (Constant)
Avg_Food_Quality_Percepti .921 1.086
on
Avg_Service_Quality_Perce .919 1.088
ption
Avg_Ambience_Quality_Per .901 1.110
ception
Avg_Value_Perception .912 1.097
a. Dependent Variable: X18 -- Return in Future

Page 47
 a
Collinearity Diagnostics
Variance ...

X20 -- Frequency of Eating

at . . . Model Dimension Eigenvalue Condition Index (Constant)
Occasional Diner 1 1 4.779 1.000 .00
2 .116 6.432 .00
3 .057 9.177 .00
4 .037 11.430 .00
5 .013 19.496 .99
Somewhat Frequent Diner 1 1 4.838 1.000 .00
2 .085 7.559 .00
3 .046 10.230 .00
4 .025 14.004 .00
5 .007 26.493 .99
Very Frequent Diner 1 1 4.853 1.000 .00
2 .064 8.692 .00
3 .051 9.774 .00
4 .025 13.933 .01
5 .007 26.498 .98
a
Collinearity Diagnostics
Variance Proportions
Avg_Service_Q Avg_Ambience_
X20 -- Frequency of Eating Avg_Food_Quali uality_Perceptio Quality_Percepti
at . . . Model Dimension ty_Perception n on
Occasional Diner 1 1 .00 .00 .00
2 .05 .74 .05
3 .15 .15 .01
4 .53 .01 .56
5 .27 .10 .38
Somewhat Frequent Diner 1 1 .00 .00 .00
2 .07 .66 .02
3 .02 .09 .06
4 .64 .08 .41
5 .27 .17 .51
Very Frequent Diner 1 1 .00 .00 .00
2 .00 .43 .15
3 .00 .00 .34
4 .51 .28 .18
5 .49 .29 .34

Page 48
 a
Collinearity Diagnostics
Variance ...

X20 -- Frequency of Eating Avg_Value_Perc

at . . .
Occasional Diner
Somewhat Frequent Diner
Very Frequent Diner
a. Dependent Variable: X18 -- Return in Future
Model Dimension eption
1 1 .00
2 .00
3 .79
4 .07
5 .14
1 1 .00
2 .00
3 .87
4 .03
5 .11
1 1 .00
2 .15
3 .66
4 .18
5 .00

>Warning # 5281. Command name: GET FILE

>SPSS Statistics is running in Unicode encoding mode. This file is encoded in
>a locale-specific (code page) encoding. The defined width of any string
>variables are automatically tripled in order to avoid possible data loss. You
>can use ALTER TYPE to set the width of string variables to the width of the
>longest observed value for each string variable.

Page 49