Textile Industry's Export Potential Post-COVID

EXPORT POTENTIAL FOR TEXTILE INDUSTRIES POST COVID 19 PANDEMIC
2020-2022
INTRODUCTION
Textile Industry in India continues to be dominated by cotton, accounting for nearly 3/4th
of the total fiber consumption in the country. Manmade fibers dominate global fiber
usage, accounting for 70% of total consumption. Contrary to worldwide trends, India's
fiber consumption is tilted towards natural fibers, with cotton accounting for roughly 65
percent of total consumption.
Figure 1 Global Textile & Apparel Trade(US $ bn)
The global textile trade was valued at $1300 billion. China continued to lose market
share, but India has definitely missed the bus, with Bangladesh and Vietnam capturing the
majority of the increases — clearly the second and third largest exports after China,
respectively. Bangladesh has clearly taken over 6% of global garment exports, while
Indian exports have declined for the second year in a row.
SINDHI INSTITUTE OF MANAMGEMENT 1

2020-2022
The top 10 Textile Markets in Globe
Figure 2 Top 10
Textile Markets
Other than
cotton yarn
exports, most
other categories
– especially
Indian apparel
exports are
clearly seeing
de-growth. The
early part of the
year, the
competitiveness was hampered by a strong rupee.
In 2019, India's textile industry was valued at $150 billion US dollars. India's textile
industry is one of the world's largest, with a significant raw material base and
manufacturing capacity. The mill sector is the world's second largest, with 3400 textile
mills with a total installed capacity of more than 50 million spindles and 842000 rotors.
The textile sector accounts for 7% of total industry output in value terms, 2% of India's
GDP, and 15% of the country's export revenues. The textile industry employs about 45
million people directly, making it one of the country's most important sources of
employment.

2020-2022
This is the Chart that shows textile industry growth in India for the last 10 years.
Figure 3 Textile and apparel Industry in India
Textile Export of India

Table 1 Textile Export of India
After China, India's textile sector is the world's second largest exporter. In 2018, textile
and garment exports accounted for 12.4% of India's total exports. India accounts for about
5% of global textile and garment trade.

2020-2022
India's top textile and clothing export destinations are the European Union and the United
States, accounting for 47 percent of total textile and apparel exports. It directly employs
4.5 crore people and indirectly employs another 6 crore in affiliated industries.
The import of textiles & apparel Products in India stood at US$ 6.3 Billion during FY
2019. India enjoys a trade surplus in this sector.
Textile Technology
Textile materials and products that are used for their technical performance and functional
features are known as technical textiles. In India, technical textiles have a lot of potential,
especially in the sun-rice sector. India produces around 90,000 MT of technical textiles,
accounting for 3% of global technical textile production. India is responsible for 4% of
worldwide technical textile exports and 3% of global imports. In the year 2018, India's
technical textiles sector was valued at Rs 1,16,217 crore. With a CAGR of 20%, the
domestic market is expected to reach Rs.2,00,823 crore by 2021.
Cotton Raw Material

Cotton is one of the most significant cash crops, accounting for about a quarter of
worldwide fibre production. Cotton accounts for roughly 59 percent of the Indian textile
industry's raw material consumption basket. Cotton is consumed in excess of 300 lakh
bales (170 kg apiece) each year. India is first in the world in terms of cotton acreage, with
over 105 lakh hectares under cultivation, or around 35% of the world's total area. The
productivity of India was 540.80 kg/ha. With 345 lakh bales produced, India has
surpassed China as the world's greatest cotton producer.

2020-2022
Table 2 Production and consumption in Major Countries
In 2018-19, the area under cotton cultivation in India remained nearly unchanged from
the previous season, at 122 lakh hectares. In 2018-19, India is expected to produce 330
+/- lakh 170 kg bales of cotton.
The entire supply of cotton in 2018-19, including carryover inventories from the previous
year and current-year imports, is expected to be 395 lakh bales, down from 410 lakh bales
in 2017-18. Due to a lack of supply this year, prices in India have remained stable
compared to other cotton-producing countries.
Given the pricing gap between India and the rest of the globe, India is expected to import
roughly 30 lakh bales of cotton, which, if realised, will be the country's largest volume of
imported cotton.

2020-2022
Table 3 Major Cotton Exporting Countries: Export Data From 2008-09 to 2018-19.
TEXTILE INDUSTRY CAN HELP COUNTRIES RECOVER FROM COVID-19

The textiles and apparel sector has the ability to offer jobs and drive further growth in
countries recovering from COVID-19.
To make the most of this potential, countries will need to adopt new alliances and
methods.
The COVID-19 pandemic is a once-in-a-generation public health disaster that has
wrecked devastation on the global economy. Despite the slump, the textile and garment
industry in numerous nations may continue to be a major source of employment and
growth.
The textile and apparel opportunity

Since the textile and garment industry is considered a precursor to industrialisation,
countries rebuilding after COVID-19 should not disregard it. As the sector expands, it
lays the groundwork for more technologically demanding industries to emerge. In fact,

