Professional Documents
Culture Documents
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CONTENT
• Part 2 – Examples
• Clarify which segments, geographies, customers, and time period matter to the client
⎼ If you get any one of these wrong, you can waste valuable time and resources and fail to
deliver on the goal of the project
• Prioritize
⎼ See which analyses are critical to answering the overall question
• Part 2 – Examples
• Which specific types of fiber cement boards am I interested in? Is there a segmentation?
• Part 2 – Examples