CHANGE IN THE BEHAVIOR OF TRAVELERS WITHIN COLOMBIA BEFORE AND

AFTER COVID-19 RESEARCH

Universidad de Medellin

Faculty of Economic and Administrative Sciences

Business Intelligence

Angie Gómez, Juan David Franco, Santiago Londoño, Josúe López, Valentina Simarro

2022
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TABLE OF CONTENTS

1. Drawing-up the research..............................................................................................................4

1.1 Problem..................................................................................................................................4

1.1.1 Problem question/statement............................................................................................4

1.1.2 Evidence/ Justification....................................................................................................4

1.2 Objectives...............................................................................................................................5

1.2.1 General Objective............................................................................................................5

1.2.2 Specific Objective...........................................................................................................5

1.3 Scope......................................................................................................................................6

1.4 Hypotheses.............................................................................................................................6

1.5 Assumptions...........................................................................................................................7

2. Methodology................................................................................................................................7

2.1. Timeline................................................................................................................................7

2.2 Budget....................................................................................................................................9

2.3 Market sizing........................................................................................................................10

2.3.1 Limitations.....................................................................................................................10

3. Findings.....................................................................................................................................10

3.1. Interview insights................................................................................................................10

3.2. Survey results......................................................................................................................12

3.3 Secondary sources findings..................................................................................................14

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4. Analysis.....................................................................................................................................16

4.1. Analysis for surveys............................................................................................................16

4.1.1 Variable comparison......................................................................................................17

4.2 Power BI graphs...................................................................................................................18

4.3 Cross checking sources........................................................................................................20

5. Business Intelligence................................................................................................................20

5.1 Descriptive analytics............................................................................................................20

5.1.1 Diagnostic analytics......................................................................................................21

5.2 Predictive analytics..............................................................................................................22

5.3 Prescriptive analysis.............................................................................................................22

6. Conclusions and recommendation............................................................................................23

7. References..................................................................................................................................25

8. Annexes.....................................................................................................................................27

8.1 Survey..................................................................................................................................27

8.2 Interview questions..............................................................................................................27

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1. Drawing-up the research

1.1 Problem

Before the pandemic, people traveled without any problem, without worries that they could be

infected by covid-19, it was something that nobody had in front of the panorama, therefore, the

behavior of consumers was not related to that specific situation. But, now is a factor that we must

take into account to analyze consumer behavior. According to some sources:

“One of the explicit messages that COVID-19 is sending is that people and places can be

invisible threats. Thus, making important decisions about where to live, work or go on vacation

creates anxiety, so many acts of purchase are postponed. Right now our risk tolerance is lower,

while we see family as the most valuable thing” (Accenture Interactive, 2020)

So, after the pandemic, the people had the chance to travel again. But, we can perceive that

the behavior is different because, during the pandemic as we can see in the last paragraph, the

people change their minds and their needs.

1.1.1 Problem question/statement

How did the behavior of Colombians compared to 2019 when traveling inside the country

during the pandemic in 2021?

1.1.2 Evidence/ Justification

As we can see the author says:

“Billions appreciate their own and different cultures, as well as nature. It represents more than

20% of the gross domestic product (GDP) of some countries and, in general, is the third most

important sector of the world economy in terms of exports. Tourism is one of the sectors most

affected by the coronavirus disease (COVID-19) pandemic, which has impacted economies,
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livelihoods, public services, and opportunities on every continent.” (Empleados de sitel spain,

2020)

As travel resumes in some parts of the world, limited connectivity and low consumer

confidence, uncertainty over the evolution of the pandemic, and the repercussions of the

economic downturn pose unprecedented challenges to the tourism sector. To accelerate recovery,

it is essential to help maintain the millions of livelihoods that depend on a sector affected by

months of inactivity and to create a sustainable and responsible travel experience that is safe for

receiving communities as well as for workers and travelers.

Yet even in the midst of a pandemic, consumers are embracing emotional connection with

brands and value them more than ever. They seek out companies that understand and can meet

their needs and actively avoid those that are deemed insufficient to meet their needs.

