BUSINESS MODEL CANVAS (BMC) FOR WELCOME TO NIGERIA MAGAZINE

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER CUSTOMER

 Video and Photo content
producers who generate
content for magazine
production.
 Publishing firms that print our
magazine.
 Television and Radio stations
through which we advertise
our product and services.
 Foreign Embassies, hotels and
recreational centres, airlines
and transport companies.
 Magazine Vendors who act as
sales representatives for our
magazines.
 Corporate Affairs
Commission responsible for
incorporation of our business.
 Insurance firms responsible
for insuring our business.
 NTDC
 NIPC
 Video and photo content
generation.
 Advertising. Printing of
magazine both online and
hard copy.
 Marketing, distribution
and sales of our products
and services.
 Organizing excursions for
new experience seekers.
 Consulting and inventory.
KEY RESOURCES
 Physical Resources: Photo
&Video Cameras,
computers, office
accommodation
&furniture, generator,
business vehicle.
 HR: Photographers,
writers, drivers etc.
 By providing reliable
investment information to
local and foreign investors, we
enable them make BETTER
investment decisions.
 By advertising products and
services, we help businesses
achieve HIGH sales and
generate MORE income.
RELATIONSHIP
 24-hour customer service.
 Celebrating our customers
during their anniversaries,
birthdays and festivities.
 Offer of price discounts to
deserving customers.
 Offering free advisory
services.
 We create Feedback
mechanism in order to assess
customer experience
CHANNELS
Shops and malls, recreational
centres, airport and transport
terminals, hotels, embassies and
subscription via internet. At
such strategic sales points,
customers can pick our
magazines at ease and
convenience.
SEGMENTS
 Our customers are
segmented based on
lifestyle ranging from:
 Agritourism investors.
 New experience seekers
such as, Newly weds.
 Corporate organizations
and Students on
excursion.
 Business firms such as
banks, hospitality firms,
airlines etc that advertise
their products in our
magazine.
 Families and individuals.

COST STRUCTURE REVENUE STREAM

 Fixed Cost: Equipment cost, rent of office accommodation, office furniture  Our business generates revenue from multiple sources such as:
and fittings.  Income from sales of magazine brochure.
 Variable Cost: Marketing, promotion, advertising, distribution cost,  Income due to online sales.
production cost, research and development cost, salaries, bills and utilities,  Income from advertising.
Administration and general cost, overdraft.  Income from Consultancy services.

KEY PARTNERS
Our key partners include:
Firms/Individuals that
supply us chicks for rearing.
Poultry feeds suppliers.
Veterinary practitioners who
provide health care for birds.
Corporate Affairs
Commission (CAC), in
charge of our business
registration.
Nigerian Agricultural
Insurance Co-operation
(NAIC) providing insurance
for our business.
BUSINESS MODEL CANVAS (BMC) FOR GREENFIELD (POULTRY) FARMS
KEY ACTIVITIES
Rearing of birds, involving day to
day management of farm and farm
resources.
Marketing activities such as,
Advertising of product for public
enlightenment.
Distribution of our product at our
outlets, such as cold room, shops,
and house to house on demand.
Customer relationship activities
KEY RESOURCES
Physical: Farm building and farm
equipment, cold room, company
vehicle, feeds stock, vaccines,
computer, generator among others.
Financial: Capital funds for running
of business, loan acquired, re-
invested profit.
Human Resources: Experienced
workers including farm manager,
sales personnel, security, driver etc.
COST STRUCTURE
VALUE PROPOSITION
Our value proposition is to offer
healthy birds at the door step of our
customers at affordable prices thus
ensuring convenience and saving their
money.
CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
24-hour customer service. Our target customer segments
After sales service and feedback include:
from our customers. Caterers.
Identifying with our customers by cuisines and hotels.
sending messages to them at Celebrants e.g. weddings and
occasions of their birthdays and birthdays.
festivities. Government and non-
Giving discounts on bulk purchase government organizations.
of products. Households and individuals.
Offering consultancy services.
CHANNELS
We intend to reach our customers
through:
Direct sales on farm.
Our shop outlets.
Home delivery of products.
Online sales and delivery.
REVENUE STREAM

Fixed Cost: Include cost of farm building and equipment, delivery vehicle, office
furniture and equipment.
Variable Cost: Include cost of purchasing chicks, cost of feeds, cost of vaccines and
veterinary services, staff salaries, electricity and water bills and utilities, fueling and
consumables etc.
Revenue accrued from sales of mature chicken.
Revenue from sales of eggs.
Revenue from value added services such as dressing of birds.
Revenue from sales of chicken dumb to farmers as manure.
Revenue from training of farmers and consultancy services