Professional Documents
Culture Documents
CHARTING A COMPANY’S
DIRECTION: ITS VISION,
MISSION, OBJECTIVES,
AND STRATEGY
1. Grasp why it is critical for company managers to have a clear
strategic vision, mission, and core values.
2. Understand the importance of setting both strategic and
financial objectives.
3. Understand why the strategic initiatives taken at various
organizational levels must be tightly coordinated to achieve
companywide performance targets.
4. Understand what is needed to execute a company’s strategy
proficiently.
5. Become aware of the role and responsibility of a company’s
board of directors in overseeing the strategic management
process.
Strategic Plan
♦ Scotland “To make London the safest major city in the word.”
Yard:
♦ Levi Strauss “We will clothe the word by marketing the most appealing
& Company: and widely worn casual clothing in the word.”
Two-Way Influence
Two-Way Influence
Two-Way Influence
Corporate-level
Business-level
Functional-level
Operational-level
- External Fit
The Strategic - Internal Fit
Fit Test - Dynamic Fit
1–53
STRATEGIC MANAGEMENT PRINCIPLE