2020-2022
the textiles and clothing sector is critical to many developing countries' growth and
development ambitions.
Textile and apparel exports account for a significant portion of total exports in a number
of nations, including Bangladesh (85%), Pakistan (59%), Turkey (12%), and Egypt
(11%). Despite the fact that many nations are well-positioned in the textile and apparel
global value chain (GVC) in terms of raw materials or production, they only play a minor
role in the absence of retail (comprised of marketing, branding and sales). As a result,
they have potential that has to be awakened in order to reap greater benefits from global
markets.
Furthermore, because to the high number of job openings it may provide during a
pandemic, the textile industry presents a unique opportunity. Millions of people work in
this labor-intensive sector, which accounts for a considerable portion of the total
manufacturing workforce in Islamic Development Bank (IsDB) member countries.
Given that the IsDB's 57 member countries account for almost a quarter of the world's
population, they would reap enormous benefits. With annual GDP growth rates of up to
8%, their economies have great potential to enhance their market share in the global
economy.
Strategic investments
Those that invest in the textile and garment sector may receive a big return on their
investment. Sustainable and recycled fibres, for example, have the potential to
increasingly replace resource-intensive raw materials. In addition to automotive,
construction, and medical equipment, technical, smart textiles have a lot of potential in a
range of industries.
Emerging technology will continue to revolutionise the textile and garment sectors, as it
has already done. Laser-cutting machines, sewing robots, and nanotechnology are just a
few of the technologies that are enhancing product design processes and lowering lead
times, resulting in data applications, artificial intelligence (AI) and machine learning, and
3D printing. COVID-19 has also proved the importance of blockchain technology in

2020-2022
enabling transparency and traceability throughout the supply chain, which has opened up
new opportunities for the industry.
COVID-19 could also support a shift to nearshoring, which brings production closer to its
customers. Major corporations will seek strategic alliances with first-tier suppliers in
order to meet demand and reduce lead times. The ability of a country's textile and
clothing industry to provide cost-effective production, competitive skills, high-quality
products, and short lead times will determine the future market structure in significant
part.
According to Boston Consulting Group, the global textiles and apparel industry market
was worth $1.9 trillion in retail in 2019, and is predicted to expand at a compound annual
growth rate of 3.5 percent to $3.3 trillion in 2030. Population growth, increased
disposable income, and rapid urbanisation in developing countries were predicted to fuel
demand in the future.
Figure 4 Top 20 exporting countries of fashion goods
IMPACT OF COVID-19 PANDEMIC ON TEXTILE INDUSTRY

The textile industry is a highly unorganized industry. The government has taken
particular measures to help alleviate the effects of the Covid epidemic on the textile
industry, as well as to improve production, marketing, and job possibilities in the sector.
To determine the severity of the situation, the government undertook a research titled
"Impact of Covid-19 epidemic on Indian Silk Industry." Production issues, cocoon and
raw silk costs, transportation issues, a shortage of experienced personnel, the selling of

2020-2022
raw silk and silk products, working capital and cash flow, limited export/import orders,
and other constraints have all plagued the sector. The chart below illustrates the last three
months' orders and supply, which indicates a falling trend in jute output during the peak
of Covid-19, but which is currently significantly improving.
Table 4 Trend in jute production during the peak Covid-19 period

Month Order Supply by Mills
June 2020 2.75 bales 1.78 bales
July 2020 3.59 bales 2.48 bales
August 2020 3.52 bales 2.32 bales
The government held a symposium with textile Export Promotion Councils and other
industry stakeholders to finalize a list of possible export items to boost textile and apparel
exports. The list of possible export products was shared with the Indian Mission in other
countries in order to identify potential buyers in those nations. The Government has
decided to continue the RoSCTL (Rebate of State and Central Taxes and Levies) scheme
until it is merged with the Remission of Duties and Taxes on Exported Products
(RoDTEP) scheme in order to make the textile sector competitive in the international
market by rebating all taxes/levies. The Government has approved an adhoc allocation of
Rs. 7398 crore for the issue of duty credit scrips under the RoSCTL programme for FY
2020-21. Furthermore, the government has abolished anti-dumping duties on PTA
(Purified Terephtallic Acid), a major raw material for the manufacture of MMF fibre and
yarn, in order to encourage exports in the MMF sector. To alleviate the impact of the
COVID-19 pandemic on commerce, this Ministry has highlighted numerous trade
facilitation issues raised by industry stakeholders with the respective Ministries on a
regular basis for prompt resolution.
During the COVID pandemic, the Ministry of Textiles put in place a specific measure to
help beneficiaries of the Amended Technology Upgradation Funds (ATUFS). Applicants
who have had their machinery physically examined by the Joint Inspection Team (JIT)
have been given the opportunity to have their subsidies released on the submission of a
bank guarantee under this procedure. The regular budget allocation under ATUFS is used
to fund the early release of subsidy against bank guarantee.

2020-2022
The Indian government has also proposed Aatma Nirbhar Bharat Abhiyaan, a special
economic package aimed at improving the country's economy and making it self-
sufficient. For several industries, relief and credit support measures have been announced.
Weavers and artists can take use of these relief and credit support measures to resurrect
their companies, which have suffered as a result of the Covid-19 pandemic-induced
lockdown.
Apart from the aforementioned special economic package, the Ministry of Textiles has
taken the following steps to help handloom weavers and craftsmen across the country:
i. In order to support the handloom and handicraft sectors, as well as provide a
larger market for handloom weavers/artisans/producers, steps have been taken to
onboard weavers/artisans on the Government e-Marketplace (GeM), allowing
them to sell their products directly to various Government Departments and
organizations.
ii. To encourage the e-marketing of handloom items, a policy framework was
created under which any interested e-commerce platform with a strong track
record might participate in online marketing of handloom products. As a result, 23
e-commerce companies have been hired to advertise handloom products online.
iii. On the 6th National Handloom Day, the Government, in collaboration with all
stakeholders, launched a social media campaign #Vocal4Handmade to showcase
India's handloom heritage and assure public support for the weaving community.
According to reports, the social media campaign sparked revived interest in
handlooms among Indians, and some e-commerce companies reported increased
sales of Indian handloom products.
iv. The Ministry of Textiles has requested that all Chief Ministers of States and UTs
instruct their State Handloom Corporations/Cooperatives/Agencies to make
purchases of the finished inventory available with the handloom weavers/artisans
so that the weavers/artisans have some ready cash to meet their household needs.
v. In the face of the unprecedented Covid-19 pandemic, traditional marketing
activities such as exhibits, melas, and so on are no longer practicable. To address
this situation, the government is working to empower our weavers and handloom
producers with internet marketing alternatives.