As the threat of the coronavirus began to subside and consumers slowly returned to normalcy,

one conclusion was reached: the companies that have prioritized customer experience

management will be the ones to thrive and survive in this new world of normal

1.2 Objectives

1.2.1 General Objective

To explain Colombian consumer behavior in 2019 compared to that of 2021, when people

were planning their trips for their leisure time.

1.2.2 Specific Objective

 To collect information on the number of people who traveled before and during the

pandemic within Colombia.

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 To identify the number of travel that the Colombian people did inside the country in 2019

and 2021 to analyze the differences in behavior.

 To determine at what time of the year, the Colombian people traveled the most in 2021

and before the pandemic, and to investigate if there were changes in people's behavior.

 To compare the changes in the prices during the pandemic and before the pandemic and

see if this affects consumer behavior.

1.3 Scope

The analysis and collection of information will be carried out among people who live in

Medellin and who are between 20 and 35 years old approximately because they are the people

who have more time available to travel in most cases, this will allow us to have a better

perspective and analysis when analyzing the data collected, along with the different surveys we

expect to do, which are 100 total respondents and 5 interviews, at the end, we intend to show the

results that allow us to respond to our objectives based on all the information collected and

analyzed previously. It is also necessary that each member of the group has the necessary time to

collect as much information as possible to allow us to obtain a broader view of the analysis. for

all this, it is necessary to obtain information both from primary sources which will allow us to

know first-hand the most important information for us as it is directly talking to people who have

had experience on the subject and also perform secondary searches that allow us to better

understand the topic we are working on and complement these primary sources.

1.4 Hypotheses

 In 2021 Colombian travelers preferred to travel within the country to visit family

members they had missed due to the quarantine compared to 2019

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 After the quarantine, the first thing most Colombians thought of was traveling with their

family to a tourist place.

 Colombian travelers were afraid to travel with their families for fear of a new wave of

infections.

 Colombian travelers only prefer to go places where there are health security measures

and where there are low reports of infections.

1.5 Assumptions

 The attributes of Colombia are tourist regions, including it is warm and temperate

climates, it is cultural and geographic diversity, and the people, are factors to promote

tourism with intensity.

 The cost of living in tourist places increases because their economy is based on tourism.

 Many companies from all sectors were affected by the lack of tourists: accommodation

companies, transport companies, restaurants, travel agencies, cultural and sports

entertainment services (museums, zoos, amusement parks, casinos, sports areas)

2. Methodology

2.1. Timeline

Activities February March April May

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Activity 1: Search for the possible

problem.

Activity 2: We define the general

and specific objectives.

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Activity 3: Investigation for the

justification.

Activity 4: We create the scope.

Activity 5: We talk with some

people to do the interview in a near

future

Activity 6: We correct the

hypothesis.

Activity 7: Modification of the

assumptions.

Activity 8: Creating questions for

the survey.

Activity 9: We corrected the

mistakes that were in the

investigation.

Activity 10: Creating the questions

for the interview.

Activity 11: We looked for the

people we were going to interview.

Activity 12: Make the findings.

Activity 13: We will send the

survey to people and we are going

to interview people.
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Activity 14: We will analyze the

results collected in the interviews

and surveys.

Activity 15: Interpreting the 1.

information and cross-checking

information.

Activity 16: Presenting report.

2.2 Budget

Item Description Cost

Copies A percentage of the surveys $5.000 COP

will be carried out physically.

Transportation To get to the place of the $80.000 COP

interviewee.

Feeding During the interview, for the $50.000 COP

interviewer and the

interviewee.

Incentive Souvenir in gratitude to the $25.000 COP

interviewee.

Materials and supplies Such as pens, boards, markers. $10.000 COP

TOTAL $170.000 COP

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2.3 Market sizing

For the trips that are made within the country, the inhabitants of the country must be taken

into account. In this case, Colombia, according to the following link

https://datosmacro.expansion.com/demografia/estructura-poblacion/colombia, has a little more

than 50 million inhabitants. Of these inhabitants, we decided to establish an analysis focused,

which are people between 20 and 39 years of age, which in Colombia they constitute 33.3% of

the population, which there would be approximately 16 and a half million people. which,

regardless of their occupation, make trips within the country for different reasons.

