MARKET SEGMENTATION

GEOGRAPHY

Geography is to target customers based on defined geographic boundaries.

Differences in interests, values and preferences vary dramatically across cities,
states and countries, so it is important for marketers to recognize these differences
and advertise accordingly.

Next,

PSYCHOGRAPHY

Psychographic segmentation is defined as a market segmentation technique

where groups are formed according to psychological traits that influence
consumption habits drawn from people’s lifestyle and preferences. It is mainly
conducted on the basis of how people think and what do they aspire their life to be.
Any organization which intends to understand their consumers’ thought process can
divide their target market according to this segmentation method. Psychographic
market segmentation is one of the most effective segmentation methods other than
demography segmentation, geography segmentation, and behavioral segmentation.

Besides, is the psychography factor which is lifestyle. Tupperware are aimed for
people who have a good habit lifestyle. For example, people who concerned about
the condition of the earth will be more likely to buy Tupperware for achieving the
practice of Reduce, Reuse, and Recycle.