2020-2022
vi. Handloom Export Promotion Council has attempted to virtually connect

handloom weavers and exporters from various parts of the country with the
International Market in order to realise our Hon'ble Prime Minister's vision of
"Aatma Nirbhar Bharat."
vii. THE INDIAN TEXTILE SOURCING FAIR was held on August 7, 10, and 11th,
2020, with over 200 participants from various parts of the country displaying their
products with unique designs and talents. International buyers have been paying
close attention to the show.
viii. NIFT is establishing Design Resource Centres in Weavers Service Centres
(WSCs) with the goal of fostering design-oriented excellence in the Handloom
Sector and assisting weavers, exporters, manufacturers, and designers in
developing new designs.
ix. Apart from the aforementioned measures, the Ministry of Textiles is executing
numerous plans for the general development of handlooms and the welfare of
handloom weavers across the country through the Offices of Development
Commissioner (Handlooms).The Scheme details are as under: -
 National Handloom Development Programme (NHDP)
 Comprehensive Handloom Cluster Development Scheme (CHCDS)
 Handloom Weavers’ Comprehensive Welfare Scheme (HWCWS)
 Yarn Supply Scheme (YSS)
Raw materials, looms and accessories, design innovation, product diversification,

infrastructure development, skill upgradation, lighting units, marketing of handloom
items, and lending at concessional rates are all covered by the aforesaid initiatives.
REVIVAL OF TEXTILE INDUSTRY AFTER COVID

The global pandemic of Covid-19 affected various industrial sectors in the country
including the textile sector. The government has taken following initiatives/ measures to
help ameliorate the conditions in textile sector to boost production, marketing and job
opportunities in the sector on pan-India:
i. In order to keep the textile sector competitive in the international market by
rebating all taxes/levies, the government has decided to keep the RoSCTL (Rebate
of State and Central Taxes and Levies) scheme going until it is merged with the

2020-2022
RoDTEP (Remission of Duties and Taxes on Exported Products) scheme. The

Government has approved an adhoc allocation of Rs. 7398 crore for the issue of
duty credit scrips under the RoSCTL programme for FY 2020-21.
ii. Additionally, in order to increase exports in the MMF sector, the government has
eliminated anti-dumping duties on PTA (Purified Terephtallic Acid), a vital raw
material for the manufacture of MMF fibre and yarn, as well as Acrylic fibre, a
raw material for the yarn and knitwear industries.
iii. The government has announced AatmaNirbhar Bharat Abhiyaan, a special
economic package aimed at improving the country's economy and making India
self-sufficient. For several industries, relief and credit support measures have been
announced. Textile weavers and artists can take use of these relief and credit
support measures to resurrect their enterprises, which have suffered as a result of
the Covid-19 pandemic-induced lockdown.
iv. Textile and garment manufacturers across the country contributed to the
expansion of the PPE industry, with India emerging as the world's second largest
producer of PPEs. According to projections based on industry inputs, the country
produced about 6 million PPE body coveralls and 15 crore N-95 masks from April
to December 2020. (as per data available). Nearly 1100 manufacturers had signed
up to make PPE Body Coveralls, while more than 200 had signed up to make N-
95 masks. This newly developed industry has a market size of roughly Rs. 7000
crores.
v. The Union Budget announcements for 2021-22 include the commencement of a
scheme to establish mega investment textile parks. In the next three years, seven
giant textile parks will be built. These parks will help the textile industry become
more globally competitive, attract substantial amounts of investment, and create
jobs. The programme will allow global export champions to emerge.
vi. Over a five-year period, a Rs 10,683/- crore Output Linked Investment scheme
spanning MMF and Technical Textiles has been announced, which will establish
global champions in exports and significantly increase local textile production.

2020-2022
STATEMENT OF THE PROBLEM

The textile sector in India is the second largest employer, employing about 100 million
people directly and indirectly. The domestic textiles and clothing industry accounts for 2%
of India's GDP, 7% of industry output in value terms, and 12% of the country's export
revenues.
As a result, it is critical to discuss the facts on the negative effects of the lockdown on the
textile industry and, as a result, India's economy. Each crises, however, brings about
structural upheavals and opportunity. This study goes over the master plan after COVID-
19 as well as well-thought-out, feasible ideas to restart and rebuild our economy through
the textile industry. This study concentrates on export potential, which can be enhanced
by:
• Taking advantage of global anti-Chinese sentiment.
• Recognizing changes in consumer behaviour.
• Manufacturers and merchants must implement new strategies.
• Improving India's apparel industry and supply chain.
• Concentrate on "Atma-nirbharta" and global dominance techniques.
•Investing in new areas such as Meditech and technological textiles, which will be in high
demand in the future.
• Improving digitization and long-term sustainability in such circumstances.
NEED AND RELEVANCE OF THE STUDY:

This study is confined to export potential for textile industries in post Covid 19 pandemic.
To determine the severity of the situation, the government undertook a research titled
"Impact of Covid-19 epidemic on Indian Silk Industry."
OBJECTIVES
1. To study the export potential of textile industries in post Covid-19.

