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n a world saturated with interactive digital media, what to look out for in a multimodal text and teach-
literacy practices have shifted beyond the reading ing them common media strategies and their typical
of print texts to include the viewing of multimodal effects.
texts that make meaning through resources such as We begin by presenting the context in which the
language, images, animation, and music. The challenge approach to teach multimodal literacy was developed
confronting teachers today is how to effectively prepare and discussing its theoretical underpinnings. We also
adolescent students for the literacy needs of today and describe the instructional content in a series of lessons
for the future. to provide teachers with a sense of how the lessons were
Kress (2003) argued that it “is no longer possible organized. We then present the methods and review the
to think about literacy in isolation from a vast array findings of our study. We conclude with a discussion on
of social, technological and economic factors” (p. 1). the limitations and implications of the study.
Unsworth (2010) and Walsh (2006, 2011) discussed the
changing nature of literacy within new communica-
tive contexts and explored the pedagogy needed for Context
multimodal literacy combined with traditional literacy According to the 2017 results of the Progress in
practices. Multimodal literacy (Jewitt & Kress, 2003; International Reading Literacy Study, Singapore’s stu-
O’Halloran & Lim, 2011; van Leeuwen, 2017) is about stu- dents were found to be adept in reading and navigating
dents learning to view multimodal texts critically and to online text. Emerging second out of 58 territories, the
communicate effectively through multimodal represen- students “did well in higher-order skills such as inter-
tations. The cause for multimodal literacy grows ever preting and evaluating information. The Ministry of
more pressing as interactive digital media and informa- Education (MOE) attributed Singapore’s improvement in
tion technology become increasingly ubiquitous in our literacy performance to changes in the way the English
lives (Jewitt, 2008; Smith, O’Halloran, Podlasov, & Lim,
2013). As educators, we need to develop the knowledge
and pedagogy to teach multimodal literacy. We cannot VICTOR FEI LIM is an assistant professor in the
English Language and Literature Academic Group at
assume that just because our young are growing up in a
the National Institute of Education, Nanyang
media-r ich world, they will be able to view multimodal Technological University, Singapore; email victor.
representations critically and not be naive consumers lim@nie.edu.sg. At the time of this study, he was the
of media texts. lead specialist and deputy director of technologies
The aim of this article is to introduce an instruc- for learning at the Ministry of Education, Singapore.
tional approach, inspired by systemic functional theory, SERENE KOK YIN TAN is the subject head for English
language at the Jurong West Secondary School,
to develop multimodal literacy in adolescent students. Singapore; email serenetky@gmail.com. At the time
We argue that multimodal literacy is developed by pro- of this study, she was the educational technology
viding students with a language to describe and discuss officer at the Ministry of Education, Singapore.
multimodal texts, guiding them on where to look and
Journal of Adolescent & Adult Literacy Vol. 0 No. 0 pp. 1–10 1 doi: 10.1002/jaal.882 © 2018 International Literacy Association
FEATURE ARTICLE
language has been taught in schools in the past decade” verbal and nonverbal communication, where language is
(Teng, 2018, paras. 11–12). These changes include teach- typically privileged as the dominant or primary semiotic
ing students how to use the language in real-world sce- resource. Jewitt, Bezemer, and O’Halloran (2016) argued
narios and exposing them to a variety of text types (e.g., that “if we want to study meaning, we need to attend to
posters, films) in class. all semiotic resources being used to make a complete
The teaching of English-l anguage literacy at the whole” (p. 3). As such, multimodal literacy is about the
primary and secondary school levels is guided by the choices across semiotic resources to “fulfill the purposes
English Language Syllabus 2010 developed by the of the text, the audience and context, and how those
Curriculum Planning and Development Division (2010) choices work together in the organization and develop-
at the MOE. In the syllabus, two new areas for lan- ment of information and ideas” (Lim & Tan, 2017, p. 176).
guage learning were added: viewing and representing. In our previous work (Lim & Tan, 2017), we described
With the focus of developing students’ critical viewing an approach that we developed to teach the critical
skills (Curriculum Planning and Development Division, viewing of print advertisements to adolescent students.