2.3.1 Limitations

It is difficult to know the precise data of the number of Colombian inhabitants who are in that

age range because the system is not very good, it is also difficult to know how a person changed

their thoughts or behavior when people do not analyze this type of internal factors and in

addition to that it makes them uncomfortable to talk about it.

3. Findings

3.1. Interview insights

In relation to the responses obtained from the people interviewed, it was possible to determine

that the main fear that travelers had when visiting a national destination was contracting the

covid 19 virus, either when traveling by plane or by land on public transport, or in hotel

accommodations or rented apartments; another fear was that contracting the virus could require

hospitalization in a place other than their place of residence.

Among the reasons that led people to resume their travels in the year 2021 despite the fact

that we were still in the pandemic were: the desire to be able to enjoy travel again and get out of
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the confinement to which they had been subjected for several months. They also wanted to be

able to share experiences again with loved ones, friends and to resume those activities in

different destinations in the country or abroad that they had not been able to achieve due to the

restrictions that the government authorities had established to travel to different cities. People

wanted to enjoy new entertainment alternatives that would help them release the accumulated

stress and tension caused by the uncertainty of covid 19.

On the other hand, the people interviewed expressed that the reasons why they decided to

travel in 2021 were not entirely the same as those that motivated them in 2019. For them,

traveling again represented an opportunity that life was giving them to reconnect with nature and

with the places they had not been able to visit because they were socially distanced.

People stated that before the pandemic, the destinations they had in mind for travel were

mainly international. However, for the year 2021 the options were more oriented to national

destinations, because the trips were more economical, also because they felt that they could

support the reactivation of the domestic economy and especially contribute to the recovery of the

national tourism sector. Another of the reasons expressed by the interviewees for wanting to

travel more to Colombian cities had to do with avoiding the restrictions that each country had

established, which in many cases increased costs and exceeded the budgets that each one had.

The interviewees expressed mixed feelings on their first trip to the country after confinement.

On some occasions they felt some kind of fear, but also a feeling of happiness at being able to

return to enjoy their families that they had not seen for a long time. To enjoy the landscapes

such as the sea or nature. They conclude by saying that it was a great experience that they will

not forget.
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3.2. Survey results

Graph 1: Average age of the surveyed persons

Graph 2: Gender with which people identify themselves

Graph 3: Respondents' occupation

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Graph 4: Number of times respondents traveled within Colombia in 2019.

Graph 5: Number of times respondents traveled within Colombia in the year 2021
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3.3 Secondary sources findings

According to a study conducted by Anato, "Asociación Nacional de Turismo," (2021) which

aims to identify the preferences of Colombians in their next tourism experiences, this survey was

directed to 1,723 people, mainly centennials and millennials (under 34 years old) who

represented 28%.

The following results were obtained:

Among the most significant data, it was possible to find that "80% of those surveyed said they

would travel during 2021. This allows us to analyze that "despite the restrictions and new

requirements of the destinations in terms of biosafety, tourists are eager to resume their trips in

the near future. Beyond a service, they consider it a necessity".

Graph 6: Intention to travel by generation and by employment status

Sour

ce Anato (2021)

78% of people stated that even though their income had decreased, they still wanted to travel.

Demonstrating with this the desire to retake the experiences that going to tourist destinations

offers them.
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The results show that Centennials and Millennials are the population with the greatest

intention to travel, followed by Generation X (between 35 and 49 years old).

In terms of destinations of interest, it can be seen in the responses that Bolivar, San Andres

and Magdalena stand out in the country.

The majority of people would seek to stay in a hotel (53%), although there is another

significant number of people who seek to stay in the homes of friends or relatives (15%), tourist

housing (9%), apart-hotels (9%) and hostels (6%).

This study allows observing that young people of the generation of centennials and

millennials (under 34 years old), were the most interested in traveling in the year 2021, followed

by generation X, and the tourist segments of greatest interest for travelers are sun and beach,

touring cities and ecotourism. Anato (2022)

On the other hand, a study conducted by IPSOS, (cited by Infoboe, and Airbnb, 2021),

released the results of an exclusive survey conducted in the country, the results obtained revealed

that "the vast majority of people who miss traveling, feel isolated and lonely, and the mere

thought of the possibility of traveling cheers them up and gives them hope". This information

coincides with the results of the interviews that they did manage to conduct.