2. To study the active role of government and various textile associations and
experts.
3. To study the issues and challenges for Indian textiles and apparel industry post
COVID-1

2020-2022
RESEARCH DESIGN: -Descriptive research design is used in the current study.
DATA COLLECTION METHODS:

Primary and secondary sources are used for data collection.
PRIMARY DATA: Questionnaire were developed for collecting primary data. These
questionnaires were distributed to respondents for interviews.
The statistical method used is cost effective and is used as a mechanism for obtaining
information and opinion. A questionnaire can be placed on Google Forms or emailed to
the employees of Dixcy Textiles Pvt Ltd. These methods have little to no cost, though
strong targeting is necessary if you want to have the highest possible rate receive the most
accurate results. It’s quick and easy to collect results with online and mobile tools. This
means that you can gain insights in as little as 24 hours (or less!), depending on the scale
and reach of your questionnaire.
SECONDARY DATA: Newspaper , Magazines , websites and journals were used to

collect secondary data.
SIZE OF SAMPLE: 200
CONVENIENT SAMPLING: it is that type of sampling where the researcher selects the
sample according to his or her convenience.
UNIVERSE: Universe refers to the total of the units in field of inquiry. Our universes
were selected through random method among employees of Dixcy Textiles Pvt Ltd. in
Bangalore.
SAMPLING TECHNIQUE: Convenient sampling method is used, 200 respondents

were selected conveniently from target population in Bangalore.
SAMPLING UNIT: Sampling frame is the representation of the elements of the target
population. Sampling unit of our study was in Bangalore.

2020-2022
STASTICAL TOOLS:
MS-EXCEL was used to create pie charts and graphs, while MS-WORD was used to
construct the entire project report.
The data will be collected and entered in MS excel 2010. Different statistical analysis will
be performed using the SPSS software version 22. The one sample Kolmogorov
Smirnov Test will be employed to determine whether the data will be differed from a
normal distribution or not normally distributed data will be analyzed using parametric
tests and non- normally distributed data will be analyzed using non-parametric tests.
Descriptive statistics will be calculated for qualitative variables.
DATA ANALYSIS AND INTERPRETATION - Classification and tabulation

transforms raw data obtained through questionnaires into valuable information by
arranging and collecting the bits of data contained in each questionnaire, i.e., observations
and responses, into clear and organised statistics.
• Simple data tabulation with tally marks.
• Counting the number of responses and calculating the percentage.
• The following formula was used: (number of responses / total responses) * 100
Graphical analysis using pie charts, bar graphs, and other visual aids
Survey Questions With The Employees Of Textile Industry

1. The Indian textile industry contributes to 7% of the industry output (in value terms) and
around 15% to the India’s export earnings.
2. The Make in India initiative have been observed throughout the economy, these changes
hold a significant place for small cottage industries like the handlooms.
3. The Indian textile industry is one of the oldest industries in the country, with its roots from
ancient India.
4. Make in India initiative with respect to the textile sector sin India and how it might play a
positive role in uplifting this sector.
5. E-commerce platforms are big achievement for the textile industry because it removes the
need for co-operative stores and government funded market spaces.
6. The e-commerce platform has given the opportunity for weaver agencies and groups to
directly reach the consumers on a large scale.

2020-2022
7. The interest in a textile sector revival movement can be understood as a desperate measure
to keep the textile industry active
8. There is a need to make handloom tradition fashionable by introducing new designs and
color schemes, so that it can find a reference place in global textiles industry.
9. Shortage of yarn is one the major barrier for the development of textile industry.
10. Because of lack of finance and inadequate marketing facilities weavers are not able to
promote their products.
11. ‘Make in India’ scheme is giving a new lease of life to Indian textile industry.
LIMITATIONS OF THE STUDY

The report might be useful to Dixcy Textiles Pvt Ltd, however there are a few limits of
the examination:-
1. The size of the examination may not be significant and it is restricted to territory.
2. There might be absence of time with respect to respondents.
3. It is a lot of conceivable that a portion of the respondents may give the off base data.
4. There might be some inclination data given by organization experts.
5. As just single territory was reviewed or covered, it doesn't address the general
perspective on each field.

2020-2022
SWOC ANALYSIS
Strengths
Flexible Labor Market: This sector in particular needs an abundance of manpower.
However, in Asia, the price of labor is very low. The labor rates in the textile industry
(compiled by Warner International) show that the average hourly wage rates for
Bangladesh, India, Pakistan, and Sri Lanka were respectively 0.23, 0.56, 0.49, and 0.39
USD.
Worldwide Demand: Clothing articles are one of the basic human needs. Everyone
wants to have a good quality product for a cheaper price. That’s where the textile
industries come in. They offer decent clothes for a reasonable price. This is the main
reason, they get many buyers.
Involved Industries Increasing: In modern society, many support industries are

growing. These industries form a relationship of mutualism with the textile industry. Both
parties are dependent on each other. These industries are dyeing, finishing, embroidery,
printing, etc.
Strong backward linkage facilities: This industry possesses strong backward linkage
facilities. This has proven to be a great asset on multiple occasions. This causes this
sector to improve more in its own way. Also, it provides the industry with some much-
needed support.
Presence of economic zones: An economic zone is a type of facility that ensures that the
buyer gets to buy many products with the least tax possible. This encourages buyers to
buy more from this industry. This, as a result, allows the industry to make more sales and
earn many profits.

