This section of the business plan

INTRODUCTION
presents the description of the
business, its location, and the to-
tal funding requirements and the
possible funding source.

Description

“ KaStudyante! is a student assistance service company that aims to provide

a myriad of different services to students who are in trouble or may ask assistance. It
may be in the form of projects, needs, wants, and any other help they may need that
they cannot fulfill by themselves.

Location
“ KaStudyante!’s main base of operations is in Benigno S. Aquino National
High School, Bonifacio St., San Nicolas Poblacion, Concepcion, Tarlac. Services how-
ever can be availed either physically or by contacting the service page. Customer ser-
vice assistance is available everyday from 9 AM to 6 PM.

Fundings
“ The funds required will depend on each service. For the company is a ser-
vice company and has a production system of Intermittent Production System and
will provide services via Job Order Methods.

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EXECUTIVE
This section presents the VMGO,
and the core values of the
business..

Summary

V ISION
KaStudyante! envisions a bright future
where students help each other and provide help to
those who are in need by filling for their weakness-
es. We want to grow our company someday into a
social media company for students where they can
help and assist each other.

M ISSION
We the KaStudyante! as a student as-
sistance service company, has a mission to provide
people different services in accordance to their needs
and wants so they can be relieved of burden and give
off a sigh of relief followed by a big smile.

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 core values

K KNOWELDGE - We have sufficient knowl-

edge to perform and deliver out tasks that
we are offering.

a ARDOR - Ardor is at the heart of our busi-

ness. We are continuously moving forward,
innovating, and improving.

s SAFETY - Safety is our second name we

ensure that our craft will be safe to use and
your devices will be in good hands.

t TRANSPARENCY - We are honest, open, eth-

ical, and fair. People trust us to patronize our
work and craft.

u UNFLAPPABILITY - In times of crisis or

problems with devices or crafts we are
ready to assist.

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d DIVERSITY - We know it takes people with
different ideas, strengths, interests, and cul-

y
tural backgrounds to make our business suc-
ceed. We encourage healthy debate.

YES-MINDED - We yield to customers’ de-

mands for they are always right.

a ACCOUNTABILITY -We are ready to take

certain tasks to help fellow students by of-
fering our helping hands.

n NEGOTIABILITY - Our prices are stu-

dent-friendly and reasonable.

t TIMELINESS - Time is gold as they say,

We could deliver our services within the
time stated.

e EXCELLENCE - We plan to deliver quality

products and services with our utmost
capabilties.

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 Goals&objectives

• To relieve the bur- • Assist the students

den on the stu- by helping them
dents’ shoulders in with whatever they
the real world and are having a hard
academics as well. time with.
• To generate an • Broaden our hori-
abundance of in- zons and ensure
come quality services to
• To enhance our our patrons.
business and inter- • Break away from
personal skills our comfort zone
• To hone our skills and be positive
and creativity to its networkers with
apex. self-confidence
• Strengthen and im-
prove our abilities
by constant prac-
tice.

6
Environmental This section presents the industry
analysis, covering the following

ANALYSIS
forces directly affecting the pro-
posed business: the trend, the
consumers, the competitors, the
market forecast, market share,
and the marketing positioning.

trends
in the industry

Since Kastudyante! covers four main industry with its variety of services:
• Computer Systems & Repair Industry
• Arts and Craft Industry
• Computer Graphics and Editing Industry
This section will individually analyze the present trends and what they
hold in the future.

Arts & Craft

Industry

In giving gifts, people tend to think of a certain gift that is not con-
sumable and will have an impact. For this reason, we the KaStudyante!, is
offering arts and crafts services. Artworks are not consumable and if done
with expertise, is a great gift for your loved ones.
This trend will surely continue for the reason that birthdays are al-
ways recurring and giving gifts is part of the undying culture.

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 Computer Graphics &
Editing

Computer Graphics Editing is hard especially with the lacking of re-

sources and skills. With this, we the KaStudyante!, is offering computer
graphics editing services from images to videos.
Computer graphics editing is a demand that will surely bloom fur-
ther in the future. For students, many are those who want to have their
own class logo so they can print it out in T-shirts but lack the ability to do
it. There are also those who want to print out a tarpaulin for a certain sub-
ject, invitation cards, and etc.
Video editing is also a demand especially students who have this
certain project regarding the production of videos. Since it takes skills to
create one, we KaStudyante! will provide assistance to those who are in
need.