4. Analysis

4.1. Analysis for surveys

According to the results of the surveys carried out on more than 100 people, we were able to

obtain valuable information to continue with our business intelligence process based on how

Colombians behaved during 2019 and 2021 when making trips. national, that is, we want to find
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out how the behavior of tourists changed due to the pandemic and the biosecurity measures

generated by covid-19 and what decisions they made when making national trips.

The first thing that we must highlight is that, of the 111 people surveyed, a large majority

(73.9%) are young people, who are between 20 and 24 years of age and 58.6% are students.

In 2019, that is, before the pandemic, only 11.2% of people did not travel once within the

country and in 2021, in the midst of the pandemic, the percentage of people who did not travel

once within the country increased to 15%, which represents a slight increase of 3.8% in people

who did not travel within the country between 2019 and 2021, however, the people surveyed

showed some desire and some need to travel when the quarantine ended, as they felt locked up,

bored and wanting a change of scenery, according to surveys, only 2.8% consider that tourism

did not increase in 2021 compared to 2019, while 38.3% think the opposite.

We can affirm that the slight increase in people who did not travel between 2019 and 2021 is

due mainly to the fear generated by the pandemic (news, ignorance) than to the perception of

biosecurity, of which they were really very sure with the protocols applied in airports, hotels,

museums, restaurants and others.

Another reason why people limited themselves to traveling in 2021 was because they

considered that biosecurity measures affected the enjoyment of tourist activities, the mask and,

above all, social distancing meant that recreation and having spaces to interact with other tourists

were much more complicated, after all Colombians are very sociable people and we need

physical contact to relate.

4.1.1 Variable comparison

Year Traveled No traveled

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2019 88.8% 11.2%

2021 85% 15%

Graph 7: How many times did you travel during the year 2019?

Graph 8: How many times did you travel during the year 2021?

According to the previous graphs, we can infer a small increase in people who decided not to

travel between 2019 and 2021 and people who traveled only once decreased from 27.1% to
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21.5%, however, also within people who did travel, there was an increase in the number of trips

made per person, since in 2019 49.5% of people made 2 to 4 trips within the country and in 2021

51.4%, something similar happened with people who made from 5 to 7 trips, which increased

from 5.6% to 6.5%.

It can be inferred that after the quarantine the increase in tourists was not much greater, what

did increase was the tourist activity of each person, because according to the responses of the

people surveyed, there was more motivation due to the confinement, they had postponed plans

and the desire to travel and see places had increased due to the confinement.

4.2 Power BI graphs

In the following Power Bi graphs, we established a relationship with some questions, as we see

below: Graph 9: Question 3 and 5

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In graph 9 we have a stacked bar graph in which we can distinguish that the majority of the

people surveyed traveled from 2 to 4 times during the year 2021 and within this group of tourists,

a large part are students, followed by employees, then independent and finally unemployed, we

also note that in third place are people who did not travel, a group of which the majority are also

students.

Graph 10: Question 1 and 12

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In graph 10 we have a circular diagram in which we relate the importance of traveling within the

country for people and in what age range these people are, we can see that young people are the

ones who most care about traveling with a 77 .55%

Graph 11: Question 2 and 14

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In graph 11 we relate whether the perception of travel in 2019 changed with respect to 2021 and

the gender of each person, we were able to obtain, according to the results, that the female

gender agrees with this statement while the male gender is very much in agreement, in both cases

there were very few people who did not agree.

4.3 Cross checking sources

Making the comparison of data obtained by the survey carried out by us and a study carried

out by Anato, "National Tourism Association" we noticed a great similarity in terms of the

results, since in both studies we found that the majority of respondents are young people , mainly

millennials (under 34 years of age) and likewise, the intention to travel is notorious for 2021,

which makes us understand that despite the restrictions, risks and new biosafety requirements,

tourists long to resume their travel as soon as possible.