2020-2022
Weakness
Lack of modern machinery: The textile industry lacks technology-oriented machinery
and production systems. If these aren’t updated then they could take a heavy toll on its
production. This will later reflect in its sales and profits.
Unable to go with the flow: Once a steady line of the production system is in place, it is
very hard to suddenly change it to accommodate any new type of clothing article. As a
result, it lacks product diversification. It also has a very short lead time which is not good
for this line of work. It holds back the whole industry.
Lack of forecasting: Lack of forecasting is the main cause of production setbacks. If an

industry is unable to provide a good forecast, it often causes major issues in the marketing
sector. The quantity available does not match the assumed quantity.
Depending on some specific buyers: Dependency on a few particular buyers can be the
downfall of this industry. Many of the farmhouses depend on a few of their known
customers for their sales. They do not get many new buyers most of the time and this
causes their sales rate to pummel once any of these buyers drop out or change their choice
of farmhouses.
Higher bank interest and insurance policy: This industry has to face a lot of unfair
treatment. Especially when it comes to banks and insurance companies. Banks require a
high interest while taking loans which is nothing short of illogical. Many insurance
companies, if not all, have a high-priced insurance policy with partial conditions. The
industry has to suffer for this.
Opportunities
Buyer attention on the Asian market: Many of the international buyers are being more
interested in the Asian section of the market. This may be a golden opportunity for the
Asian industries to take the market by storm. It will also be a huge turning point for this
industry in general.

2020-2022
Open costing facility for the international buyer: Many international customers find
their interest in this field being renewed by the open costing facility. This gives them a
huge advantage to draw more buyers in.
Government and non-government training programs: There are a lot of people who
work in this field. Even though they have curiosity, they often lack the skills that are
needed. So, these government and non-government training programs can help them to
enhance their skill-set. This provides the chance of improvement to this sector.
Buyer initiatives for productivity: In this field, many times buyers take responsibility to
initiate the push for productivity. This shows that the buyers are actually interested in the
said products. So, this gives a huge boost to the morale.
Challenges
E-shops and on-demand shops: There are many e-shops and on-demand shops that are
mushrooming their way into the market. Now, the market actually has some Internal
competition going on. So, these new shops often end up stealing a lot of customers away
from the industry.
High making cost: The making cost for this industry is quite high and very hard to
achieve. So this makes having profit very hard.
Freight on board cost: Many times, the seller has to take the responsibility for goods,
freight, and marine insurance. This is a convenient system no doubt. But if an accident
happens the loss is very hard to deal with. This will majorly impact the earnings of it.
Political and environmental crisis: Countries that have a troublesome political

environment, have fewer buyers than those that don’t have them. Environmental issues
can also influence the flow of buyers in a country.

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OUTCOMES OF THE STUDY
 60% of the respondents are highly agree with the Indian textile industry contributes to
7% of the industry output (in value terms) and around 15% to the India’s export
earnings. 22% of the respondents are agree, 10% of the respondents are neutral, 3% of
the respondents are highly disagree and 5% of the respondents are disagree with the
same.
 67% of the respondents highly agree with the make in India initiative have been
observed throughout the economy, these changes hold a significant place for small
cottage industries like the handlooms.. 20% of the respondents agree, 10% of the
respondents neutral with the same and 1% of the respondents highly disagree, 2% of
the respondents disagree with the above statement.
 67% of the respondents highly agree with the Indian textile industry is one of the
oldest industries in the country, with its roots from ancient India. 10% of the
respondents neutral with the same and 1% of the respondents highly disagree, 2%
of the respondents disagree with the above statement.
 75% of the respondents highly agree,16% of the respondents agree with the Make in
India initiative with respect to the handloom sector sin India and how it might play a
positive role in uplifting this sector. 4% of the respondents neutral with the same and
2% of the respondents highly disagree, 3% of the respondents disagree with the above
statement.
 78% of the respondents highly agree,16% of the respondents agree with the E-
commerce platforms are big achievement for the textile industry because it
removes the need for co-operative stores and government funded market spaces.
3% of the respondents neutral with the same and 1% of the respondents highly
disagree, 2% of the respondents disagree with the above statement.
 85% of the respondents highly agree,10% of the respondents agree with the e-
commerce platform has given the opportunity for weaver agencies and groups to
directly reach the consumers on a large scale. 3% of the respondents neutral with the
same and 1% of the respondents highly disagree, 1% of the respondents disagree with
the above statement.

2020-2022
 78% of the respondents highly agree with the interest in a textile sector revival
movement can be understood as a desperate measure to keep the textile industry
active. 5% of the respondents neutral with the same and 1% of the respondents
highly disagree, 3% of the respondents disagree with the above statement.
 71% of the respondents highly agree with the make handloom tradition fashionable by
introducing new designs and color schemes, so that it can find a reference place in
global textiles industry. 6% of the respondents neutral with the same and 1% of the
respondents highly disagree, 4% of the respondents disagree with the above
statement.
 66% of the respondents highly agree,20% of the respondents agree with the
Shortage of yarn is one the major barrier for the development of textile industry.
8% of the respondents neutral with the same and 2% of the respondents highly
disagree, 4% of the respondents disagree with the above statement.
 74% of the respondents highly agree,19% of the respondents agree with the lack
of finance and inadequate marketing facilities weavers are not able to promote
their products. 4% of the respondents neutral with the same and 1% of the
respondents highly disagree, 2% of the respondents disagree with the above
statement.
 81% of the respondents highly agree,14% of the respondents agree with the Make in
India’ scheme is giving a new lease of life to Indian textile industry. 2% of the
respondents neutral with the same and 1% of the respondents highly disagree, 2% of
the respondents disagree with the above statement.

