A

Management research Proposal

On

“A Comparative Study between online shopping & traditional shopping In to North Gujarat."

Submitted To:

S. K. School of Business Management,

Hemchandracharya North Gujarat University, Patan.

In the partial fulfilment of the

Requirement of the award for the Degree of

Master of Business Administration

Under the Guidance of:

Dr. C.P THAKUR (prof.)

S. K. School of Business Management

Submitted By:

Miss. Chaitali Kakkad (07)

Miss. Vinita Oza (54)

(2022-2023)
Introduction

The fundamental issue which arises in front of a consumer when he/she embarks on buying something
is which mode of shopping they should choose to satisfy themselves. There are both online and the
traditional brick and mortar shops available to fulfil their purchase interest. This abundance of choice
available for consumers has thrown up a serious challenge for companies regarding the way they
should target consumer to maintain competitive advantages.

In the developed countries like the United States, it has become almost a norm to make purchase on
the online platform especially for apparel products. However, in a developing country like India,
majority of people still depend on the brick and mortar stores to make purchases in different categories.
Although in the last few years, online shopping has become quite a craze among the masses especially
among the teenagers and youngsters, in absolute numbers, offline shopping is still way ahead of its
online counterpart.

In the present day context, learning and analysing consumer behaviour is extremely vital for the
success of a business, be it online or offline. Consumers drive the market. All the business activities
are carried out keeping in mind the interests of consumers. Online shopping, which is a recent
phenomenon in the Indian context has gathered steam in the last few years backed by increasing
penetration of internet has resulted in consumers spoiled for choice. Internet is helping the promotion
of products through online advertisement. The healthy competition between the online stores and the
offline brick and mortar counterparts have ushered in a new era where consumers can pick and choose
the medium of shopping to fulfil their shopping interest. Some of the key differences between the two
medium of shopping are the means of gathering product information. Perceived risk and the ability of
consumers to access similar kinds of products according to their preferences.
2. Need of the study

 It is very difficult task to know the consumer behaviour about online shopping and offline
shopping.so, we are conducting a survey to compare online and offline shopping modes.
 We just want to know that which one is more preferable by customers online shopping or
offline shopping.
 There are various research projects are available on online shopping or offline shopping related
so no research project is available on comparative analysis of online shopping as well as offline
shopping .That’s why it’s needed.

3. Research Design

 It is an arrangement of plan, which guides the collection of data and analysis of data. The
purpose of research design is to ensure that the data collected is accurate and relevant. Any
research work requires clarity of objective to be achieved effectively research. The descriptive
design used for this survey.

4. Objective of study

The present study broadly compares the online and offline shopping, specifically the objectives
are:
 To analyses the significant difference between the online and offline consumer groups in terms
of demographic, technology use, availability and attitude of the customer.
 To examine the factors influencing the consumer to switch from the offline shopping to online
shopping and online to offline shopping.
 To comparatively study that how many people see the price of the products while purchasing.
 To Analyse the teenagers and youth preference for selecting online and offline shopping mode.
 5. Hypothesis of the study

 H0: There is no significant difference between customer’s satisfaction and their intentions
to buy in the future.
 H1: There is a significant difference between customer’s satisfaction and their intentions to
buy in the future.
 H0: There is no significance difference between online shopping preference and traditional
shopping mode.

 H1: There is a significance difference between online shopping preference and traditional

shopping mode.
 H0: There is no significance difference between customer satisfaction and quality offered
by online and offline mode.
 H1: There is a significance difference between customer satisfaction and quality offered by
online and offline mode.

6. Population and sampling size

 The population for this research project would be in North Gujarat. From Entire North
Gujarat region we will target only 300 respondents.

7. Sampling Method

 We will use non-probability convenience sampling method for collection of data.

8. Sources of data collection

 8.1 Primary Data: Questionnaire development is the critical part of primary data collection
method. For this we will prepare a questionnaire in such a way that it will be able to collect
all relevant information regarding the project.
 8.2 Secondary Data: It will be collected to add the value to the primary data. This will be
used collect necessary data and records by different websites, magazines, annual reports,
journals, reference book, and newspapers.
9. Research Instruments

 For the purpose of research, questionnaire will used to examine the respondents. The
questionnaire will developed so as to obtain responses relevant to objects of the research.
While designing the questionnaires every attempt will made to make it precise so that the
purpose of filling up the responses does not consume time. To find the general attitude,
perception, beliefs and intention of people towards their perception, a questionnaire will
developed. The questionnaire, which will administrated to the respondents for the purpose
of collection primary data, will a structured one.

10. Tools and Techniques of Data Collection

 Questionnaire
 Frequency Distribution
 Annova test
 Chi-square
 Cross- Tabulation test

11. Limitation of the study

 Due to resources and time constraints the study will limited to the only North Gujarat.
 We have to complete our project during July- August month, So this is our project’s time
limit.
 This study will conducted involving a sample size of 350 respondent and will carried out
only in the state of Gujarat.

12. Scope of future Research

 This research project is based on Customers of North Gujarat.so other researcher can carry
forward it for survey of other country.
 This research project is examine customer’s Belief, Attitude, choice, and preference. So,
online shopkeeper as well as offline shopkeeper can increase their sales through study of
customers.
13. Chapter Planning

 Chapter 1: Introduction
Introduction of “Comparative analysis among online shopping and offline shopping,
History, scope, Advantages, Disadvantages, Types of online and offline shopping Mode.
 Chapter 2:Literature Review
We will take Literature reviews from Reputed National and International Publication.
 Chapter 3:Research Methodology
Hypothesis, sampling method, Research Design, research instruments, sampling size,
Research objective. Scope, Need of study. Limitation of the survey.
 Chapter 4: Data Analysis & Interpretation
Cross-tabulation, Frequency, Chi-square, Anova, And Research Model.
 Chapter 5: Finding, suggestions & Conclusion

14. Reference

 https://ijcrt.org/papers/IJCRT1705208.pdf
 https://www.researchgate.net/publication/334942312_Online_Shopping_vs_Offline_Shoppin
g_A_Comparative_Study
 https://www.researchgate.net/publication/343981513_Online_Vs_Offline_shopping
 https://www.scribd.com/slideshare?utm_medium=cpc&utm_source=slideshare&utm_campai
gn=promo-exit-v1
 http://data.conferenceworld.in/GNCG/P523-533.pdf