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The results also showed positive travel intent for older generations, such as Gen Xers,

Boomers, and the older generation.

5. Business Intelligence

5.1 Descriptive analytics

As we have seen above, even though in 2021 there was still confinement, travel did not

decrease as much compared to 2019 when there was no confinement. But with the research

conducted and the data collected, we could realize, that in the past people did not value travel as

much as they do now. Because in the past in the minds of people at no time came to think that for

a while they would not have the opportunity to travel, so in their lives, until that time was not of

great relevance to devote time to travel until the pandemic came, causing that now people turn

travel into a necessity and every day they have more motivation to do so.

In addition, we could infer that young centennials started to travel more for leisure now than

in the past as their perception of leisure travel changed due to the influence of the social

networks they experienced during the quarantine. Since during the confinement it became

fashionable in supporting national tourism the content of networks was flooded with this

information it was easier to reach these generation Z consumers, because well we know that it is

a generation very familiar with social networks it is easier to affect their behavior through them.

And this can be substantially leveraged by creating strategies to reach more young audiences and

increase more tourism in these ages since we observe that they are one of the populations that

have made more trips.

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5.1.1 Diagnostic analytics

As we have mentioned repeatedly and with the analysis conducted there were certain changes

in consumer behavior at the time of traveling within the country and this was caused by the

pandemic in 2020. But thanks to the results collected we were able to realize many things, such

as, for example:

1. The generation of centennials likes to travel much more and invest in travel much more

than past generations, they have less economic resources, but more time than a working

person. And in this generation travel became a necessity and even more so with the

passing of the Pandemic.

2. Every time people travel, they live with a certain fear of becoming infected, something

that never happened years ago, a concern that was not appreciated in the panorama. We

were able to show that health when traveling is of the utmost importance.

3. Now more than ever, consumers demand that establishments have biosecurity protocols.

And establishments must comply with these requirements so that they can transmit the

peace of mind that travelers are looking for today when staying in a hotel. If we compare

them years ago, having these protocols was not necessary and did not influence consumer

behavior when traveling and staying in a certain place.

4. People value more being in spaces where they can interact with people. Because now we

live with the uncertainty that at some point we may be confined again, this is why people

also travel to have contact with humanity, a situation that the pandemic repressed.
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5.2 Predictive analytics

In predictive analysis, different situations can be assumed. For this case we will talk about 2

situations:

In the first case national travel going to encourage making special offer flights and lodging to a

tourist area of the country, it going to happen that the number of people who will travel to that

place going to increase considerably, since, as has been expressed In the research, the desire of

people to travel has remained and in some cases has increased, and when the opportunity for

promotion arises, they going to much more encouraged, leaving aside the risk of getting infected,

this promotion being a factor that going to influence their behavior as Colombian travelers. The

other situation is going to be the implementation of advertising inviting Colombians not to travel

within the country, using different social networks so that Colombians do not make tourist trips

to avoid the flow of people who travel and them at the same time, to avoid the increase in

contagion, also, the prices corresponding to flights and lodging in tourist places going to

increased, to reduce the number of Colombian travelers within the country.

5.3 Prescriptive analysis

Based on the results, we see that Colombians, despite the pandemic, still want to travel, each

with different reasons but pointing to very intertwined objectives, the purpose is that people can

have the opportunity to travel to the destinations tourism that the country has, preventing

Colombians from losing that desire to travel, and even due to the pandemic. It is important to be

aware of biosafety policies in tourist places, and also to understand that these measures are aimed

at caring for the population, since in the results we can see that many of the respondents

answered that because of The biosecurity measures implemented in different tourist sites in the

country were not enjoyed as much, unlike previous trips without a pandemic.
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6. Conclusions and recommendations

 We were able to verify that, in 2021, after the confinement that occurred in 2020 due to

the pandemic, the majority of the people surveyed resumed the number of trips they

normally made before the appearance of covid 19, which indicates the reestablishment of

recreational and tourist activities by the inhabitants of Colombia. Although there is still

uncertainty in the current year, 2022, about what may happen shortly, the majority of

Colombians decided to normalize the situation and allowed themselves to travel within

the country, taking into account that the people most motivated to travel trips with

normality were the youngest between 20-24 years. This suggests a huge opening to the

economy that calls on tourist service providers to once again encourage travelers and

focus on this new market of young people who, although sometimes they do not have as

much budget, do have time.

