Name Shilpi Gautam

Question 1 (A&B)

https://drive.google.com/drive/folders/1QiMbALdOEncbkBymIUu8yjW2hnqJwQCs?usp=shar
ing

Question 2

Subject: Reminder-xx || Proposal discussion follow up email

Hi Rakesh,

Greetings of the day!!

Hope you are doing well.

This is regarding the proposal meetings we had recently for three times. I was waiting for the
update as I have not heard back from you after multiple follow-ups over calls and emails. I
wanted to confirm if you are really interested in the proposals which we have presented in the
past by putting lots of our time and efforts.

However, if you want to take some time to think about and want to go ahead with these
proposals in future then also, we will be more than happy to discuss about it. But if you have
any doubt to proceed further then it will be beneficial for both of us to save our time and
efforts and move ahead with the conclusion of this discussion.

Kindly let me know if you have any questions or doubt regarding the same.

It was an incredible learning experience with you and your team, Hope to have business with
you again.

Thanks & Regards

Mahesh Iyer
 Co-Founder Sineflex Solution
+91xxxxxxxxxx

Question 3

1. Healthcare Community.
2. Research and Development Centers.
3. Pharma Companies.

4. Healthcare Community- Rationale behind targeting Healthcare Community to

increase awareness about healthcare analytics marketing is a strategy for doctors,
hospitals, healthcare networks, health practitioners, caregivers, healthcare providers,
and healthcare marketing executives. It is a process of strategic outreach and
communications built to bring in new healthcare consumers, shepherd them through
their healthcare journey, and keep them engaged with the healthcare system.
5. Research and Development Centers- Rationale behind targeting Research and
Development Centers to increase awareness about healthcare analytics is a strategy for
developing cure for new diseases and making everyone aware about the diseases and
by targeting the Research and development centers we can do partnerships for vaccine
research and development. We can take example of covid-19 as Research efforts on
COVID-19 started as soon as the virus was discovered and were global from the onset.
As a global public good, coordinated funding and research is necessary. However, this
increase of resources towards research and development is not necessarily counted as
official development assistance, which only includes the share going to developing
countries. And by getting involve in these research and development we can provide
awareness in community about the research efforts and help people to get healthcare
assistance.
6. Pharma Companies- For the pharmaceutical industry, this presents a challenge. The
traditional commercial approach based on mass-media advertising, hefty sales forces,
ready access to physicians, and relatively uninformed patients is falling short.
Companies are failing to engage with patients in the early stages, when they look for
information about symptoms. For example, a recent YouTube search for “psoriasis”
produced among its top 100 results not a single branded video made by a
pharmaceutical company. The first two videos had close to 500,000 views each. To
connect with patients when they are looking for answers, pharma companies need to
design a new approach based on an understanding of patients’ experiences and how
they make decisions.