2010), the syllabus signals that the nature of literacy in We introduced a metalanguage, a set of vocabulary to
Singapore schools has broadened beyond the traditional describe multimodal texts, based on theories in mul-
areas of language learning (i.e., reading, writing, speak- timodality and systemic functional theory (Halliday,
ing) to include multimodal communication. 1994), known as the systemic functional multimodal dis-
In this light, teachers need to know how to guide stu- course analysis approach (O’Halloran & Lim, 2014), or
dents in the viewing of multimodal texts and develop the systemic approach. Systemic functional theory de-
their multimodal literacy. Lim, O’Halloran, Tan, and E scribes semiotic resources as making meaning through
(2015), working in the context of schools in Singapore, fulfilling a range of social functions, such as organizing
observed that most of the time, teachers typically the message, enacting relationships, and constructing
taught multimodal texts by asking a series of ques- experience.
tions to elicit students’ comprehension. Although this In this article, the systemic approach is extended to
has helped build students’ reading and comprehension guide the critical viewing of films over six lessons. The
skills, teachers could provide “more support in the form instructional content in the first four lessons focuses
of the language, pedagogical scaffolds and technologi- on the functions of the film text in organizing the mes-
cal tools, to develop understanding of the multimodal sage (form), enacting relationships (engagement), con-
text” (p. 916). We attempted to address the challenge of structing experience (message), and how the semiotic
developing adolescent students’ multimodal literacy in resources work together in combination (integration;
Singapore by designing a set of instructional content see Figure 1). The content in the final two lessons fo-
and resources for a lesson package to support teach- cuses on applying the learning through textual analy-
ers in the teaching of critical viewing. We first devel- sis (questioning the text) and the production of a digital
oped the instructional approach as researchers at the storyboard (artifact making).
MOE headquarters for the critical viewing of print ad-
vertisements (Lim & Tan, 2017) and then extended the
approach to the viewing of films, which is described in Lesson on Form
this article. The objective of the first lesson is for students to acquire
an understanding of the film text genre by recognizing
the features in the different types of film texts. Through
Theoretical Perspectives a teacher-facilitated class discussion on various types of
and Framework film texts, students are to identify the different features
Although approaches to understanding specific semi- of each type of film, as well as the typical functions that
otic resources beyond language, such as gestures (e.g., these features serve. The film clips selected are repre-
Kendon, 1981), images (e.g., Barthes, 1977), and films sentative of a variety of genres and based on accessibil-
(e.g., Bordwell & Thompson, 1997), are not new, a mul- ity (age-appropriateness and interest) to stimulate class
timodal approach to teach the critical viewing of films, discussion.
building on knowledge from media studies and film Three types of film texts—narrative, documen-
analysis developed over the years, is. tary, and presentation—are introduced through ex-
Multimodality is about understanding how each se- amples to illustrate the similarities and differences
miotic resource makes meaning in itself and in combi- in the textual features. For example, the features
nation. This challenges the conventional paradigm of of a narrative usually include an arc of exposition,
Journal of Adolescent & Adult Literacy Vol. 0 No. 0 2 Month 0000 literacyworldwide.org
Figure 1
Metalanguage in the Systemic Approach
FORM
FEATURE ARTICLE
INTIMACY EXTREMELY
AERIAL SHOT OVERHEAD SHOT LONG SHOT
(DISTANCE) LONG SHOT
EXTREMELY
MEDIUM SHOT CLOSE SHOT ZOOM
CLOSE SHOT
MOOD COLOUR
LIGHTING
(COLOUR & LIGHTING) (CONTRAST)
3
(ANGLE)
CONTEXT
PRODUCTION RECEPTION
(WHO, WHEN, WHERE)
Lesson on Engagement
The objective of the second lesson is for students to learn
about the media strategies and their typical effects in
specific contexts. For example, students learn to recog-
nize how salience could be realized through the choices
in size and contrast, appreciate how intimacy could be
realized through the choices in the distance of the cam-
era shot, and see how power could be realized through
the choices in camera angles (Kress & van Leeuwen,
2006). In addition, they also learn about other media
strategies through examples, such as the choices made
in lighting and music, as described in Figures 2 and 3.
Lesson on Message
The objective of the third lesson is for students to
build on what they learned in the lessons on form and
engagement and identify the types of argument used
to appeal to the viewer. Students learn to recognize if
the argument in the film text has been made through
strategies realizing authority, reason, and/or emotions
(Bruthiaux, 2005). Through exploring a range of film
clips, students are guided to identify textual evidence
Figure 2
Use of Lighting
to support their interpretations. Students also dis-
cuss the literal and inferential meanings in the clips;
examine the interest(s) of the text producers, such as
whether it was economics, education, or entertain-
ment driven; and consider the context of production
and distribution (Kress & van Leeuwen, 2001) of the
film texts.
Lesson on Integration
The objective of the fourth lesson is for students to
explore the relations across the semiotic resources.
Students discuss the similar meanings made across
the semiotic resources to reinforce the message in the
film, as well as the apparently contradictory meanings
made across the resources to infuse a layer of irony or
play. Students are guided to appreciate the interaction
between form and content in the multimodal texts and
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FEATURE ARTICLE
to see how the integration of all the semiotic resources other viewpoints, justify their own views, and use the
brings about a coherent, unified representation to feedback to strengthen their arguments (see Figure 5).
achieve the intended purpose.