2020-2022
EXPERIENCES, LEARNINGS AND CONCLUSION
Experiences and Learnings

Despite its large share of the global market and contribution of 2.3 percent of Indian
GDP, the Textile and Apparel industry has been severely harmed since the
implementation of the GST, following which imports in the sector have soared, owing
primarily to apparels from low-cost manufacturing destinations such as Bangladesh and
Sri Lanka
It has also been hit by a drop in yarn exports as a result of different government subsidies
being phased out.
The industry is very capital demanding and relies on borrowings from banks and financial
institutions to meet its capital requirements.
Since May 2014, the industry has accounted for roughly 8% of total gross credit offtake
from banks, and its share has been stable. Total outstanding debt for the textile industry in
FY 2020 was INR 23,58,125 million (USD 31,245 million) in terms of gross value.
Positively, the textile industry's gross nonperforming assets (NPA) as a percentage of
total gross debt has been declining since 2017, when it peaked at 27.5 percent. Despite
operational challenges, the declining trend in the NPA ratio indicates that the industry is
improving its ability to service its debt commitments on time.
GST Refund: Refunding GST payments in part or in whole for the previous six months is
the quickest way to reach the largest number of stakeholders. From handloom weavers in
remote corners of the country to shops and traders on now-deserted main streets, this will
cover practically the full spectrum of industry players. Since GST refund rates may be
determined based on the HSN codes used by registered dealers on their invoices, it would
also be possible to do this on a sector-specific basis, bolstering the government's quest for
better compliance.
In light of the potential for the pandemic to have a greater impact on the low-margin,
capital-intensive textile business, the Confederation of Indian Textile Industry (CITI) has
sought RBI for a one-time loan adjustment, citing a 25-30% decline in overall demand in
FY21.

2020-2022
It's unclear how RBI would respond to the CITI's proposed debt restructuring request at a
time when the Indian banking sector is already dealing with strained bad loans caused by
Covid-19-induced stress.
There has also been talk of establishing ten mega integrated textiles regions and clothing
parks across the country, covering over 1,000 acres of land. They will provide as a one-
stop shop for FDI, and will ideally be located near ports with connectivity and linkages.
This Ministry is proposing some schemes, such as the mega integrated textiles region and
apparel parks, and the focus product incentive scheme, to further mitigate the
disadvantages faced by Indian textile firms in comparison to firms from countries with
zero-duty access to large, thriving markets.
Export Sector Special Package of Incentives: The export sector is likely to be the hardest
hit, and it will undoubtedly lose market share to other countries, most notably China
(which is already recovering from the impact of the virus). Since exports are expected to
be slow in the coming months, the sector will require an urgent package of incentives,
such as an Extra Duty Drawback on exports produced in the previous Financial Year, as
well as a continuation of the same into this Financial Year.
COVID-19-RELATED STANDARDS ARE AVAILABLE FOR FREE FROM

ASTM:
Manufacturers, test labs, health care professionals, and the general public will benefit
from free public access to important ASTM standards used in the production and testing
of personal protective equipment, such as face masks, medical gowns, gloves, and hand
sanitizers, as part of ASTM International's response to the global COVID-19 public
health emergency. This is an excellent chance for new enterprises.
OPPORTUNITY IN THE MEDICAL TECHNOLOGY SECTOR

In recent years, hygiene has risen to the top of the priority list. New areas where Indian
manufacturers can lead include PPE kits, masks, disposable towels, and disposable bed
sheets.

2020-2022
For this to happen, eleven new laboratories have been established around the country to
evaluate PPE coveralls.
India has also surpassed China as the world's second largest manufacturer of personal
protective equipment (PPE), with over 600 companies certified to produce PPE in India
today. The global market for PPE is expected to reach USD 92.5 billion (INR 6,927
billion) by the end of 2025, up from USD 52.7 billion (INR 3,971 billion) in 2019,
indicating that the demand for textile products will continue to rise in the coming years.
These products have a substantial export market.

The poor quality of Chinese kits has prompted some consumers to question the legitimacy
of Chinese kits on the market. In such circumstances, Indian businessmen are attempting
to profit on anti-China sentiment. Companies have developed a module that will allow for
the production of world-class PPE kits on a big scale in the country. Every day, one lakh
personal protective equipment (PPE) kits are assembled.
In India, PPE kits are expected to have a market worth ten thousand crore rupees in the
coming year.
According to the Apparel Export Promotion Council (AEPC), the industry is preparing to
begin producing medical textiles, with the goal of making India a hub for sourcing PPE
kits in the coming years. The organisation recently hosted a webinar on 'Manufacturing of
PPE Products under Medical Textiles,' which drew over 2,000 people, mostly apparel
exporters from across the country.
According to a research, there would be a domestic demand of Rs 10,000 crore in the next
year, and a USD 60 billion business worldwide in 2025, but India only did USD 260
million last year, according to AEPC Chairman A Sakthivel.
According to the same study, 58% of textile producers are eager to repurpose
2020-2022
manufacturing for Covid-19 responsive items (facemasks, towels, bed linen, and patient
gowns).
Face covers have evolved into an indisputable accessory, and the material sector is
carving out a remarkable niche for itself in the entire fashion market.
Retail businesses like Peter England, Allen Solly, Louis Phillipe, and Van Heusen have
all thought up inventive and imaginative mask coordinates with their assortments, as have
fashion brands like Shoppers Stop, Fabindia, and Aditya Birla Fashion.
Direct exports are carried out by 1,500 enterprises. All enterprises with overseas contracts
are now compelled to make masks since the customer would request masks along with the
garment order, and this is the new normal.
"Suddenly, this (mask manufacturing) has come as a great opportunity for the industry as
an alternate product offering, during this snapshot of emergency," Ram Bhatnagar, Vice
President and Head of Sales, Raymond Ltd., said, adding, "no one could have ever
imagined about this section from a design standpoint." Under its 'Complete Care' effort,
Raymond, which is known for its exceptional suiting and textiles, is creating a suite of
safety items, including disposable and reusable masks, PPEs, and gloves. Bhatnagar
estimates the market for masks to be worth roughly Rs.10,000-12,000 crore, with fashion
masks accounting for the majority of the market and medical/surgical masks accounting
for the remainder.