Computer Systems &

Repair

Computer repair has always been a problem for many students. In-
deed, it takes skill and knowledge in repairing computer technicalities. It
is not something one can learn in the passing of a night. We KaStudyante!
is here to help people with any technological inquiries you may have. We
can give consultation and repair propers from phones to computers.

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 consumer analysis

The consumers who are most probable to patronize our products

are students. The reason for this is our target market is focused on stu-
dents and our services are inclined on them.
We, however, will still serve future correspondents of regardless of
their status and occupation. Our business is open to all of those who are
in need.

competitor
analysis

For not having any direct competitor that provides the same kind of
services. This section will tackle competitors of certain industries that we
have targeted. SWOT Analysis is used.

Computer Systems &

Repair Industry

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 Arts & Craft
Industry

From our market observation. There are no direct competitors for

Arts and Crafts services. But as of now, we are still providing a variety of
quality personalized arts & crafts services.

Computer Graphics &
Editing Industry

market
positioning

The products and services that we are providing is positioned in the

following places shown in the figures along with the respective direct
competitors:

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 High Price High Price

Computer
Shops Computer
Shops

Low High Low High

Quality Quality Quality Quality
Inkly

KaStudyante! KaStudyante!

Low Price Low Price

FIGURE 3.0 - Market Positioning for FIGURE 3.1 - Market Positioning for
Computer System & Repairs Industry Computer Graphics Design Industry

High Price

Low High
Quality Quality

KaStudyante!

Low Price
FIGURE 3.2 - Market Positioning for
Arts & Crafts Indstry
(no direct competitors as of yet)

As seen in the market positioning graphs. The products and services

produced are placed in the low priced yet high quality quadrants.
KaStudyante! will pursue the maintainance of its position in pro-
viding quality student-friendly products.

market forecast

The Column Graph provided is the Market Forecast for the 1st se-
mester (July-October).

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 market share

The planned market share of the products and services that we will
be producing is as follows:
Others Others
Others
10% 15% 10%

60%
Computer Repair
Inkly
55%
Shops

30% 35%
KaStudyante! 85% KaStudyante!
KaStudyante!

FIGURE 3.4 - Target Market FIGURE 3.5 - Target Market FIGURE 3.6 - Target Market
Share for computer graphics Share for art, crafts, and de- Share for computer system &
design. sign. repairs.

As seen in the target market share graphs. This business has direct
competitors for each kind of services. What we have as a competitive ad-
vantage is that our services will provide higher quality yields in compar-
ison to the competitors and we will as well compete with the price. In
short, KaStudyante will focus on high quality services at student-friendly
prices.

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BUSINESS This section shall describe the prod-
uct or services to produce, equip-
ment needed in the small business,

Description
the size of the business in terms of
capitalization and the personnel
required to handle the operation.

Description
service

KaStudyante! is a service company that is owned by a partner-

ship. We chose this nature and form because we, the owners, want to
fully utilize our skills and abilities and use them to help those who are
in need.
As such, this business will focus on helping students with any
needs and wants they have. As of now, our services are as follows:
Computer Graphics Designing, Video Editing, Lesson Assistance,
Arts and Crafts, Systems Repair.

Materials
equipments&

KaStudyante! having a myriad of services needs the following

equipments:
For Computer Graphics Designing and Video Editing a functional
computer is needed. Wi-Fi is also a necessity.
For Arts and Crafts, materials are to be provided by the client, if
not there will be an additional payment for the materials. Other crafting
equipments are provided by the team.
For Systems Repair, there will be no equipments nor materials
needed.

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 Business
size of the

KaStudyante! will start as a micro business owned by a partnership with a

vision and mission to grow bigger. (See Vision and Mission). As yet, we have no em-
ployees, we will accept applications once the business has bloomed further.

Requirement
personnel

KaStudyante! as of now has no other employees other than the owners. Once
the business prospers, we will be hiring employees of certain jobs such as quality
control officer, financial analyst, skilled workers, and etc.

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Organizational This section describes the form of

PLAN
the business organization, the
lialibity of the owner, the organi-
zational structure, the role of the
owner, and proposed salary.

Form of Business
organization

KaStudyante! is in the form of partnership. This is because as a a

student assistance group, we want to expand our assistance horizons by
utilizing our different skills. In this case we have delegated each owner a
managing job for him/her to do.

liability
of the owners

KaStudyante! being in the form of partnership has the financial lia-

bility extent of unlimited liability. This means that in the case that there
are unsettled finacial obligations, the creditors, the liability to the credi-
tors does not only extend to the business assets but also to the person-
al assets of the owners, therfore they can run after these properties and
ssets in the even that the business fails to settle this financial obligation.

