SAP Global Communications (July 29, 2022)

SAP: The World’s Largest Provider of

Enterprise Application Software

Customers Strategy
• SAP customers generate 87% of total global commerce • SAP is committed to enabling every enterprise to SAP’s End-to-End Solutions
($46 trillion) become intelligent, networked and sustainable – Applications, Technology & Services
• 99 of the 100 largest companies in the world are SAP bringing together the solutions, technology and best • Packaged solutions for 25 industries and 12 lines-of-
customers practices needed to run integrated, digital business business: on premise, cloud, hybrid
• 97 of the 100 greenest companies in the world run SAP processes in the cloud. • RISE with SAP: end to end business transformation in
• 85 of the 100 largest companies in the world are SAP the cloud. Integrated solutions with single accountability,
S/4HANA customers Market Position from infrastructure to applications
• Approximately 80% of SAP’s customers are SME • SAP S/4HANA: Market-leading intelligent ERP, delivered
Enterprise Application Software
with intelligent capabilities and best practices for every
• SAP is a market share leader in enterprise applications
industry, available in the cloud or any-premise
Financials software, enterprise resource management applications,

Revenue – FY2021 (non-IFRS, growth rates @cc)

supply chain mgmt. applications, procurement appli- SAP S/4HANA Market
cations software, travel and expense mgmt. software, >17,500
22,000
Performance ~20,000
Cloud revenue €9.42b (+ 19%) and enterprise resource planning software acc. to IDC 20,000 15,100
12,600 17,000
18,000
Cloud and software revenue €24.08b (+ 5%) • Broadest portfolio of modular and suite solutions 16,000
10,000 14,600
18,800
available on premise, in the cloud and hybrid 14,000 12,000
Total revenue €27.84b (+ 3%) 12,000 16,400
9,500 16,000 17,000
10,000 6,900 19,300
Revenue – Q2/2022 (non-IFRS, growth rates @cc) 14,100
Top Cloud Vendor 8,000
6,000
11,100
11,500 13,800 17,500
8,500
8,900
Cloud revenue €3.05b (+24%) • Cloud user base: ~245m users 4,000 6,400
2,000 7,500 Licensed customers
Cloud and software revenue €6.46b (+ 5%) • Cloud infrastructure: Choice across hyperscale cloud 0

Q1/17
Q2/17
Q3/17
Q4/17
Q1/18
Q2/18
Q3/18
Q4/18
Q1/19
Q2/19
Q3/19
Q4/19
Q1/20
Q2/20
Q3/20
Q4/20
Q1/21
Q2/21
Q3/21
Q4/21
Q1/22
Q2/22
vendors (Alibaba, Amazon, Google, Microsoft) and SAP
Total revenue €7.52b (+5%)
• Largest cloud portfolio: >100 solutions for all lines-of-
business (LoB) as well as software suites • SAP Digital Supply Chain solutions help customers
Revenue by region FY2021
(€ m, non-IFRS / share of total rev. in %) • 222m people use SAP SuccessFactors solutions achieve a resilient and sustainable supply chain, increa-
• 66 data centers in 35 locations in 16 countries sing productivity, improving connectivity with network
Americas • SAP Digital Commerce for online SAP and partner collaboration, running sustainable business practices.
EMEA
10,969 offerings 254,000 orders from 186 countries • SAP SuccessFactors solutions support 45 languages.
12,589
40% SAP Employee Central localized for 102 countries and
45%
Innovation territories, with >5,300 customers
APJ • SAP Customer Experience solutions: Leading in customer
• R&D expense ratio: 18.4% (Non-IFRS; R&D expense as
4,285 data and customer identity management, digital
15% % of total revenue) for H1/2022
commerce, multichannel marketing, omnichannel service
• R&D headcount (FTE): 32,945 at 6/30/2022, equaling
and sales force automation
Outlook 2022 (non-IFRS@cc), updated July 21, 2022 29.8% of total headcount
o Commerce Cloud: customers in >70 countries
• >100 development locations worldwide o Customer Data Cloud: 3.2b identities, 13.1b consent records
Cloud revenue €11.55b to €11.85b
• 20 development centers worldwide (SAP Labs) o Sales Cloud & Service Cloud: >2.5b customer records
Cloud and software revenue €25.0b to €25.5b
• 17 Co-Innovation Labs locations worldwide and interactions
Operating profit €7.6b to 7.9b • 10 SAP Innovation Center Network locations o Emarsys: 149b personalized messages in 2021
Share of predictable revenue (total of cloud subs. approx. • >23,500 SAP partner companies in >140 countries • SAP Intelligent Spend Management and Business Network:
and support rev. and software support rev.) 78% • Sapphire: Invested in >170 IT startups, >75 IPOs and o SAP Ariba: connecting procurement from source to pay
Free cash flow >€4.5b M&A exits since 2011 o SAP Fieldglass: >1.2 million new workers added in Q2
Ambition 2025 (non-IFRS) o Manages >$10.2 billion USD in assets under man. o SAP Concur: >81 million end users
o Operates independently from SAP • SAP Business Network is trusted by millions of
Cloud revenue >€22b o Provides SAP with early access to innovations companies in 190 countries to handle $4.1tn in annual
Total revenue >€36b • Support for >450 external and internal startups commerce and >699m B2B transactions
Operating profit >€11.5b • openSAP: >1.4m unique learners, 6m enrollments • Industry Cloud Solutions foster business transformation
• Artificial intelligence (AI) and robotic process by extending SAP S/4HANA, SAP’s LoB Cloud solutions
Share of more predictable revenue Approx. 85%
automation: >300 innovations in SAP’s applications and SAP Business Network with industry next practices
Free cash flow ~€8b
• Support from SAP safeguards mission-critical processes,
SAP Business Technology Platform (SAP BTP) optimizes operations and enables the Intelligent Enterprise
Strong, Sustainable Growth • Unified cloud PaaS-environment optimized for SAP • Project services, proactive and mission-critical support,
(non-IFRS) applications. Enables organizations to accelerate training and enablement, content, innovation, and insight
Cloud Revenue Total Revenue Operating Profit innovation & unlock business potential. Elements:
o Application Development & Automation: Low-code &
€9.4b €27.8b €8.2b Qualtrics
no-code application development, process automation
• Qualtrics’ experience management software drives
and digital experience capabilities
customer loyalty, employee engagement, brand and
o Data and Analytics: Database, data management,
product quality. >16,750 organizations use Qualtrics
€10.7b
analysis, and planning capabilities that maximize the
€2.9 b value of data including SAP HANA & SAP HANA
Cloud with >62,700 direct + indirect customers General Facts
€0.1b
o Extended Planning and Analysis: AI-powered planning • Headquarters: Walldorf, Germany
and analysis capabilities integrated with SAP • Founded: April 1, 1972
2009 2021 2009 2021 2009 2021
enterprise application • Listing: Frankfurt, New York
• #1 software company in Dow Jones Sustainability Index o Integration: Enterprise iPaaS and API Management to • 110,409 employees worldwide (June 30, 2022)
for 15 years connect and automate business processes o 160 nationalities worldwide
o Artificial Intelligence: Embedded enterprise AI in o Employee retention at 92.1%
business applications to optimize, automate and re-
Useful Links imagine business processes
o Employee Engagement Index at 83% (2021)
o 28.8% women in management
SAP Profile – Executives – Supervisory Board - Products – • >14,000 cloud customers are live on SAP BTP o 79.1% of SAP employees are SAP shareholders
Industries + Solutions – Intelligent Enterprise – Financials –
• >1,480 partners use BTP for app development + more
Events – Photos + Films

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