Case #7 Sammy Motor Repair Shop: In the Beginning

If I were Sammy's buddy, I would tell him to start creating plans that would give him
an edge over his rivals in the marketplace. Sammy's auto repair company might start
providing discounts to existing customers, expand its reach outside the neighborhood
where most of its customers live, and reward consumers who suggest new customers
with a free repair. Customers will be more loyal to a company that takes complaints
seriously, treats them with respect, and provides high-quality services. Sammy should
follow these suggestions. As Sammy's company is already in existence, residents are
likely to favor it, which might be a competitive advantage that can be utilized. Sammy
may participate in community service activities such as giving to charitable
organizations or lobbying for environmental cleanliness to garner more incredible
support from the community. Generous and environmentally friendly businesses are
more likely to attract customers than those that do not.

Since Sammy already has customers and interacts successfully with them through
his company phone and a personal smartphone, it is not bleak. Sammy may set up a
customer service desk with a team of trained customer service representatives who can
answer customers' inquiries quickly, particularly if Sammy can instruct his staff and be
overworked. Even if a new auto repair business opens down the road, having quick
responses will keep consumers coming back. Having worked with the same clients for
three years, Sammy is well-versed in their requirements. As a result, Sammy can
commit to meeting customers' preferences and wants to acquire their confidence and
keep them. With so many years in the company, Sammy figured out how to deal with
obstacles and learn from his mistakes. In this way, Sammy can guarantee that he meets
his customers' needs on time and with high-quality labor, utilizing high-quality goods to
keep them returning to his business for their automotive needs. As a company owner
with a successful enterprise under his belt, Sammy is well-versed in the industry. His
staff will be more informed about the firm, making it easier for him to get repeat
business from existing customers and referrals. As a result, he can create an
environment where only the finest talent is employed.
 At least once every year, Sammy's business plan should have been updated to
ensure that the company's products and services meet current market demands and
consumer expectations. If you want to remain relevant to your customers and keep
them coming back, you need to undertake a SWOT analysis of your firm and update
your strategy regularly. In addition, a strategy for dealing with potential threats and
hazards, such as those posed by new rivals, was necessary as part of the strategy.
Identifying, measuring, and solving the threat of a new rival using effective techniques to
become a powerful competitor in the motor repair company would be simpler if Sammy
had an action plan for managing threats. To beat the newcomer, Sammy will need to
prepare well and execute the revised strategy efficiently.