MM

The art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior
customer value.
Means……………………………………………………………………………Ends
(what ultimately customer want)

1 - Radio/TV/OTT/Social media Entertainment

2 – Sweets/Celebrations/Gift cards Gifts

Marketing Myopia – short sightedness of companies, they donot stay in market

for long ex-kodaq