G- SKIN COSMETICS

CUSTOMER RELATIONSHIP MANAGEMENT

Group 10
 SPANISH MARKET
-The cosmetic sector in
Spain is a market of 8,200

million euros that

denotes a constant -Spain is in the top 10 world exporter of beauty
growth with 2.6% products, reaching 4,723 million euros, making
it an important sector in the Spanish economy.
-It can be seen that the

largest category is skin

care, occupying 33% of

the market segment with

-Consumers in Spain use from 7 to 9 beauty
a growth of 5.1%.
products on their daily basis.

-If we focus on the G-Skin

field we see that the
personal care category is
the second largest, it
occupies 22% of the
market.
 -Women spend 286 euros / year on cosmetics
unlike men who spend only 158 euros / year.

-Senior consumer is the market niche that leads

spending in the area of beauty and cosmetics
“Of the 4,758 million euros spent on cosmetic
products each year in Spain, 2,190 correspond
to the age segment between 55 and 75 years . "

-In Spain, 77% of women make their purchases

online.
- We observe the importance of the point of sale
itself and the online facility, we distinguish that
the age range will be 18 to 40 years in the online
mode and 40 to 75 years in retail.
CHANNEL STRATEGY
RETAIL:SEPHORA
&
ON LINE

 WHY?
SEPHORA: ONLINE:
-Shopping is easy and
- Exclusive Products comfortable for customers.

-Positioning
-customize their experience
based on past sales and
- Shopping experience
preferences
- Digital Customer

experience (Nearly half of

Sephora’s digital traffic is

through its mobile interface)
 MIX = RETAIL Y ONLINE

-It is not a new product in the

cosmetic market so there is
already a perception of a high quality product.

-So the mix decision is based mainly on having the best

possible reach, both on virtual and physical platforms.

Emphasizing the differences in our segmentation, making the
online platform effective and accessible and the
experimental and exclusive retail.
Strategy:
-To overcome the price barrier, we have decided to base
ourselves on a strategy of samples and exclusivity. We see
the samples as the possibility of differentiating ourselves.

-Emphasize the user experience and the purchase and sale

service itself.

- Events and test stands

- Through associations with other highly prestigious brands

we want to reinforce the idea that we have a quality
product.
 FUTURE
-The future is unpredictable, but we believe that continuing
with the advantages that lead us to be the best brand will
be the best idea. Expand the market with different points
of sale, in addition to maintaining the online strategy.

-Always keep our competitive advantages, high price, high

quality, etc ...