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FEATURE ARTICLE
Figure 5
Students’ Collaborative Annotations on VideoAnt
Note. The color figure can be viewed in the online version of this article at http://ila.onlinelibrary.wiley.com.
four-year course leading up to the Singapore-Cambridge the lessons. We also conducted a focus group discus-
General Certificate of Education Ordinary Level exami- sion with the students after the series of lessons and
nation. The teachers identified a class where the stu- engaged in reflective dialogue with the teachers after
dents were observed to have difficulties in discerning each lesson and at the end of the study.
the meanings in multimodal texts and were unable to
identify textual evidence to support their responses to
the text. The teachers wanted to help their students move Research Process
beyond a superficial and naive response to multimodal The process that the teachers undertook in adapting
texts to a critical and informed interpretation supported the systemic approach to teach the critical viewing of
by textual evidence. The systemic approach, with instruc- films began with the identification of students’ needs
tional content and strategies, was carried out over a series and the codevelopment of lesson plans and resources
of six 1-hour lessons. with us. The students took a pretest before the series of
lessons began. Each lesson was followed by a 30-minute
postlesson discussion involving us, the head teacher,
Researchers’ and Teachers’ Roles and the teacher who conducted the lesson. We shared
As the researchers, our main role was to share our our observation notes from the lesson and prompted
expertise and experience to facilitate the adaptation the teacher to reflect on the lesson, such as what the
of the systemic approach developed earlier for the teacher felt went well in the lesson, what did not and
teaching of print advertisements to the teaching of could have been done differently, and areas in which
films in this study. We codeveloped the pre-and post- they felt students would need further support. After
tests, and planned the lessons with the teachers. The all the lessons were completed, a posttest was admin-
three teachers conducted two lessons each. We and istered to the students. This was followed by a focus
the head teacher observed and took field notes during group discussion with a mixed-a bility group of five
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FEATURE ARTICLE
students selected by the teacher. The students were due to the exceptional service.” In contrast, the same
asked questions such as what they liked and disliked student, in the posttest, was able to identify the media
about the lessons, what they had learned, and how they strategies used and the effects they had in strengthen-
felt the lessons could be improved. At the end of the ing the persuasion of the text: “The film uses direct gaze
study, we also facilitated a one-hour dialogue with all to make the audience more involved, along with directly
the teachers to discuss the impact of the series of les- calling out to the audience. They used emotions to per-
sons and their ref lections from the experience. The suade the audience.” Likewise, another student wrote in
data were then analyzed by the teachers and us, and we the pretest, “The film persuades the audience by intro-
wrote the project report. ducing characters with gifts.” In the posttest, the same
student, however, was able to use the metalanguage
introduced and observed that “the film persuades the
Findings audience by the characters’ expressions, color contrast,
and humor.”
Pre-and Posttests The third observation from the analysis was that
The teachers analyzed the results of the pre-and post- some students were able to show a more nuanced ap-
tests. The two tests each comprised questions based on preciation of the ideas and layers of meanings in the
a film clip that allowed students to demonstrate their film clip. For example, when asked in the pretest what
appreciation of how language, images, and audio made the film clip was about, a student answered, “The story
meaning individually and in combination. The analysis is about children born with special ability, to predict, to
indicated a noticeable difference between the pretest have fast reflexes, smart etc.” The same student, in the
and posttest for many students, suggesting that there posttest, was able to articulate that “the story is about
were learning gains for most students. this restaurant who wants to be promoted for being
The first observation from the analysis was that a green and environmentally-f riendly restaurant and
many students were able to use the metalanguage and hence uses recycling materials to help others in need.”
had a heightened awareness of the media strategies There was a noticeable shift from a literal description
used in the film. As a result, students were generally of the message in the film to one that was more infer-
able to cite textual evidence to support their responses ential in meaning. In comparing the written responses
to questions based on the film text. For example, for a from before and after the series of lessons, we noted
pretest question asking for one’s reaction to the film in the posttest that students were able to apply what
clip, a student responded, “It kept me in suspense, want- they had learned and that they demonstrated an ap-
ing to know what the film was for.” In contrast, the same propriation of the metalanguage and an appreciation
student’s response in the posttest was richer and more of the media strategies to engage the viewer. Students
extensive: also provided responses that reflected a more critical
understanding of the ideas and layers of messages in
It is entertaining and funny to watch and it captures the
audience’s attention as they want to know what happens
the film.
