Gen Z

David Arturo Villanueva San Juan - A01337636

Manuel Herrasti Gonzalez
Fátima Ruvalcaba - A01233490
Ines Brault - A01759821
Paulo Lucas Guillot - A01759455
Table of contents
1. DefInition
2. Characteristics Generation z

3. User Persona
4. Celebrities Generation z
5. References
Definition

Gen Z also known as

"Centennials"

Demographic cohort between

Millennials and Generation
Alpha.
Resources : Pew Research Center

From 1997 to 2012

Most members of Generation

Z are children of Generation
X.
Characteristics Generation z
GENERATION BORN WITH THE INTERNET AT THEIR DISPOSAL.

Are self-taught.

They reject the traditional education model.

Gen Z grew up with technology and social media

Stereotyped as tech-addicted
User Persona
Profile
Olivia considers herself as an spirited and energetic individual who loves
to travel, try new things and spend time with her friends.

most used
Personality Traits apps

Outgoing Easily stressed

Creative Overthink things
Reflective Emotional

Goals & Interests Frustrations & concerns

Olivia Smith Build a following on social media The environment

19 years old Become a freelancer Financial planning

Social movements Cyber bullying
Aquarius Holistic lifestyle
Vegan
 Celebrities Gen Z

Kylie Jenner Kylian Mbappé Greta Thunberg

XXXTentacion
Thank you
for listening.

References

What Is Generation Z (Gen Z)?. (2022). Retrieved 21 April 2022, from

https://www.investopedia.com/generation-z-gen-z-definition-5218554

Generation Z - Wikipedia. (2022). Retrieved 21 April 2022, from

https://en.wikipedia.org/wiki/Generation_Z

Meola, A. (2022). Generation Z News: Latest characteristics, research,

and facts. Retrieved 24 April 2022, from
https://www.insiderintelligence.com/insights/generation-z-facts/
Myriam Quiroa. (2021). Generation Z. 24/04/2022, from Economipedia
web site: https://economipedia.com/definiciones/generacion-z.html