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  • Erocante

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    Hoang Dao Duy
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    Erocante segments its market based on four factors: geography, demographics, psychographics, and behavior. Geographically, it targets urban and rural areas. Demographically, it considers variables like age and income. Psychographically, it categorizes based on lifestyle, personality, and values. Behaviorally, it focuses on customer knowledge, attitudes, and brand loyalty. Its target market includes urban women aged 24-40 with high and stable incomes who value beauty and care for their appearance through natural hair products. Its objectives are to increase brand awareness, revenue, and market share through promotional strategies.

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    Erocante segments its market based on four factors: geography, demographics, psychographics, and behavior. Geographically, it targets urban and rural areas. Demographically, it considers variables like age and income. Psychographically, it categorizes based on lifestyle, personality, and values. Behaviorally, it focuses on customer knowledge, attitudes, and brand loyalty. Its target market includes urban women aged 24-40 with high and stable incomes who value beauty and care for their appearance through natural hair products. Its objectives are to increase brand awareness, revenue, and market share through promotional strategies.

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    © All Rights Reserved
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    5 views2 pages

    Erocante

    Uploaded by

    Hoang Dao Duy
    Erocante segments its market based on four factors: geography, demographics, psychographics, and behavior. Geographically, it targets urban and rural areas. Demographically, it considers variables like age and income. Psychographically, it categorizes based on lifestyle, personality, and values. Behaviorally, it focuses on customer knowledge, attitudes, and brand loyalty. Its target market includes urban women aged 24-40 with high and stable incomes who value beauty and care for their appearance through natural hair products. Its objectives are to increase brand awareness, revenue, and market share through promotional strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Erocante's market segmentation focuses on four various elements, namely geographic,

    demographic, psychographic, and behavioral.

    The company's geographic segmentation aims to drive the market into different geographical
    units, including urban and rural areas.

    Meanwhile, the demographic segmentation is divided into sub-segments based on variables like
    age and income.

    The psychographic element of the company is categorized into different groups based on
    lifestyle, personality, or values.

    The behavioral variable is the final element in Erocante's marketing segmentation. It generally
    focuses on the customers' knowledge, attitude, and loyalty towards its products.

     Targeting
    - Urban customers, in particular women between the age of 24 – 40 who have high and
    stable income at about 9.000.000 VND / per month and have a high demand for beauty as
    they reach the aging stage.
    - Modern, busy people but know how to take care of themselves and the importance of
    appearance.
    - Completely loyal customers who seek niche hair care products that are made of natural
    ingredients friendly to hair rather than designer products sold in supermarkets.
     Positioning
    - High quality that is made of natural ingredients imported mainly from Europe.

    - Gives customers a beautiful hair and a youthful appearance.

    Marketing objectives

    The objective of the marketing programs is to focus on developing the promotion mix
    strategy. the central goal is to increase brand awarenes., so that they maximize revenue, increase
    profits and affirm their current position in the market.

     Qualitative objectives
    - Striving to become the top herbal shampoo products with high market share.
    - Actively promote products to improve product awareness as well as win customer loyalty
    to the brand.
     Quantitative objectives
    - Revenue: Total revenue increased by 25% over the previous year.
    - Number of people accessing the product: at least 200,000 people know about Erocante
    shampoo and 60000 customers use the product in the next year.

    Website reach: increased by 20% compared to the previous year.

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