next. There is also a part where their facial expressions
changed slowly to keep the audience in suspense using
dramatization. Focus Group Discussion With Students
In the focus group discussion with a group of five stu-
This response indicated an awareness and appreciation dents, they reflected that they were now better able to
of the media strategies used in the film to engage the describe and discuss the meanings made in a film text.
viewer, as well as an appropriation of the metalanguage They were also able to appreciate some of the media
taught. strategies used in the film to engage the viewer. A stu-
The second observation from the analysis was that dent described herself as a more “astute viewer,” as the
some students were able to demonstrate a deeper un- lessons had given her the vocabulary and knowledge to
derstanding of how arguments were constructed to view films more critically.
persuade the viewer to the point of view in the film clip. Regarding the lessons, students commented that
For example, when asked in the pretest how the film clip they liked the opportunities to engage in collaborative
was designed to persuade the viewer, a student com- annotation and discussion in class. They also liked how
mented, “It persuades frequent flyers to choose Virgin the video annotation tool enabled them to annotate vid-
Atlantic as their airline on their next trip by showing eos easily and to receive feedback and engage with their
that their experience flying would be better than others peers. Some students ref lected that the lessons had
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FEATURE ARTICLE
not only encouraged but also challenged them to have Likewise, another teacher reflected,
a deeper understanding of the meanings in films and
This project was a steep learning curve for me as it made me
other multimodal texts that they encounter. Although
realise how much more I had to gain in skills and knowledge
students noted that the content in the lessons would not
of how to infuse videos and ICT in general, and also in the
be explicitly tested in the national examinations because teaching of critical viewing of film and enhancing digital
the assessment is print based and does not include the literacy.
viewing of films, they agreed that they had acquired
skills that would be relevant and useful in their daily
lives. Discussion and Implications
Most students showed that they were able to apply their
learning in the analysis of the film texts and the mak-
Reflective Dialogue With Teachers
ing of the storyboard. Interviews with the teachers and
In the discussion with the teachers, many of them students affirmed the value of the approach and in-
observed that the students were more excited and structional content used to teach the critical viewing of
engaged. A teacher ref lected that “the engagement films.
and excitement levels are noticeably higher than if we Nonetheless, the study has also highlighted spe-
were to carry out this lesson package with a teacher- cific areas for improvement. The first area noted for
centric approach.” Teachers also found the systemic improvement, which surfaced through the discussion
approach with the instructional content and strate- with the teachers, was to provide more time for teach-
gies useful, as they surmised from the posttest re- ers’ preparation. Some teachers felt that although
sults and the in-class discussions that their students the systemic approach was useful, they had to man-
had become more discerning and evaluative of media age both the introduction of a new metalanguage and
messages. the use of unfamiliar educational technology plat-
The teachers observed that the students’ responses forms. Although we conducted a half-d ay workshop
were of higher quality as compared with the responses to introduce the teachers to the systemic approach,
that they had provided in the pretest and also that it would be useful to incorporate practice sessions so
they were able to use the metalanguage to describe the teachers could apply the approach to peer-t each
the textual features and discuss the meanings made one another, with feedback from the researchers, and
in the films more confidently. For example, a teacher to try out the educational technology platforms to be
commented, used. This would help them become accustomed to
With the focus on systematically teaching the students a the instructional content in the lesson packages and
suite of analytic skills to better comprehend the nuances of be more comfortable with the educational technology
films, I observed that the students’ insights had more depth platforms before implementing the lesson series with
and they were better equipped to discuss a wider range of students.
topics in films. The second area noted for improvement was to pro-
vide more time and space for students to discuss and
The teachers also commented on how the use of work with the film texts. In the current study, the les-
educational technology had enabled students to col- sons felt rushed at times, with the teachers reporting
laborate and engage with one another’s interpretation feeling the pressure to cover all the instructional con-
of the films. Students were also able to make a digital tent prepared for each lesson. Due to a tight national
storyboard of a film to represent their understanding curriculum, it was a challenge for the teachers to carve
through the use of educational technology. out more time beyond the six 1-hour lessons for exper-
The teachers also showed growth in their confidence imentation. Nonetheless, the teachers agreed that in
and comfort in harnessing educational technology for order for the learning to be more effective, more time
teaching and learning. A teacher reflected, and space for students’ group discussions should be
provided. For instance, it would be especially useful
After this project, I realized that so much more can be
to have two lessons, instead of one, for the lesson on
achieved when a suitable ICT [information and communi-
cations technology] platform is used in class….Now when I engagement so students would have more time to un-
plan my lessons, I consider how ICT can be exploited to give derstand and appreciate the range of media strategies
every student a voice and support peer assessment to en- used in the films. It would also be useful to have an
hance the students’ learning experience. additional lesson on questioning the text so students
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