2020-2022
IMPLEMENTING A STRONG SUPPLY CHAIN:

Our issue is that the industry is logistically disjointed. Cotton is farmed in MP, Gujarat,
and Central India, but cotton is spun in Tamil Nadu, therefore it is transported all the way.
It is sent to another location for weaving and knitting, then it is sent to Ahmedabad, Surat,
and Mumbai for completion before being sent to garmenting centres.
The entire value chain becomes inefficient, with costs being added at each step. Many
costs will be saved if industry leaders see the necessity for large integrated units from
start to finish.
Schemes such as the Integrated Textile Parks (SITP) will aid in this endeavour.
A plan has also been made to build ten major integrated textiles regions and apparel parks
across the country, covering over 1,000 acres of land. For clearance, these parks will have
world-class infrastructure and fibre-to-fabric-to-ICD. They will provide as a one-stop
shop for FDI, and will ideally be located near ports with connectivity and linkages.

2020-2022
IMPROVING INDIA'S TECHNICAL TEXTILE INDUSTRY:

A National Technical Textiles Mission was announced with a four-year implementation
period from 2020-21 to 2023-24 at an estimated outlay of Rs 1,480 crore to reverse
India's trend of importing significant quantities of technical textiles—worth $ 16 billion
every year—and to position India as a global leader in this product category.
The anti-dumping tariff on PTA (purified terephthalic acid) was withdrawn in order to
open up India's textile MMF (man-made fibre) sector, which is still in its infancy.
A new developing area of technical textiles and man-made fibres should be our emphasis.
The goal is to encourage the production of high-value and functional fibres that are
currently imported, such as those used in winter clothing and technical textiles. Defence
and medical textiles, geo textiles, agri textiles, and special performance fibres, among
other things, should be prioritised.
Because most machinery used in all segments of the textile value chain are imported,
steps must also be done to strengthen collaboration with the machine manufacturing and
technological sectors.
The top 15 product categories in technical textiles contributed for USD1.2 billion (10%)
of total sales (around 57 per cent of technical textile imports in 2019). The Indian
domestic market was the primary market for these products. Indian manufacturers have a
ready home market if they invest in these product categories. This programme would also

2020-2022
result in import substitution, job creation, and value retention in the Indian economy.
STRENGTHENING INDIA'S GARMENT SECTOR:

In the garment business, India's growth engine is not very powerful. As a result,
Bangladesh, Vietnam, and China are gaining ground.
The garment industry is highly labor-intensive, therefore price is crucial. In India, there
are various states that can provide low-cost labour.
We can manufacture at a low cost, equivalent to Bangladesh, if large garmenting centres
are built there. This is a fantastic chance for India, and it should play all of its cards to
grow its worldwide market share.
The Textile Ministry has allocated INR 6,900 million (USD 106.58 million) for the
establishment of 21 readymade garment manufacturing facilities in seven states for the
development and modernization of the Indian textile sector.

2020-2022
ANTIBACTERIAL FABRICS ARE HIGHLY REQUIRED:

Viruses can survive for up to two days on textile surfaces, according to research.
Customers will prefer any textile, whether it is clothing or home textiles, the most stylish
trend diva wear, weaving or woven, for adults or children, formal or casual, provided it
has in-built cleanliness.
Fabrics that are anti-microbial, viral-hostile, and microorganism-enemies must be
prioritised in the apparel and home textile industries.
 Anti-smell,
 anti-perspirant,
 anti-pilling (to avoid microbial capture)
 PU-covered Denims
Leith Jin, Sunfeng Textile's Market Manager, was asked how the company is dealing with
the Covid 19 crisis. "We've spent more time thinking about some specific areas, such as
protection and isolation cloth materials, as well as antibacterial functions."
Covid is handled similarly by Sendyi Textile. "Antibacterial and antiviral protection will
be prioritised in the research and development of new products. This will improve the
fabric's functionality "Yanli Waang, Sendyi Textile's Product Development Assistant,
agrees.
Raymond, India's top textile and garment maker and retailer, has gotten positive feedback
for its 'Virasafe' antiviral fabric line. This latest addition to Raymond's extensive product
line is a highly effective line of antiviral shirting and suiting fabrics that are perfect for
everyday use by corporate executives, service professionals, and medical experts.
Raymond believes that introducing a high-performance line of anti-viral fabrics is a
significant reassurance for consumers as they resume their everyday work life as the
chosen fabric brand for millions of Indians.
On Avian Influenza (HSN1), SARS Coronavirus (COV – P8-P11), and INFLUENZA
Virus, their fabric is 100% effective (H1N1).
Antiviral treatments and finishes on textiles can help to lower the danger of virus
transmission and contamination while also slowing the spread of viruses.

