IMMACULADA

CONCEPCION COLLEGE
of Soldier’s Hills Caloocan
City, Inc. Soldier's Hills III Subd., Brgy 180, Tala, North
Caloocan City
Tel. nos: 709-42-25/935-99-86/373-15-12 ;

MIDTERM EXAM
PROF 6 - Retail Management
“Always believe in yourself”

I. Identification / fill in the blank. 3pts each

1. It is imperative that you understand your target___________. If you primarily sell children’s
clothing, you should be targeting females in their 20s and 30s (moms).
2. A primary goal of retail marketing is understanding the _________________between the
customer’s lifestyle and spending characteristics and why they choose one product over another.
3. Businesses must test to ensure that they are sending the _____________message to the
appropriate households.
4. To increase customer__________, businesses must develop relationships with customers,
continually selling the value of the product in their situation. Never over or under sell; instead,
operate with integrity. Matching competitors’ prices, developing special rewards for loyal
customers (frequent purchase card with discounts, priority service or personalized offers) and
referral programs can all be effective avenues to increasing customer loyalty.
5. If you know your ___________customers, understand their needs and have developed the
perfect product, you have to get the word out.
6. ______________is the short run or long run process by which a firm determines the price and
output level that returns the greatest profit. There are several approaches to this problem.
7. ____________(ROI) is one way of considering profits in relation to capital invested.
8. The ___________is a crucial part of understanding how different retail strategies can be used to
pursue similar financial goals.
9. _____________ Does the site have difficult topography? Are the soil conditions such Notes that
blasting will be required? A review by a geologist will quickly assist in determining whether the
soil conditions will result in any unusual site costs. Are there any easements or rights of way that
will affect access or use of the site? Do a title search earlier rather than later to identify any
potential negotiations with additional third parties.

10. _____________Are wetlands on the site? Are they regulated by the state or federal
government? Is the site in an established flood plain area? Reviewing local or county soils and
flood plain maps will reveal these facts. Additionally, if you suspect that the site may be home to
some rare species of plant or animal life, consult with a qualified botanist or biologist to avoid any
surprises.

Federation of Associations of Private Schools and Administrators (FAPSA) Caloocan Association of Private Schools (CAPRIS) National Capital Region School Registrars Associatio
(NACSRA) Philippine Association for Teacher Education (PAFTE) Inter-School Athletic and Academic League (ISAAL) Asian Association of School Human Resource Management an
Development Practitioners, Inc. (AASHPI) North Private School Association of Caloocan (NPSAC)Private Education Assistance Committee (PEAC)
 IMMACULADA
CONCEPCION COLLEGE
of Soldier’s Hills Caloocan
City, Inc. Soldier's Hills III Subd., Brgy 180, Tala, North
Caloocan City
Tel. nos: 709-42-25/935-99-86/373-15-12 ;

11. __________In addition to the developers, professional consultants, brokers, and tenants, today
communities themselves are very much a part of the success or failure of proposed retail
projects.
12. ___________Examine what kind of products you sell, as some goods will require certain types of
locations. Would your store be considered a convenience store, a specialty shop or a shopping
store?
13. _________ require easy access, allowing the customer to quickly make a purchase. Amall would
not be a good location for convenience goods. This product type is lower priced and purchased
by a wide range of customers.
14. ___________are more unique than most products and customers generally won’t mind travelling
out of the way to purchase this type of product. This type of store may also do well near other
shopping stores.
15. A ____________is a neighbouring geographic area that accounts for the majority of a store's
sales and customers.
16. ________________ Phases I and II audits may be warranted on the site-certainly any financial
institution will require a preliminary study. Understanding state and federal environmental
protection laws is important; however, be sure to include the reporting criteria from your lender in
any requests for proposals to environmental review companies, because many of their guidelines
now go beyond state or federal regulations.
17. _______________is an economic activity, which is related with continuous and regular
production and distribution of goods and services for satisfying human wants.
18. ____________ offers extensive assortment of merchandise at affordable and cut-rate prices.
Normally retailers sell less fashion-oriented brands. However the service is inadequate.
19. ________________provides variety and huge volumes of exclusive merchandise at low margins.
The operating cost is comparatively less than other retail formats.
20. _____________has a range of retail shops at a single outlet. They endow with products, food
and entertainment under a roof.

Federation of Associations of Private Schools and Administrators (FAPSA) Caloocan Association of Private Schools (CAPRIS) National Capital Region School Registrars Associatio
(NACSRA) Philippine Association for Teacher Education (PAFTE) Inter-School Athletic and Academic League (ISAAL) Asian Association of School Human Resource Management an
Development Practitioners, Inc. (AASHPI) North Private School Association of Caloocan (NPSAC)Private Education Assistance Committee (PEAC)
 IMMACULADA
CONCEPCION COLLEGE
of Soldier’s Hills Caloocan
City, Inc. Soldier's Hills III Subd., Brgy 180, Tala, North
Caloocan City
Tel. nos: 709-42-25/935-99-86/373-15-12 ;

II. Answer the following. 20pts. each!

❖ Retailing is predominantly a domestic market activity. Do you agree with the statement? Why or why not.
(Retailing Strategy)
❖ Explain about types of locations (Financial Strategy and Retail Locations)

Federation of Associations of Private Schools and Administrators (FAPSA) Caloocan Association of Private Schools (CAPRIS) National Capital Region School Registrars Associatio
(NACSRA) Philippine Association for Teacher Education (PAFTE) Inter-School Athletic and Academic League (ISAAL) Asian Association of School Human Resource Management an
Development Practitioners, Inc. (AASHPI) North Private School Association of Caloocan (NPSAC)Private Education Assistance Committee (PEAC)