Your new app to be fashionable!

VoiL!

VoiL!

What is VoiL? It's a new application for your smartphone to be fashionable. How it works? With only a photo you can know how much is that dress that you like or the Versace bag that you can see in your magazine

What do you think about...

We asked to a group of persons in a range of 16-55 years, in our study highlight the most significant responses. And...

Our results!

92% said it was a necessary application in your life 62% said they would pay for it

Good things about VoiL!

Our respondents said: - Easy use - Useful - can guide you where to find the garment - Good idea - Can pay for it

Bad things :-(

Our respondents said: - prices do not report the possible sale - detect the garments can be slow - It's a good idea, but it does not find on all clothing brands

Considerations Business Model

We consider important: - improve the app: - detection of garments - expands the databases of trademarks - including information about possibles sales - statistics stored queries made by users

Market size

- Target consumers: smartphone users - More than 1.000.000 downloads anual - payment for advertisements in the application (of trademarks) 0,99 / downloads 1.000.000 x 0,99 = 990.000

Data mining

- data mining on user queries generated 100.000 downloads x 50 queries per user (per year) = 500.000 unit of data - data mining would be "bargaining chip" with brands to give information of the items (price, size, store near you ...)

Benefits

- development costs: Programmer: 25.000 / year Marketing: 20.000 / year 990.000 - 45.000 = 945.000 / year