2020-2022
DEMAND FOR HEALTH-MONITORING WEARABLES:

The huge demand for health-monitoring wearables will create a lot of room for
expansion. Market vendors should focus more on the growth potential in the fast-growing
categories, while retaining their positions in the slow-growing segments, to make the
most of the opportunities.
The market's growth has been fueled by the high demand for health-monitoring
wearables.
DIGITALISATION IS A REQUIREMENT OF THE HOUR:

The relevance of digitalization in the textile business is well known. Because practically
all functions would have been performed by machines, we could have kept factory work
going even under such scenarios if our industry hadn't been so labor-intensive.
To stay afloat, Covid 19 has driven the fashion sector to embrace more digitalisation.
It has prompted designers to reconsider the present 'conventional runway fashion shows'
format in favour of a 'internet streaming' format.
The fashion industry's digitization is making it more democratic and accessible to the
general public.
Product placements in between virtual fashion shows have provided them with a new
cash stream. Brands have been able to establish a new foundation of consumer loyalty
and engage with a whole new audience thanks to advertisements in between. It's a win-
win situation for everyone.

2020-2022
BEING AWARE OF CONSUMER BEHAVIOR:

During a recession, consumer spending is drastically reduced. Consumers have become
more frugal, resulting in a significant reduction in their purchasing power. Need-based
spending will increase, while discretionary spending will decrease.
Consumers will emerge from the pandemic in a new economic reality, drastically altering
their purchasing habits.
The textile federation has encouraged and cautioned its members to increase production
only after conducting a demand analysis.
CONCLUSION
The textile sector is as vibrant in India's economy as it is in the global textile industry.
The Indian economy can be measured by its contribution to industrial production, foreign
exchange, and job creation. In addition, the industry makes a significant contribution to
the global production of textile fibres and yarns, as well as jute. The Indian government
must devise new strategies to encourage textile export, beginning with India as a whole,
with a focus on skill development and the creation of a conducive climate for new
entrepreneurs to enter the business.

2020-2022
BIBLIOGRAPHY
1. Business, Ministry. of. (1999-2010). Textile Industry in India. Retrieved from Business
maps of india.com: http://business.mapsofindia.com/india-industry/textile.html
2.. Devkumar, S. C. (2014). Key Success Factors for the Apparel Manufacturing. UK:
Proceedings of the World Congress on Engineering .
3. Foundation, I. B. (2016, July 11). Retrieved July 11, 2016, from http://www.ibef.org/
industry/textiles.aspx
4. Yoganandan, G. (2015). Growth of Apparel Export Industry in Tirupur, India.
International Journal of Research , 2 (3), 183-187.
5. Brodeur, A., Gray, D. M., Islam, A., Bhuiyan, S. (2020). A literature review of the
economics of COVID-19. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3636640
6. Donthu, N., Gustafsson, A. (2020). Effects of COVID-19 on business and research.
Journal of Business Research, 117, 284–289.
7. Fabeil, N. F., Pazim, K. H., Langgat, J. (2020). The impact of COVID-19 pandemic
crisis on micro-enterprises: Entrepreneurs’ perspective on business continuity and
recovery strategy. Journal of Economics and Business, 3(2), 837–844.
8. Fairlie, R. W. (2020). The impact of COVID-19 on small business owners: The first
three months after social-distancing restrictions. http://www.nber.org/papers/w27462
9.Hernandez-Sanchez, B. R., Cardella, G. M., Sanchez-García, J. C. (2020).
Psychological factors that lessen the impact of COVID-19 on the self-employment
intention of business administration and economics’ students from Latin America.
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10. Maliszewska, M., Mattoo, A., Mensbrugghe, D. V. D. (2020) The potential impact of
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Textile Industry's Export Potential Post-COVID

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Textile Industry's Export Potential Post-COVID

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EXPORT POTENTIAL FOR TEXTILE INDUSTRIES POST COVID 19 PANDEMIC

Figure 1 Global Textile & Apparel Trade(US $ bn)

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The top 10 Textile Markets in Globe

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Figure 3 Textile and apparel Industry in India

Textile Export of India

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Cotton Raw Material

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Table 2 Production and consumption in Major Countries

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TEXTILE INDUSTRY CAN HELP COUNTRIES RECOVER FROM COVID-19

The textile and apparel opportunity

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Figure 4 Top 20 exporting countries of fashion goods

IMPACT OF COVID-19 PANDEMIC ON TEXTILE INDUSTRY

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Table 4 Trend in jute production during the peak Covid-19 period

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vi. Handloom Export Promotion Council has attempted to virtually connect

Raw materials, looms and accessories, design innovation, product diversification,

REVIVAL OF TEXTILE INDUSTRY AFTER COVID

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RoDTEP (Remission of Duties and Taxes on Exported Products) scheme. The

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STATEMENT OF THE PROBLEM

NEED AND RELEVANCE OF THE STUDY:

1. To study the export potential of textile industries in post Covid-19.

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RESEARCH DESIGN: -Descriptive research design is used in the current study.

DATA COLLECTION METHODS:

SECONDARY DATA: Newspaper , Magazines , websites and journals were used to

SIZE OF SAMPLE: 200

SAMPLING TECHNIQUE: Convenient sampling method is used, 200 respondents

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DATA ANALYSIS AND INTERPRETATION - Classification and tabulation

Survey Questions With The Employees Of Textile Industry

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LIMITATIONS OF THE STUDY

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Involved Industries Increasing: In modern society, many support industries are

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Lack of forecasting: Lack of forecasting is the main cause of production setbacks. If an

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Political and environmental crisis: Countries that have a troublesome political

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OUTCOMES OF THE STUDY

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EXPERIENCES, LEARNINGS AND CONCLUSION

Experiences and Learnings

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COVID-19-RELATED STANDARDS ARE AVAILABLE FOR FREE FROM

OPPORTUNITY IN THE MEDICAL TECHNOLOGY SECTOR

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These products have a substantial export market.

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IMPLEMENTING A STRONG SUPPLY CHAIN:

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IMPROVING INDIA'S TECHNICAL TEXTILE INDUSTRY: