Professional Documents
Culture Documents
Foundation
Our Mission
“To prepare and serve high quality, simple food, at a great value, in a home-like environment.”
Our Vision
“Our vision for the future is to help create a healthier, more nutrition-conscious locality, and that
our city has a reliable and low-cost option to eat well, without sacrificing the pleasure of eating.”
Value statement
1. Customer satisfaction- our kitchen strives to become our customers favorite place to
order food.
2. Teamwork and trust- we provide support for our employees and encourage them to make
their own decisions.
3. Sustainability- we always source ingredients from sustainable, local suppliers.
4. Integrity- to have honesty & respect for all individuals.
5. Professionalism- to be professional in our actions our customer, partners and each other.
Competitive advantage
What we do best
1. Space in the kitchen is maximized as there in seating area, so that there’s more room for
food prep and food output – this also enables the possibility of multiple menus to share
the same commercial space.
2. We have the unique opportunity to minimize food waste and pare down inventory costs
to be more economical.
3. It can operate in a whole host of areas where a traditional brick-and-mortar location
would never have been possible.
4. Simple to execute on to-go orders.
FINACIAL
Increase Monthly Net Restaurant Sales By 5% Amount
Grow revenue 30% each year.
Maintain a 20% net profit margin year.
CUSTOMER
Understand customer needs.
Seek and promote customer feedback.
Set and communicate clear service standards.
Delight your customers by exceeding their expectations.
Capture and share examples of great service.
Personalize your customer service.
MARKETING
Emphasizing digital marketing is proving to be fruitful. Some digital marketing strategies to
consider are:
Email marketing
Influencer marketing
Search engine optimization
QR code menu marketing