APPLE

1.-Change:
When Steve Jobs died, different things in Apple changed, the most important changes that
apple experimented are:
● Jobs famously never visited China during his tenure as Apple CEO—that was
Cook’s job, who served as the company’s chief operating officer before Jobs
stepped down. As CEO, Cook has taken a more hands-on approach in the
world’s most populous country, visiting China multiple times to meet with
government officials and survey Apple’s factories there.
● Part of Apple’s financial success stems from the fact that it manufactures a
relatively small slate of products that sell on a massive scale. Cook has
deviated somewhat from this strategy by introducing variants on the iPad (the
iPad Mini) and the iPhone (the iPhone 5c) that serve as smaller cheaper
alternatives to Apple’s flagship devices.
● Part of Apple’s financial success stems from the fact that it manufactures a
relatively small slate of products that sell on a massive scale. Cook has
deviated somewhat from this strategy by introducing variants on the iPad (the
iPad Mini) and the iPhone (the iPhone 5c) that serve as smaller cheaper
alternatives to Apple’s flagship devices.
In order to always have something new, apple change its products constantly, Apple
products are in constant changing.

2.-Culture:
Apple’s organizational culture is effective in supporting the firm’s leadership because of key
features that fit the business. Different businesses have different requirements for their
culture. In Apple’s case, the following characteristics are the most significant in its
organizational culture:
Hirerarchy

1. Top-notch excellence. - Apple just hire the best employees, they take skills like
knowledge, innovation, imagination, etc. Which keeps them in the top in the market.
2. Creativity. - Employees involved in product design and development processes are
especially creative. “Every good product comes from good creativity”.
3. Innovation. - Apple is frequently appraised as one of the most innovative companies
in the world. Innovation is needed when creating a new product, almost each year
and keep the manufacturing running.
4. Secrecy. - to avoid theft of proyects and be the only ones to offer that to the market.
Upon hiring, Apple employees agree to this organizational culture of secrecy, which
is reflected in the firm’s policies, rules and employment contracts. This aspect of
Apple’s organizational culture helps protect the business from corporate espionage
and the negative effects of employee poaching.
5. Moderate combativeness. - Challenge of workers to see it they really belong to be in
Apple.
3.- Ethics: Apple has its own code of control were regulates the behavior of suppliers, which
include:
● Apple’s suppliers are required to provide safe working conditions, treat workers with
dignity and respect, act fairly and ethically, and use environmentally responsible
practices wherever they make products or perform services for Apple.
● Apple believes all workers in our supply chain deserve a fair and ethical workplace.
Workers must be treated with the utmost dignity and respect, and suppliers shall
uphold the highest standards of human rights.
● Supplier shall not discriminate against any worker based on age, disability, ethnicity,
gender, marital status, national origin, political affiliation, race, religion, sexual
orientation, gender identity, union membership, or any other status protected by
country law, in hiring and other employment practices. Supplier shall not require
pregnancy or medical tests, except where required by applicable laws or regulations
or prudent for workplace safety, and shall not improperly discriminate based on test
results.
● Supplier shall commit to a workplace free of harassment and abuse. Supplier shall
not threaten workers with, or subject them to, harsh or inhumane treatment, including
but not limited to verbal abuse and harassment, psychological harassment, mental
and physical coercion, and sexual harassment.
● Supplier may employ juveniles who are older than the applicable legal minimum age
but are younger than 18 years of age, provided they do not perform work that might
jeopardize their health, safety, or morals, consistent with ILO Minimum Age
Convention No. 138. Supplier shall not require juvenile workers to work overtime or
perform night work.
● A workweek shall be restricted to 60 hours, including overtime, and workers shall
take at least one day of every seven days except in emergencies or unusual
situations. Regular work week shall not exceed 48 hours. Supplier shall follow all
applicable laws and regulations with respect to working hours and days of rest, and
all overtime must be voluntary.
And the list of rules that apple suppliers must apply continues, referring to different rules in
order to include all the groups that may work here and the most common problems worker
may face.
4.-Globalization:
Apple has succeeded exceptionally in terms of advanced strategies, which utilize
most frequently on foreign outsourcing, importing and exporting.
As of July 2013, Apple has developed 417 retail stores in 13 countries and an online store
available in 38 countries with global sales of $16billion dollars in merchandise in 2011. As a
multi-national corporation, Apple Inc has realized the significance of globalization by
spreading all over the world.

Moreover, Apple is good at seizing opportunities in the global market. For example,
Apple and China Mobile have been working on an iPhone distribution agreement for more
than six years, it has gradually become a visional company that offers work to people
outside of America.
Globalization has also had a significant impact on Apple's supply chain.
The company earns high profits because it is able to produce its products
at a low price and then sell them at a high price. In addition, the
company has noted that it assembles its products in China because all of
the components are made there this in addition to the low cost of
assembly labor. Apple facilitates this by working with logistics suppliers
like FedEx who can quickly move finished goods around the world via a
number of hubs. All of Apple's products, for example, arrived in the
United States in Oakland, California and from there make their way to
the customer.

