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Assessment of Product and Service Quality of Fastrack
Assessment of Product and Service Quality of Fastrack
*Research Methodology*
We used questionnaire method to solve the problem.
Significance of study
The watch industry is in the current scenario is booming and und
ergoing a rapid growth. Theemergence of new generation private
and foreign watches in the Indian watch market has raisedthe co
mpetitiveness in the industry. The study aims at identifying the e
xtend to which the product quality of a watch affects its competi
tiveness. The outcome of the study reveals thecurrent perception
about the watches rooted in the minds of the customers which c
ould be usefulin formulating the strategies in future operations o
f the company, for the attainment of its goalsin this competitive
scenario.
*Majority of respondents are aware about the various range of p
roducts provided by
*Fastrack watches through advertisements‘.
*Majority of the respondents agreed Fastrack watches and other
Titan brands only differ in price range.
*Majority of the respondents felt that Fastrack watches are goo
d than its competitors4.
*Majority of the respondents used the Fastrack watches for more
than 1 year.5.
*Majority of the respondents agreed that Fastrack watches are
affordable.6.
*Most of the customers felt that customer service personnel has
good knowledge about the product.7.
Majority of customers are not satisfied with general behavior of cu
stomer service personnel because the product range of Fastrack is
vast and it is difficult for the service personnel to give proper ser
vice aids to Fastrack watches.8.
*Majority of customers use Fastrack watches only, this shows th
at loyalty of customersenjoyed by company. This strong customer
loyalty is laying an effective foundation forFastrack watches.9.
Most of customers are not satisfied with Fastrack‘ s customer
s‘
* enquiry, so Fastrackshould give proper knowledge & awareness
to their staff regarding their products &services so they can give
sufficient clarification for all queries that arise from customers.10.
*Most of respondents are demanded that Fastrack should better
its customer care withmore pleasing nature, willing to help them
etc in order to attain the customer satisfaction.11.
*Majority of customers are satisfied with product range of bank.
It will help the brand toestablish new leads & to have new custo
mers with reference .
Majority of customers disagree the fact that they will purchase ri
val brand, it show theFastrack providing excellent service and pro
ducts to their customers to keep its customer& to survive in com
petitive environment.13.
Study shows that Fastrack watches website have excellent rating
and it can be furtherimproved again by including detailed informati
on of various vouchers, offers & promotions related to their product
s
*SUGGESTIONS*
Customer of Fastrack watches is well known about the product ran
ge provided by the brand.2.
From the survey it is clear that majority of the customers were y
oung people and theadvertisements, products offered by Fastrack
watches exactly matches the demand ofyouth. This makes Fastra
ck watches ahead of its competitors3.
From the survey it is clear that service quality offered by the Fast
rack brand has a goodinfluence on customers. So Fastrack should
improve its customer service quality to retainand satisfy customer
s4.
For common doubts & queries suitable recordings can be made.
Queries &recommendations can be uploaded .
*CONCLUSION*
On the growing influence of globalization on the Indian watch in
dustry, a number of globalmanufacturers are coming into the Ind
ian watch industry. In such a dynamic environmentFastrack need
to be more quality conscious since the products offered are almos
t similar by allthe watch manufacturers in the industry. Fastrack
needs to take serious efforts to make itselfcompetitive and stable
in the dynamic market situation by focusing on the service qualit
y.