 After analyzing the results of the respondents and interviewees, a change in the behavior

of people based on their thoughts can be observed, since most people went from

considering travel a luxury to considering it a priority in life. This change in thinking is

reflected, according to the interviewees, in the perception of valuing time more and

taking advantage of the time they have with life and health to also compensate the body

through the enjoyment of recreational activities such as travel. Also, an important factor

for this change was the need for people to have recreational spaces and interact with

people around them who are important for the development of life, which contributes to

family unity and the strengthening of intrapersonal and social relationships. interpersonal.

 Thanks to the research we carried out, we were able to learn that Colombian people think

that national tourism increased due to the situation experienced by covid 19. A primary
 26

reason for this to happen is that people who had intended to make a trip met with difficult

requirements to leave the country due to the closure of borders, in addition to the constant

fear of contagion with a much longer trip, for this reason, they felt motivated to make a

short trip to avoid paperwork processes or the greater uncertainty of getting infected by

covid 19 The decision to make trips within the country generates an economic

contribution that favors one's own country and allows the inhabitants to get to know their

own region more closely. This economic development makes a call to take advantage of

the opportunities where there is an evident demand and an offer must be planned that is

designed for the same nationals.

 Although the results show that travel was back to normal, people showed some

uncertainty about the possibility of contagion, which allows us to suggest that, although

infections have already decreased, all those involved in the trips should take precautions

and constant use of biosecurity measures to provide people with confidence, security and

also motivation to make the desired trip.

 With the results provided from the exploration, we can conclude that the feeling of

people front of the perception of travel has changed and an important factor to take into

account is the impediment to the total enjoyment of the activity of traveling given by

compliance of the new health safety regulations. For this reason, the protection measures

taken by establishments involved in tourist trips should guarantee not only safety.
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7. References

 Accenture Interactive. (2020, 3 abril). COVID-19: Cómo actuar hoy , qué hacer mañana

COVID-19: 5 nuevas realidades en la experiencia humana que las empresas deben

abordar. accenture. https://www.accenture.com/co-es/about/company/coronavirus-

human-experience

 Bogotá, C., 2022. Clúster de Turismo, Cámara de Comercio de Bogotá. [online]

Ccb.org.co. Available at:

<https://www.ccb.org.co/Clusters/Cluster-de-Turismo/Noticias/2021/Marzo/El-80-de-

los-colombianos-tiene-intencion>

 Tiempo, C., 2022. Quejas subieron 55 por ciento desde reactivación del transporte aéreo.

[online] El Tiempo. Available at:

<https://www.eltiempo.com/economia/sectores/aerolineas-quejas-de-usuarios-subieron-

55-tras-reactivacion-de-transporte-aereo>

 https://www.semana.com/economia/macroeconomia/articulo/colombia-terminaria-2021-

con-cifras-prepandemia-en-turismo-domestico/202137/

 Unad, D. A. U. Y. A. (2021, 15 diciembre). Comportamiento del turismo en Colombia y

sus perspectivas de reinvención ante la pandemia por Covid-19 - 10596/44150.

https://repository.unad.edu.co/.

 Semana. (2021). Colombia terminaria 20021 con cifras prepandemia en turismo

domestico. Bogota: Semana.

 Cluster Bogotá Turismo de negocios y eventos (2021) El 80% de los colombianos tiene

intención de viajar en 2021. Información obtenida de la página web

 28

 https://www.ccb.org.co/Clusters/Cluster-de-Turismo/Noticias/2021/Marzo/El-80-de-los-

colombianos-tiene-intencion-de-viajar-en-2021

 Encuesta de Anato revela las características y preferencias del nuevo viajero (2021),

Información obtenida de la página web

 https://anato.org/noticias/encuesta-de-anato-revela-las-caracteristicas-y-preferencias-del-

nuevo-viajero/

 Infobae (2021) Viajar en pandemia: las preferencias de los colombianos en 2021, (2021)

 https://www.infobae.com/america/colombia/2021/06/22/viajar-en-pandemia-las-

preferencias-de-los-colombianos-en-2021/

 https://datosmacro.expansion.com/demografia/estructura-poblacion/colombia

8. Annexes

8.1 Survey

Link: https://forms.gle/YYitLdaodz9ZCcTW9

1. ¿Con qué género se identifica?

