BetterLYF

PRODUCTS

1. Online counseling for self confidence

- 21 days program
- Career advise & Counseling
2. Online confidence for work stress
-Deal with Tough boss
- Lack of Jab satisfaction
-Appraisal & promotion stress
3. Online counseling for Depression
- Depression counseling
- Anxiety counseling
- Social media therapy

PRICING

1 Understand yourself INR 3,000

5 session with counselor Lifetime validity

2 Plan & execute short term goals INR 8,000

10 session with counselor Lifetime validity
1 month wellness program

3 Overcome future challenges & develop INR 15,000

problem solving skills Lifetime validity
10 session with counselor
3 month wellness program

4 Set Life Goals & Better Decision INR 39,000

25 session with counselor Lifetime validity
12 month wellness program

5 Discussions INR 1,200

2 session with counselor
1 month wellness program

SM HANDLES

Active on Facebook & Instagram - Mostly Hub and Hygiene content

Not very active on LinkedIn - Mostly Hub and Hygiene content

SEO RANKING
Strategy - Their organic traffic share is ranked as follows
India
USA
UK

Paid campaign is focus on India alone

Organic Keywords
Love failure quotes
Quotes for love failure
Quotes for life in Islam
True life quotes
Islamic life quotes

Paid Keywords
Therapist online India
Better help
Online therapy
Online counsellor
Psychiatrist online

Most popular keywords

Counseling online
Marriage counseling
Marriage counselor
Psychological counselor
Online counselor

STP

Segmentation

Demographic:
Both male and female, Married and single, Professionals/ Business / Home workers,
Age group between: 20-60
Behavioural: Less confident, Anxiety, stress, lack of confidence, Relationship
problems

Targeting
Working professional, Business organizations with stressful work atmosphere, Young
Married couples

Positioning
Mental wellness counsellors