5.-Innovation: Apple is widely considered as the #1 innovative company in the world. The
company’s innovation strategy involves terrific new products and innovative business
models. It applies different kinds of innovation, such as:
● Business model innovation: Apple doesn’t just focus on building innovative and
beautiful products. It builds innovative business models too. The iPod and iPhone
would not have had nearly as much impact if they hadn't been matched with iTunes
and the App Store respectively.
● Innovation system: Apple’s commitment to innovation is cultural, not process driven. The
most successful products at Apple were started with only a few people with no formal
structure or hierarchy and little corporate oversight. Yet, “to turn really interesting ideas and
fledgling technologies into a company that can continue to innovate for years, it requires a lot
of disciplines,” advised → Steve Jobs. Apple has built an effective innovation system to
harnesses creativity in its people, stimulate new ideas, streamline the design process, and
launch successful, profitable new innovations.

They do innovation in each and every product

New product help them in startergy write about it

China cheap product

6.-Strategy:
Apple’s generic strategy is broad differentiation. This generic strategy focuses
on key features that differentiate the company and its products from competitors.
Even though this generic strategy makes Apple stand out, the company still
broadly reaches various segments of the market. The firm’s products are designed
for everyone, thereby supporting a broad market reach. For example, Apple reaches
to individuals and business organizations through the MacBook product line. In this
way, the generic strategy of broad differentiation supports the company in
maintaining its leadership and position as a high-end and high-value business.
To effectively apply this generic strategy, the company must continue
emphasizing innovation through research and development. Apple must continually
develop innovative products so that the firm always stands out against competitors.
Competitors eventually catch up with new products, so the broad differentiation
generic strategy compels Apple to always innovate to keep itself always ahead of
competitors.
Product Development. Apple uses product development as its main
intensive strategy for growth. Product development requires that the company must
offer attractive products to grow its market share and performance.

Statergy of producing it in us and assemblying it in china as they have cheap

labour.

 With reference to an organization of your choice, examine the impact of culture on

organizational ethics.
 With reference to an organization of your choice, discuss the impact of innovation on operations
management strategy.

New product help them in startergy write about it

China cheap product
Siri's natural language speech processing and interactivity capabilities were introduced in
October 2011 on the iPhone 4S. Siri highlights the marketing genius of Apple: speech
control and interactivity are not new features on computers or phones. For example,
smartphones running Microsoft's Windows Mobile operating system had very similar
functionality to Siri for quite some time. When Apple created the Siri "personal assistant"
which gives these otherwise rather hard to describe voice interaction features a character,
consumers were given a hook around which they could finally understand what voice
interactivity was all abou

 With reference to an organization of your choice, discuss the ways in which innovation can influence
organizational change.

 With reference to an organization of your choice, examine the impact of globalization on

organizational change.
India mini ipad and iphone 5c

Globalization has also had a significant impact on Apple's supply chain.

The company earns high profits because it is able to produce its products
at a low price and then sell them at a high price. In addition, the
company has noted that it assembles its products in China because all of
the components are made there this in addition to the low cost of
assembly labor. Apple facilitates this by working with logistics suppliers
like FedEx who can quickly move finished goods around the world via a
number of hubs. All of Apple's products, for example, arrived in the
United States in Oakland, California and from there make their way to
the customer.

 With reference to an organization of your choice, examine the impact of globalization on

marketing strategy.

–Apple isn’t even involved. How and where do they get their customer pulse? By being
silent. They let others do all the talking for them. Maybe that seeming lack of social
marketing strategy is, in fact, the strategy. Customers come to Apple. Apple creates the want
and solidifies the brand in that way. Customers adapt to Apple, Apple does not adapt to
customers.
As a global corporation, Apple Inc has realized the significance of globalization and
started spreading their influence all over the world. Apple's main strategy is broad
differentiation. This strategy focuses on key features that differentiate the company
and its goods from competitors.

Globalization has also had a significant impact on Apple's supply

chain. The company earns high profits because it is able to produce its
products at a low price and then sell them at a high price (Chakrabotty,
2012). In addition, the company has noted that it assembles its products
in China because all of the components are made there this in addition to
the low cost of assembly labor. Apple facilitates this by working with
logistics suppliers like FedEx who can quickly move finished goods
around the world via a number of hubs. All of Apple's products, for
example, arrived in the United States in Oakland, California and from
there make their way to the customer.

Apple buys many of the components for iPhones — like the memory chip, the
modem, the camera module, the microphone and the touch-screen controller — from
more than 200 suppliers around the world. The components manufactured by those
companies all around the world are ultimately sent to just two companies to assemble
into iPods, iPhones, and iPads. Those companies are Foxconn and Pegatron, both of
which are based in Taiwan.

Conlusion Apple appears optimistic about its future. The company has created a cult
following of consumers who are intensely loyal to Apple products. In the last decade, Apple
has excelled at keeping pace with the quickly evolving industry of computers and consumer
electronics. Its diversification, collaborative corporate culture, and product evangelism
propelled it to heights that could not have been envisioned when Jobs and Wozniak sold
their first computer kit in 1976. The company shows no signs of stopping its momentum,
while consumers have shown no signs of reducing their admiration for Apple

Statergy of apple

https://startuptalky.com/apples-marketing-strategy/
https://prezi.com/p/gdoa9kgzwviw/apples-operation-strategy/