 Masculino

 Femenino

 Prefiero no decirlo

 Otro

2. ¿Cuántas veces viajo durante el año 2021 dentro del país?

A. 0

B. 1

C. 2-4
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D. 5-7

E. Más de 7 veces

3. ¿En qué rango de edad se encuentra?

 20-24 años

 25-29 años

 30-34 años

 35- 39 años

 40 o más años

4. ¿A qué te dedicas?

 Empleado

 Estudiante

 Independiente

 Desempleado

5. Considera usted que las medidas de bioseguridad aplicadas en parques naturales, museos,

restaurantes, parques de diversiones y demás sitios frecuentados por los turistas afectan el

disfrute de los anteriormente mencionados: Siendo 1 muy en desacuerdo y 5 muy de acuerdo

6. ¿Cuántas veces viajó durante el año 2019 dentro del país?

A. 0

B. 1

C. 2-4
 30

D. 5-7

7. Elija cuál de los destinos turísticos de Colombia durante el año 2021 prefirió visitar:

a. Costa Atlántica

b. Eje Cafetero

c. Antioquia

d. San Andrés

e. Costa Pacifica

f. Otro

8. En una escala del 1 a 5, Siendo 1 muy inseguro y 5 muy seguro, cual fue la percepción de

bioseguridad para viajar a destinos turísticos nacionales

1. Muy seguro

2. Inseguro

3. Moderadamente seguro

4. Seguro

5. Muy seguro

9. Considera que las personas dejaron de viajar dentro de Colombia debido al miedo generado por la

pandemia durante el año 2021

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Muy en desacuerdo En desacuerdo ninguno de los dos de acuerdo muy de acuerdo

1.___ 2____ 3____ 4___ 5___

10. ¿Considera que el turismo nacional se incrementó en el año 2021 comparado con el 2019

después de pandemia?

1____ Muy en desacuerdo 2____ En desacuerdo 3_____ 4_____ de acuerdo 5____ muy desacuerdo

11. ¿En qué año era más costoso viajar dentro del país?

a) 2019

b) 2021

12. ¿Su percepción que tenía sobre los viajes antes de la pandemia (2019) sigue siendo el mismo

dos años después (2021)?

1____Muy en desacuerdo 2____En desacuerdo 3_____neutro 4____:de acuerdo 5____ Muy de

acuerdo

13. Del 1 al 5 marque que tan importante es para usted viajar dentro del país estando en pandemia.

1____ Nada importante

2____ Poco importante

3____ Moderadamente importante

4____ Muy importante

5____ Importante
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14. ¿Considera usted que los efectos de la pandemia impulsaron o desmotivaron sus deseos por

viajar? (siendo 1 muy en desacuerdo y 5 muy de acuerdo)

15. Cuéntanos, ¿en qué cambió?

8.2 Interview questions

1. What are the greatest fears you might have felt about traveling to a national tourist destination

in the year 2021?

2. Why do you think people continued to travel even with covid 19 in 2021?

3. Were your reasons for traveling in 2019 still the same in 2021?

Before the pandemic, was one of your main travel destinations within Colombia or did your

plans involve other destinations? With the passage of the pandemic, did this change?

5. What motivated you (or not) to travel within the country during 2019 and 2021?

6. How did you feel about your first in-country travel after the pandemic lockdown?

8.3 Other information

 https://aecit.org/uploads/public/DOCUMENTO.covid-19%20y%20turismo.pdf

 https://youtu.be/GmiA7A97d0U

 https://youtu.be/7jtJsKmNvpE

 https://youtu.be/lZcfwPieXgQ

 https://youtu.be/uN6kDhV-oLg
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