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16
Service Process

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 Suppliers
evaluation of

KaStudyante! suppliers is as follows:

(1) For Arts and Craft, our main supplier of raw materials is Pandayan Bookshop. The
reason we chose this is because they are the best possible arts and craft materials and equip-
ments provider in the locality.
(2) For Graphics and Video Editing, and Systems Repairing, we are supplied by Con-
verge ICT Solutions Inc. They provide more reliable and affordable internet services compared
to its competitors.

procdures
purchase

KaStudyante! will purchase directly from Pandayan Bookshop for arts and crafts. But
in the case of bulk orders, we will contact them through their contact numbers.
For Graphics and Video Editing, Converge ICT Solutions Inc. provides billing statements
per month which we are obliged to pay.
The quality control officer per department is tasked to compare the items of the order
and the receipt. He/She will also inspect the quality of the materials received. In the case that
the inventory does not match or the item order does not meet the standard quality required,
the officer will contact them to deliver the missing item/s or replace the defective/unsatisfacto-
ry item.

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 storage&Inventory control

KaStudyante! having a production system of Intermittent Production System elimi-

nates the use of storage and warehousing for orders are delivered once the products are fin-
ished. This is in the case for arts and crafts service products.

procdures sales

We accept orders through online messaging (see our Facebook page KaStudyante!)
and personal inquiries. As of now we do not accept credit card payments, only cash. Also, ac-
cording to our policy, the customers must pay first to avail the seervice.

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 services
products&

LOGO MAKING Price: PHP200.00

VIDEO EDITING
Price: PHP250.00

COMPUTER REFORMAT
Price: PHP200.00

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 PAINTINGS
Price: PHP400.00

EXPLOSION BOX*
Price: PHP350.00

SKETCHED PORTRAIT
Price: PHP350.00

VECTOR ART
Price: PHP150.00

TARPAULIN MAKING
Price: PHP250.00

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 PLace
KaStudyante! is planned to be located in Arsenio P. Dizon St., San
Nicolas Poblacion, Concepcion, Tarlac.

© 2018, Google

people
“KaStudyante! target customers
are students. Specifically, from
Benigno S. Aquino National
High School (BSANHS) but we will
cater student inquiries from oth-
“
er schools as well as non-student
clients.

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 promotion

►
We are promoting our business, KaStudyante!, by creating a Facebook
page which we shared across the news feeds of hundreds or even thousands
of people. We also invited our Facebook friends to like our page to strengthen
its credibility.

Packaging
As a service-focused business, we are not putting any form of labelings
or packagings since most of our products are made-to-order.

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 positioning
business

High Price

Low High
Quality Quality

KaStudyante!

Low Price
FIGURE 8.0- Business Positioning of
KaStudyante!
(No direct competitors as of yet)

The business focuses on helping students with their needs and wants, how-
ever KaStudyante! caters other people who are in need of help as well. It will be
positioned in High Quality but Low Priced quadrant.
The reason why we chose this business is because students, nowadays, have
different needs and wants. As such, they want to have their own class logo, arts
and crafts as gifts for their loved ones, and they also need some help with their
gadgets and as well assistance in areas of specialization that they are lacking.
That is why we are taking this opportunity to open up this unique versatile busi-
ness with no legtimate direct competition as of yet.

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 STRATEGIC
RISK: Entry of competitors in the market competitors
could lead to fluctuation of business transactions.
PLAN: KaStudyante! plans to deal with this by
competing smartly: produce more innovative products
and services, increase efficiency, improve quality.

FINANCIAL
RISK: Non-payment of customers, accidental financial loss
PLAN: KaStudyante! will ensure systematic financial
recordings. Services will not be fully redeemed without
assurance of successful transaction.

OPERATIONAL
RISK: Breakdown or theft of equipments, employee errors.
PLAN: KaStudyante! will do any means to prevent theft of
equipments and will regularly keep them in top-notch
condition. Employees will be trained sufficiently to lessen errors

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28
 KaStudyante!
Income Statement
For months July-October

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 KaStudyante!
Balance Sheet: Partner’s Equity
For months July-October

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31
 KaStudyante!
Cash Flow and Cash Budget
For months July-October

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