10/21/21, 10:58 PM Furniture & Homeware - Indonesia | Statista Market Forecast

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eCommerce

Furniture & Appliances

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Furniture & Homeware

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Indonesia

REVENUE (2021)
HIGHLIGHTS
US$4,657m
Revenue in the Furniture & Homeware segment is projected to reach US$4,657m in 2021.
Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 10.57%, resulting in a projected
REVENUE CHANGE (2021)
market volume of US$6,960m by 2025.
34.9%
In the Furniture & Homeware segment, the number of users is expected to amount to 36.6m users by 2025.
User penetration will be 6.7% in 2021 and is expected to hit 12.7% by 2025.
The average revenue per user (ARPU) is expected to amount to US$251.08.
In global comparison, most revenue will be generated in China (US$96,493m in 2021).
In the Furniture & Homeware segment, 20% of total market revenue will be generated through online sales by
2023.

MARKET DEFINITION IN-SCOPE / OUT-OF-SCOPE REPORTS

Market Region Currency

Compare to other regions
Furniture & Homeware Indonesia USD (US$)

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Revenue OVERVIEW

Revenue
Sales Channels
REVENUE REVENUE CHANGE
Users
Demographics
8000
6,9
6, Global Comparison
7000 6,520
6,520
Methodology
6,070
6,070

6000
Key Market Indicators
5,438
5,438
in million USD (US$)

5000 4,657
4,657

4000
3,453
3,453

3000
2,335
2,335

2000
1,531
1,531

1000 937
937

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Notes: Data is shown using current exchange rates. The applied current exchange rates are displayed in the Key
Market Indicators below. This replacement of the 2017 constant exchange rate with current exchange rates was
carried out in October 2021.

Most recent update: Jul 2021

Source:
Statista

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AVERAGE REVENUE PER USER

300

251.08
251.08
240.16
240.16 234.90
234.90
250
217.01
217.01
211.61
211.61
202.84
202.84
187.35 19
1
200 187.35
169.15
169.15
in USD (US$)

150

100

50

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Most recent update: Jul 2021

Source:
Statista

Market Outlooks Start now

You are currently looking at one of over +700,000 market Our market outlooks are
outlook pages, providing you with up-to-date, comparable part of the corporate
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Sales Channels
ONLINE & OFFLINE SPLIT

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100

75

81
81 80
80
86
86 83
83
90
90
in percent

96
96 93
93
50

25

19
19 20
20
14 17
17
10 14
44 77 10
0
2017 2018 2019 2020 2021 2022 2023

Offline Online

Most recent update: Jul 2021

Source:
Statista

Users
USERS PENETRATION RATE

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40 3

32.1
32.1

30 28.0
28.0

23.1
23.1
in million users

20 18.5
18.5

14.4
14.4

11.0
11.0
10
8.2
8.2

5.5
5.5

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Most recent update: Jul 2021

Demographics
Source:
Statista

USERS BY AGE USERS BY GENDER USERS BY INCOME

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50

41.5
41.5

40

31.7
31.7

30
in percent

20
14.6
14.6

11.0
11.0
10

1.2
1.2
0
2020

18-24 years 25-34 years 35-44 years 45-54 years 55-64 years

Most recent update: Jul 2021

Global Comparison
Source:
Statista Global Consumer Survey

REVENUE COMPARISON USER PENETRATION COMPARISON

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2017 2021 2025

Top 5
(2021)
in million USD
(US$)

1.
China 96,493

2.
United States 69,389

3.
Japan 15,532

4.
United Kingdom 13,300

5.
Germany 10,835

0 25,000 50,000 75,000 10…

Most recent update: Jul 2021

Methodology
Source:
Statista

The eCommerce data is based on Statista’s primary research (the Statista Global Consumer Survey),
bottom-up modeling, market data from independent databases and third-party sources, the analysis of

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various key market and macroeconomic indicators, historical developments, current trends, the reported
performance indicators of the key market players, and Statista interviews with market experts.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and
provide additional insights into relevant market-specific developments. These indicators, together with data from
statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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Source:

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